A surprising change in the 'eye roller' public slogan of NOAA

I got this regular press release from NOAA this morning announcing an upcoming press conference. Ho Hum…but wait, buried at the bottom of the copy is a little nugget that brings me some hope. I know many NOAA employees read WUWT. Maybe our collective exasperation at the way they portray their Earthly understanding finally made it up the food chain. – Anthony

MEDIA ADVISORY

NOAA to Issue 2010 Atlantic Hurricane Season Outlook

NOAA’s Climate Prediction Center will release its initial seasonal outlook for the 2010 Atlantic hurricane season during a press conference in Miami. NOAA Administrator Dr. Jane Lubchenco will discuss the outlook with FEMA Deputy Administrator Rich Serino highlighting the critical need for storm preparedness. They will be joined by a diverse group of NOAA hurricane experts available for questions and interviews.

What: Press conference announcing NOAA’s 2010 Atlantic hurricane season outlook

When: Thursday, May 20, 11:00 am EDT

Where: NOAA’s Atlantic Oceanographic and Meteorological Laboratory

4301 Rickenbacker Causeway

Miami, FL 33149

Todd Kimberlain, hurricane specialist with NOAA’s National Hurricane Center is available for onsite interviews in Spanish.

Media may also participate via conference call. Please call Susan Buchanan at the phoie number above to obtain the number and passcode.

Who:

  • Dr. Jane Lubchenco, under secretary of commerce for oceans and atmosphere and NOAA administrator
  • Rich Serino, deputy administrator, Federal Emergency Management Agency

This event will be conducted by Dr. Robert Atlas, director of NOAA’s Atlantic Oceanographic and Meteorological Laboratory. Other NOAA hurricane experts attending will be:

  • Dr. Gerry Bell, NOAA’s lead hurricane seasonal forecaster
  • Dr. Ed Rappaport, deputy director, NOAA’s National Hurricane Center
  • Dr. Frank Marks, director, NOAA/AOML Hurricane Research Division

NOAA’s mission is to understand and predict changes in the Earth’s environment, from the depths of the ocean to the surface of the sun, and to conserve and manage our coastal and marine resources. Visit us at http://www.noaa.gov or on Facebook at http://www.facebook.com/usnoaagov.

– 30 –

============================================

Note the new wording in the slogan:

“NOAA’s mission is to understand and predict changes in the Earth’s environment…”

That’s a significant change from the slogan we’ve all rolled our eyes at in the past which previously said:

NOAA understands and predicts changes in the Earth’s environment…

You can read that old slogan at the very bottom of this May 6th, 2010 press release here:

http://www.noaanews.noaa.gov/stories2010/20100506_spillsampling.html

Is NOAA finally admitting they in fact don’t “know it all” or is this just a fluke from a copy writer with a conscience? I look forward to the next NOAA press release.

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Schadow
May 14, 2010 6:57 pm

The difference between stupidity and genius is that genius has its limits. – Albert Einstein

Severian
May 14, 2010 7:07 pm

Don’t get too excited, they just don’t want to be blamed for the BP oil spill mess, hence their dropping of the managing coastal resources tagline.

Editor
May 14, 2010 8:05 pm

The word that comes to mind is hubris: “extreme haughtiness or arrogance. Hubris often indicates being out of touch with reality and overestimating one’s own competence or capabilities, especially for people in positions of power.”
http://en.wikipedia.org/wiki/Hubris
If we had discovered that Earth’s average temperature can be regulated by simply adjusting the trace amount of CO2 in the atmosphere, it would be one of mankind’s greatest accomplishments. But the facts do not support this hypothesis and our understanding of Earth’s climate system is much too rudimentary to be assigning primary driver status to anything. We don’t understand how the sun works, we don’t understand how the clouds work, we barely understand how the oceans work and volcanic activity is a complete wild card. Our understanding of Earth’s climate system is rudimentary at best.
We have 130 years of highly suspect surface temperature data and 31 years of reasonably accurate satellite data, on an approximately 4,500,000,000 year old planet. Our understanding of the history of Earth’s climate system and its average temperature is rudimentary at best.
Based on our limited understanding of Earth’s climate system, any predictions about Earth’s climate system and the long term trajectory of its average temperature are, at best, educated guesses. We are still learning how to accurately measure Earth’s temperature, much less accurately predict it 50 – 100 years into the future. Those who claim to be able to accurately predict the long term trajectory and likely future state of Earth’s average temperature, are either deluding themselves, or lying.

Leon Brozyna
May 14, 2010 8:15 pm

See now NOAA, was that so hard?
Now you seem to be more in touch with reality.
All you need to do now is to distance yourselves from Mr. Gore’s religion. Something about how it’s difficult to separate anthropogenic influences from natural variability, and that there are far more serious environmental issues facing mankind than that of CO2.

Severian
May 14, 2010 8:30 pm

See this:
http://www.nytimes.com/2010/05/14/us/14agency.html
NOAA and the Mineral Management Service seem to be embroiled in a finger pointing contest re permits and such for drilling. As I said above, I think their dropping the protecting the environment from their tagline has nothing to do with an outbreak of humility and everything to do with an outbreak of CYA and/or politics.

Paul Vaughan
May 14, 2010 9:23 pm

“NOAA’s mission is to understand and predict changes in the Earth’s environment […]” – This is refreshing.
“NOAA understands and predicts changes in the Earth’s environment […]” – This was just wrong.
Good work Anthony & Others. Bravo.

Sera
May 14, 2010 9:37 pm

If you are near Rickenbacker Causeway, then skip the press conference and go to the Seaquarium instead- more bang for the buck.

rogerkni
May 14, 2010 10:45 pm

Phillip Bratby says:
May 14, 2010 at 11:39 am
Perhaps they’ve finally woken up to the derision that the old slogan used to generate. It made them look like a bunch of arrogant fools. Say no more.

I posted the following on Nov. 26, 2008 — maybe it had an effect:

Re “NOAA understands and predicts changes …” = Hubris
Why didn’t they just say, “NOAA strives to understand and predict changes …”?

Here:
http://wattsupwiththat.com/2008/11/26/atlantic-hurricane-season-sets-records/#comment-59783

rogerkni
May 14, 2010 11:02 pm

PS: A poster above pointed out that “predict” doesn’t mean “accurately predict.” So I suggest a second wording change: “NOAA’s mission is to understand and foresee changes …”

May 14, 2010 11:39 pm

Media may also participate via conference call. Please call Susan Buchanan at the phoie number above to obtain the number and passcode.
—…—…—…
Yes, ’tis true they ay mneed a phoie number for their phooey press conference …..

May 15, 2010 12:01 am

I noaa nasa when I see one.
Ok. Poor attempt at humor. Sorry.
Having read that Anthony knows that employees from NOAA frequent this site, I’ll try to be more mindful when I comment.
Actually, this might be the first time I actually have something positive to say about NOAA. Well, sorta.
NOAA manages a website called tidesandcurrents http://tidesandcurrents.noaa.gov/index.shtml
I was actually using their sea level maps to explain why global sea level predictions is so misleading and why the media just love stories of gloom and doom.
Unfortunately, the information and graphs that I used from NOAA really don’t support global warming and using their own information to further my own research into the matter has been a bit of a struggle for me.
There is so much disinformation from governmental websites, that I attempt to distance myself from them. But in this particular case, It really helped me prove a point.
If you care to check it out, go view my post on sea level predictions
http://climate4all.wordpress.com/2010/05/14/sea-level-rise/#more-170
Have a great day,
D. Alan

rogerkni
May 15, 2010 2:45 am

PPS: A ditty I wrote a few months ago may also have needled NOAA a bit. Here’s my latest version:
NOAA knows
All above, all below
By the way
The wind blows

Paul Coppin
May 15, 2010 4:13 am

Sounds more like a minor adjustment for budget funding purposes. After all, if they already understand, what do they need more research dollars for? The denial of responsibility angle from Severian is good too.

Sleepalot
May 15, 2010 4:45 am

“NOAA’s mission is to understand and predict changes in the Earth’s environment, from the depths of the ocean to the surface of the sun, …”
Does the Earth’s environment really extend to the surface of the Sun?

rogerkni
May 15, 2010 6:34 am

Sleepalot says:
May 15, 2010 at 4:45 am
“NOAA’s mission is to understand and predict changes in the Earth’s environment, from the depths of the ocean to the surface of the sun, …”
Does the Earth’s environment really extend to the surface of the Sun?

Well, maybe they should say “environment and environs,” if that wouldn’t be too wordy.

Caherine
May 15, 2010 8:38 am

Maybe this is why if they can’t get it right in real time how are we to believe?
http://apnews.myway.com/article/20100514/D9FMI8SG1.html
Where’s the oil? Model suggests much may be gone
SO IF THEY CAN’T EVEN GET THIS RIGHT WHAT DOES THAT SAY ABOUT GLOBAL WARMING OH MY??
Not yelling well just a little!
Catherine
I think this is why the markets have started crashing?
Remember what P.Charles said what was it only 50 days to pass the GW bill to tax the people?
Carbon trading bottom falling out

Nolo Contendere
May 17, 2010 5:01 pm

When I was a graduate student, I was a research assistant to a distinguished scientist, who always said that there was a huge difference between science and government science. I would include government funded science in that as well.

May 18, 2010 7:39 pm

@just the facts. Long diatribe and overstated. Humanity does not need to understand 4.5B years worth of climatology to understand the present. We know climate has changed greatly over those 4.5B years. Do we understand how and why those changes came about – nope. You were correct in that. However, we don’t need to understand those changes to understand the present state. Do we understand the present state completely – nope. I’d wager few climatologists would state the degree of understanding we currently have. They might overestimate. You would underestimate. As usual, the correct is most likely in the centre. The difficulty is planning for the worst while hoping for the best. Twiddling our thumbs about it gets us no where.
I also find it interesting that we know a great deal about, and most accept, that volcanoes have a large effect on climate. Yet, when comparisons are made between volcanic emissions and human emissions, human emissions greatly exceed the volcanic estimates. Humanity pumps, day in, day out, enough to overwhelm even the largest volcanic events, yet we concede volcanoes have an effect and we do not. Maybe I overestimate and underestimate. I’ll concede that, but I won’t accept doing nothing about it.

Editor
May 21, 2010 11:50 pm

jlinzel says:
May 18, 2010 at 7:39 pm
“@just the facts. Long diatribe and overstated. Humanity does not need to understand 4.5B years worth of climatology to understand the present. We know climate has changed greatly over those 4.5B years. Do we understand how and why those changes came about – nope. You were correct in that. However, we don’t need to understand those changes to understand the present state. Do we understand the present state completely – nope. I’d wager few climatologists would state the degree of understanding we currently have. They might overestimate. You would underestimate. As usual, the correct is most likely in the centre. The difficulty is planning for the worst while hoping for the best. Twiddling our thumbs about it gets us no where.
I also find it interesting that we know a great deal about, and most accept, that volcanoes have a large effect on climate. Yet, when comparisons are made between volcanic emissions and human emissions, human emissions greatly exceed the volcanic estimates. Humanity pumps, day in, day out, enough to overwhelm even the largest volcanic events, yet we concede volcanoes have an effect and we do not. Maybe I overestimate and underestimate. I’ll concede that, but I won’t accept doing nothing about it.”
I’ll address in pieces:
“@just the facts. Long diatribe and overstated. ”
How can one overstate the facts?
“You would underestimate.”
I don’t estimate, I realize that it’s currently an exercise in futility…
“Twiddling our thumbs about it gets us no where.”
When you are completely lost, often the best thing you can do is sit tight, conserve energy/resources and contemplate what’s next.
“I also find it interesting that we know a great deal about, and most accept, that volcanoes have a large effect on climate. Yet, when comparisons are made between volcanic emissions and human emissions, human emissions greatly exceed the volcanic estimates.”
“What? The primary concern about volcanoes are sulfate aerosols that caused the year without summer:
http://en.wikipedia.org/wiki/Year_Without_a_Summer
“Maybe I overestimate and underestimate. I’ll concede that, but I won’t accept doing nothing about it.”
Ok, that’s fine. Do whatever you want, just use your own money. I’d like to save up mine, because I think that human’s have limited predictive capacity and I’d like to prepare for whatever may occur…

jlinzel
May 24, 2010 4:35 am

@justthefacts
I’m confused by your reply. Your original post had little facts within it. I was not stating the few facts you listed were overstated. I thought I made it clear it was your statements about our level of understanding and estimations based on this understanding that was understated. If people cannot understand this difference, it is not surprising climate science arguments get based on opinion .
‘exercise in futility’ – Are you trying to say we will never understand or explain therefore we should not try? If so, horrible statement. Maybe YOU should stop trying and let those who care, continue to investigate and improve our understanding.
Straw man on the twiddling thumbs. Neither I nor you really consider us ‘completely lost’. If you do, then you are wrong – thats a fact. I know that opens all kinds of doors for you to attack me, but I do not care. There’s also some predictive capacity for you to boot. I would agree that in some scenarios it would be good to sit and wait. In this case I do not accept your opinion that this is one of them. We sit and wait and do nothingn MAY result in climactic shifts that at best have limited effect on our lives, at worst threaten human civilization as we know it [this is economically AND ecologically]. However, if we decide to act [better yet, had 20 years ago] the shift away from fossil fuels into a sustainable, renwerable, alternative energy future will bring more reliability, security, stability and diversity. Will there be an economic cost? Absolutely. The effects which are as predictable as climate change. Both rely heavily on models that are reasonably well understood on small scales but more difficult to deal with all complexities.
In all, I agree with the fact that chaotic systems are difficult to model and study, both economic and ecological. I also feel our ability to model them is better than you suggest. I restate that sitting an doing nothing may seem like a viable strategy to you but to many of us, it is not. The cost of ecological collapse dwarfs economic costs. I don’t know if you play poker but if you do maybe you can understand that even though your 88 may be a 55/45 favorite over AK, risking an entire tournament on these odds is not the best strategy to win the tournament.
Now I can predict that if you know poker, we make the call without risking our whole chip stack to see the flop. Its time for us to make that call.
Blah blah blah. Like you, I’m sure you get tired of these same old debates. Who’s right? Who gives a crap anymore. We both need to understand that as much as I see the data and think its a no brainer. I realize others see it in the reverse. I hope the common, intermediate ground is good enough.

May 24, 2010 4:56 am

jlinzel,
If you are confused by JTF’s reply, imagine how confused we are by your response.

Editor
May 24, 2010 10:55 pm

jlinzel says: May 24, 2010 at 4:35 am
“I’m confused by your reply. Your original post had little facts within it.”
I would argue that every single sentence in my original post is factual. I haven’t come across many little facts in my day, but I would challenge you to select any of the sentences in my original post that you believe are not in fact a fact and I will argue why I think that they are not only my opinion, but also facts. If you (or anyone else for that matter) can demonstrate that any of the statements in my original post are not factual, then I will readily admit my error and make the correction in future posts.
“‘exercise in futility’ – Are you trying to say we will never understand or explain therefore we should not try? If so, horrible statement. Maybe YOU should stop trying and let those who care, continue to investigate and improve our understanding. ”
The exercise in futility I speak of is in terms making estimates that are highly speculative and/or subjective. Whether estimating Earth’s average temperature 50 -100 years in the future or estimating the exact degree of human’s current understanding of Earth’s climate system, these are exercises in futility, that in no way advance our understanding of Earth’s climate system or further human knowledge.
“Straw man on the twiddling thumbs. Neither I nor you really consider us ‘completely lost’.”
I like how you think you know how I think… In terms of Earth’s climate system, at present, I consider us completely lost. The chances that Earth’s climate is going to do what we expect are essentially nil.
“Blah blah blah. Like you, I’m sure you get tired of these same old debates. Who’s right? Who gives a crap anymore. We both need to understand that as much as I see the data and think its a no brainer. I realize others see it in the reverse. I hope the common, intermediate ground is good enough.”
Well maybe it’s the data you’ve been looking at. Take a look at the figures in the two links below, which show the array of variables that are involved in Earth’s climate system:
http://www.physicalgeography.net/fundamentals/7y.html
http://oceanservice.noaa.gov/education/pd/climate/factsheets/whatfactors.pdf
Would you agree that this is an astoundingly complex system?

jlinzel
May 25, 2010 9:55 am

When I received the update from your reply to my comment I thought ‘excellent! links that I might learn something from.’ but then you disappointed me. 🙁
Is that what you consider ‘astoundingly complex’? to the point of believing we are unable to understand, quantify and model? I’m surprised.
I’ll agree with complex, I’ll disagree to the degree with which we understand it. 🙂
Lets agree to disagree?
As for thinking what you think, I have no idea what you are thinking. And any presumption I make might make you state further to which degree I don’t know what you are thinking. So I won’t presume to think what you think of my thoughts on your thoughts. Got it? Clearly you think your thoughts and I think my thoughts and perhaps never the twain shall meet – or perhaps they might.
@smokey. Perhaps but I cannot measure your confusion let alone why you may be confused. 🙂
Cherrio

May 25, 2010 11:37 am

jlinzel,
In the immortal words of Mr. T:
“Quit cho jibber-jabber!”

Editor
May 26, 2010 10:48 am

jlinzel says: May 25, 2010 at 9:55 am
“When I received the update from your reply to my comment I thought ‘excellent! links that I might learn something from.’ but then you disappointed me. 🙁 ”
I am not one to disappoint, I just didn’t want to pour too much info on at once. Let us explore what we do know about Earth’s climate system and its average temperature. There seems to be reasonable evidence of a significant ocean component based on the cycles of the Pacific Decadal Oscillation and Atlantic Multidecadal Oscillation;
http://icecap.us/docs/change/ocean_cycle_forecasts.pdf
http://www.appinsys.com/GlobalWarming/PDO_AMO.htm
http://www.atmos.washington.edu/~mantua/REPORTS/PDO/PDO_egec.htm
http://www.atmos.washington.edu/~mantua/REPORTS/PDO/PDO_cs.htm
And there also seems to be a significant volcanic component based historical observation:
http://www.geology.sdsu.edu/how_volcanoes_work/climate_effects.html
http://www.longrangeweather.com/global_temperatures.htm
http://adsabs.harvard.edu/abs/1991vci..nasa…..R
http://www.agu.org/pubs/crossref/2009/2008JD011222.shtml
Would you agree that these are both significant variables in Earth’s climate system and have a significant impact on its average temperature?
“Is that what you consider ‘astoundingly complex’? to the point of believing we are unable to understand, quantify and model? I’m surprised.”
I absolutely consider Earth’s climate system astoundingly complex. There are a plethora of variables, many interdependencies, an array of feedbacks, both positive and negative, and its all continuously evolving. What other systems share similar complexity, the global economy, highly complex organisms, galaxies, etc.? I am not saying that “we are unable understand, quantify and model” Earth’s climate system, I am saying that at present we are in the early stages of this process. It will likely take generations of research to fully explore and understand Earth’s climate system, and even then models will struggle to effectively predict its future behavior. The biggest challenge for the models is the continuously evolving nature of Earth’s climate system, i.e. each future event can fundamentally alter the equation, such that long term predictions must rely on assumption upon assumption, any of which could be incorrect.
“Lets agree to disagree?”
The best way to resolve these type of disagreements is to debate them. Just letting them sit out there, by agreeing to disagree, doesn’t help to move forward our understandings. Furthermore, if you just wanted to spend your own money trying to limit anthropogenic CO2 emissions, I’d wish good luck. But you want spend my money, and thus you and your peers are going to have to present some very well reasoned arguments before I’m going to allow that to happen…
“Clearly you think your thoughts and I think my thoughts and perhaps never the twain shall meet – or perhaps they might.”
I am completely open-minded, and other than shouldering the potential costs of limiting anthropogenic CO2 emissions, I have no horse in this race. I am receptive to arguments supporting the need to limit anthropogenic CO2 emissions and will give them reasoned consideration. I am a pretty good barometer of logic and reason and if you and your peers cannot convince me of the merits of your viewpoints, chances are that you and your peers are going to lose this argument on a global scale.