By Allen Brooks
“The Wall Street Journal should hire reporters who understand the technical side of the energy industries and can cut through political agendas and narratives. A more competent editorial staff can identify and correct shortsighted reporting too.”
“Energy companies are accelerating searches for new oil-and-gas prospects outside the Middle East amid war and high prices,” reported the Wall Street Journal. While this surface take sounds reasonable, it is misleading and beneath what should be expected from an informed energy journalist.
Collin Eaton’s Big Oil Plows Billions into Far-Flung Drilling Sites to Escape Iran Turmoil” (April 19) needs correction. Major oil companies do not undertake major international exploration efforts without serious research and planning. That does not happen in days or weeks–even a few months.
“Far Flung” Places?
Writing about many oil company projects in “far flung” places, Eaton fails to note that they were preplanned and in highly prospective/active oil-producing locations. He cites ExxonMobil’s drilling push for Nigerian deepwater oil. But ExxonMobil is the second-largest oil producer in Nigeria, where a company subsidiary has been active since 1955–and in Africa’s most significant oil-producing country.
Chevron was noted for its efforts to expand its footprint in Venezuela, where it is the largest foreign operator. Chevron continued to operate for years while Venezuela’s Maduro government worked to seize the assets of other Western oil companies operating there. Venezuela also has the world’s largest proven oil reserves, over 300 billion barrels, making it an attractive place to work if you are sure of the laws and politics.
Eaton wrote that European oil companies BP and TotalEnergies are stepping up their expansion efforts. BP has bought a 60 percent interest in three offshore Namibia blocks. BP’s increased activity is in response to several discoveries (12) announced in 2025 by the joint venture BP has with Italy’s ENI. BP has already announced another two discoveries this year. Namibia is attracting significant industry activity from two other European oil companies, Shell and TotalEnergies.
Eaton also noted that TotalEnergies was stepping up its exploration activity in Turkey, a large country strategically located between the Middle East and Europe. Turkey imports 93 percent of its oil, so finding more oil and gas could significantly help its economy. The Turkish government is trying to become the hub of oil and gas transportation between Europe and the Middle East. It already hosts an oil pipeline bringing Iraqi oil to a Mediterranean port. It also has a gas pipeline running from Georgia through Greece to Italy, bringing natural gas from Turkmenistan. It is talking to Qatar and Saudi Arabia about building gas and oil pipelines extending through Syria and eventually on to Europe.
Some of Eaton’s information is attributed to Wood Mackenzie, an energy research and consulting firm, that estimates a group of international oil companies could “create $120 billion in value from their exploration ventures in coming years.” Wood Mackenzie says this group of oil companies spent, on average, $19 billion annually over 2021–2025 seeking new reserves. That is an impressive value-creation figure, but ExxonMobil’s current market capitalization alone is $620 billion.
Remember 2022?
So why, it can be asked of Collin Eaton, didn’t the same companies react the same way in 2022 when (in February) Russia invaded Ukraine? The European Union was suddenly confronted with the end of cheap Russian natural gas and oil supplies. Oil and gas prices soared, energy shortfalls were recorded, and countries began searching for alternative petroleum supplies. Did you read about major oil companies ramping up E&P budgets and launching search efforts in far-off places? Why not?
Maybe it was because euphoria erupted that the end of fossil fuels was that much closer. European governments had been the leaders in pushing the climate change and global warming narrative. Avoiding the climate catastrophe required a quick exit from carbon-emitting fossil fuels and a rapid transition to renewable energy sources.
The International Energy Agency (IEA) then was pushing a forecasting scenario that predicted a peak in oil and gas consumption by 2030, followed by a rapid decline. Oil and gas company reserves were expected to become “stranded assets,” casting doubt on the value of these companies and the prospects for future earnings and dividend growth. Wrong.
Climate warfare was unleashed, and Shell’s plans for reducing its carbon emissions were found inadequate by the highest Dutch court, which mandated a rapid reduction. In the U.S., climate activists were filing nuisance lawsuits against oil companies for “pollution” in state courts more friendly to the plaintiffs. Renewable energy was ascendant, and the days of fossil fuels were numbered, the narrative went.
In 2022, the oil industry was still recovering from the Saudi Arabia oil-price war of late 2014, which drove prices down for years and undercut the industry’s economics. Companies heavily indebted due to accelerated spending during the prior shale boom were forced into bankruptcy or shotgun consolidations. Major oil companies cut costs and reduced headcounts to weather the downturn.
The industry had barely found a sound footing when COVID arrived in 2020, shutting down global economic activity and briefly sending oil prices into negative territory. The recovery in 2021, followed by the oil price spike in 2022, had the industry in a better financial and profitability position. However, there was no oil boom underway, despite $100+ oil for months.
Last year, the IEA was suddenly forced to acknowledge that its oil-peak scenario was flawed. It reinstituted the Current Policies scenario, and predicted in its 2025 World Energy Outlook that oil demand would grow through 2050. More importantly, the IEA officials called for the industry to accelerate E&P spending to avoid a future catastrophe of insufficient supply and soaring prices. This reversal was needed, but it shocked the climate movement, which had considered the IEA an ally in its argument that renewable energy would soon replace oil and gas.
If Eaton was truly trying to explain the recent announcements of oil company exploration investments, he should have introduced this narrative. Historically, oil and gas companies have reported their E&P plans alongside year-end financial results and outlined their expectations for the current year and beyond.
Wider WSJ Problem
For a long-time reader of the WSJ (65 years), I am no longer surprised by the deterioration in the quality of their coverage of the energy industry. This condition has been a topic of discussion among industry colleagues for years, many of whom hoped for improvement.
While reading the WSJ article, I connected on LinkedIn with Nick Deilius, the recently retired CEO of CNX Resources, an Appalachian driller. He provided us with a report he prepared about the deterioration in the quality of energy reporting by the WSJ.
As he clipped and copied WSJ energy articles, his dismay grew. He finally compiled a study of 122 articles published between mid-August 2024 and December 2025 to document flawed assumptions, errors, misstatements, omissions of key points, and other problems.
Deilius’s Dirty Dozen
Nick Deiuliis created a list of tools the WSJ energy reporting staff used to err and misreport energy news. His Dirty Dozen tactics employed in energy reporting include:
1. Repeating the mantra of the ‘existential threat of climate change’, ‘increasing severity of weather due to climate change’, and the ‘high consensus level of climate science’ without providing tangible, measurable evidence in support.
2. Promoting the myth that wind, solar, batteries, and EVs are ‘clean’ and carry zero CO2 footprints. Only if one believes that these forms of energy or transport carry zero CO2 emissions footprints can one warrant that an economy and society could plausibly function under net-zero policies.
3. Warranting the most expensive, unreliable, and non-scalable forms of power (wind and solar) are the lowest cost, most reliable, and easily scalable.
4. Citing a quoted source and assigning it the respect of an expert, decisive study, or established authority on the matter despite lacking credibility or carrying an apparent conflict of interest.
5. Cherry-picking data sets and time periods to manufacture a desired conclusion or to ignore a reality that is counter to the desired conclusion.
6. Applying inconsistent logic or different standards within the same article or across energy articles.
7. Making obvious errors of omission.
8. Avoiding the opportunity to expose obvious problems or flaws.
9. Applying theatrical language and descriptors that trigger emotion and paint a desired picture.
10. Implying that companies and industries are ready and willing to do the right thing, but for being stopped by pro-fossil fuels or pro-capitalist interests or policies, despite the lack of substantive supporting evidence.
11. Cheerleading the favored beliefs and unfairly criticizing the disfavored views in headlines and stories.
12. Abusing simple statistical associations to imply causation.
The backgrounds of the 70 reporters who wrote the above 122 articles ranged from interns to seasoned veterans, many with degrees from elite universities, even advanced degrees. The group was multinational, adding to the scope of experience covering a global industry. However, none possessed degrees in the classic STEM (science, technology, engineering, mathematics) disciplines.
For Deiuliis, the absence of STEM degrees is a problem. He wrote:
The dearth of STEM education among 70 journalists reporting on energy for the WSJ creates a serious blind spot, particularly for topics such as energy and climate, which are complex, rapidly evolving, and steeped in STEM. The lack of STEM training raises legitimate questions about whether the energy reporting team understands the science and engineering underlying the reported issues.
Conclusion
Collin Eaton’s article failed to note the dramatically changed climate-activism environment and the reversed IEA forecast. He should know that major oil companies do not shift strategically, based on short-term price movements (exploration plans require significant research/vetting by executives and often the company’s board of directors). Every cited example of a new exploration initiative was where the company has been active and successful. Why wouldn’t an explorationist go back to where the likelihood of success is higher because of the record of past successes?
The lesson? The Wall Street Journal should hire reporters who can both understand the technical side of the industry and cut through political agendas and narratives. A more competent editorial staff can identify and correct shortsighted reporting too.
The ongoing come-uppance of the mainstream media needs to reach business reporting. In a new political climate, that time is now at the Wall Street Journal.
“The Wall Street Journal should hire reporters who understand the technical side of the energy industries”
“Based on Wall Street Journal reporting and research, average starting salaries for college graduates have hovered around $55,000–$60,000 recently”
“Entry-level salaries in the electric power industry are high, generally ranging from $68,900 to over $100,000 annually for engineers, with a median around $83,600.”
(Middle quote was supposed to get to what WSJ was paying. Point was – WSJ probably has no budget for the thing it is in need of.)
Ah…
“The majority of Wall Street Journal Journalist salaries currently range between $36,000 (25th percentile) to $79,000 (75th percentile) with top earners (90th percentile) making $115,000 annually across the United States”
That’s not starting salary, that’s all Wall Street Journal Journalists current salary. They make the entry-level electric power salary AFTER several years.
And they get the quality they pay for!
Pay peanuts … get monkeys !!
“They pretend to pay us and we pretend to work”
The WSJ employs the same people as the NYT. Not literally, mind you, but people with the same worldview, education and training. Our media no longer asks questions. They are incurious and unquestioning. They believe their assumptions and biases are facts. They are intellectually lazy.
The WSJ Editorial Board was once a holdout to that type of journalist. No longer.
I’m a (former) long-time WSJ reader. Now I rarely visit their website.
Oh, literally. All the “MSM” companies are massively inbred and it shows, and this has been true since the 1960s at least, if not way earlier.
I didn’t renew my subscription with the WSJ. Cost cutting of industry reporting and NYT headline writing drove me away. They can’t have informational competence 3 days a week and liberal slant for diversity of views the rest of the week and expect to meet expectations of informed readers.
I have read the WSJ every day since I started HBS September 1972. The quality of reporting has diminished substantially over about the last 20 years. I attribute that to Murdock purchasing Dow Jones (which included WSJ) in 2007. After all, Murdock got his start with sensational tabloids.
And in the current MAGA battle between ‘Main Street’ and ‘Wall Street’ ( globalism, trade, tariffs) WSJ is definitely on the opposite side from MAGA.
All Rupert was ever trained to do by his Dad Sir Keith Murdock was to sell newspapers.
Like his father, Rupert has never been concerned about being “accepted”.
If “woke” sells newspapers, that’s what Rupert is going to offer.
As an old business colleague of mine used to say –
“I’m not in this for self actualization, I’m in it for a f’kin quid”.
Chart of print circulation of WSJ:
2018 just over 1 million
2024 less than half that.
I’m curious about their on-line circulation stats during that period. It’s looking like most of the remaining newspapers are shifting to on-line subscriptions as it eliminates the need for printing plants and distribution.
KM.
From two different AIs on total paid subscriptions, not just print.
Both had similar results after asking them to justify their findings with
working links.
I added the NY Times just for reference.
Copilot:
New York Times: 12.78 million total subscribers (Q4 2025)
Wall Street Journal: 4.538 million total subscribers (June 2025)
I guess we’re going to need a writers co-op of competent writers for industry and markets to replace the legacy model of big media. I will not tolerate the forced mixing of information quality in order to achieve some mandated diversity. Add it to the list of unreliables and time wasters.
The deterioration in the quality of reporting at the WSJ is not only in energy and started several decades ago. The editorial page started declining when Robert Bartley died. I plan to remain a former subscriber.
You Can’t Trust ‘Climate Economics’Governments, banks and other institutions have based policies on models unconnected to reality.
R. Pielke Jr
Today’s editorial page. Previously in Opinion and Commentary…
The Climate Crisis Clashed With Affordability, and Affordability WonClimate action has become less urgent now that affordability is top of mind. The good news is, emissions are likely to decline anyway.
By Greg Ip
The Rise of the Climate RightEnergy Secretary Chris Wright seeks to set the record straight about the science.
By Kimberley A. Strassel
The Texas Flood Green HerringsBlame cruel nature, not DOGE, or weathermen, or climate change.
By The Editorial Board
July 7, 2025
It’s not all tendentious energy, education and woke political reporting. Clearly, WSJ plays both sides of the net, often expressing diametrically opposite perspectives in the same issue, with liberal-leaning “news” peppered into the news section. But the back pages are (imo) pretty consistently more-thoughtful critiques of the same events and policies. Would we even read it if it “homogenized” all their news articles to cover just the facts? (20 year reader)
I agree with your diagnosis of the WSJ straddling the fence to sell papers, but I am tired of being lied to.
Saying “It’s not all tendentious … reporting” misses the point. Being able to pick out the occasional “thoughtful critiques” suggests the problem. We shouldn’t be able to pick them out. And reporting “just the facts” doesn’t mean all we get is “homogenized” reporting. It ought to mean facts plus an intelligent understanding what the facts mean. Today’s WSJ reporters can’t/won’t do that. It’s a leftist slant to most of it.
A good friend, in his 50’s, a WSJ subscriber, is a graduate of MIT, 5th in his class and a progressive Democrat. He thinks the WSJ has gotten better over the years. I’m a conservative Republican (50+ year WSJ subscriber) and I know it’s gotten a lot worse. And that means the WSJ has tilted left over the years.
Oh, and why should a reporter make the same money a STEM worker makes?
Journalists don’t possess advanced STEM degrees because math is hard – they want to change the world but because most are congenitally lazy they take the easiest path possible. And because math and logical reasoning including cause and effect is difficult for them, they think that socialism and communism are the best “isms” in spite of their track record.
All of this presumes the WSJ actually WANTS to provide better reporting. They don’t. At least not the top level management.
Please note that journalists everywhere are captured propagandists, with real reporting being very low on the priority list. See coveringclimatenow dot org. Powerful interests control the narrative. Clever journalists with important news generally don’t get on the front page. What is needed is for Wall Street (all people) to recognize they should not believe reporters, and vote with their feet. Find reliable sources of news, and tell the people you leave behind why.
If you have been reading WSJ for years, you are paying them to lie to you without consequences.
CBS has been making some good changes, and FreePress ( thefp.com ) has made changing this dynamic their reason for being.
Why the “sharers” of media pieces are called “journalists” these days I will never understand.
I mean, they’re not even old-school “reporters”.
Back in the day (say 1940s – 1980s), “journalists” were the senior, tenured long-form writers of investigative reportage in major metropolitan newspapers (Clark Kents? 🙂 )
When I had ambitions to become a “reporter”, there were no university degrees in “Journalism”.
It was an apprentiship, where you started in the proof-reading department, and got in line for a cadet reporter assignment in the boondocks.
Very nice Allen. The problem is simpler than what you presented. Major players in the mainstream media have accepted the CAGW story. They believe it and no amount of honest evidence will move them. They are abusing their first amendment protections thinking it is okay for them to lie. They feel protected /shielded but I disagree, they should be punished for lying and cheating, it is the only way they will stop. While STEM would be helpful for this kind of reporting I don’t feel it is necessary. An honest effort to tell both sides of a story would do.
What you’ve called lying seems like opinion-presented-as-fact. The truth would be, ‘they don’t know’ which is evidenced by the frequency of words like ‘may’, ‘might’ and ‘could’. The point is, even if they are committing fraud it would be impossible to prove it without reading their minds. There’s a very, very, very small chance they’re right. I mean, very.
It gets worse when speaking about the space race between the USA and China. They did an article on the recent Artemis mission and compared that to what the Chinese are doing and that we will soon rapidly fall behind. They did not even mention SpaceX or the fact that SpaceX launches 80-90 of the tonnage that goes into orbit and has made both Artemis and the non-reusable Chinese rockets obsolete.
The definition of obsolete has been used correctly – NASA stuff like Artemis takes at least ten years to produce. Googling Artemis timeline…
“The Artemis program is a Moon exploration program led by the United States’ National Aeronautics and Space Administration (NASA), aimed at returning humans to the Moon for the first time since the Apollo program and building a permanent lunar base. It was formally established via Space Policy Directive-1 in 2017.“
First search result says Artemis was established 2017. That’s only 9 years. Was someone working toward the ‘formal establishment’, aka a named budget, prior to 2017?
So think of a 10-year-old thing and ask ‘is this todays technology’? Do you want a 2016 iPad? A 2016 Chevy Cruze? Hillary Clinton running for president? Artemis was made ‘formal’ when those things were hopeful.
Then I chuckle when I hear people say China is stealing our technology for space stuff. I think, go visit a advanced physics degree lab at Flyover State University. Tell me how many American kids you see there. At some point the thing transferred stops being ‘stolen’.
If that’s inconvenient read the author names on a physics doctoral thesis.
**265,919 Chinese students** were enrolled in the United States during the 2024-25 academic year, reflecting a **4% decrease** from the previous year.
(With apologies to Pogo) We has met the enemy … and he is us
WSJ has been leftarded crap for 30/40 years.
It’s not the same WSJ I started reading in school almost 50 years ago.
Not a surprise. For generations now, “journalists” are only educated in journalism for which it’s expected will imbue them with the wisdom required to cover any other topic. A degree from an elite academic institution supposedly makes this assumption unassailable.
All this training and they don’t even spew their ignorance well. They should be scared of being replaced by AI. It really can’t do much worse.