For almost twenty years, Charles and I have been covering the load of keeping WUWT running on a daily basis with impactful, reality-driven, and occasionally humorous stories. As a result, we have become the undisputed leader in climate change oriented websites. However, in order to continue to lead and survive in this changing landscape, we need some additional help. This is mainly because we have been suppressed by Google and other large organizations that have denied our visibility to the world at large as well as our ability to earn advertising revenue on par with other websites.
For those of you that are still ridiculously and erroneously convinced we are in the pocket of “big oil” interests, we aren’t, and never have been. WUWT has always been supported by personal donations, advertising, and now memberships. If we were in the pocket of “big oil,” ask yourself: would we need to do this?
Role Overview
Watts Up With That (WUWT) is a highly engaged climate realism platform with significant audience reach and strong mission alignment. The opportunity is to convert that engagement into meaningful, recurring revenue while preserving editorial integrity and community trust.
The Director of Revenue Growth will own revenue expansion across membership, sponsorship, and partnerships — delivering near-term revenue improvement while building a durable long-term monetization strategy.
This role requires both commercial urgency and strategic discipline.
Core Mandate
The Director will:
- Increase paid subscription conversion in the near term.
- Strengthen member retention and lifetime value.
- Expand sponsorship and recurring revenue partnerships.
- Design a scalable monetization framework that supports long-term sustainability.
- Expand our global visibility.
The expectation is measurable revenue impact within the first 6–9 months, alongside a clearly articulated longer-term roadmap.
Primary Responsibilities
1. Membership Strategy & Revenue Growth
- Drive immediate improvements in free-to-paid conversion.
- Evaluate and optimize pricing, packaging, and subscription tiers.
- Identify opportunities to introduce enhanced member value.
- Improve renewal rates and reduce churn.
- Develop compelling messaging around mission support and community participation.
Ownership includes both short-term revenue lift and strengthening long-term member economics.
2. Conversion Optimization & Audience Monetization
- Audit the reader journey and remove friction points.
- Implement testing frameworks (messaging, offers, content gating).
- Increase conversion without undermining audience trust.
- Improve revenue per engaged reader.
The goal is intelligent monetization — not aggressive gating that harms brand equity.
3. Sponsorship & Strategic Revenue Development
- Expand structured sponsorship programs aligned with audience demographics.
- Develop recurring underwriter or annual partnership agreements.
- Identify premium monetization opportunities (briefings, reports, events, content partnerships).
- Build repeatable commercial systems rather than ad hoc deals.
4. Strategic Expectations
- Deliver measurable revenue growth within the first year.
- Establish a disciplined experimentation framework.
- Create diversified, recurring revenue streams.
- Balance short-term results with long-term brand strength.
- Operate entrepreneurially with limited bureaucracy and oversight.
5. How Success Will Be Evaluated
- Growth in paid subscriber count.
- Improvement in conversion rate.
- Increase in retention and renewal rates.
- Expansion of sponsorship revenue.
- Growth in total recurring revenue.
- Clear 12-month revenue roadmap.
Absolute numbers will matter — but so will quality and durability of revenue.
6. Ideal Candidate Profile
- A self-starter.
- Experience in subscription-based media or niche audience platforms.
- Demonstrated ability to drive measurable revenue lift.
- Strong commercial instincts.
- Comfortable owning revenue targets.
- Strategic thinker with respect for editorial independence.
- Hands-on operator capable of executing without a large team.
- Functional experience with Microsoft Word, and WordPress publishing platforms.
- Familiar with web advertising systems and platforms.
- Familiar with SEO strategy.
- Familiar with using web based AI platforms.
- Familiar with Zoom and other similar video meeting platforms.
7. Work environment and compensation
- This is a remote work position: work from home or on the road. All that matters is performance, not location.
- Part-time or or possibly full-time. We hope for full time as the site grows, it is a big job.
- Compensation is commensurate with abilities and experience, along with results. However if you are expecting a six-figure salary from the get-go, don’t apply.
HOW TO APPLY:
Draft a cover letter outlining how you would fit this role, outline any strategies you might pursue, and attach it along with your resume and email it to:
All entries will be meticulously screened before we even consider qualifications. If you apply without traceable identity and contact information, your application will be discarded.
…those of you that are still ridiculously and erroneously convinced we are in the pocket of “big oil” interests…
That’ll be the usual suspects; be they reloaded or not.
Best of luck finding the right fit, fortunately for you all I will be sticking to music. New stuff in the works.
Fretslider – Angry of Tooting.
You should hire a lawyer and sue Google for blacklisting/censoring WUWT.
Does the U.S. Attorney General, Pam Bondi, know about this? Maybe she will sue Google for you.
When did that happen? Details?
I cannot answer when it happened, but it did.
Just google “climate” and you will go at least 20 pages before you find anything at all contrary to the “accepted narrative” and I never had the time to go down until WUWT appeared in the general search.
It was published a long time ago that the UN formed an agreement with Google to promote the UN stories. I do not have the link.
It is not so much blacklisting or censoring as seriously demoting.
It happened since the beginning of WUWT?
Quite a lot of big tech have dark secrets.
I want to share what my favorite advertisements are and how it can perhaps improve the site and the revenue.
I like when I visit a site, and the most recent items I was looking at are in a window. Here are three examples —
Perhaps if we click and buy through the link on WUWT, there would be a small commission on the sale?
The gold and silver sellers have beautiful items. This type of advertising includes things each person is already interested in, and if we want to purchase something, we can come here and follow the link, and WUWT would benefit.
I like the membership idea. At least the Internet is not entirely “Dead” yet. It’s over here!
I was under the impression that for members in good standing, the crazy ads would not be visible. But instead, they are even appearing in the right margins. Do I get a membership bandana to hang over my screen or what ? (:
Also, they are so scary that I am afraid I might actually mouse over one or accidentally click. Yikes!
Get an ad blocker. When I got my new Lenovo laptop, my tech savvy son installed an ad blocker but he didn’t tell me. In your browser extension store search for: uBlock Origin. If one is not available, do a search for an ad blocker. There free ad blockers available. However, be careful. A commentator here mentioned that some ad blockers also install spyware.
Awhile back I went to a website and first screen with an all red background and with big bold white capital letters there was: TURN OFF AD BLOCKER. No thank you. I came right back to WUWT.
Harold Pierce, I’m getting TIRED of you blasting out your ad blocker advice when we are trying to survive. You do this EVERY TIME we make a pitch for help.
No more you ungrateful moocher. I’ve warned you before You are on moderation from now on.
[see Jimmy’s Seafood’s response to the Atlantic~mod]
From Grok:
Jimmy’s Famous Seafood (the Baltimore restaurant, often referred to as Jimmy’s Seafood) went viral recently for its blunt response to an article. However, the article in question was from HuffPost (Huffington Post), not The Atlantic.
Right after the U.S. men’s hockey team won gold at the 2026 Winter Olympics (defeating Canada in a unifying moment), HuffPost published/shared content suggesting that some people feel discomfort or “yucky” about patriotic displays like waving the American flag or chanting “USA!” during the games. They captioned a post something along the lines of “If waving the American flag or chanting ‘USA!’ turns you off right now, you’re not alone,” linking to their piece.
Jimmy’s Famous Seafood replied directly on X (from their official account @JimmysSeafood) with three words: “Go f* yourself.”**
This response exploded online:
No evidence shows any direct involvement or response from The Atlantic magazine in this incident—searches for connections between Jimmy’s Seafood and The Atlantic turn up nothing relevant (mostly unrelated seafood/Atlantic Ocean references). It seems the query might be mixing up HuffPost with The Atlantic, as both are prominent outlets, but the viral exchange was specifically with HuffPost.
The restaurant is known for its bold, unfiltered social media presence (they’ve clashed with critics before), and this moment amplified that reputation nationally. If this refers to something else involving The Atlantic, feel free to provide more details!
I did not post that comment.
You moron, it’s literally identified as an edit with [] and signed ~mod
My WUWT subscription auto-renewed just last night, thanks AW.
I have a good ad blocker.
I set it to allow ads on WUWT.
It’s the least I can do to support the site.
[see Jimmy’s Seafood’s response to the Atlantic~mod]
I did not post that comment. How is possible that someone is using my name to post this comment?
You moron, it’s literally identified as an edit with [] and signed ~mod
Harold, you should probably tell your tech-savvy son to sell your computer, phone, whatever.
I’m a paid member. I don’t see ads, nor do I block them.
[see Jimmy’s Seafood’s response to the Atlantic~mod]
For that major miracle to happen, e.g. from Exxon (the place with an entire super slick web page devoted to the company’s “progress in decarbonization“), the head of the company would need to have his job taken away from him for permitting / endorsing that kind of anti-science drivel, and the rest of the company would have to publicly embrace science / critical thinking when it comes to the whole notion of CAGW.
Exxon’s carbon capture and storage, i.e. decarbonization, is pure greenlighting because all the CO2 will be injected into depleting oil and gas wells. The oil companies have injecting H2O, CO2 and steam into producing wells to enhance recovery since the early days of oil industry.
Story tip.
Miliband: You’re “100% Wrong” If You Think North Sea Will Cut Energy Bills
Miliband has sought to defend Labour’s ban on new North Sea drilling after Denmark reversed plans to close its 20-plus offshore fields by the early 2040s.
It made the move after warning that cutting fossil fuel production could undermine Europe’s energy security.
https://dailysceptic.org/2026/02/25/miliband-youre-100-wrong-if-you-think-north-sea-will-cut-energy-bills/
Good hunting with your recruiting, Anthony and Charles.
Pro tip – don’t let HR anywhere near the process.
Mr,
Not to worry.
WUWT has succeeded because Anthony and Charles have rare personal properties that will assist them to identify the right process and the right person.
Yes, like you, I have no love for the widespread influence of HR and its people.
Geoff S
Big oil produces gasoline, diesel and jet fuel, the Fuels of Freedom.
Good luck with the recruiting, AW and CR. I could probably do the job, but am happily retired and plan on staying that way. I am contacting a few younger acquaintances to try stirring up some good recommendations for you. For example, my HBS son heads global big data ‘marketing analysis’ for McDonalds, and knows quite a few experienced people of the sort you are looking for. Will forward possible candidates thru my CR back channel.
I am on this wbsite all the time. The only way to increase revenue will be through Fox News. With the cancellation of the Endangerment Finding they may help, just by mentioning the site every now and then. No other way to do it in any significant way.
hey, good morning Anthony. I just wanted to add my two cents to your job search. I’m convinced that the AI-powered agents are critical for all businesses going forward.
Just last month, they perfected Claude code, and it’s now able to run on a machine in your business. It will generate invoices; it’ll follow your social media. It can do almost all business functions. I’d encourage you to bring someone on board that can fully take advantage of this new technology. Good luck!
Warning. Early adopters of any technology advance are more exposed than average to the joys of scoring big time – and also to the costs and depression of having backed a loser.
Personally, I have always been an early adopter who has felt the exciting experience, but in my case more often loss than profit. At this stage I am not excited by AI except for some clearly defined types of interactions such as faster results when a query has a known computable answer. Geoff S