by Kaelan Deese, Breaking News Reporter | | April 26, 2021 12:45 PM
The Colorado-based company New Belgium Brewing released a beer that purposely tastes bad to illustrate how climate change may affect the beer industry.
New Belgium Brewing made its flavor, “Torched Earth Ale,” using “less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis,” the company said on April 19.
Some low-quality ingredients used in the process include dandelions as opposed to traditional hops. The brew also uses smoke-tainted water and drought-resistant grains to provide an added “climate-ravaged” flavor.
TENNESSEE CRAFT BREWER’S DISTRIBUTION JOURNEY TAKES ANOTHER STEP FORWARD
“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”
The brewery said it hopes its new flavor will “highlight the stakes of climate change for beer lovers everywhere.”
New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.
The beer company has delved into politics before. In 2014, the company created the New Belgium Federal PAC to donate to candidates and causes that can help the craft brewing community, including environmental policy.
HT/Neo
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That dude looks like the last face of antifa any of us might see.
Cosplay vs wreckers. This guy has a larger income than I’ve had at any time in my life, and likes biker tattoos and koolaid hair coloring for the image. Affluent salesmen make stupid anarchists, and really dumb political statements.
The men that try to project a certain tough guy image, but use more hair jell & hair spray than most women, are generally not someone you should turn to for atmospheric sciences guidance.
I don’t buy the distinction. Antifa are real, armed terrorists, and if you go out during a riot “costumed” as one of them, and the police shoot you dead, they’re doing their job.
Lapsang Souchong, smoked tea, was developed by accident in the 1850s, when farmers hastily smoked and buried their tea crop, fled ongoing war, then returned and tried to sell their tea. It proved a hit – the smoky flavour is popular enough so Lapsang Souchong is still a favourite with connoisseurs almost 200 years later.
As Mel Brooks showed us in The Producers, sometimes when you do everything wrong, you accidentally do something right.
Last year after drying chilies, I roasted all and made a pulverulent powder of.
I’ll only flavour with my new powder.
Chipotle seems to be s.th. very delicious
You want to be careful pulverizing those chilies. A friend of mine once ran a large batch through his Cuisinart, many kilos of dried Scotch Bonnets, and the powder aerosolized in his kitchen. Afterwards he jumped into a hot bath and scorched his entire body. Important lesson learned – do NOT work with hot chilies while in the nude….
Yes, I know to handle that, I use an electric coffee mill, it’s closed, and before I open the mill, I wait some minutes 😀
The “burning” feeling of chillis it totally illusory. He did NOT “scorch his entire body” he just felt like he did.
Capsaicin deadens nerves which sense coolness leaving you with an artificial impression of burning since only the “hot” sensors still work.
In other words … “He dislikes what he fancies he feels.”
Really? I do not care for chilies, they are too hot for me and deaden my taste buds so all I can taste is heat. But are you saying that it just an illusion?
It’s as always a question of quantity.
In the case of my roasted Piri Piri powder, I use only small quantities to give some flavour without being to hot, just a bit.
Like it a lot.
Cayenne pepper, like chili and other types of bell pepper, contains the ingredient capsaicin, a natural alkaloid. It is said to have an analgesic and anti-inflammatory effect. Capsaicin interacts with certain receptors in our body to produce a heat stimulus. In the mouth, this stimulus is perceived as spiciness.
It’s from a German site
capsaicin cream works well for Shingles pain oddly enough
My wife bought me a small grinder filled with smoked Ghost peppers for Christmas, five years ago. I use it frequently, but only as much as I can tolerate (and I can tolerate a lot of spiciness). That bottle will probably last me the rest of my life. Especially since we have Habernero, Ghost, and Carolina Reaper growing in the greenhouse this year. Just looking at Reaper too closely will do most people in…
I grow all the above. Also got ahold of some Dragon’s Breath to check out this year. Supposedly hotter even than the Reaper. Have you heard of that one yet?
Mainly grow it for others, but I love the flavor of the habaneros 🙂
Since I never cared for the taste of beer (or ale) maybe I will like this purported result of climate change.
For a great many of our ancestors the results of fermentation were not only a way to temporarily escape the sadness of the Toronto Maple Leafs. : ) It was a survival tool. The fermentation process and the alcohol killed a lot of the bacteria, viruses, and parasite eggs that contaminated water sources.
Which made beer and wine the safest things to drink!
Indeed, the Royal Navy had a gallon of beer a day as it was better tasting than the water! (Pepys’s refers to Samuel Pepys who had standardised Naval victualling.
“Over the years Pepys’s very basic scale of rations had expanded until by 1795 they included beef, pork, pease (garden peas or varieties of chickpeas) cheese, and even butter to go along with the inevitable ship’s biscuit which was washed down liberally by a gallon of beer per-man per-day.”
Aye lad, them were the days.
PS. I missed the Tot by 4 years. Made up for it in the intervening years, though.
…and to follow up on the sad loss of the Tot. Some history, and the fateful signal from the Admiralty.
https://www.commsmuseum.co.uk/rum.htm
The Queen, God bless her 🙂
I’d wager that Torched Earth tastes as good (or bad) as their other beers. Since selling out to Kirin Holdings, New Belgium has been a disaster.
Further, without CO2, I’d wager they would need to change the name of their flagship beer, Fat Tire, to Flat Tire.
I know I should read ALL the comments 1st … but I wrote almost the same comment as you, only two hours later.
I think we would both agree with the saying about great minds.
“As Mel Brooks showed us in The Producers”
Great movie!
Cannot go wrong with bacon flavoured tea!
Everything is always “in the cross hairs of climate change” (so nothing is).
Get woke. Go broke. I’ve just added New Belgium products to my list of beers and ales to avoid.
Why can’t companies learn to keep their mouths shut and their politics out of their products?
Make the best product you can and sell it to as many people as possible. Don’t go of your way to alienate some percentage of your current and potential customers.
.
.
.
And, for the sake of argument, let’s say all the doom and gloom comes true. THAT’s when you make crappy beer out of whatever you can scrounge up, not now.
.
.
.
It seems thinking has gone out of style. Pity.
This is true for professional sports and those creatures in the entertainment industry….
None of them seem to have a surplus of common sense! Shooting themselves in the foot must be their highest achievement.
The exception seems to be Michael Jordan. You don’t hear his name much in the woke-o-sphere. Some one once asked about his laissez-faire attitude towards activism. His reply was, “Republicans buy sneakers, too.”
You only need to look at his arms to know how much “thinking” goes on in there.
I tend to agree, but companies have always supported charities as a philanthropic/advertising tool. I guess maybe the trick is to find charities that are not very political. War-Amps, or something rather a-political like that.
No one’s going to boycott a company for voicing support for or donating to a children’s cancer charity, a pet shelter, or a local school. That’s a world apart from taking a knee, wanting to defund the police, or jumping on the climate change wagon.
I now mix my ‘mixing bourbon’ (as opposed to my high-quality sippin’ bourbon) with Pepsi, because their competitor engaged in hypocritical politics. Won’t change anything, but I enjoy my drink more.
We are expected to taste a difference over a 1C or 2C temperature rise? Propaganda in all forms, all the time …
Since that 1C to 2C rise is in the “average” temperature, and since any actual rise seems to appear mostly at the bottom of the temperature range, I would surmise that global warming should lead to less crops being damaged by frost.
Not to mention all the tundra that will be available for the cool weather crops. Because there will never be enough warming to make the northern reaches agricultural.
Russia and Canada are the major growing countries. I think both of them could handle a small temperature rise.
Averaging an intensive variable like atmospheric temperature is mathematically simple but a nonsense scientifically. This is because of the varying enthalpy with humidity. The energy content of a volume of air in a misty Louisiana bayou after a thunderstorm at 75F and 100% humisty, has twice the energy content in kilojoules per kilogram than a similar volume of air in the Arizona desert at 100F and close to zero humidity. Merely averagin0g temperatures is a meaningless nonsense
More leftarded stupidity. Morons like this are skilled at ripping people off and lying.
It’s called “marketing” for short.
A Twilight faith (i.e. conflation of logical domains, penumbras and emanations) appeals to the end is Nye cult. That said, sacrifice a virginal life, cannibalize her profitable parts. and sequester her carbon pollutants. A wicked solution. In Stork They Trust
Proof that people will buy anything presented properly. Even “Pet Rocks”,
All we need now is a “climate catastrophe pizza” to accompany this torched (tortured?) ale. Parched pepperoni with mangled mozzarella, anyone? 🤣
Nah, it’s Beyond Meat Pepperoni and vegan muzzarella
Vegans are a first-order forcing of [catastrophic] [anthropogenic] climate change. Ruminants less so.
Oh dude, I’ve made bad beer in my basement in the past, but I never thought to position it as a climate disaster beer. Why didn’t I think of that?
(No, I didn’t throw it out. I’m not crazy)
Klem
They probably did screw up a big batch and said “how can we profit from this”, “I know lets market it as we are saving the world”
The woke (pun intended) Coke.
Why would anybody be interested in a beer brewed by a crackpot ?
Jim Jones ?
Born: May 13, 1931 Crete, Indiana, U.S.
Died: November 18, 1978 (aged 47) Jonestown, Guyana
Cause of death: Suicide by gunshot wound to the head
Occupation: Mass murderer, cult leader, preacher, faith healer
Known for: Leader of Peoples Temple cult
https://en.wikipedia.org/wiki/Jim_Jones
I think THAT Jim Jones’ brewing days are over.
But he DID mix a batch of delicious Kool-Aid.
Actually it was a Kool-Aid knock off called Flavor Aid.
I doubt that the brewing industry has a bright future in a low carbon World. Firstly, making beer requires large amounts of energy to boil the “wort”, and secondly the fermentation process emits copious amounts of the dreaded CO2. To make things worse, all that shiny stainless steel you see in modern breweries is very energy intensive to manufacture and the barley that is the basis of the product needs fertiliser to grow ( again energy intensive ). To cap it all, by the time our eco-freak rulers have de-industrialised the West with their insane energy policies, no one will be able to afford a beer anyway.
Wow Martin, interesting idea. Do you suppose that breweries buy CO2 credits to offset their emissions? And what about the emissions that happen when I burp their beer? Do they pay for that, too?
Exactly, shared responsibility. For decades, brewers knew… Tap that.
They sell it.
It is now proven without doubt. It is not only religion it is business as well. It now and for some time already, has a life of itself.
So what is the difference between good tasting Ale and the Bad stuff? It all tasted the same to me, yuck. If God had wanted me to drink this stuf then it would taste good.
Yep. I’d boycott this manufacturer, but I already do. their beer already tastes like feces.
Maybe they could bastardize it, like they did with coffee? Add some milk, some caramel, maybe? And LOTS of sugar.??
The effect of increased CO2 in the atmosphere has not been negative. These two web pages from NOAA and NASA say so.
Our friends on the left don’t like it when someone posts those two links.
And they equally hate Tony for showing the gory details of data manipulation … https://newtube.app/TonyHeller/hpBtSRL
Remember to charge 2x for the experience.
I’d invest in “New Glacial Maximum Ale”.
Somehow making and marketing a product no one wants is good for the environment?
I don’t want bad beer. Maybe he made the can insulated so it couldn’t be cooled too!
Sounds disgusting and I hope they lose money and reputation on it! Amazing how these CAGW true believers come up with these ideas despite all evidence to the contrary, including the evidence of their own eyes.
There are Belgian beers and there are Belgian beers.
The above mentioned seems to be one of these not so good ones.
I prefer the Germans and the one or he other Danish beers.
They only stole the yeast and the name, but did make one fundamental error: never filter a top fermentation Belgian beer when bottling it: the fermentation must go on for months, as that gives the real taste…
We have over 300 kinds of beers in Belgium, so anybody can find what he or she likes…
Why do you need any more than Stella Artois?
Do you only eat steaks every day ?
Yes.
Mostly – beef steaks, pork steaks, salmon steaks, lamb leg steaks, and chicken thigh steaks.
Because Stella Artois is one of the many “pilsner” types of lower fermentation and…filtered before bottled… Hardly distinguishable from Heineken, Budweiser, or similar beers… Good if you are thirsty, but if you like to enjoy a real beer, go for the real stuff…
In summer heat, Stella Artois is ok, remember my times in southern France, 1,5 l bottle, cold, nice 😀
Sorry, I’ll pass on both Heineken and Bud.
I saw an ad where Budweiser is offering a Bud Light to anyone who gets vaccinated.
I thought we were trying to encourage vaccination?
The best Belgian style ale I ever had was a quad made by Boulevard Brewing in Kansas City, Mo. and is called “The Sixth Glass”.
Probably, it is recently owned by a famous Belgian brewery:
https://en.wikipedia.org/wiki/Boulevard_Brewing_Company
Duvel Moortgat, their best beer is the “Duvel” (“devil”), 6.66% alcohol, again of top fermentation and months of ripening of the bottled beer…
If you drive from Antwerp to Brussels, you pass the brewery with a large text on the sidewall: “Ssst! Here ripens the devil”…
The sixth glass is always good. 😉
If it means getting rid of overhopped IPAs…I’d almost light the match that torches the earth myself…
Agreed, CJ. Not pleasant.
+1000
Nothing worse than cranking up the hops to try and differentiate
I don’t mind a good IPA (note I said “good”), but the IPA craze has just about wiped out any other style, especially the old school browns/nut-browns. Can’t find those anywhere anymore.
At least you can still make your own.
Malt!
Other than the fact that people in despair drink more alcohol than happy people, I know absolutely nothing about the economics or marketing of craft brewing. However, I have noticed that since the number of these high alcohol, over hopped, brews has increased rapidly in recent years, I’d chalk this guy’s entire effort up to remaining visible in an increasing crowded space.
Other than the fact that people in despair drink more alcohol than happy people,
Lot of people in despair after drinking alc. feel happy, perhaps…
“Ingredients that would be available and affordable to brewers in a climate-ravaged future.”
They are available today to panicked progressive brewers.
From my limited engineer’s historical knowledge, one of the first things Human beans tend to do, is to find some method of creating alcohol, but being an engineer I am pleased to advise that consuming alcohol doesn’t bither a bot, hic!!!!
Remember that this guy is selling his product to like-minded bedwetters who follow the cult of the Swedish Doom Goblin. In their miserable world, this is a win-win.
Sigh … there goes my once a year bottle of “Fat Tire”. ‘Bout disgusted with Millennials.
Good grief, what utter rubbish.
More of this bioclimate modelling (a Kew Gardens speciality), no doubt.
“New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.” The absurd notion of a carbon neutral beer is as far from reality as the yeast is from the west. 🙂
How can any carbonated beverage be carbon neutral? They really are incredibly ignorant of basic science if they think this flies. I’m surprised that the rabid Greens haven’t gone after all carbonated drinks to have them banned from the market.
So what’s a Greenie to do when they encounter a polar bear drinking a Coke? (It’s true. I saw it on T.V.)
I suppose that would freeze the Greenie long enough for the polar bear to have a snack.
A fair point, but the bubbles of CO2 retained in beer, or the CO2 added to produce a carbonated beverage, are small amounts compared to the CO2 evolved/emitted during fermentation.
Several years ago there was a sugar company advertising “carbon” neutral sugar. And they try to make us believe they’re following the science.
David,
You beat me to it.
Fat Tire aka Torched Earth Beer is the “first certified carbon neutral beer in the US last year” but has “plans to be completely carbon neutral by 2030”.
Am I missing something?
How can it (Fat Tire) be certified carbon neutral NOW but have plans to become “ completely carbon neutral by 2030?”
It doesn’t make sense.
Fat Tire is either carbon neutral at present or not. What does “completely” mean as to 2030?
And the beer is not made from a process involving fossil fuels?
A totally “renewable” brewery?
The advertising budget for this new brew must be incredible.