The stupid, it burns.
#iceclimb is probably the dumbest and most transparent ploy for donations ever by Greenpeace. They say:
This building – modelled on a shard of ice – sits slap bang in the middle of Shell’s three London headquarters. They don’t want us talking about their plan to drill in the Arctic.
Gosh, drilling in the Arctic? Who would have thought that had never been tried before? Yet somehow they’d convinced 25,000+ weak minded individuals to sign up for mind numbing spam and to be solicited for donations. Get a load of the screencap from the web page:
Greenpeace thinks it was designed to look like ice, but they can’t even get that right. Wikipedia says
The Shard, also referred to as the Shard of Glass, Shard London Bridge and formerly London Bridge Tower, is a 72-storey skyscraper in London
The Shard was designed in 2000 by Renzo Piano, an Italian architect previously best known for creating Paris’s Pompidou Centre in collaboration with Britain’s Richard Rogers. That year, the London-based entrepreneur Irvine Sellar decided to redevelop Southwark Towers, a 1970s office block next to London Bridge station, and flew to Berlin in March 2000 to meet Piano for lunch. According to Sellar, the architect spoke of his contempt for conventional tall buildings during the meal, before flipping over the restaurant’s menu and sketching an iceberg-like sculpture emerging from the River Thames. He was inspired by the railway lines next to the site, the London spires depicted by the 18th-century Venetian painter Canaletto, and the masts of sailing ships. Piano worked with Broadway Malyan to develop the Shard’s design.
The Shard in 2013 (image: Wikipedia)
Note the first part. It isn’t referred to as “the Berg” by Londoners, but “the Shard” and also “He was inspired by the railway lines next to the site, the London spires depicted by the 18th-century Venetian painter Canaletto, and the masts of sailing ships.”
Apparently the general public doesn’t see an iceberg there. But hey, whatever works for marketing to idiots.
If you want a laugh, watch here: http://iceclimb.savethearctic.org/