Louise Gray, who wrote this amazing piece of journalism in the Telegraph the other day…
Fish carried up a mountain on backs of llamas to escape global warming
…has boobed given us yet another story worthy of discussion here.
The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.
The wonderbra, it isn’t, but somehow, from a guy’s perspective, seeing the models below, I don’t think any guy is going to give a hoot about the carbon neutrality of undies.
Source: Telegraph Fashion Section
Gotta wonder though if this:
…an ‘eco factory’ in Sri Lanka where energy has been reduced a third through measures like making sure all lighting is from the sun or low energy light bulbs.
Isn’t just code for “sweatshop with no lights”. At the M&S website for the bra, there’s no mention or photos of the factory that I could find, though there are mentions of how buying one of these will supposedly benefit the purple-faced langur and the Ceylon rose butterfly.
I guess they haven’t gotten the Wal-Mart memo yet:
GORE STORE NO MORE | Daily Telegraph Tim Blair Blog
After suffering seven straight quarters of losses, today the merchandise giant Wal-Mart will announce that it is “going back to basics,” ending its era of high-end organic foods, going “green,” and the remainder of its appeal to the upscale market. Next month the company will launch an “It’s Back” campaign to woo the millions of customers who have fled the store.
Maybe, this is just nothing more than an extension of this old campaign:
h/t to WUWT reader Ray
Discover more from Watts Up With That?
Subscribe to get the latest posts sent to your email.
High efficiency sweatshops!
So, in short, a Sri Lankan sweatshop that’s dimly lit?
Ms. Gray is merely staying abreast of the situation. Digressing, I wonder what stimulating boudoir conversations will result from the inherent interest caused by a Carbon-Neutral Brassiere? After a night wining and dining and, ahem, jacking up the passion, a mad dash from the Prius to the stairs, to suddenly be awestruck by the world-saving glow of the finery exposed. Lycra?? Noooooooo! Itchy Hemp fibre, grown….wait for it….
Oh never mind. I hear llamas.
Can’t believe you missed this one…
http://www.bizjournals.com/sanfrancisco/news/2011/04/12/marijuana-causes-global-warming.html
REPLY: It is always helpful to use the scroll bar on the main page before making accusations of skeptical sloth – Anthony
Next will be the bikini with solar cells incorporated into the fabric. The wearer will be able to plug into the grid at the beach resort and earn credits to offset the emissions resulting from their travel to the tropics. Kids hats with propellors on top will contain micro-generators that can be similarly connected. Exercise bicycles can be connected. Treadmills can be substituted form by giant hamster wheels. The possibilities are endless. We have not yet begun to conserve!
just code for “sweatshop with no lights”
That sounds about right. There is no limit to the spin this industry produces. I would not be surprised to hear that workers have reduced their transport carbon foot print by sleeping under their work benches between shifts.
Typical. Any factory outside of countries where white people are allowed to vote is totally cool.
So creating a darker, hotter, and more dismal sweatshop for employees is the new fad as long as it is more carbon neutral. Isn’t that how warmists and wacko environmentalists want us all to live?
Louise Gray is the reason I rarely buy the print edition of the Telegraph any more. And I was an addict to it for twenty years. So that’s £300 per annum revenue they miss out on.,
I suspect that she only applied for the job there once she had failed to be hired at 10:10 as creative director for being too extreme and uncritical in her credulity about anything labelled ‘green’.
The examples of her
cut and pasted press releasesAnthony cites are representative of a long long list of her ‘work’.For those who do not know, the Telegraph is supposedly the foremost upmarket Conservative-leaning newspaper in UK and the market-leader in ‘serious’ journalism.
Ms Gray is a cuckoo in their nest.
given that every factory I have ever been in was lit be fluorescent tubes, rather than incandescent bulbs, the bit about low energy lighting sounds a bit hopeful?
Lower lighting levels in work areas will likely lead to more worker injuries. Workspace lighting isn’t something that should be toyed with for political points. I wonder what kind of workplace safety laws are in force in Sri Lanka?
I thought women saved cupfuls of carbon when they stopped burning their bras.
Jim
Isn’t just code for “sweatshop with no lights”.
HA! HA! HA! HA! HA!
Brilliant!
Anthony – the British press is surpassing itself in the stupid stakes at the moment. Here’s another example:
http://adventuresintimetravel.com/2011/04/11/vegetarians-are-destroying-the-environment/
Carbon neutral bras!!! I bet quite a few jokes and one liners will appear soon on this subject.
What else will they think of next?
just code for “sweatshop with no lights”
It’s not a bug, it’s a feature!
But on the other fashion front (but that’s not quite the right description for a double)
“High-waisted knickers make a comeback as skimpy underwear goes out of fashion”
http://www.couriermail.com.au/lifestyle/fashion/high-waisted-knickers-make-a-comeback-as-skimpy-underwear-goes-out-of-fashion/story-e6frer4o-1226038705269
Maybe not yet to the extent of Queen Victoria’s
http://news.bbc.co.uk/2/hi/uk_news/england/derbyshire/7533696.stm
But think of all that extra carbon!
Credit where credit is due – the factory looks pretty good.
http://fashion.telegraph.co.uk/columns/hilary-alexander/TMG5035699/Lingerie-from-the-worlds-first-green-factory-with-Hilary-and-Co
Surely it would be even more ‘eco-friendly’ to dispense with the garments altogether? Similar trends were strongly supported by all right thinking people during the sixties.
More eco-guff from M&S……. Get them while they are young, the “Little Green Radicals” range
http://www.marksandspencer.com/Little-Green-Radicals-Babywear-0-2-yrs-Kids/b/591350031?ie=UTF8&pf_rd_r=04QDQZ7SXE41TA061EA4&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=101&pf_rd_i=46366031&pf_rd_p=475115433&pf_rd_s=left-nav-2
and in particular this “beauty”
http://www.marksandspencer.com/Fairtrade-Pure-Cotton-Sleeve-Stripe/dp/B004HA0FTA?ie=UTF8&ref=sr_1_11&nodeId=591350031&sr=1-11&qid=1302770565&pf_rd_r=0J2YNP1PA0QBZHNR1BNW&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=101&pf_rd_i=591350031&pf_rd_p=215570647&pf_rd_s=related-items-3
No bra would mean zero carbon.
Just think about it, guys.
@Jenny Sixpack
I have also given up the print edition for essentially the same reason – the lunatics appear to be taking over the editorial chairs.
An honorary mention must go to Ms Gray’s partner in absurdity, Geoffrey Lean, too.
I cannot understand the Telegraph Group. They are green one minute and skeptic the next. The Daily is the green and they have alarmist journos like Ms. Gray and the Sunday has Christopher Booker. They also ignore all letters of criticism about their false green reporting.
A nice bit of spin, to appeal to those who’ve deserted M&S in droves over the past 10 years or so.
The bit worth looking at, is the planting of trees, this may be under the guise of “off-setting carbon”, but laudable.
Still the same low-wage sweatshop, that many get very excited about, but that’s the lot of the worker in these regions. Work long for a little, or don’t work and starve.
Will these carbon neutral bras come in by plane? Why not make them in the UK from power generated by windturbines? ;O)
They have boobed!