Apple and Google Pour Billions Down a Green Drain

Guest essay by Steve Goreham

Originally published in Communities Digital News, republished at WUWt by request of the author.

green-drain-money

Business has been captured by Climatism, the belief that humans are causing dangerous global warming. Leading businesses announce plans to reduce carbon dioxide emissions, purchase renewable energy, use vehicle biofuels, and buy carbon credits. But there is no evidence that commercial policies to “fight” climate change have any measureable effect on global temperatures.

Apple and Google, the darling companies of the millennial generation, have spent billions trying to halt global warming. Apple has brought us the Mac personal computer, the I-Phone, the I-Pad, and other trend-setting electronic devices, becoming the world’s highest-valued company. Google has been called the most innovative technology company in the world, delivering the Google search engine that revolutionized use of the internet, Google Books, Google Maps, and now developing a self-driving car. But both of these leading companies have swallowed the misguided theory of human-caused climate change, hook, line, and sinker.

Apple’s 2015 Environmental Responsibility Report states, “We don’t want to debate climate change. We want to stop it.” Former EPA Administrator Lisa Jackson now heads up Apple’s environmental efforts. The firm boasts that it measures its carbon footprint “rigorously,” estimating it emitted 34 million metric tons of carbon dioxide equivalents in in 2014. But somehow Apple missed the fact that carbon dioxide is a gas emitted in huge volumes by nature. According to the Intergovernmental Panel on Climate Change of the United Nations, nature puts 25 times as much carbon dioxide into the atmosphere every day as all of the world’s industries.

Apple is spending more than two billion dollars on renewable energy to power its data centers. In February, the company announced an investment of $848 million for electricity from the California Flats solar farm from electricity provider First Solar. Apple claims it now purchases 100 percent renewable energy for all of its US operations and 87 percent for worldwide operations. But the firm is paying a sizeable premium for solar electricity over the price of traditional energy.

Last year, Google Chairman Eric Schmidt said, “Everyone understands that climate change is occurring, and the people who oppose it are really hurting our children and grandchildren and making the world a much worse place.” Google has reportedly committed more than $1.8 billion to renewable energy projects. But these renewable projects typically provide little actual electricity output at very high prices.

An example is the Ivanpah Solar Facility located in the California Mojave Desert, south of Las Vegas. Google invested $168 million in the Ivanpah project developed by Brightsource Energy, which began operations in January 2014. Ivanpah is a concentrating solar facility that has made headlines for its tendency to ignite birds in flight near its towers.

In addition to scorching more than 1,000 birds a year, Ivanpah is a poor electricity-generating station. During 2014, the Ivanpah facility delivered only about half of the electricity it was designed to deliver, which is only about one-tenth of the output of a typical gas-fired power plant. Ivanpah generates electricity at the whopping price of 16 to 17 cents per kilowatt-hour, four times the California wholesale price of 4 cents per kilowatt-hour. Ivanpah owners NRG and Google have asked for a federal grant of $539 million to pay off much of the $1.6 billion federal loan that was used to build the plant. US taxpayers and California electricity users are paying for the Ivanpah boondoggle.

ivanpah-solar-tower

In their rush to fight climate change, Apple, Google, and other engineering companies don’t seem to realize that the theory of global warming fails the first test of maintenance-of-the-line (MOL) product engineering. Many product engineers spend time in MOL engineering early in their career, handling field calls about the company’s product. When a customer calls to report a product failure, the first question an MOL engineer needs to answer is, “Is the product behaving normally, or is it performing abnormally?”

There is no evidence that Earth’s surface temperatures today are abnormally warm when compared to temperatures of history. Temperature proxy data from many sources shows that Earth’s temperatures have actually been declining for the past 8,000 years. Temperatures have been rising for the last century, but Earth experienced warmer times when the Romans conquered the Mediterranean 2,000 years ago and when the Vikings settled southwest Greenland 1,000 years ago.

global-temperature-last-10000-years

Ever notice how actual climate results are never part of the claimed benefits of green energy? Measures of success are always carbon emissions reduced, houses powered, kilowatts generated, and carbon credits purchased. No one ever talks about actual reductions in temperature or about droughts, floods, or hurricanes to be averted by using renewable energy. Adoption of green policies is as hollow as building a hospital and never curing a patient or raising an army and never taking a hill.

In fact, changes in Earth’s climate are dominated by natural factors. Earth’s greenhouse effect is dominated by water vapor and natural emissions of carbon dioxide. History shows that hurricanes, floods, droughts, and heat waves are neither more numerous nor extreme than those of the past. There is no empirical evidence that human emissions have a measureable influence on Earth’s climate. All of the green measures by global business will have a negligible effect on global temperatures.

If Apple, Google, and other companies want to invest in renewable energy and fight climate change, they should place green initiatives in their public relations budget. Such programs don’t have any other effect.


 

Steve Goreham is Executive Director of the Climate Science Coalition of America and author of the book The Mad, Mad, Mad World of Climatism: Mankind and Climate Change Mania.

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August 23, 2015 12:54 am

Although an expensive one, it’s only a game played between climate catastrophist crusaders and reasoned thinking. Who’s going to win is anyone’s guess, it depends on how many youngsters are fatally indoctrinated before the truth is exposed.

waterside4
August 23, 2015 5:11 am

Excuse me if this has been mentioned previously, but what about a boycott?
I mean NOT use Google, PayPal, Apple, Wal-Mart(Asda), Marks and Spencer, Tesco and all the other high profile organisations who rely on our custom in their bids to rule the world.
The Boycott is a wonderful old Irish invention which historically has more than proven its worth.
When a site like WUWT can garner an erudite readership which the msm can only have wet dreams about, then we should be able to pack a powerful punch in the retail side.
Just a thought.

Gamecock
August 23, 2015 10:18 am

This just in:
http://www.foxnews.com/tech/2015/08/20/india-is-now-home-to-world-first-airport-that-runs-entirely-on-solar-power/?intcmp=hphz04
“It’s worth noting, however, that Cochin is still connected to the grid — just in case the normally sun-drenched area gets a streak of overcast days.”
Or in case they get “night.”

August 23, 2015 11:29 am

WEATHER WARS CONTINUE!!!!
Climate Engineering, El Niño And The Bizarre “Scheduled Weather” For The Coming Winter In The US
Dane Wigington geoengineeringwatch.org “Forecasters” are now trumpeting the arrival of a “Godzilla” El Niño event, but somehow they seem to already know that there will be no relief
http://www.geoengineeringwatch.org/

co2islife
August 23, 2015 4:04 pm

Lisa Jackson? Is that a bad joke?

On December 13, 2012, the Assistant Inspector General notified the EPA they would be conducting an audit into record keeping practices associated with the use of private email accounts by Lisa Jackson under the name of “Richard Windsor.” The Justice Department has agreed to release 12,000 emails at a rate of 3000 per week from this account beginning January 14, 2013 in response to a lawsuit brought by a Washington attorney.[51][52][53]
On December 27, 2012, Jackson announced that she would be stepping down from her position as EPA Administrator

The lack of moral and ethical standards on the left is breathtaking. I guess as long as you are on their side when you break the law it doesn’t matter. They will even support you running for president, they just want the power.

SAMURAI
August 23, 2015 7:20 pm

Google and Apple have been doing a great disservice to their customers and shareholders by wasting so much money on failed Glooobal Waaaarming initiatives.
It borders on a criminal lack of fiduciary duty, and opens them up to lawsuits from shareholders.
If the $billions they wasted on Glooooobal Waaaarming initiatives had been spent on R&D, who knows what new and innovative products and services could have been developed with that money and the $100’s of billions of sales and the 10’s of thousands of jobs that were never realized….
Apple and Google executives should read Bastiat’s Broken Window Fallacy to better understand the long-term effects wasted money has on their corporate equity and bottom line.
Google has also skewed their search engine algorithms to push the failed CAGW narrative, which has helped skew public opinion on the efficacy of CAGW, which has facilitated governments around the world to waste even more taxpayer money on Global Warming initiatives.
Google’s corporate slogan is “Do No Evil”. It’s high time Google lives up to that mission statement.
We live in such a convoluted world where “doing good” is often actually doing immense evil.
And so it goes.

co2islife
August 25, 2015 3:42 am

In addition to scorching more than 1,000 birds a year, Ivanpah is a poor electricity-generating station. During 2014, the Ivanpah facility delivered only about half of the electricity it was designed to deliver, which is only about one-tenth of the output of a typical gas-fired power plant. Ivanpah generates electricity at the whopping price of 16 to 17 cents per kilowatt-hour, four times the California wholesale price of 4 cents per kilowatt-hour. Ivanpah owners NRG and Google have asked for a federal grant of $539 million to pay off much of the $1.6 billion federal loan that was used to build the plant. US taxpayers and California electricity users are paying for the Ivanpah boondoggle.

What I love about this story is that Google poured all this money into this project based upon projections. What wasn’t built into the theoretical calculations is that desert sand dust greatly reduces the amount of radiation reflected off the mirrors. Given California is short of water to begin with, sending out cleaning trucks to remove the dust from the fragile and optically ground mirrors isn’t an option. Also, scratching the surface of the optical lens will also reduce the amount of light reflected, at least in the right direction. In a way, Apple and Google pouring all this money down a rat hole may be a good thing. Sometime you need reality to come up and punch you in the face to make you wake up and accept that you are wrong on an epic scale. As long as Liberal can bill the tax payer, they have no incentive to stop wasting other people’s money. Once they have to pay for their own failures they may change their tune.
Bill Gates seems to have a bit more common sense as to the energy sources he supports.
Bill Gates is doubling his billion-dollar bet on renewables
http://fortune.com/2015/06/26/bill-gates-renewables-investment-solar-depleted-uranium-battery-storage/
Obama’s Renewable-Energy Fantasy
Bill Gates recently noted that the cost of decarbonization using today’s technology is ‘beyond astronomical.’
http://www.wsj.com/articles/obamas-renewable-energy-fantasy-1436104555

Mervyn
August 25, 2015 9:23 pm

Steve Jobs would rather have returned over US$2 billion to Apple’s dedicated investors rather than spending it on renewable energy to power Apple’s data centres. Steve Jobs was all about focusing on the core business of Apple. He would be furious, after building up Apple to what it is today, to see money being unnecessarily frittered away on ridiculous extravagances

August 26, 2015 11:22 am

When yoiu combine this with their political manipulation, its scary. http://humanevents.com/2015/08/24/how-google-can-rig-everything-in-washington-d-c-and-around-the-world/