Brewery creates nasty ‘Torched Earth Ale’ to show how climate change will affect beer taste

From The Washington Examiner

by Kaelan Deese, Breaking News Reporter |   | April 26, 2021 12:45 PM

The Colorado-based company New Belgium Brewing released a beer that purposely tastes bad to illustrate how climate change may affect the beer industry.

New Belgium Brewing made its flavor, “Torched Earth Ale,” using “less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis,” the company said on April 19.

Some low-quality ingredients used in the process include dandelions as opposed to traditional hops. The brew also uses smoke-tainted water and drought-resistant grains to provide an added “climate-ravaged” flavor.

TENNESSEE CRAFT BREWER’S DISTRIBUTION JOURNEY TAKES ANOTHER STEP FORWARD

“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”

The brewery said it hopes its new flavor will “highlight the stakes of climate change for beer lovers everywhere.”

New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.

The beer company has delved into politics before. In 2014, the company created the New Belgium Federal PAC to donate to candidates and causes that can help the craft brewing community, including environmental policy.

Read the full article here.

HT/Neo

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Jon R
May 11, 2021 6:03 am

That dude looks like the last face of antifa any of us might see.

dk_
Reply to  Jon R
May 11, 2021 6:13 am

Cosplay vs wreckers. This guy has a larger income than I’ve had at any time in my life, and likes biker tattoos and koolaid hair coloring for the image. Affluent salesmen make stupid anarchists, and really dumb political statements.

Last edited 1 month ago by dk_
DonM
Reply to  dk_
May 11, 2021 8:34 am

The men that try to project a certain tough guy image, but use more hair jell & hair spray than most women, are generally not someone you should turn to for atmospheric sciences guidance.

jdgalt1
Reply to  dk_
May 11, 2021 9:35 am

I don’t buy the distinction. Antifa are real, armed terrorists, and if you go out during a riot “costumed” as one of them, and the police shoot you dead, they’re doing their job.

Admin
May 11, 2021 6:08 am

Lapsang Souchong, smoked tea, was developed by accident in the 1850s, when farmers hastily smoked and buried their tea crop, fled ongoing war, then returned and tried to sell their tea. It proved a hit – the smoky flavour is popular enough so Lapsang Souchong is still a favourite with connoisseurs almost 200 years later.

As Mel Brooks showed us in The Producers, sometimes when you do everything wrong, you accidentally do something right.

Last edited 1 month ago by Eric Worrall
Reply to  Eric Worrall
May 11, 2021 6:39 am

Last year after drying chilies, I roasted all and made a pulverulent powder of.
I’ll only flavour with my new powder.
Chipotle seems to be s.th. very delicious

Pamela Matlack-Klein
Reply to  Krishna Gans
May 11, 2021 6:55 am

You want to be careful pulverizing those chilies. A friend of mine once ran a large batch through his Cuisinart, many kilos of dried Scotch Bonnets, and the powder aerosolized in his kitchen. Afterwards he jumped into a hot bath and scorched his entire body. Important lesson learned – do NOT work with hot chilies while in the nude….

Reply to  Pamela Matlack-Klein
May 11, 2021 8:21 am

Yes, I know to handle that, I use an electric coffee mill, it’s closed, and before I open the mill, I wait some minutes 😀

Greg
Reply to  Pamela Matlack-Klein
May 11, 2021 9:14 am

The “burning” feeling of chillis it totally illusory. He did NOT “scorch his entire body” he just felt like he did.

Capsaicin deadens nerves which sense coolness leaving you with an artificial impression of burning since only the “hot” sensors still work.

Rory Forbes
Reply to  Greg
May 11, 2021 10:35 am

In other words … “He dislikes what he fancies he feels.”

Pamela Matlack-Klein
Reply to  Greg
May 11, 2021 11:16 am

Really? I do not care for chilies, they are too hot for me and deaden my taste buds so all I can taste is heat. But are you saying that it just an illusion?

Reply to  Pamela Matlack-Klein
May 11, 2021 12:59 pm

It’s as always a question of quantity.
In the case of my roasted Piri Piri powder, I use only small quantities to give some flavour without being to hot, just a bit.
Like it a lot.

Reply to  Greg
May 12, 2021 3:10 am

Cayenne pepper, like chili and other types of bell pepper, contains the ingredient capsaicin, a natural alkaloid. It is said to have an analgesic and anti-inflammatory effect. Capsaicin interacts with certain receptors in our body to produce a heat stimulus. In the mouth, this stimulus is perceived as spiciness.

It’s from a German site

ozspeaksup
Reply to  Krishna Gans
May 12, 2021 4:14 am

capsaicin cream works well for Shingles pain oddly enough

Michael S. Kelly
Reply to  Krishna Gans
May 12, 2021 11:59 am

My wife bought me a small grinder filled with smoked Ghost peppers for Christmas, five years ago. I use it frequently, but only as much as I can tolerate (and I can tolerate a lot of spiciness). That bottle will probably last me the rest of my life. Especially since we have Habernero, Ghost, and Carolina Reaper growing in the greenhouse this year. Just looking at Reaper too closely will do most people in…

TonyG
Reply to  Michael S. Kelly
May 12, 2021 1:19 pm

I grow all the above. Also got ahold of some Dragon’s Breath to check out this year. Supposedly hotter even than the Reaper. Have you heard of that one yet?

Mainly grow it for others, but I love the flavor of the habaneros 🙂

Peter W
Reply to  Eric Worrall
May 11, 2021 7:43 am

Since I never cared for the taste of beer (or ale) maybe I will like this purported result of climate change.

sendergreen
Reply to  Peter W
May 11, 2021 8:13 am

For a great many of our ancestors the results of fermentation were not only a way to temporarily escape the sadness of the Toronto Maple Leafs. : ) It was a survival tool. The fermentation process and the alcohol killed a lot of the bacteria, viruses, and parasite eggs that contaminated water sources.

Last edited 1 month ago by sendergreen
IAMPCBOB
Reply to  sendergreen
May 11, 2021 10:40 am

Which made beer and wine the safest things to drink!

Reply to  sendergreen
May 11, 2021 10:41 am

Indeed, the Royal Navy had a gallon of beer a day as it was better tasting than the water! (Pepys’s refers to Samuel Pepys who had standardised Naval victualling.
Over the years Pepys’s very basic scale of rations had expanded until by 1795 they included beef, pork, pease (garden peas or varieties of chickpeas) cheese, and even butter to go along with the inevitable ship’s biscuit which was washed down liberally by a gallon of beer per-man per-day.”
Aye lad, them were the days.
PS. I missed the Tot by 4 years. Made up for it in the intervening years, though.

Reply to  SteveT
May 11, 2021 10:51 am

…and to follow up on the sad loss of the Tot. Some history, and the fateful signal from the Admiralty.
https://www.commsmuseum.co.uk/rum.htm
The Queen, God bless her 🙂

Scissor
Reply to  Peter W
May 11, 2021 8:25 am

I’d wager that Torched Earth tastes as good (or bad) as their other beers. Since selling out to Kirin Holdings, New Belgium has been a disaster.

Further, without CO2, I’d wager they would need to change the name of their flagship beer, Fat Tire, to Flat Tire.

Rory Forbes
Reply to  Scissor
May 11, 2021 10:37 am

I know I should read ALL the comments 1st … but I wrote almost the same comment as you, only two hours later.

Scissor
Reply to  Rory Forbes
May 11, 2021 12:58 pm

I think we would both agree with the saying about great minds.

Tom Abbott
Reply to  Eric Worrall
May 11, 2021 7:46 am

“As Mel Brooks showed us in The Producers”

Great movie!

Dean
Reply to  Eric Worrall
May 12, 2021 6:01 am

Cannot go wrong with bacon flavoured tea!

John Bell
May 11, 2021 6:11 am

Everything is always “in the cross hairs of climate change” (so nothing is).

H.R.
May 11, 2021 6:15 am

Get woke. Go broke. I’ve just added New Belgium products to my list of beers and ales to avoid.

Why can’t companies learn to keep their mouths shut and their politics out of their products?

Make the best product you can and sell it to as many people as possible. Don’t go of your way to alienate some percentage of your current and potential customers.
.
.
.
And, for the sake of argument, let’s say all the doom and gloom comes true. THAT’s when you make crappy beer out of whatever you can scrounge up, not now.
.
.
.
It seems thinking has gone out of style. Pity.

Gregory Woods
Reply to  H.R.
May 11, 2021 7:29 am

Make the best product you can and sell it to as many people as possible. Don’t go of your way to alienate some percentage of your current and potential customers.

This is true for professional sports and those creatures in the entertainment industry….

IAMPCBOB
Reply to  Gregory Woods
May 11, 2021 10:43 am

None of them seem to have a surplus of common sense! Shooting themselves in the foot must be their highest achievement.

D. J. Hawkins
Reply to  IAMPCBOB
May 11, 2021 2:12 pm

The exception seems to be Michael Jordan. You don’t hear his name much in the woke-o-sphere. Some one once asked about his laissez-faire attitude towards activism. His reply was, “Republicans buy sneakers, too.”

Rory Forbes
Reply to  H.R.
May 11, 2021 10:39 am

You only need to look at his arms to know how much “thinking” goes on in there.

Reply to  H.R.
May 11, 2021 11:32 am

I tend to agree, but companies have always supported charities as a philanthropic/advertising tool. I guess maybe the trick is to find charities that are not very political. War-Amps, or something rather a-political like that.

jtom
Reply to  Jeff in Calgary
May 11, 2021 5:29 pm

No one’s going to boycott a company for voicing support for or donating to a children’s cancer charity, a pet shelter, or a local school. That’s a world apart from taking a knee, wanting to defund the police, or jumping on the climate change wagon.

I now mix my ‘mixing bourbon’ (as opposed to my high-quality sippin’ bourbon) with Pepsi, because their competitor engaged in hypocritical politics. Won’t change anything, but I enjoy my drink more.

Kevin kilty
May 11, 2021 6:15 am

We are expected to taste a difference over a 1C or 2C temperature rise? Propaganda in all forms, all the time …

Hoyt Clagwell
Reply to  Kevin kilty
May 11, 2021 8:46 am

Since that 1C to 2C rise is in the “average” temperature, and since any actual rise seems to appear mostly at the bottom of the temperature range, I would surmise that global warming should lead to less crops being damaged by frost.

OweninGA
Reply to  Hoyt Clagwell
May 11, 2021 12:58 pm

Not to mention all the tundra that will be available for the cool weather crops. Because there will never be enough warming to make the northern reaches agricultural.

PeatBurner
Reply to  OweninGA
May 12, 2021 8:37 am

Russia and Canada are the major growing countries. I think both of them could handle a small temperature rise.

Ian W
Reply to  Hoyt Clagwell
May 12, 2021 6:40 pm

Averaging an intensive variable like atmospheric temperature is mathematically simple but a nonsense scientifically. This is because of the varying enthalpy with humidity. The energy content of a volume of air in a misty Louisiana bayou after a thunderstorm at 75F and 100% humisty, has twice the energy content in kilojoules per kilogram than a similar volume of air in the Arizona desert at 100F and close to zero humidity. Merely averagin0g temperatures is a meaningless nonsense

2hotel9
May 11, 2021 6:17 am

More leftarded stupidity. Morons like this are skilled at ripping people off and lying.

M Courtney
Reply to  2hotel9
May 11, 2021 7:11 am

It’s called “marketing” for short.

n.n
Reply to  M Courtney
May 11, 2021 8:47 am

A Twilight faith (i.e. conflation of logical domains, penumbras and emanations) appeals to the end is Nye cult. That said, sacrifice a virginal life, cannibalize her profitable parts. and sequester her carbon pollutants. A wicked solution. In Stork They Trust

rah
Reply to  M Courtney
May 11, 2021 10:11 am

Proof that people will buy anything presented properly. Even “Pet Rocks”,

PaulH
May 11, 2021 6:24 am

All we need now is a “climate catastrophe pizza” to accompany this torched (tortured?) ale. Parched pepperoni with mangled mozzarella, anyone? 🤣

Pauleta
Reply to  PaulH
May 11, 2021 6:54 am

Nah, it’s Beyond Meat Pepperoni and vegan muzzarella

n.n
Reply to  Pauleta
May 11, 2021 8:51 am

Vegans are a first-order forcing of [catastrophic] [anthropogenic] climate change. Ruminants less so.

Klem
May 11, 2021 6:25 am

Oh dude, I’ve made bad beer in my basement in the past, but I never thought to position it as a climate disaster beer. Why didn’t I think of that?

(No, I didn’t throw it out. I’m not crazy)

Reply to  Klem
May 11, 2021 7:50 am

Klem

They probably did screw up a big batch and said “how can we profit from this”, “I know lets market it as we are saving the world”

n.n
Reply to  bob boder
May 11, 2021 8:52 am

The woke (pun intended) Coke.

John Garrett
May 11, 2021 6:29 am

Why would anybody be interested in a beer brewed by a crackpot ?

Jim Jones ?

Born: May 13, 1931 Crete, Indiana, U.S.
Died: November 18, 1978 (aged 47) Jonestown, Guyana
Cause of death: Suicide by gunshot wound to the head
Occupation: Mass murderer, cult leader, preacher, faith healer
Known for: Leader of Peoples Temple cult

https://en.wikipedia.org/wiki/Jim_Jones

H.R.
Reply to  John Garrett
May 11, 2021 9:17 am

I think THAT Jim Jones’ brewing days are over.

Mumbles McGuirck
Reply to  H.R.
May 11, 2021 1:30 pm

But he DID mix a batch of delicious Kool-Aid.

D. J. Hawkins
Reply to  Mumbles McGuirck
May 11, 2021 2:17 pm

Actually it was a Kool-Aid knock off called Flavor Aid.

Martin
May 11, 2021 6:30 am

I doubt that the brewing industry has a bright future in a low carbon World. Firstly, making beer requires large amounts of energy to boil the “wort”, and secondly the fermentation process emits copious amounts of the dreaded CO2. To make things worse, all that shiny stainless steel you see in modern breweries is very energy intensive to manufacture and the barley that is the basis of the product needs fertiliser to grow ( again energy intensive ). To cap it all, by the time our eco-freak rulers have de-industrialised the West with their insane energy policies, no one will be able to afford a beer anyway.

oeman 50
Reply to  Martin
May 11, 2021 7:15 am

Wow Martin, interesting idea. Do you suppose that breweries buy CO2 credits to offset their emissions? And what about the emissions that happen when I burp their beer? Do they pay for that, too?

n.n
Reply to  oeman 50
May 11, 2021 8:54 am

Exactly, shared responsibility. For decades, brewers knew… Tap that.

Alexy Scherbakoff
Reply to  oeman 50
May 11, 2021 3:44 pm

They sell it.

Rudi
May 11, 2021 6:30 am

It is now proven without doubt. It is not only religion it is business as well. It now and for some time already, has a life of itself.

Rpercifield
May 11, 2021 6:31 am

So what is the difference between good tasting Ale and the Bad stuff? It all tasted the same to me, yuck. If God had wanted me to drink this stuf then it would taste good.

iflyjetzzz
Reply to  Rpercifield
May 11, 2021 6:45 am

Yep. I’d boycott this manufacturer, but I already do. their beer already tastes like feces.

IAMPCBOB
Reply to  Rpercifield
May 11, 2021 10:49 am

Maybe they could bastardize it, like they did with coffee? Add some milk, some caramel, maybe? And LOTS of sugar.??

Steve Case
May 11, 2021 6:32 am

The effect of increased CO2 in the atmosphere has not been negative. These two web pages from NOAA and NASA say so.

Our friends on the left don’t like it when someone posts those two links.

Reply to  Steve Case
May 11, 2021 6:42 am

And they equally hate Tony for showing the gory details of data manipulation … https://newtube.app/TonyHeller/hpBtSRL

ResourceGuy
May 11, 2021 6:37 am

Remember to charge 2x for the experience.

sendergreen
May 11, 2021 6:38 am

I’d invest in “New Glacial Maximum Ale”.

Jeff Labute
May 11, 2021 6:41 am

Somehow making and marketing a product no one wants is good for the environment?
I don’t want bad beer. Maybe he made the can insulated so it couldn’t be cooled too!

Pamela Matlack-Klein
May 11, 2021 6:45 am

Sounds disgusting and I hope they lose money and reputation on it! Amazing how these CAGW true believers come up with these ideas despite all evidence to the contrary, including the evidence of their own eyes.

May 11, 2021 6:45 am

There are Belgian beers and there are Belgian beers.
The above mentioned seems to be one of these not so good ones.
I prefer the Germans and the one or he other Danish beers.

Ferdinand Engelbeen
Reply to  Krishna Gans
May 11, 2021 7:39 am

They only stole the yeast and the name, but did make one fundamental error: never filter a top fermentation Belgian beer when bottling it: the fermentation must go on for months, as that gives the real taste…
We have over 300 kinds of beers in Belgium, so anybody can find what he or she likes…

Mr.
Reply to  Ferdinand Engelbeen
May 11, 2021 8:43 am

Why do you need any more than Stella Artois?

Reply to  Mr.
May 11, 2021 9:28 am

Do you only eat steaks every day ?

Reply to  Krishna Gans
May 11, 2021 11:37 am

Yes.

Mr.
Reply to  Krishna Gans
May 11, 2021 1:33 pm

Mostly – beef steaks, pork steaks, salmon steaks, lamb leg steaks, and chicken thigh steaks.

Ferdinand Engelbeen
Reply to  Mr.
May 11, 2021 10:35 am

Because Stella Artois is one of the many “pilsner” types of lower fermentation and…filtered before bottled… Hardly distinguishable from Heineken, Budweiser, or similar beers… Good if you are thirsty, but if you like to enjoy a real beer, go for the real stuff…

Reply to  Ferdinand Engelbeen
May 11, 2021 10:45 am

In summer heat, Stella Artois is ok, remember my times in southern France, 1,5 l bottle, cold, nice 😀

Mr.
Reply to  Ferdinand Engelbeen
May 11, 2021 1:26 pm

Sorry, I’ll pass on both Heineken and Bud.

TonyG
Reply to  Mr.
May 12, 2021 7:52 am

I saw an ad where Budweiser is offering a Bud Light to anyone who gets vaccinated.

I thought we were trying to encourage vaccination?

Paul Penrose
Reply to  Krishna Gans
May 11, 2021 10:15 am

The best Belgian style ale I ever had was a quad made by Boulevard Brewing in Kansas City, Mo. and is called “The Sixth Glass”.

Ferdinand Engelbeen
Reply to  Paul Penrose
May 11, 2021 11:14 am

Probably, it is recently owned by a famous Belgian brewery:
https://en.wikipedia.org/wiki/Boulevard_Brewing_Company
Duvel Moortgat, their best beer is the “Duvel” (“devil”), 6.66% alcohol, again of top fermentation and months of ripening of the bottled beer…
If you drive from Antwerp to Brussels, you pass the brewery with a large text on the sidewall: “Ssst! Here ripens the devil”…

BreweryMoortgat.jpg
lbeyeler
Reply to  Paul Penrose
May 12, 2021 4:12 pm

The sixth glass is always good. 😉

Caligula Jones
May 11, 2021 6:46 am

If it means getting rid of overhopped IPAs…I’d almost light the match that torches the earth myself…

Roger
Reply to  Caligula Jones
May 11, 2021 9:59 am

Agreed, CJ. Not pleasant.

Pat from kerbob
Reply to  Caligula Jones
May 11, 2021 8:05 pm

+1000
Nothing worse than cranking up the hops to try and differentiate

TonyG
Reply to  Pat from kerbob
May 12, 2021 8:17 am

I don’t mind a good IPA (note I said “good”), but the IPA craze has just about wiped out any other style, especially the old school browns/nut-browns. Can’t find those anywhere anymore.
At least you can still make your own.

Craig from Oz
Reply to  Caligula Jones
May 11, 2021 10:22 pm

Malt!

Frank from NoVA
May 11, 2021 6:51 am

Other than the fact that people in despair drink more alcohol than happy people, I know absolutely nothing about the economics or marketing of craft brewing. However, I have noticed that since the number of these high alcohol, over hopped, brews has increased rapidly in recent years, I’d chalk this guy’s entire effort up to remaining visible in an increasing crowded space.

Reply to  Frank from NoVA
May 11, 2021 8:26 am

Other than the fact that people in despair drink more alcohol than happy people,

Lot of people in despair after drinking alc. feel happy, perhaps…

Curious George
May 11, 2021 6:56 am

“Ingredients that would be available and affordable to brewers in a climate-ravaged future.”
They are available today to panicked progressive brewers. 

Alan the Brit
Reply to  Curious George
May 11, 2021 11:00 am

From my limited engineer’s historical knowledge, one of the first things Human beans tend to do, is to find some method of creating alcohol, but being an engineer I am pleased to advise that consuming alcohol doesn’t bither a bot, hic!!!!

philincalifornia
May 11, 2021 7:03 am

Remember that this guy is selling his product to like-minded bedwetters who follow the cult of the Swedish Doom Goblin. In their miserable world, this is a win-win.

Gregory F Lane
May 11, 2021 7:21 am

Sigh … there goes my once a year bottle of “Fat Tire”. ‘Bout disgusted with Millennials.

Last edited 1 month ago by Gregory F Lane
fretslider
May 11, 2021 7:21 am

Good grief, what utter rubbish.

More of this bioclimate modelling (a Kew Gardens speciality), no doubt.

David Dibbell
May 11, 2021 7:24 am

“New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.” The absurd notion of a carbon neutral beer is as far from reality as the yeast is from the west. 🙂

Pamela Matlack-Klein
Reply to  David Dibbell
May 11, 2021 7:32 am

How can any carbonated beverage be carbon neutral? They really are incredibly ignorant of basic science if they think this flies. I’m surprised that the rabid Greens haven’t gone after all carbonated drinks to have them banned from the market.

H.R.
Reply to  Pamela Matlack-Klein
May 11, 2021 9:25 am

So what’s a Greenie to do when they encounter a polar bear drinking a Coke? (It’s true. I saw it on T.V.)

I suppose that would freeze the Greenie long enough for the polar bear to have a snack.

David Dibbell
Reply to  Pamela Matlack-Klein
May 11, 2021 1:44 pm

A fair point, but the bubbles of CO2 retained in beer, or the CO2 added to produce a carbonated beverage, are small amounts compared to the CO2 evolved/emitted during fermentation.

Last edited 1 month ago by David Dibbell
Rory Forbes
Reply to  David Dibbell
May 11, 2021 10:49 am

Several years ago there was a sugar company advertising “carbon” neutral sugar. And they try to make us believe they’re following the science.

Herbert
Reply to  David Dibbell
May 12, 2021 4:10 am

David,
You beat me to it.
Fat Tire aka Torched Earth Beer is the “first certified carbon neutral beer in the US last year” but has “plans to be completely carbon neutral by 2030”.
Am I missing something?
How can it (Fat Tire) be certified carbon neutral NOW but have plans to become “ completely carbon neutral by 2030?”
It doesn’t make sense.
Fat Tire is either carbon neutral at present or not. What does “completely” mean as to 2030?
And the beer is not made from a process involving fossil fuels?
A totally “renewable” brewery?
The advertising budget for this new brew must be incredible.

Ferdinand Engelbeen
May 11, 2021 7:26 am

Well, well, I have visited that brewery (at Fort Collins?) some years ago when I was on a round trip, including Colorado, and a Belgian Bakery in Boulder, which was from a family member of a baker here.
The brewery used yeasts like here the Trappist beers, which gives the beer a specific taste, but made one fundamental error: they filtered the beer before filling the bottles!
Never do that with Trappist-like or many other Belgian beers of top fermentation: it kills the taste! Many of that types of beer still get their taste in the bottle for months to go, even years!

All you have to do is let the bottle rest upright for a week or so and when filling a glass, stop in time that the yeast at the bottom doesn’t come out (except if you like that extra taste!)…

At that time they were not that climate warriors, now they probably need the attention, because they like the extra sales I suppose…

Tom Abbott
May 11, 2021 7:44 am

From the article: ““Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated,”

Lol !

If only they knew.

Danley Wolfe
May 11, 2021 7:45 am

Cutesy. Not worthy of a climate blog.

Reply to  Danley Wolfe
May 11, 2021 9:29 am

You have some misunderstanding.

Rory Forbes
Reply to  Danley Wolfe
May 11, 2021 10:55 am

And why not, pray tell? WUWT has been doing comedy and ‘Climate Craziness of the Week’ almost since its inception. We can hardly take such virtue signalling light weights seriously. Laughing in their faces does actually work.

Articles like this is what makes WUWT the best “climate” blog on the planet.

John L
May 11, 2021 7:48 am

This theory completely bypasses a little thing called “innovation”. For example, there are two ways this can make things changed for the better. First, the brewery industry will just move slowly in a norhern direction. As the climate changes, the northern latitudes will be more attractive. Second, Genetic engineering will help create beer products, which will be able to live and thrive in a warmer environment. In other words, Natural Selection, OR scientific change. In other words, be flexible and mobile. Common Sense 101.

Anon
Reply to  John L
May 11, 2021 8:34 am

First, the brewery industry will just move slowly in a northern direction.

You picked up on how beer became a thing in the first place, due to natural climate change:

Little Ice Age, Big Chill

https://youtu.be/BqMqmXnWwVU

Beer became popular in cereal producing regions where grapes did not grow. And in areas where cereal crops don’t grow, you have potatoes (vodka), agave (tequila/pulque). People didn’t sit around consuming bad tasting alcoholic beverages of any kind.

Using the same logic these guys use about beer, should the Earth suddenly cool, they would assert that people would be wearing furs and down on the beaches of Hawaii and then provide “preview samples” of down stuffed bikinis. (lol)

(facepalm)

Reply to  Anon
May 11, 2021 1:17 pm

Beer is one of the oldest drinks humans have produced. The first chemically confirmed barley beer dates back to the 5th millennium BC in Iran, and was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world.
Wiki

ozspeaksup
Reply to  Anon
May 12, 2021 4:26 am

home made “pineapple beer” in africa got banned(ha ha) after they banned grog sales during covid and dunno why? but people died drinking it
they didnt say why/what caused the deaths, anyone know? Im curious

Anon
Reply to  ozspeaksup
May 12, 2021 9:15 am

Usually it is “methanol” that causes the problem:

Methanol contamination in traditionally fermented alcoholic beverages: the microbial dimension

…it is more likely that the methanol might have been produced by contaminating microbes during traditional ethanol fermentation.

https://springerplus.springeropen.com/articles/10.1186/s40064-016-3303-1

Just a thought…

John Robertson
May 11, 2021 7:48 am

Buy this critters product?
Yeah right.
So was he formerly a Barrista who would spit in select customers coffee?
For that is the logic.
When making a beer so bad,what restraint is left?
Tears of Liberals?
Essence of Bedwetter?
Eye of Newt?
Touch of self lovin’?

For if their intention is to produce a really foul product in a preachy manner,I am afraid it has already been done.
Or is this publicity stunt just Coke Envy?

Roger B
May 11, 2021 7:48 am

Well, if Canada warms there should be more and more barley grown up North. I bet torched earth doesn’t tast much different then their other underwhelming beers.

THOMAS ENGLERT
Reply to  Roger B
May 13, 2021 5:45 pm

I think Canada produces more barley than the US, barley prefers cooler areas like Montana, Idaho, N Dakota.

Graemethecat
May 11, 2021 7:58 am

Why bother with mere amateurs like Willie Soon, Tim Ball, and Bill Happer when we have the views of a second-rate brewery on Atmospheric Physics?

navnek
May 11, 2021 8:00 am

AAAANNNNNDDD ANOTHER company volunteers for my BOYCOTT LIST!

DMacKenzie
May 11, 2021 8:25 am

A printout of this WUWT article is pinned to the wall at New Belgium Brewery with the caption “Free Advertising”

DonM
Reply to  DMacKenzie
May 11, 2021 8:49 am

” Let’s work together to make sure none of us have to drink beer like this. “

I will make sure that I never buy the likes of New Belgium beer ever again. I am doing my part.

DonM
Reply to  DMacKenzie
May 11, 2021 8:54 am

A visit to their website show how much they are in their own bubble. It is a bubble large enough to make money, but it is obvious that they do not want to deal with anyone that is not part of the ‘program’.

(And to the people that run the company: “Free advertising” also means that when I am in the walk in cooler at the stores, looking for something a little different, I may also be moving your product into the corner … behind the stack of Hamms. Azzholes like you deserve nothing less.)

Last edited 1 month ago by DonM
PCman999
Reply to  DMacKenzie
May 11, 2021 5:57 pm

“Free Advertising”? When everyone here has denigrated their beers?
Look at idiot green trying to sell dandelion beer that tastes bad.
Of course it tastes bad, all their beers taste bad.
Oh, lets go buy some!
FFS!

CD in Wisconsin
May 11, 2021 8:26 am

“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”

This is what happens when people allow themselves to be told what to think instead of using their brains and thinking for themselves. Not knowing how to think precludes one from being able to critically analyze an issue for oneself and determine if a claim has any credibility. This is something which the individuals at New Belgium Brewery apparently suffer from.

If I were one of their competitors, I would respond with a “Green Earth” beer which tasted particularly good and would be brewed to celebrated how CO2 is contributing to crop yields (including hops and barley) and greening up the Earth.

Putting out a bad-tasting beer (or any other bad-tasting product) surely must be bad for business in my opinion. That New Belgium Brewery doesn’t apparently understand this could and might cause a loss of customers. If they went under because of it, they have no one but themselves and their ignorance to blame.

Neal in Texas
Reply to  CD in Wisconsin
May 11, 2021 9:11 am

The point I found most interesting is the part where they indicate that a warming world shrinks the growing area. It makes me wonder if they have ever looked at a map. A warming world would actually unlock significantly more growable acreage in northern Canada and Europe/Asia. The assumption that you can only grow crops where they are currently grown ignores the entire history of agriculture and the rise of civilization.

Climate believer
May 11, 2021 8:35 am

urrgh… hipsters, just THE worst narcissistic bunch of douche bags you’re ever likely to meet.

Jon R
Reply to  Climate believer
May 11, 2021 1:03 pm

In the 90s we were actually kind of cool I think. I had to raise a family and get a real job though for the last 30 years so I wouldn’t know now.
I’d prefer to call them posers but whatever.

Rusty
May 11, 2021 8:42 am

Just a hipster marketing his product to other hipsters. I bet there’s a large mark up for such virtue signalling.

Reminds me of the pair who set up a shop selling bowls of cereal at up to £8 ($11) a bowl. Didn’t stop them getting a 1 star rating for food hygiene.

n.n
May 11, 2021 9:04 am

Sacrifice your baby, cannabilize her profitable parts, sequester… scatter her carbon remains in a dark, rich soil where another Posterity will be conceived. Go Green for Gaia.

Gordon A. Dressler
May 11, 2021 9:10 am

What’s the saying that applies here . . . “Everyone’s got a shtick.”

Greg
May 11, 2021 9:25 am

Since the gas which makes beer fizzy is CO2, “carbon free” beer makes about as much sense as “carbon free” sugar.

Since the bloke is woke winker , I boycott his beer before I even taste it.

Rory Forbes
Reply to  Greg
May 11, 2021 11:03 am

Not that long ago there WAS a sugar company advertising “carbon free sugar”. CarbonFree is the organization’s registered trademark. I believe it’s made by Domino Foods.

Look it up.

Jon R
Reply to  Rory Forbes
May 11, 2021 1:01 pm

You ain’t lion I remember that. Excell energy here in CO runs a commercial every five minutes about their plan to be carbon free. I’d tell them where to stick it but I really need their electricity today to stay warm it’s freezing here.

Rory Forbes
Reply to  Jon R
May 11, 2021 2:28 pm

The rush to demonize carbon is hilarious. We’re carbon based life forms, fergawd’sake. Virtue signalling appears to be the next marketing stratagem, contrary to all logic.

markl
May 11, 2021 9:30 am

From the brewer’s looks he craves attention. Look at me! Virtue signaling the lame and phony message of beer taste caused by AGW is nothing but more attention whoring to satisfy his ego. That can be said for most of the AGW proponents.

Alan
May 11, 2021 9:32 am

Great. They brew a beer no one will drink. A quick look at their profits will give them a taste of life under the GND.

shrnfr
May 11, 2021 9:32 am

Gosh, is that dude going to look ugly when he is 70. Ink does not age well.

Rory Forbes
Reply to  shrnfr
May 11, 2021 11:04 am

That was my first thought, too. What is it about the food and beverage business and ugly tats?

Reply to  shrnfr
May 11, 2021 1:10 pm

He hasn’t to wait ’til his 70th… 😀

D. J. Hawkins
Reply to  Krishna Gans
May 11, 2021 2:28 pm

OUCH!! 😀

Rick
May 11, 2021 9:40 am

Big deal.
I’ve made a few “Torched Earth” wines. It’s really easy to make a beer and wine that tastes like somebody lobbed a burning tire in it. Just don’t sanitize.

I’m thankful that they’re publicizing it, though, it lets me know what brand to avoid. I’ll stay away from New Belgian.

Last edited 1 month ago by Rick
Mr. Lee
May 11, 2021 9:49 am

muh hipster marketing gimmick.

SMC
May 11, 2021 9:58 am

The leftists probably think it’s great but, they don’t know what good beer tastes like. The vast majority of microbrews in the USA are awful.

Bruce Cobb
May 11, 2021 9:59 am

Why stop at nasty beer? For the full “nasty climate” effect, offer people a “future climate” meal of worms, crickets, and maggots, and “future climate air” via a dirty diaper to wear on their head. It’s important to think outside the box on these things.

Rory Forbes
Reply to  Bruce Cobb
May 11, 2021 11:05 am

People are already wearing “dirty diapers” on their faces.

Scissor
Reply to  Bruce Cobb
May 11, 2021 12:57 pm

Thinking outside the box, this makes me wonder about Gwyneth Paltrow’s candle.

Paul Penrose
May 11, 2021 10:09 am

This is pure idiocy. IF, and I stress the word “if”, the world wide climate gets as bad as they are fretting about, then it would be beyond stupid to waste precious resources making beer. It’s too bad, but I think I’ll have to avoid buying their products from now on. They make good ales, but I can’t stomach their in-your-face virtue signaling climate BS.

ResourceGuy
May 11, 2021 10:25 am

How about Biden Con Pale Ale? or Obama On the Beach lager? or the Gates-Epstein kegger?

May 11, 2021 10:25 am

Nasty ale? You mean a typical IPA?

Rory Forbes
May 11, 2021 10:29 am

Flat beer will never catch on. It should be named Flat Tire Brewing if they’re going to be “carbon neutral”. “Get woke and go broke” is soon to claim another well deserved victim.

Doonman
May 11, 2021 10:40 am

Its interesting how malted sugar carbohydrates fed to yeast that emit CO2 into the atmosphere can be carbon neutral. They must have bought carbon credits for planting trees in Botswana.

Mike Maguire
May 11, 2021 10:53 am

The next new item on the climate alarmist menu is a brain sandwich………….without anything in between the bread. Should sell as well as crappy tasting beer.

Al Miller
May 11, 2021 10:59 am

I vow to ignore and not support this lunacy.

Trying to Play Nice
May 11, 2021 11:04 am

That’s the last time I drink Fat Tire.

gmak
May 11, 2021 11:22 am

And if the earth cools (we didn’t realize that putting particles in the atmosphere would have this severe an effect, said every scientist ever in a sci-fi apocalypse movie) along with a drop in CO2 below 200 ppm, what will beer taste like then?

Philip
May 11, 2021 11:29 am

Can’t fix Stupid, what morons.

Mike Maguire
May 11, 2021 11:37 am
Michael
May 11, 2021 11:49 am

The look on his face that says “My sh*t don’t stink” tells the story. I bet he cries a little every time someone cracks open a Fat Tire and releases more poisonous CO2 into the air. Not sure how canning a piss poor brew is going to help business or the climate. Virtue signaling at its finest. Might as well call it Hockey Stick Ale, or Data Tampering IPA. Or Alarmist Swill.

Last edited 1 month ago by Michael
Philip
May 11, 2021 12:07 pm

Given the amount of CO2 they create brewing beer it seems a little odd that they worry about globul warming. Perhaps they should find another profession and put their money where there mouth is.

Prjindigo
May 11, 2021 1:21 pm

Wheat and Barley grow in Egypt. Stupid people need to be taxed.

WR2
May 11, 2021 3:38 pm

No more Fat Tire beer for me. Get woke go broke.

littlepeaks
May 11, 2021 4:42 pm

I used to guzzle lots of beer. I was stationed in Italy in the early 70s. They had the worst beer I’ve ever tasted — Nastro Azuro, or something like that. It was brewed in Italy. It’s only redeeming quality is that it contained alcohol (probably ethyl alcohol, but I wouldn’t bet on it. It would be interesting to have a face off between that beer and Torched Earth.

May 11, 2021 5:16 pm

https://www.sookenewsmirror.com/news/early-morning-fire-destroys-sooke-business/

Oh, wait, probably not global worming – new building, electrical short or dropped butt from opening hoopla. 🙂

Tattoos turn me off.

I’d be happy if warming eliminated alcohol in drinking liquids. But manipulative politicians want to provide ‘circus for the masses’. :-o)

otsar
May 11, 2021 5:56 pm

This beer should be served with Pizza made from ergot tainted rye with a topping if pig’s cheese and sliced durian.

Quilter52
May 11, 2021 10:53 pm

is that the excuse they used for a botched brew?

Paul Penrose
Reply to  Quilter52
May 12, 2021 9:08 am

Brilliant, that’s a much more likely explanation.

Patrick MJD
May 12, 2021 12:00 am

Can guarantee they won’t be in business for long.

Michael
May 12, 2021 12:27 am

Is this irony? I am not sure anymore. The main 2 products of fermentation are alcohol and CO2

Ed Zuiderwijk
May 12, 2021 1:16 am

A better name for the brew: ‘Woke Ale’. Will sell like carbon credits.

Roger
May 12, 2021 1:53 am

Is this available in the UK? It’s probably better than most beers here.

BSC
May 12, 2021 3:41 am

I’m with Trump on alcohol. I gave it up years ago and I’ve never felt better. As a bonus, abstinence has greatly improved my productivity, because I can now get work done at right rather than just sitting around slowly anesthetizing myself.

ResourceGuy
May 12, 2021 7:42 am

Got any spare alcohol?

Mike Ozanne
May 12, 2021 8:08 am

Bad Beer from an American Brewery…. Meh…

chickenhawk
May 12, 2021 8:20 am

what if people prefer this beer??

Does this mean that New Belgium Brewing is promoting climate change?

beng135
May 12, 2021 9:51 am

Now beer is being politicized? Blasphemy!

goracle
May 12, 2021 2:59 pm

I read the second word of the article and stopped reading… only drugged up leftists high on reefa actually think crap beer is a good idea… their synapse-limited minds says the beer from the FUTURE (that only God knows) is bad but they actually made beer that tastes like wet dog today…. so the future is now?

Last edited 1 month ago by goracle
Artiem
May 12, 2021 10:44 pm

My guess is he burnt his malt, and his ‘climate action’ posturing is just a cover for his screw up.

Christopher Dynak
May 13, 2021 9:04 am

This guy looks like a huge D-Bag.

Last edited 1 month ago by Christopher Dynak
ATheoK
May 13, 2021 6:42 pm

Why not beer made with dandelion roots imitating potatoes and grains? Dandelion provides it’s own bitterness, no need for hops…

Of course the tattooed idiot is unable to name a country so hot today that it cannot make beer. Let alone make beer in Colorado based upon temperatures he is unable to personally identify.

Keith Dowling
May 14, 2021 5:49 am

Don’t they know that they grow similar crops from Mexico to middle Alberta? These predictions of doom are so over the top they are hilarious – of course the policy implications are quite serious.

Look at a map of average ground temperature. You will see that the alarmist temperature rises are about the same as the ground temperature difference between No. Illinois (Indiana) and southern Illinois. They grow similar crops in both areas. They actually grow similar crops from Mexico well into Alberta – drive through Grande Prairie, AB in the summer and look at the corn crop.

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