Louise Gray, who wrote this amazing piece of journalism in the Telegraph the other day…
boobed given us yet another story worthy of discussion here.
The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.
The wonderbra, it isn’t, but somehow, from a guy’s perspective, seeing the models below, I don’t think any guy is going to give a hoot about the carbon neutrality of undies.
Source: Telegraph Fashion Section
Gotta wonder though if this:
…an ‘eco factory’ in Sri Lanka where energy has been reduced a third through measures like making sure all lighting is from the sun or low energy light bulbs.
Isn’t just code for “sweatshop with no lights”. At the M&S website for the bra, there’s no mention or photos of the factory that I could find, though there are mentions of how buying one of these will supposedly benefit the purple-faced langur and the Ceylon rose butterfly.
I guess they haven’t gotten the Wal-Mart memo yet:
After suffering seven straight quarters of losses, today the merchandise giant Wal-Mart will announce that it is “going back to basics,” ending its era of high-end organic foods, going “green,” and the remainder of its appeal to the upscale market. Next month the company will launch an “It’s Back” campaign to woo the millions of customers who have fled the store.
Maybe, this is just nothing more than an extension of this old campaign:
h/t to WUWT reader Ray