Catlin Arctic Ice Survey: paid advertising of results before they are even off the ice!

Sharp eyed WUWT reader Rick K spotted this advertisement on Yahoo News:

catlin_yahoonews-510
Click for full sized screen cap

I double checked what Rick K reported, and yes, they are running this ad. Either they just don’t care that they are running ads for “results” prior to any hard data being published or this is some sort of advertising scheduling slipup. Given how sloppy this laughable facade of a scientific expedition has been so far, publishing “live” biometric readings that were actually 30 days old, I’m guessing the latter.

Readers, feel free to witness this yourself, double check the experience. Here is the URL:

http://news.yahoo.com/s/space/20090422/sc_space/darkgulpingcouldexplainblackholes

You may have to refresh a few times since ads in the spot rotate. Here is the full sized advertisement:

catlin_advertising

The link simply goes to their main website, I’m betting though that there is some sort of “results” page that it was supposed to be linked to. And what sort of advice could some Arctic ice trekkers possibly give me about my business related to “global warming” anyway? The absurdity of such advertised advice  is mind boggling.

This is what happens when you mix the following ingredients:

1) An insurance company (Catlin)

2) Environmental zealots willing to stage an expedition in exchange for money on the premise that “science will be done”(Pen Hadow et al)

3) Gullible celebrity sponsors (Charles, Prince of Wales)

4) Gullible real scientists, like Ron Kwok of NASA Jet Propulsion Lab who was lured into making statements like this one, proudly displayed on their web site:

catlin_jpl_ron_kwok-510
Click for full sized screen cap

Tell me, Dr. Kwok, just how will Catlin Arctic Survey tell me how soon “global warming will affect my business’?

A better question might be, “how soon will your association with these people ruin your career”? Do you already have the results of the data analysis ready to go with the advertising campaign?

Perhaps we should let Mr. Kwok know what is going on, because the sooner he distances himself from these people, the less chance that JPL will be tarnished further. As a US taxpayer I am concerned that our publicly funded science programs have anything to do with the Catlin farce. Fortunately, our scientists are required to keep their contact info in the public domain

The results of a Google Search tell us how to warn Mr. Kwok of this Catlin farce, perhaps he is unaware:

R. Kwok, is with the Jet Propulsion Laboratory, Pasadena, CA, 91109-. 8099, USA telephone: 818-354-5614, e-mail: ronald.kwok@jpl.nasa.gov

Perhaps their media relations people and director would be interested to know what Mr. Kwok has gotten himself and JPL connected with also.

I respect the work of the fine men and women at JPL, there is still time to step away before real damage is done. In the meantime, I weep for science.

The climate data they don't want you to find — free, to your inbox.
Join readers who get 5–8 new articles daily — no algorithms, no shadow bans.
0 0 votes
Article Rating
135 Comments
James P
April 24, 2009 12:55 pm

I wonder who this guy was insured with?
http://www.chroniclejournal.com/stories_local.php?id=178951

Kenny
April 24, 2009 1:42 pm

I’m stating the ad clearly states.
“Learn more”
You can go to the site and learn more.
How can it effect your business. Hmmm, educate yourself about what’s going on and see how it effects your business. What’s the disconnect.
Why all the negative hype?
Or are you one of these conspiracy theory people that think that people are “out to get you”.
I mean stuff like this ‘2) Environmental zealots willing to stage an expedition in exchange for money on the premise that “science will be done”’
Stage an expedition? What the hell is that? It is an expedition, how could you make it any more of an expedition???? There are real scientist going out and collecting real data. What else do you need? Is it running smoothly, maybe not but they are trying to do something for the greater good and get some publicity at the same time. What smart company wouldn’t do that.
James, what ever you call it global warming or pollution, addressing how we live, pollute the world and use up limited natural resources, it needs to be addressed.

the_Butcher
April 24, 2009 3:50 pm

Kenny
So, 2 lost old souls in the Arctic will tell me how their frostbites are going to effect my business?

Mick J
April 24, 2009 5:42 pm

Anyone in need of a powerful emetic need look no further than http://www.telegraph.co.uk/news/newstopics/theroyalfamily/5213497/Explorer-Pen-Hadow-speaks-to-Prince-Charles-about-climate-change.html
Mr Hadow is travelling to the North Pole on foot to examine the impact of climate change. He will deliver a bleak warning about the damage in a video message to a conference hosted by the Prince of Wales.
In his message, the explorer, the first to trek solo to the Pole, will warn that the sea ice at the North Pole is even thinner than was feared. He is leading the four-man Catlin Arctic Survey on a 620-mile expedition to the Pole over 100 days to calibrate the satellite observations of the shrinking ice cap with evidence from the ground.
The survey is taking place as Nasa gives warning that sea ice cover over the Arctic this year reached its lowest volume since records began, with the possibility of an ice-free summer as early as 2013.
The video message from Mr Hadow will be one of the highlights of the conference hosted by the Prince of Wales with 150 captains of industry in the City of London next Friday. The Prince, in a statement, said: “For the sake of our children and grandchildren, I pray that we will heed the results of the Catlin Arctic Survey and I can only commend this remarkably important project.”
The proceedings at the London conference will be broadcast to 1,500 senior-level business figures at nine simultaneously-linked events across the UK. The Prince’s summit will reconvene the May Day Network, the UK’s largest group of businesses and organisations including Unilever, Marks & Spencer and British Telecom who have made a commitment to tackle climate change. Ed Miliband, the Secretary of State for Energy and Climate Change, will also address the conference.

April 24, 2009 8:41 pm

Mick J,
Thank you for providing that precious example of Princely globaloney.
Prince Charles is an advocate of “grey goo.”
Maybe we should jettison all scientific reason, and listen to P/Charles. It won’t be any different than listening to Al Gore, or to the UN/IPCC.

bunkbuster
April 25, 2009 7:29 am

Catlin’s marketing people are sorely mistaken. First they have not adopted the rebranded “Climate Change” name for AGW – punishable by fine and blacklisting. Second, they should be doing damage control as their mission is on the verge of collapse. Third, they would get international headlines and huge viral buzz if they announced their mission has found that natural variation is the likely reason for climate.
Kenny (13:42:58) :
“Or are you one of these conspiracy theory people that think that people are “out to get you”.
I’m sorry, but this is from the very dated “Debunker’s Handbook,” and a dead giveaway that “kenny” is a troll.
Mick J. – second the thanks. Interesting the UK names their energy chief Secretary of State for Energy and “Climate Change” – having that moniker in your title will prove to be an anvil around the neck.

April 25, 2009 11:17 pm

JLKrueger (00:57:17) :
It’s odd that other teams out there on the ice right now are able to maintain course via GPS. Maxime Chaya and his team have only deviated from their planned route by a degree or two as they close in on the North Pole (they started a couple days behind the Catlin bunch.

Actually if you read their blog you’d find that they had been pushed off course by the ice drift!
Chaya and his guys also seem far better prepared for what they have encountered and get their resupply via dog teams rather than relying on air transport.
Wrong again they were resupplied by Twin Otter.

Ron de Haan
April 26, 2009 11:50 am
Rick K
May 1, 2009 12:51 pm

Anthony, I don’t know how to contact you directly so I’ll post this here.
Latest update from our Catlin friends:
“Today, the Prince’s May Day Summit on climate change, organized by Business in the Community (BITC) was held at ten separate locations across the UK. The Summit is the UK’s largest gathering of businesses committed to taking action to tackle the issue and pledging further support.
The live ‘hub’ event took place in Billingsgate Market in London and was broadcast live online. Pen Hadow provided a live interview directly from the ice, where he spoke with Stephen Howard at the conference and addressed HRH The Prince of Wales, also present, as well as a number of CEOs from an eclectic mix of UK businesses.
Other speakers included HRH The Prince of Wales, the Rt Hon Ed Miliband MP, The Secretary of State for Energy and Climate Change and Sir Stuart Rose, Executive Chairman Marks and Spencer and Chairman, BITC. For more information on the day’s highlights please visit http://www.bitc.org.uk/environment/the_princes_may_day_network_on_climate_change/the_princes_may_day_summit/take_part_online/index.html
Just wanted to give you a heads up (as if you don’t already know!).
I noticed that one of the speakers at the Prince’s May Day Summit was “The Secretary of State for Energy and Climate Change.”
What, you weren’t invited?
Keep on ’em!

JLR
May 3, 2009 6:35 am

ROFL!! Dr. Kwok is Dr. Crock now. Is that his real name means the real PROJECTION of who he would turn out to be in life.

1 4 5 6