Spin, span, spun: now it's "climate challenges"

You’d think with something so devastating, so frightening, so certain, they would not need to keep changing the name to make it more marketable. Maybe they can take a cue from Coca-Cola and call it: “New post normal science AGW” and “Classic AGW”. Yeah, that’ll work. – Anthony

From the Australian:

THE term “climate change” could be replaced by “climate challenges” if a federal commissioned marketing study is taken onboard.

The study of attitudes to climate change among farmers, commissioned by the Agriculture Department, found only 27 per cent of those surveyed believed human activity was causing climate change, compared with 58 per cent of urban dwellers.

As well, primary producers are “very resistant to carbon trading”. “It fills them with dread, and there were strong negative reactions towards it,” the report says.

Handed to the department late last year, the report warns that terminology that fails to take into account the attitude of primary producers towards human-induced climate change risks failure. The term “climate change” sets up negative reactions among primary producers for a number of reasons, from scepticism through to perceptions that they are being held solely responsible for causing climate change, it says.

“Preferred terms such as ‘climate challenges’, ‘prolonged drought’ and ‘risk management’ are accepted, better understood and more likely to motivate change.”

Read the entire article here

h/t to David Archibald

0 0 votes
Article Rating

Discover more from Watts Up With That?

Subscribe to get the latest posts sent to your email.

123 Comments
Inline Feedbacks
View all comments
January 11, 2011 1:53 pm

You really do need a scorecard to keep up with the name changes.

Village Idiot
January 11, 2011 1:58 pm

Totally on message, Master.
Fodder for the faithful.
But…siiiigh…one of those ‘waste of time and space’ threads, methinks (just read the comments!), that doesn’t really get the baby bathed

January 11, 2011 1:58 pm

Let’s call a dogs tail a leg. How many legs does a dog have. Four. Calling a tail a leg doesn’t make it one.
Mark Twain

Marlene Anderson
January 11, 2011 1:59 pm

As the CO2-driven global warming meme dies a natural death, the institutions founded on that ill-conceived notion will need to reshape people’s thinking in order for them to survive. In 5 to 10 years the climate change industry will morph into the disaster prediction and mitigation industry so they might continue to latch onto the public teat.

Kev-in-UK
January 11, 2011 2:39 pm

It is noticeable (to those with an eye for these things) how the terminology is becoming more and more ambigous in its ‘real’ definition!
Clearly, the term ‘climate challenges’ can encompass ANY type of climate variability and to all intent and purpose, will cover ANY +/- up/down/sideways/etc ‘move’ in ANY measured (or modelled – LOL!) climate variable!
so therefore, any climate challenge can and will be designated as anthropogenic in origin! I think they suddenly thought that ‘disruptions’ was too much of an exaggeration and decided to make the terminology more PC!

Kev-in-UK
January 11, 2011 2:40 pm

*ambiguous – sorry!

Neo
January 11, 2011 2:53 pm

Some people would say that the Earth is “special” when in fact it’s “Climate Challenged”

Myrrh
January 11, 2011 2:58 pm

(Anthropogenic) Climate Con.
If anyone remembers the free Nelson Mandela (with every gallon of petrol).. I’ve got a picture in mind of sad CO2 molecule behind prison bars, Free me from this climate con

otter17
January 11, 2011 3:11 pm

Using the argument that a body of science is somehow invalidated or weakened since it has a few synonyms doesn’t make any sense. Anyway, the way I have understood it, global warming referenced the warming climate, while climate change referenced the changes in climate that can result from a warming climate and more thermal energy / moisture in the atmosphere. Personally, I don’t like “climate disruption” or “climate challenges”, but maybe those terms will fall by the wayside over time.
I had a class in high school that was called “biology”, but it changed to “biological sciences” after I graduated. I hear they were considering renaming it “evolution studies”. Should I be in serious doubt concerning what I learned in that class? This post is about as logical.
“You’d think with something so devastating, so frightening, so certain, they would not need to keep changing the name to make it more marketable. Maybe they can take a cue from Coca-Cola and call it: “New post normal science AGW” and “Classic AGW”. Yeah, that’ll work.”
This is pure speculation coupled with a (somewhat) humorous jab. It has no value to climate science whatsoever, but hey it passes for a blog post. If you want any reasonable people to take these posts seriously, critique the actual science, not the name of the science.

John Trigge
January 11, 2011 3:20 pm

Relevant sayings that come to mind:
You can’t make a silk purse from a sow’s ear
As useless as putting lipstick on a pig (it’s still a pig)
A rat in a tuxedo (is still a rat)

Neil
January 11, 2011 3:27 pm

Thank you, coalsoffire, for reminding me that I occasionally write limericks. So here are 11 of them…
The Warmist’s Lament
At first, we proclaimed: “Global Warming
Is the cause of all droughts and all storming.
If it’s dry, or it’s hot,
If it’s windy, or not,
It’s all YOUR fault.” Our meme was forming.
We claimed that emissions of gases
Would heat the earth under our asses,
And it’s all humans’ fault!
So progress must halt,
And poverty be forced on the masses.
We predicted ‘MaGeddon was coming,
We foretold that the heat would be numbing,
And the suckers must pay,
There is no other way.
Meanwhile, we pushed hard on down-dumbing.
But skeptics cried out, “It’s a lie!
It is weather, not climate, that’s dry,
Cold, windy, hot, wet.
No! We owe you no debt!
Show the evidence we’re going to fry!”
So, we formed a political alliance.
We’d blind them with what they called science.
Of course we all knew,
That it just wasn’t true.
So we painted our hoax like a faience.
We had some enjoyable capers,
Suppressing the skeptical papers.
All reputable journals
Rejected the infernals
As if they were still in diapers.
But then came McKitrick and McIntyre,
Who exposed our stats as a hack entire.
We had to go back
To the radio shack.
And how do you think we felt? Back hint: Ire.
So, we needed new marketing ploys,
To convince the obtuse girls and boys,
To pay yet more taxes,
And more, to the maxes,
Then they’d be no more than our toys.
So next we proclaimed, “Climate Change.”
We blathered about how much dang-
er it put us all in,
And we turned up the spin.
They didn’t believe us. How strange.
We went next for “Climate Disruption.”
We thought that might cause an eruption.
But no, one more dud.
So, it’s your turn now, bud.
Just don’t mention “climate corruption”.
But your new “Climate Challenges” meme,
Isn’t really aligned with the theme.
Where’s the blood? Where’s the gore?
Where’s the fast closing door?
You’re a traitor to Warmism, I deem.

John from CA
January 11, 2011 3:34 pm

Amended from Mac’s comment on Bishop Hill.
NASA
What’s in a Name? Global Warming vs. Climate Change
http://www.nasa.gov/topics/earth/features/climate_by_any_other_name.html
1. Global Warming – (Svante Arrhenius – 1896 | Wallace Broecker 1975)
2. Inadvertent Climate Modification – 1970s
3. Climate Change | Global Climate Change – 1975
4. Global Change – 1988
5. Climate Disruption | Global Climate Disruption – (Professor John Holdren – 2007)
6. Climate Challenges – (someone challenged – 2011)
Feel free to suggest corrections.

George E. Smith
January 11, 2011 3:36 pm

“”””” sterar says:
January 11, 2011 at 9:35 am
Prolonged drought? Did I see ‘prolonged drought’ as one of the candidates for this Brave New AGW Marketing World? In Australia? Prolonged drought, while huge areas of Queensland are suffering catastrophic flooding?
You couldn’t make this up! They must be so desperate. “””””
Australia, is the boundary between the Ayres Rock Desert, (Uluru) and the Indo-Pacific ocean. You can tell whether you are in the desert or the ocean because Australia is all surf, to separate the two. In addition, Australia keeps New Zealand from drifting up into the Indian Ocean. We thank them for that.

John from CA
January 11, 2011 3:43 pm

Neil says:
January 11, 2011 at 3:27 pm
Thank you, coalsoffire, for reminding me that I occasionally write limericks. So here are 11 of them…
The Warmist’s Lament
==========
That’s very funny!!!!
10:1 it ends up on youtube in rap.

bigoil
January 11, 2011 3:53 pm

The warmist spin on the Australian floods is that the increased sea surface temperatures (SST) caused by climate change have magnified the effect of La Nina.
Any of you clever people out there know what the increase in SST around Queensland is and what effect that increase would have on evaporation?
Might be the subject of a new topic perhaps?

Joe
January 11, 2011 4:00 pm

It’s nice to see them progressively taking on board the uncertainties and tending toward the Lorenzian position. Climate Chaos would make great headlines , ‘though the really is little better than Climate Cluelessness.

R. de Haan
January 11, 2011 4:14 pm

They can think of names until hell freezes over but in the end a train wreck is a train wreck and a train wreck it is.
At No Tricks Zone Prof. Nir Sharviv informs us that he tells his students to stay away from Global Warming.
If this becomes business as usual within the walls of our universities and the alarmist propaganda flood continues as it is, there will be a total collapse public opinion, no matter how much money they invest.
Really, changing the name of the scam doesn’t change anything.
http://notrickszone.com/2011/01/11/professor-nir-shaviv-advises-grad-students-to-stay-away-from-global-warming/

joe
January 11, 2011 4:38 pm

love it when gov’t steals your money thru taxes and then uses said money to propagandize….they’re doing the same thing here in the U.S. with obama healthcare bill…nobody wants it so obama admin hires Andy Griffith to star in commercials extolling the virtues of obamacare and also the admin is paying google to put gov’t propaganda sites as the top search results whenever someone googles obamacare…

pat
January 11, 2011 4:59 pm

Dr T G Watkins –
brisbane did build a massive flood mitigation dam, Wivenhoe, after the ’74 floods.
however, when the region went on water restrictions, the public were told by the State Premier that the restrictions would be lifted when the combined dam capacity reached 60%, which it did about 18 months ago.
however, the Premier changed her mind:
8 March 2010: Courier Mail: Wivenhoe Dam ready for big spill in Brisbane
River
“We can’t be complacent and we must treat water as a precious resource not
to be wasted whether our dams are 50 or 100 per cent,” Ms Bligh (Qld Premier Anna Bligh) said.
http://www.couriermail.com.au/news/queensland/wivenhoe-dam-ready-for-big-spill-in-brisbane-river/story-e6freoof-1225838427960
how can u fill a flood mitigation dam to capacity if it is meant to prevent the flooding we are seeing now in Brisbane, Ipswich and surrounding areas. this is what Wivenhoe is having to spill right now, when the rain has virtually stopped:
SEQWater: Water Release Update (Wednesday 12 January, 08.00am)
Wivenhoe Dam
The Flood Operations Centre has begun an appropriate closure sequence to reduce releases.
The releases from Wivenhoe Dam have been temporarily reduced to 215,000 megalitres per day to allow the peak of Lockyer Creek to enter the Brisbane River.
After the downstream peak in the lower Brisbane River has passed, releases will be increased to maximum of 301,000 megalitres per day.
http://www.seqwater.com.au/public/home

Darren Parker
January 11, 2011 5:10 pm

The CSIRO in australia need some Arts training on top of their science. It seems it’s teh only way we can teach them history – Here’s an iconic Australian Poem from over 100 years ago for them…..
The love of field and coppice,
Of green and shaded lanes,
Of ordered woods and gardens
Is running in your veins.
Strong love of grey-blue distance,
Brown streams and soft, dim skies –
I know but cannot share it,
My love is otherwise.
I love a sunburnt country,
A land of sweeping plains,
Of ragged mountain ranges,
Of droughts and flooding rains.
I love her far horizons,
I love her jewel-sea,
Her beauty and her terror –
The wide brown land for me!
The stark white ring-barked forests,
All tragic to the moon,
The sapphire-misted mountains,
The hot gold hush of noon,
Green tangle of the brushes
Where lithe lianas coil,
And orchids deck the tree-tops,
And ferns the warm dark soil.
Core of my heart, my country!
Her pitiless blue sky,
When, sick at heart, around us
We see the cattle die –
But then the grey clouds gather,
And we can bless again
The drumming of an army,
The steady soaking rain.
Core of my heart, my country!
Land of the rainbow gold,
For flood and fire and famine
She pays us back threefold.
Over the thirsty paddocks,
Watch, after many days,
The filmy veil of greenness
That thickens as we gaze.
An opal-hearted country,
A wilful, lavish land –
All you who have not loved her,
You will not understand –
Though earth holds many splendours,
Wherever I may die,
I know to what brown country
My homing thoughts will fly.

January 11, 2011 5:13 pm

Is there a competion for coming up with a new name? If so, what is the first prize?
(I’m in Brisbane, but I can still post because the prolonged drought caused by Global Climate Inconvenience Challenges doesn’t quite rise up to where I live.)

rbateman
January 11, 2011 5:15 pm

Actually, it’s the effort expended in defending a bad theory that makes climate so challenging.

Darren Parker
January 11, 2011 5:17 pm

Has Terry Pratchett done a satire on AGW yet? He could call the book Discal Wyrding. The plot could be that the government wants to ban magic so blames The Eight Colour (the colour of magic) making all wizards pay a tax on magic emmissions until the scam is uncovered by the librarian

CRS, Dr.P.H.
January 11, 2011 5:31 pm

I humbly nominate “Church of Climatology.”
Damn, now I’m going to be harassed by the group Anonymous!!

David L
January 11, 2011 6:15 pm

Seamus Dubh says:
January 11, 2011 at 9:33 am
It’s funny that the people who believe in it the least are the ones, who due to there life style have a dependency on it, understand weather and climate the best. While the peoples who’s lives don’t depend on the climate and weather are the ones who believe in it the most.”
Exactly! That’s exactly the first thing that popped into my head. Reminds me when the local radio station is telling me it’s raining while I’m outside riding my tractor and it’s nice and sunny. Who ya gonna believe?