Guest Essay by Kip Hansen

In today’s digital and Internet-of-Things world, it is easy to transform information into images — graphs, charts and other visuals that are colorful and informative. Modern math and statistical software packages can do it all for you with a few clicks of your mouse or taps on the screen. These visuals can be very powerful in conveying your message to the public. That’s on the upside.
On the downside is the fact that these visuals can be very powerful in driving false or misleading messages into the public consciousness.
These all-too-easy-to-create visuals are “a Blessing and a Curse”.
We have seen this in the last few days with the scandal of the Twit-o-verse banging on about fires in the Amazon promulgating photos that are more than a decade old (not of this time) or even of some other place. One of the results of the twitter-storm has been a special meeting at the G7 about Brazil’s fires and shock at the fact that the U.S. President didn’t attend that meeting. In the case of the fires in Brazil, it turns out that the numbers have become more important, in the public mind, than the what.
From my comment to Les Johnson’s “Amazon Fires are in…the Amazon”:
“Take a look at the Forest Fires Map at Global Forest Watch.
“Like the NY Times piece , mentioned above, the map makes it looks like whole countries are on fire. This is an artifact of the size of the dots marking fires. ZOOM IN ON BRAZIL. Zoom in until you can see the Federal District of Brasilia clearly. See how the fires clump together in agricultural areas — sometimes, close enough, you can see that it is a series of [burning] local fields or pastures that [it] records [as] fires.”
“Now, zoom out and find the Dominican Republic — the island of Hispaniola — just to the west of Puerto Rico. Looks awful doesn’t it, island on fire. Zoom in and in and in and you will find that it is not prime cane harvest yet, only a few cane fields burning — all set intentionally as a necessary part of the cane harvest. Some may be rice paddies — where the rice stubble is burnt off after the harvest of the rice and rice straw.”
“My point here is all these alarming stories require local knowledge and local ground truthing….” “.
I recently saw an article in some news outlet (memory fails me…) that led me to chase up a graphic used — about the number of natural disasters. This is the graphic:

The image comes from a site called Our World In Data. They announce themselves as having “Research and data to make progress against the world’s largest problems. Scroll to all research. 2989 charts across 297 topics. All free: open access and open source.” The Our World In Data web site tells us that they are based at Oxford and are trusted in research and media and used in teaching.
Yet, there is something that does not seem right in that “Number of reported natural disasters” graphic. And there is something that is a clue (and thus its saving grace…). It is the word “reported”. The second clue is the gray text at the bottom giving the source of the data as EMDAT.
Trust me, I checked up on them. First to see who Our World In Data was, with the results above, and then checked out who EMDAT is.
Our first question is: Who supplied the data? Answer: EMDAT or, more completely, Centre for Research on the Epidemiology of Disasters – CRED School of Public Health at the Université catholique de Louvain (and in their native tongue: Centre de Recherche sur L’Epidemiologie des Désastres Institut de Recherche Santé et Société). They research and maintain databases about Emergencies and Disasters around the world. They are respectable and respected.
Then I checked the data itself — I wrote to EMDAT:
[After introducing myself and under a copy of the bar graph of Reported Natural Disasters above]
“The data shown does not align well with my understanding of Global Natural Disasters, in that it shows a HUGE increase from 1970 to about 1998. My guess would be that 1970 to 1998 represents an increase in REPORTING and not in actual Natural Disasters.
Can you confirm this please — or correct me if I am wrong”.
I received a pleasant reply, albeit nearly a month later, as follows:
“Thank for your e-mail. You are right, it is an increase in the reporting. I share your e-mail with your director, Prof. D. Guha-Sapir, who may want to add her input.”
(this reply is from the database manager at EMDAT)
The importance of checking the data becomes shockingly clear. EMDAT data and Our World In Data visuals are used — and reportedly trusted — by major media outlets — as shown in this graphic at Our World in Data — New York Times, The Wall Street Journal, Financial Times, CNN, PNAS, The Guardian, Science, BBC, Nature, and more ….. you see the depth of their penetration into the media and journals. When these outlets use Our World in Data graphics, or re-use the data underlying the graphics, it may well be that the journalists don’t check the data itself.
The result is that when a news organization Googles “natural disasters world” it gets the image below:

There we see it again. Huge rise in natural disaster since the 1970s to the turn of the century — and it is an entirely a false impression. The Google search makes it look like the data is from the World Health Organization — and who would doubt them? Of course, the actual data is correct — in its own way — those are the numbers of reported natural disasters and everything before the 1998 or so was due to spotty, incomplete reporting and the rise is solely “an increase in the reporting.”
Once reporting infrastructure was set up properly by the late 1990s, we see the opposite — a decline in reported natural disasters.
Readers are urged to guess how many journalists will have taken time and made the effort to check the data purported to come from the World Health Organization?
Just one more:

Geography of loss—a global look at the uneven toll of suicide by Meagan Weiland and Nirja Desai (Aug. 23, 2019). “This paper is part of Science’s special series on unraveling suicide.”
How much trust should we invest in the data on the graphic? Is it factual that suicide rates are plummeting in China and Greenland and India, and rising in the US and Argentina?
We needn’t look too far — starting with the graphic first:
“Mauritius: …is the only sub-Saharan country the that consistently records and reports suicide rates. “ (emphasis mine — kh)
“India: even though its overall suicide rate has decreased, India accounts for more than 35% of female suicide deaths worldwide.”
“Greenland: Although Greenland’s rate has declined dramatically, it remains the highest in the world”.
Now, does anyone think that countries like the Democratic Republic of the Congo, which current has a raging ebola epidemic, are carefully recording each death of their citizens with ICD-10 (cause of death) codes for each death? And then reporting them to some international record-keeping organization? What about Venezuela? — which is currently in total political and social disarray? Ridiculous ideas, of course they are not recording and reporting suicide deaths because they cannot.
From the paper:
“Suicide is a worldwide problem, but its effects are uneven. Although suicide rates—all rates noted here are annual deaths per 100,000 people—are rising in some countries, including the United States, most countries are seeing declines, for reasons that include restrictions on access to lethal means and improved mental health care. According to the World Health Organization (WHO), most countries do not collect detailed data on suicide; data for many countries here were drawn from rates estimated by organizations such as WHO and the Institute for Health Metrics and Evaluation’s Global Burden of Disease project.”
Only the more modern countries, with functional national health organizations and modern hospitals backed by medical bureaucracies, can even hope to accurately record and report suicides. In many nations, suicide is stigmatic, and coroners and other medical professionals have often erred on the side of compassion (for the families) and recorded suicides as “natural death” or “heart attack” — anything but suicide. As reported in this paper “Comparative Analysis of Suicide, Accidental, and Undetermined Cause of Death Classification” — “It is likely that suicide may be under reported due to both the social stigma associated with suicide as well as the reluctance of a medical examiner or coroner to make this classification if supporting data are uncertain (Timmermans, 2005).”
So, what of the suicide rate map from SCIENCE magazine and the Weiland and Desai paper? It appears most countries should have simply been marked “Not Enough Data”. No mention is made of any confounding factors such as “improved reporting” in the United States and other western countries. Guesses are not appropriate for the purpose of guiding International Policy decisions.
The effort put into the graphic for Science has possibly been wasted as it only serves to misinform readers about the rates of suicide in the various nations.
Bottom Lines:
1. Pretty graphics and fancy images do not mean that information/data is correct or dependable. They may not convey a factual visual impression of the data.
2. Just because a fancy image or graph comes attached to the name of a respectable organization is no reason to accept the data as it has been presented to you. If it is important to you — check it.
3. Pretty graphics can easily overcome or slip past readers’ critical thinking skills and thus misinform them.
4. For my money? The prettier the picture, the closer I look at the underlying data.
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Author’s Comment Policy:
It is not my intention to disparage any of the organizations mentioned in this essay. EMDAT particularly has been civil and co-operative in sharing the facts about the reporting of natural disasters to their database and graphics others have made from it.
We see in the suicide paper how easily researchers can be fooled into accepting data that is not reliable in any scientific sense. How do WHO and the Institute for Health Metrics and Evaluation’s Global Burden of Disease project estimate suicide rates in countries that don’t even record cause of death?
However, I have worked with the World Health Organization and its regional Pan American Health Organization and out there, on the ground, where poverty and despair rule, they have dedicated people and they do great work!
As the news media spins further and further out of control, abandoning real journalism (often out of [seeming] necessity — there are too many stories and so few journalists and so little time in the 24-hour news race) and social media twists and transmogrifies every bit of news into some surreal monster, news consumers (you and I, dear reader) must supercharge our critical thinking skills and fact-checking routines.
Share your experiences and your best tips for ensuring that “we don’t get fooled again”.
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This is an actual quote from a leading Canadian journalist:
“Most of us ended in journalism school because we couldn’t pass grade ten math!”
My first encounter with this kind of false reporting concerned infant mortality rates. The published stats showed the US as having a terrible record. Then I did my own research. At that time the US was the only country on the planet that correctly and accurately reported infant deaths. Some countries would not report an infant death until after the child was at least one year old.
If it smells bad, check the sell by date, and do not consume.
If one person committed suicide in Greenland, due to its small population, Greenland would lead the world in suicide rate per capita.
Steve==> To be fair, the rate is given “per 100,000 population per year.”
Somehow I very much doubt that if the country’s total population does not exceed 100,000 souls, no suicides would occur. It’s just a means of placing the decimal point in dealing with very large numbers. However seeing that suicides must be counted in integers (no such thing as fractions of suicides) one must question the normalization of an abnormal phenomena.
“… for reasons that include restrictions on access to lethal means and improved mental health care.”
I suspect that their personal biases are showing. Approximately two-thirds of all US suicides employ a firearm. However, in Japan, where firearms are extremely difficult to obtain, the suicide rate has exceeded that of the US for decades. If someone really wants to die, they can do so by drinking too much water in a short period of time, or drive their car into a bridge abutment at high speed.
It is my impression that suicide rates in Scandinavia and other countries in high latitudes have always been high and often attributed to Seasonal Affective Disorder because of the lack of sunshine. They were so high that it wouldn’t take much to show a decline.
Clyde ==> It is, of course, worse than we thought. ” …most countries do not collect detailed data on suicide” … Data NOT EVEN COLLECTED is being reported as definitive.
Kip: Simple short and one of your best. I think there is likely a readership for a book expanding on the subject – it would also be a huge public service. There is no end of pretty but meaningless graphics on climate, medicine, social science. Even the hockeystick that disappeared the LIA and MWP is a candidate.
“Guesses are not appropriate for the purpose of guiding International Policy decisions.”
This is also clearly true re temperatures estimated for vast tracts of the Arctic and Antarctic on the basis of scattered singular weather stations around the periphery of these areas. A glance at the Danish temperatures north of 80N shows temperatures also average colder than south of this latitude.
You have done pieces on salt, fat and others(?) that also negatively impact policy and public health. Trudeau has just issued new diet guidelines for Canadians clearly intended to “save the planet” (which it wouldn’t do and with a growing suspicion that the planet is doing fine) and nevermind the people (oh it’s rationalized it will be better for people as an afterthought).
Gary ==> I covered salt and diet issues in the Modern Scientific Controversies series. (Most of them appear on this search page).
See “The Challenge of Reforming Nutritional Epidemiologic Research” by John P. A. Ioannidis
Well said and done.
The link in the last sentence doesn’t work for me. Another:
Suicide rates in new Zealand are increasing, most notably in young and Pacific islanders.
The labour government has provided a grant of $575k specifically to study climate change distress, depression and sense of no future that is becoming pronounced especially in younger people.
The green party (part of the coalition), also the minister of climate change (James Shaw), only projects alarmism and model based forecasts. The media are totally complicit, disaster is on its way.
Here we have the government complicit in creating the problem and funding a study as to why these people are feeling distressed.
Any communication even in soft moderate terms to both the labour and green party is ignored. James Shaw openly calls anyone with an alternative view as a “new climate denier”.
Regards
Ozonebust ==> It is an interesting point that native peoples seem to have (are reported to have) such high suicide rates. I have not seen any reasonable explanation from anywhere.
Once the average person has been misled, he tends to stay misled – and then spread that misinformation far and wide. That would account for the millions of Democrats in America.
“Once the average person has been misled, he tends to stay misled ”
Mark Twain, IIRC, said, “It is easier to fool someone than to convince him he was fooled.”
If you read into that page on the site, you’ll find that death rates from natural disasters have decreased dramatically over time, so frankly, what would be the big deal even if the frequency were actually increasing? Obviously humanity is very well prepared, the “existential threat” trope notwithstanding.
Interesting too that the greatest numbers of population displacements due to natural disaster have been in the US and China – not the poor third world as often claimed by the hysterical community, starting with the IPCC and now universally accepted as one of the pillars of hysterical gospel.
I’ve often gone to them as a source for statistics that actually refute mainstream pessimism, and though this particular use of graphed data is problematic, I’ll keep checking in on them now and then and just chalk this up to the simple fact that reportage of natural disasters has of course gone up, both because we have the technology and because there’s an audience hungry for it.
Michael H Anderson ==> Yes, the Deaths from Natural Disasters graph look very like the one in the essay — but the deaths drop to almost nothing comparatively.
Thanks are given to Kip Hansen for yet another look below the surface investigation of the reporting and presentation of events about which we are not fully informed by the Media.
One of the flaws is studies is survival bias.
Take for example the stock market. If you use all current stocks to back test you have a survival bias because it doesn’t include the companies that went out of business.
Kip, ( & others) you may find these useful…
https://www.use-due-diligence-on-climate.org/home/a-rough-guide-to-spotting-bad-science/
https://www.use-due-diligence-on-climate.org/home/climate-change/the-97-con-sensus/slippery-stats-cheating-charts/
“Guesses are not appropriate for the purpose of guiding International Policy decisions.”
It is important to understand that the Global Burden of Disease is “an exercise” based on death statistics and is used to inform health policy at national level. It is an exercise in attribution, not necessarily the summing and documentation of “causes”.
For example there are about 75 listed contributions to the deaths of everyone who is now dead, who was alive a year ago. Smoking might be an actual cause for 8% of all deaths in a year, but is attributed to be a contributing cause to the premature death (ie before the age of 86) of 70% of all deaths. That is an attribution, not a fact.
Does this need further explanation? Attributing air pollution as a contributing cause of the premature death of 7m people per year does not mean that any single person actually died from air pollution. It is just convenient for public health policy reasons to discuss the general impact as if it was a contributing cause of premature “departure” from this plane of existence.
There is a strange exercise called IHME which takes the GBD numbers (estimates) and pretends to calculate a number of people who “died” from that contribution. Essentially they say that if prematurity of deaths (before the age of 86) have a 1% contribution from tonsillitis, then they say 1% of all people died as a consequence of having tonsillitis, even if not one person actually died of it. They sort of work the GBD calculation backwards.
This is the difference between actual causes of death and attributions. Because the WHO has taken to citing IHME numbers, and dropping the terms “attributed” and “premature”, the public is being fooled into thinking that tonsillitis kills 1% of the total number who died last year. X-many deaths! Alarum!
A prof friend of mine cornered a WHO senior and asked why they were misrepresenting the facts so blatantly. The reply came saying, “If we don’t do exaggerate, we cannot raise money.” Simple as that. It pays to lie.
And that is our WHO. Can you think of any other field of endeavour that is as blatant in their misrepresentation of the facts, shouting alarm and emergency, in order to raise funds?
Thanks for this, and thanks to Kip and saveenergy as well. We really are living in an era where the Big Lie dominates our entire cultural narrative. I just hope I live to see the way out. Problem being with so many millions of mediocrities demanding hefty compensation just for having made it alive out of the birth canal… Well, need I say more?
Kip – Good article. It seems that reporting of half-truths and implying they are whole truths is the norm these days, whether with graphics or otherwise. With investing, I’ve been told never to invest in something I didn’t understand. Unfortunately, we are to this same point with journalistic reporting. We can’t trust what we see, hear, or read much of the time unless we do additional research. Makes one more skeptical.
Farmer ==> It is the days of critical thinking, side-checking, fact-checking and ground-truthing….
Warming Antarctica by Paintwork – my website, dormant but still very relevant & valid!
http://www.greenworldtrust.org.uk/Science/Scientific/babyIce.htm#antarctic