A message to 10:10 -"sorry", just doesn't cut it

Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.

They’ve put an apology up on their website:

It reads:

Sorry.

Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team

Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.

Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.

Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.

The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:

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Adam Gallon
October 1, 2010 11:19 am

“With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh”
Let me rewrite that for them.
“With climate change becoming increasingly less threatening, and decreasingly talked about in the media, we wanted to find a way to bring this issue critical to our backers’ funding back into the headlines whilst making people annoyed enough to complain and take notice of our campaign”

Gareth
October 1, 2010 11:21 am

I wonder if the British Government will pass comment on this. The 10:10 group have been extremely successful in ingratiating themselves with it, first towards the end of the Labour Government and then continuing under the Coalition.
Schools, councils, Ministries, the Foreign Office, even Number 10 have leapt on the bandwagon. I’m not at all sure how it has been so successful either.

TomRude
October 1, 2010 11:21 am

“decreasingly talked about in the media”
We all know climate change (a.k.a global warming for these people) is still very much talked about and printed in the media. HOWEVER the tone has slightly changed and other viewpoints are also being talked about. So truly what they meant was they do not like the way the issue is being fronted in the media.
Clearly, despite reverting to the excuse of convenience -British humour-, these films are no jokes for them: their prepared “sorry” confirms that’s how they deliberatly wished to express their frustration regarding the handling of climate change in the media.
As pointed out by many here, this is not the first attempt at expressing violence to force the issue away from a democratic debate. These people are every bit of what they say, show, write and should be taken very seriously: this is no student prank, this is professional propaganda.

October 1, 2010 11:22 am

Why has this not been referred to the Director of Public Prosecutions? Or to the appropriate Advertising Authority? This same group would be quick enough to do it if they were on the receiving end of this trash!
This really does expose the despicable depths to which the Green anti-west, anti-capitalist, anti-industrialist lobby will sink in order to frighten people into believing their lies.

Stefan
October 1, 2010 11:22 am

I showed the video to a friend.
Their first question was, “so which side made this??”
What is “funny” is that the “fluffy planet savers” don’t seem to have any idea nor realise how close they were already coming to acting like intolerant deluded dictators.
I’m sure they think everyone else is the selfish deluded ones. Their own motives are pure, therefore nobody can accuse them of anything bad. If anyone does, they’ll just accuse them of suffering from a psychological blind spot. Well, the funny thing about blind spots is, you never see your own.
Funny how they’ve had to pull the vide because they “missed the mark”. Gee, how did they get it sooo wrong?
Maybe their motives are pure. But in the context of the calls to pause democracy, do whatever it takes to save the planet, and exert changes in what people value in their core, such videos come across in a different not funny context.
“No pressure… but we’ll just kill you… oh, only joking… no, really… if we could…”

Djozar
October 1, 2010 11:23 am

Must have been meant for a British audience – none of the main stream media in the US are covering it. I guess it hasn’t passed muster with George Soros et al.

Richard Collins
October 1, 2010 11:26 am

Franny do us all a favour and crawl back into the cave you expect us all to be living in, you are a total idiot

hunter
October 1, 2010 11:30 am

The obsession of CO2 obsessed people has degenerated to the equivalent of fanatic eugneicists in the early 20th century.
The video- which they do not in any way repudiate- is a call for mass murder of skeptics.
This is is no different than the calls for sterlization and much worse of those eugenics fanatics believed were sub-normal.
Pol Pot, using a different criteria and not having a magic red button, used the same sort of dehumanization that 10:10 still apparently belives in to destroy Cambodians by the millions.
AGW is a pernicious social movement that offers nothing but misery, ignorance and death.

Richard Sharpe
October 1, 2010 11:32 am

Follow Dellingpole’s hint and make sure that the commercial sponsors know that we are going to stop buying their stuff.
Also, make sure that other random companies know that we take that approach.
Toyota, for example.
They will get the word.

Edward Palmer
October 1, 2010 11:34 am

With their fanatical beliefs in AGW/CO2, these people are capable of any outrage in the name of climate.
With the world economy resembling the 1930s great depression, adding a fascist herd mentality is truly frightening.

not_laughing
October 1, 2010 11:35 am

A humorous piece about evil/torture/etc. makes fun of the oppressor, like Mel Brooks does in many of his movies. He makes the evil ones look ridiculous while they spout their slogans. In this 1010 piece there is no ridiculing of whatever evil they were trying to identify — just disposal of those who oppose the film makers’ views. It is a fantasy piece, not satire. Chilling…

Tim S.
October 1, 2010 11:39 am

If you think about it, blowing up children in a classroom is a sign that the believers in AGW are losing (“loosing” for most Internet posters) the battle. After all, if you can’t brainwash 100% of very impressionable children in a closed environment then your cause is weak.

John W. Garrett
October 1, 2010 11:39 am

10:10’s sense of humor is consonant with their analytical abilities.

AllenC
October 1, 2010 11:41 am

What scares the bejeebers out of me is that “Many people found the resulting film extremely funny”!!
What is wrong with these people?? Are they sociopaths? Have they no understanding of history?
They would have done better to say nothing!! This “apology” piles more garbage on top of the filth they originally released.
There is no sincerity in their apology whatsoever!!

AllenC
October 1, 2010 11:44 am

Who funds this organization?

Bruce Cobb
October 1, 2010 11:44 am

Andrew W says:
October 1, 2010 at 11:01 am
You people seem to have missed this bit: “we sincerely apologise to anybody we have offended.”
No, I believe the “sincerity” of the “apology” has been duly noted.

JEM
October 1, 2010 11:44 am

The video is funny. I’m not too put off by the gore (no pun intended.)
But to get to the interpretation they want, you have to get past the more obvious self-parodic interpretation that’d be embraced by anyone not already Of The Faith – the warmist contingent is not QUITE ready to go to the explosive phase, but they’ll happily use any means short of that.

October 1, 2010 11:47 am

10:10 can apologise all it wants but, like Las Vegas, What happens on the ‘Net, Stays on the ‘Net.

Elise
October 1, 2010 11:48 am

“The film was intended for a British audience, and has had a variety of responses, mostly positive”
and
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
What a load of BS!
I was watching the original video on Youtube right up until a few minutes before they pulled it. At that time the ‘likes’ were 61 and the ‘dislikes’ 242. I don’t think I’ve never seen a Youtube video with so many dislikes.
Typical newspeak from 10:10 where they imply that a majority liked the video.

libarbarian
October 1, 2010 11:48 am

The video- which they do not in any way repudiate- is a call for mass murder of skeptics.
This is is no different than the calls for sterlization and much worse of those eugenics fanatics believed were sub-normal.

Hyperbole much?

David Clee
October 1, 2010 11:49 am

I stopped watching after the second explosion. I couldn’t believe it was genuine. I thought some terminally misguided skeptics had produced the ultimate bad taste video and it would backfire and hurt the skeptic cause. This morning I learn it was the true believers idea of a humor. This isn’t humour, it’s anti-democratic fascism in the style of Al Quaeda. The victims in the video quietly and politely disagreed with a smug sadist with a bomb. The video is an insult to people being blown up by extremists every day because they quietly and politely disagree with smug sadists with bombs. Never trust anyone who believes the way to convince adults is to scare kids.
David

Stacey
October 1, 2010 11:51 am

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team
Who are these people wherever do they get the money from?
Yes in one Joe and Josephine public.
Richard Curtis you stupid fool.

October 1, 2010 11:51 am

I like satire and British satire is among the best, it often reaches our Canadian standards. That said, this film missed the mark, satire or no, it is in bad taste. What I find in worst taste, is this half hatred and unconvincing “sorry”. It is this obviously, gratuitous sop to public opinion, I find most offensive. Either you stand by your art or science or you don’t. To quote Harry Trueman, “If you can’t stand the heat get out of the kitchen”. Just saying we will try and find another way simply does not cut it. These people are no longer creditable. Saying this film was meant only for British audiences tell another story too.

KPO
October 1, 2010 11:53 am

Ow come on guys, freedom of expression and all that. Their “contribution” just gave me an idea about doing a piece loosely based on “War of the Worlds” only the red creepies that “swarm and multiply “are now green and our resistance fighters (a mix of John Connor and Mad Max) get 90 odd minutes with high tech DDT/OIL flame-throwers. The site of writhing, burning, green “creepies” will send them panic stricken for a 22nd viewing of Avatar.

October 1, 2010 11:57 am

Andrew W:
‘You people seem to have missed this bit: “we sincerely apologise to anybody we have offended.”’
No, we didn’t miss their “Sorry if we offended anybody so blinkered and stiff necked as to not get our little joke” non-apology.
We got it. We just don’t accept it.