Guest essay by Eric Worrall
Grist discussing the rise of “climate change” over “global warming”, because the term “global warming” was too confusing for people experiencing cold weather.
Report: Nobody talks about ‘global warming’ anymore
By Kate Yoder on Mar 4, 2021
Big news: Global warming is over. Just the phrase itself, though.
A new report shows how differently people talk about climate change from how they did 10 years ago. Researchers at BayWa r.e., a German renewable energy company, scoured 1.3 trillion tweets, Reddit posts, news articles, and other publicly available sources, along with Google search data. They found that searches for global warming, once the most common phrase for our overheating planet, are down 73 percent since 2010. The older expression is simply going out of fashion. Climate change began to outpace global warming around 2015, and the newly popular climate crisis might someday catch up if current trends continue. It’s another sign, researchers say, that the public is beginning to grasp the magnitude of the problem.
…
“Global warming can potentially be confusing for people, because while the warming happens at a global level, “there’s obviously local extreme weather dynamics that don’t always correlate with warming,” said Emma Frances Bloomfield, an assistant professor of communication at the University of Nevada, Las Vegas. She pointed to the freak winter storm in Texas last month: Some scientists say that warming patterns in the Arctic are sending frigid polar air south more often, leading to periods of extreme cold in parts of the United States.
…
Although climate change might not be consuming our conversation as much as it was in 2019, Bloomfield is encouraged by the connections people are making between the pandemic and the planetary crisis. The report found that the most popular news articles about climate change last year linked it with the pandemic — showing how carbon emissions dipped during the lockdowns last year, for instance, or how preserving forests could help stop the next pandemic.
Read more: https://grist.org/climate/report-nobody-talks-about-global-warming-anymore/
Why is it necessary to manage expectations this way? Thanks to vigorous scientific adjustments, temperature series like Hadcrut are warming faster than ever. Global warming should be obvious to everyone, through the lack of snow.
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No, it’s a sign the watermelons are doing a good job of managing the conversation
#Newspeak #Doublethink
How the hell do they get away with this sh@t?
We are about to fall off a very high economic cliff, and they want me to worry about warmth?
Miss Bloomfield shouldd go back to the drawing board and ask herself why it is that people tend to note what is really happening to them instead of believing what some pundit tells them is happening to them.
In other words:
Worst case global warming is 3° in 100 hundred years.
Usual variation weather is 30° between each year.
As the impact of weather is 10 times greater and hundred times faster we needed to confuse climate and weather.
Otherwise people would just adapt like we always have done and no-one would notice the petty problem we are campaigning on.
Global warming is confusing because it’s globally hot and locally cold ??
I stopped reading when I got to “our overheating planet”.
Marketing 101: “Don’t sell the steak, sell the sizzle”.
In marketing the Climate snakeoil, “the sizzle” is all about emotionalism, and they have a panoply of human emotions from which to choose: Fear, of course is the biggie, Guilt is probably next, then Anger, then Sadness, and so on. The trick is to avoid Climate Burnout, and Hopelessness (“we’re doomed no matter what, so why bother”?). Language is key. For that, they need to continually up the ante, so that we now have “Climate Crisis”. Perhaps they could try “Climate Catastrophe” next, but I think they’ve about reached a pinnacle there. “Climate Armageddon”, or Climate Annihilation” perhaps.
I really think it behooves all of us to try and help them with their marketing campaign, as it doesn’t seem to be working anymore. After all, where would we Skeptics/Climate Realists be without the Believers?
There is no global warming.People should stop inventing scary stories,cause that’s what they are.They are not predictions,but a scary story like in disaster movies.Life is short enough as it is.I don’t understand people wasting their time with “predictions”.They have been wrong time and time again.If you want to live your life in perpetual fear,because of invented scenarios,and what eventually could or might happen.Then you are truly wasting your precious time on this world.
To sum up: If warm air stays south and cold air stays north, the global average temp goes up; and if warm air moves north and cold air moves south, the global average temp goes up. Call it “climate change” so as to not confuse the masses.
Once again, climate communications fills the gaps in climate science.
The reason the term “Global Warming” was adopted in the first place was to differentiate it from completely natural and never-ending climate change.
They’ve gone full circle and can’t quite figure out why their messaging isn’t working.
When you have to continually “reframe” and rename in order to make your position seem legitimate and relevant, you lose credibility with people who expect straight talk and facts.
Especially with old people like me who still remember all the faux crises of the past the left tried to exploit to gather and maintain power over us.
So … because the Arctic is warming it’s driving frigid polar air south?
If the Artic is warming, where’s the frigid air coming from?
Do they believe that this frigid air is perpetual? It is something like an ice cube that never melts? It just gets shoved around by warmer water?