
This post over on Scottish Sceptic’s website (below) points to a problem that WUWT has with search engines. One big issue he raises is that I can’t edit meta tags in the website header, but then again, I’ve had a clue that hasn’t mattered for a couple of years now, from the WordPress forum:
It’s not possible to edit meta tags on WordPress.com blogs.
…
Moreover Google does not use the keywords meta tag in web ranking – Monday, September 21, 2009
http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
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WUWT – page 35 when searching for “global warming”
Following some comments on WUWT about the “+1″ scheme to boost ratings, I first joined the scheme, then decided to do it the old fashioned way and click on the WUWT link when searching for “global warming”.
So, imagine my surprise when I found WUWT on …
PAGE 35
Yes, that is right! WUWT was on page 35 … I had to double check to make sure it was right because it was behind the GWPF, behind climate audit, behind unrealclimate, behind the IPCC behind sites that none of us have ever heard of.
- So, why was it on page 35 of the google results?
- Why having clicked on it just once, did it move (via another PC on another URL) to page 34?
- And, why when I checked the page, was there not a single meta-tag telling the google search engine this site had anything or wanted anything to do with global warming?
The simple answer given the ease by which I escalated the ranking by a single click is that no one ever clicks on a WUWT page when they search for global warming. And before everyone starts point to google bias, obviously, no one trusts the top ranking sites (they are mostly paid for … or promoted due to google’s own politics) but whilst it is quite possible WUWT has a lower ranking than it should, I think there is much more to this and quite a lot has nothing to do with Google and so I have a few suggestions:
- I have to be honest, and say that I don’t think Anthony Watts has a clue about publicising his site particularly for search engines. E.g. he doesn’t even mention global warming as a search term in the meta tabs telling search engines which words and phrases characterise the site. That just screams out that he doesn’t exactly make his site google friendly and it’s not surprising that it is so lowly rated.
- Sceptics most probably do not use Google to find the site. If we don’t search on google, how is google supposed to know that people want to find that site when they search?
- And yes, Google hates WUWT … and more than likely is actively trying to repress the site. OK, we have to accept that, so we have to work together to try to reverse this.
What can be done
1. Search for global warming and click on the WUWT site.
Go to google and enter “global warming”. Then click the last number at the bottom to go to pages 10, then 19, etc. until you reach page 35 3435.
(Addendum: the next WUWT page is around page 70 of google results!!)
Then start going backwards until you find an entry for any page linked to wattsupwiththat.com and then click it.
Repeat prescription every day!
2. Add a link to wattsupwiththat.com
Where ever and when ever add a link.
3. Join the “+1 scheme“
Join the scheme and then find the WUWT pages and press the +1 button
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He makes some good points that would make a good new year’s resolution – help spread the word. There is one thing I can do, and that is make a change to the header image to remove the masthead statement and place it into the first lines of text. I’ve made that change today to see if it helps.
As always, my sincerest thanks in advance to everyone who helps support this website in words and deeds.
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Anthony, sorry about mucking up my preceding comment, I will redo it and post it as a graphics file. That way the html tags will come across as intended.
Also, when testing Google try the “Verbatim” option in the “More search tools” on the bottom right. This removes all personal/social signals from the search results. Just like using an Incognito window.
Most of the issues with your sites google rank were explained in the previous thread. However I’ll repeat some of them:
1. look at the search terms where WUWT does rank highly. “Climategate” is an obvious example.
2. Consider what is different about “Climategate” compared with “Climate Change” (or whatever) when looking at your site.
3. Change your site accordingly.
For example look at the menus below your masthead. Is “Climategate” there? Yes. Is “Climate Change” there? No.
OK now look at what your menu headings DO say – are any of them likely search terms? Hmm not really. Amend them accordingly. “Resources”? Why not “Climate Change Resources”? “Reference”? why not “Global Warming Reference”?
Found WUWT on page 6 at 4:06pm EST. Title was Global Warming and Walnut Trees…..
You will never beat them in search engine queries. They have “global warming” “climate change skeptic/sceptic/denier” and mixed result, mainly believer articles, with “climate change”. We have “AGW”. Simplicity and repetition wins the mob. Also, the mob happened to of grown up within the technology explosion; any and all articles they wish to be prominent, will be so.
Once enviro issues became solidified as a left-wing embodiment, reason was lost. If you are familiar with the American Left, you’ll know substance in debate is irrelevent, as all debate is unnecessary. So you keep doing what you all do, and the rest of us will try to hold the line. It’s difficult to do as this is just one of the many fronts they push forward on.
Page 27 for me.
My own website pcdi.co.uk has been no 1 on Google.co.uk for the keyword Goldmine for over 10 years so I can claim some knowledge of how Google ranks pages. Many screech “conspiracy” and “evil” when the truth is that the blog post authors do not provide the right “food” for Google. They write their articles to be interesting to the readers rather than the search engines. There are many components to the Google algorithm but in simple terms the Title meta tag is by far the most important. As has been mentioned by others the keyword meta tag has been ignored for many years.
Google seeks out words and phrases on a page it considers ‘significant’. To target a particular keyphrase it is necessary to insert that keyphrase in the page name as seen in your browser address bar. Then ensure that it also appears multiple times in the body text, head lines emboldened and cross heads, italics – all these are seen as “significant” by Google.
Google is thought by many to take the text of the top 100 search results for any keyphrase and analyse it for word distribution. and context. So pages that Google sees as interesting pages for “Global Warming” will also contain similar terms such as climategate, climate change etc. Your pages will be compared and ranked against this picture of the ideal page for any keyphrase.
However although such keyphrases as Global Warming and Climate Change may be important, they are just a tiny part of the “stock” of climate related keyphrases that sites such as WUWT needs to target. The reality is that searchers use tens of thousands of variations for any topic. This is a big job and requires the posters to consider how Google will view their post. making intelligent adjustments to titles and body text can have a dramatic affect on the number of visitors a post can attract.
In a similar way commentors can affect the Google rank by reading the post, staying on topic and echoing the post keyphrases.
I am guessing but I would expect this post and its comments to move up the rankings quite rapidly over the next few hours for terms such as global warming and climate change. This is because the page now looks “interesting” to Google for climate related keywords.
I like how searching for “global warming skepticism” doesn’t actually bring you to sites that teach you about GW skepticism.
Anthony, I changed my mind about how to present my tips on search engine optimization. I wrote them up as intended and posted them here: http://fathersforlife.org/Tips/PCtips.htm#Search-engine_optimization
Leon Brozyna says: “I don’t do giggle … I use Bing.”
If you really want to giggle, Leon, use a bong.
But seriously, folks, Ixquick showed wattsupwiththat.com on page 22 (at 10 per page).
@Anthony: Why don’t you hire a consultant who deals with such things? You link to other sites from your front page that don’t link back to you. That means you are lower in ranking. Stuff like that will help if you’re concerned about your Google ranking.
Your wikio link is broken (404). Looks like they changed their name to “ebuzzing”. Who the hell made that decision?
Seeking “al gore is an idiot” showed WUWT on page 2 of an ixquick search.
Same search string, WUWT appeared on page 1 via google search. Next I’ll try a bong search…
Well, with “global warming” I could nof find whatsupwiththat on google.
But with the search term “climate blog” whatsupwiththat appeared on page one, as answer number six.
That is not too bad. So someone looking for a blog on climate issues will probably find whatsupwiththat on google
Page 29 now (is it going backward again?)
Why would Sergej and Larry want anyone to know about the global warming scam; Google exploits the subsidy schemes wherever it can.
Walter H. Schneider says:
December 31, 2011 at 1:09 pm
Graphics files can’t be posted here. Another WordPress limitation.
Either click on the image for my Guide to WUWT or go there directly at http://home.comcast.net/~ewerme/wuwt/index.html . The bottom section has notes on getting HTML displayed without being interpreted. Or click on the “Test” label in the tool bar at the top.
What you wanted to say follows – I deleted the stuff about meta tags because Anthony says WordPress doesn’t let him set them and other people say they’re ignored now.
Placing expressions to be indexed for search-engine optimization in the first lines of text is a good start but not all that must be done. [meta tags]
<title>your page title [(should include the following string) global warming]</title>
That is not entirely or complete true anymore, but not all that long ago that repetition of expressions of interest was of great and even primary importance for search-engine optimization. It is not merely important to make use of the advantage in ranking that provides, but some search engines may even include parameters in their ranking algorithms that penalize the ranking of a web page if it does not follow those and other considerations.
There is much more to it than just that. The best thing you can do is to read a few articles on search-engine optimization.
I’ve just been ‘clicking’ on WUWT on page 28 and when I went to it yet again….low and behold and additional set of ‘clickable’ words have appeared under wattsupwiththat.com which say……… “Block all wattsupwiththat.com results” ???????? I’ve saved a jpeg of it.
JDN says:
December 31, 2011 at 1:49 pm
> @Anthony: Why don’t you hire a consultant who deals with such things?
Likely because the rumors that the climate skeptics are funded by big oil are untrue. I did hear a rumor that the long-suffering moderators will get a big raise next year. Well, only when expressed as a percentage of their existing pay.
[MODERATOR’S OBSERVATION: 1000 X 0 is still zero. I’m not in this for the money…. it’s for the fame, glory, power and adoring female groupies. Happy New Year. -REP]
Anthony
The point is you have more control over your WordPress metatags than you realize. WordPress automatically creates the page URL from the post headline. It does this because WordPress knows how important these few words are to Google.
Now take a look at the latest post title:
“Be careful today and tonight, billions may die”
These are the words that Google in its blind ignorance (no conspiracy here) assumes our post author considers the most important to the target audience. so of course anyone who searches for “Be careful today and tonight, billions may die” is likely to find this post ranked right at the top. And of course (i just checked) it is. Perfect! Now – how many potential visitors are likely to search using that string?
You just have to make titles and text relevant to Google as well as your readers if you want to rank well on Google for the search terms people are actually using.
I too have my google set to 50 results per page. WUWT was found half way down page 6.
Here’s a shot in the dark. The link you click on for WUWT in the results page is actually a google link that redirects you here. I copied the link and pasted it into FF and Chrome. It brought me here.
Maybe everyone could search ‘global warming’ and then update their browser’s WUWT homepage bookmark with the search results link? Every time they would normally come here directly via a favourite… they would actually be adding a google hit… I think.
Would that help?
MrC
Just searched “global warming” in google. WUWT appeared first on page 34.
Not sure I even understand where this post is heading, but
I would assume most skeptics have already found their favorite websites, and have no need to google any further.
The recent googles must mainly be from those searching for confirmation that we are, in fact, doomed by climate variations.
For a “global warming” image search, WUWT makes an appearance in all its graphic glory on page 6. It’s a nice graph featuring IPCC’s warming broken down to natural variations of ocean oscillations and solar cycles, data bias, human caused co2, and “adjustments.” A very nice face for WUWT.
http://wattsupwiththat.files.wordpress.com/2011/01/gw-tiger.jpg
But why can’t WUWT get in results even when it publishes a flaming melting earth death image, or some poor stranded polar bears? What are you doing wrong here. 😉
now page 32
but not only was it ranked on page 32 it had an option to (I copied and pasted)
“Block all wattsupwiththat.com results”
That was 2 minutes ago. Now WUWT is on page 31 with no option of blocking.
WTF is going on?
Perhaps if you make that tiger graph into a free printable global warming coloring page for kids, you will get on page one or two. – Until someone catches on.
http://wattsupwiththat.files.wordpress.com/2011/01/gw-tiger.jpg