A message to 10:10 -"sorry", just doesn't cut it

Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.

They’ve put an apology up on their website:

It reads:

Sorry.

Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team

Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.

Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.

Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.

The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:

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Patrick Davis

“…and decreasingly talked about in the media…”
Is this another “joke”?

Eddie

“Unfortunately in this instance we missed the mark. Oh well, we live and learn.”
That line just shows that they don’t care and it’s only a PR move to publish an apology.

Douglas DC

“I sorry” works for a child. My springer spaniel has that look
when he gets caught drinking from the “Porcelain Dog Bowl”
-Toilet.
But this is more like the “Nuremberg” excuse:
“I was following orders”.
“Mistakes were made”.
“Sorry “does not cut it…

Would those who found the film “extremely funny” have a similar reaction to a film that depicted gays being blown to bloody pulp by religious fundamentalists?

“Many people found the resulting film extremely funny, but unfortunately some didn’t”
Such weasel words. Either that, or I’m going blind. Going by the comments on their own original Youtube posting and the Guardian, I’d say *many* people DID NOT find the film extremely funny, while “some” did.

MJB

I am still gobsmacked that this is real. They actually thought this was a good idea? Amazing. Goes to show how out-of-touch you can get when you surround yourself with like-minded thinkers, errr maybe not thinkers in this case, but you get the point.
I wouldn’t be suprised if they try some damage control and make up a story that the release, outrage, removal, and apology were all part of a bigger plan to gather attention for their cause. A gamble, but a good publicity stunt?
Any words of regret from their corporate sponsors and partners yet?

rbateman

Bad penny item refuses to go away.
For those familiar with Nursery Rhymes, there’s one that features a Pop.

Oh quelle surprise, all of the comments on 10:10’s youtube page have been deleted:
http://www.youtube.com/user/The1010Campaign#p/a
Almost every single one was very critical.
That’s another statistic for censoring.me

Mike from Canmore

Is this their “jumped the shark” moment?

Jordan

“We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free.”
Great – at least we (taxpayers and customers) didn’t have to pay for the 80+ who so freely and selflessly donated their “bloody” stupidity.
“At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change.”
Convincing evidence should do the trick – why do they need to get creative? Shouldn’t that little inconsistency give them a boot-laced “hint” up the backside?

dapster

From 10:10’s Washington State Office in the US:
*************************************
On Fri, Oct 1, 2010 at 1:10 PM, XXX XXXXX wrote:
Hi there,
The film was intended for a British audience, and has had a variety of responses, mostly positive, but not from a global perspective. I appreciate your email and am forwarding it to UK headquarters. Please know that there was a technical glitch and the film wasn’t intended to be on the global sites, only the British site. It has been removed from all sites and here is the statement for me to send to you from the UK. Thank you again for your email. Jill
From the UK:
Sorry.
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team
***********************************************
“Mostly Positive” my sweet bippy…..
I hope she DOES indeed forward my email to the UK office, as I told them that eating a certain type of “diet” would benefit the environment far better than their vile video!

Douglas DC

One other thing: this is why a rail against this.
Dehumanization starts here:
http://en.wikipedia.org/wiki/First_they_came
They came first for the Communists,
and I didn’t speak up because I wasn’t a Communist.
Then they came for the trade unionists,
and I didn’t speak up because I wasn’t a trade unionist.
Then they came for the Jews,
and I didn’t speak up because I wasn’t a Jew.
Then they came for me
and by that time no one was left to speak up

Ian L. McQueen

I skipped watching the video when it was first mentioned on WUWT. But then Steve Milloy also posted on it and the video was made available there, and I decided to watch.
I have to say that the 10:10 bunch have thoroughly shot themselves in the foot (also “own goal” is another apt expression), for the video puts any viewer in mind of the desperate measures that the warmists are (apparently) willing to do to impose their view of the world on the rest of us. The video should be required watching!!
IanM

Toby Nixon

I’ve been emailing every media outlet I can think of who might push this into the mainstream — Andrew Breitbart, Fox News, Sean Hannity, Rush Limbaugh, Bill O’Reilly, etc. Others need to do so as well. The more they hear about it, the more likely it will break out into the mainstream. Don’t just comment here on WUWT, folks — post and comment about it everywhere, and push it on people who have big web sites and TV shows. Let’s get this video on TV.

Jimmy Haigh

I’ve just seen this. About this time last year we had Climategate. Now we’ve got this.
How the hell is this supposed to be funny? What kind of sicko finds this funny? (Lots of Guardian commenters apparently but I can’t say that I am surprised by that.)
It just goes to show that some of the ‘intellectuals’ who are trying to keep this CAGW nonsense going are in actual fact incredibly, unbelievably moronic – at best.

John S.

But this is more like the “Nuremberg” excuse:

I can’t imagine why they wouldn’t want their “Final Solution” for climate deniers to be seen anymore.
Their message was crystal clear and to the point: Submit or die. No pressure.

DaveF

More importantly – at least for British cinema-goers – will they cancel the cinema adverts? That will tell us if they’ve got the message or not.

Colin from Mission B.C.

“With climate change … decreasingly talked about in the media”
What planet are these people living on? Decreasingly talked about in the media? We’re hit on the head with it every day in the media, be it print, television, film or internet. Truly these people are delusional.

I myself will continue to cheer these eco-fascists on as they fuel their own spiral into oblivion.

kim

They were all quite mad to not see this disaster coming, and they remain mad for still not getting it. Some of us who recognize this whole CAGW as a Madness of the Herd have been awaiting the psychotic breaks. This is one.
================

ZT

Interesting video interview from Franny, the 10:10 leader:

…reveals, as usual with the more equal among us, that the 10% reduction doesn’t apply to her (because of promoting her movie). Also, towards the end, we see the misplaced evangelism that explains why she is so motivated to kill (or motivate), rather than pressure, non-believers.
Thank goodness the church isn’t running crusades anymore.
Take a look – before it is withdrawn!

Dan Zeise

I am sorry.
This apology does not account for the poor executive leadership in making this ghastly video in the first place nor appropriately addresses the utter insensitivity in releasing the video.
Anyone with common sense will see that the video produced by the 10:10 Organization is not only revolting and insensitive but also a catastrophy for the green movement.
Many people undecided on AGW and many luke warm to AGW will be disgusted enough by the video that their hearts and minds will be lost forever to the green agenda.
Worse yet, for those alarmists that border on insanity, there is clearly a call to violence.
All sponsors of the 10:10 Organization such as Eaga, Kyocera, O2, Sony, The Ashden Trust, Esmee Fairbairn, Wates Foundation, The GD Charitable Trust, The Funding Network, The Guardian and National Magazine Company will be equally liable in Court, at least in the US, for damages should any unfortunate issue occur as a result of this video.
If I were one of the sponsors listed above I would insist immediately that my companies name be removed from the 10:10 Organization’s website and stop any future funding.
Removing the video does not absolve these companies from any culpability related to the video’s creation and dissemination should some eco-wing-nut take action into their own hands.
The CEO and President of the 10:10 Organization should step down immediately for displaying such poor judgement.

We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

Professionalism would have guaranteed a halt to the project.
http://en.wikipedia.org/wiki/10:10
..and therein you can find a list of people to complain to!

It’s actually entertaining watching these eco-nuts implode.
Did they actually think something this stupid would change any minds.

Gareth Phillips

It is worrying when such people do not understand when they have made a mistake. they seem to have apologised with their fingers crossed, and somehow blamed the viewers for not seeing some sick joke. Sadly people who cannot learn from their mistakes live dysfunctional lives and continue to make the same errors.

ThomasJ

He.. erm.. inrich Him.. erm.. mler and his gang did also say “I am/we are/ sorry”… and that after years of indoctrinating/brainwashing young & adult of ‘the right thinking’… only(?) after their ‘facts’ were proven totally perversed…
“When will they ever learn… when will the eeeever learn…”?
Brgds from Sweden
//TJ

Jeff Mitchell

Please notice the odd construction:
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
The comments everywhere were massively against this video and this construction implies a majority found it funny but a few (enough it seems) were offended to remove the video. It seems these people live in an alternate universe which slightly overlaps with ours.
The video is out of their hands now. While Youtube may delete the video, there are hopefully sites that won’t so people can see the true nature of these people. They were proud of themselves for doing this before they saw the reaction. Patting each other on the back for ‘edginess’. I’m glad they put it up, and will be gladder still to see it posted where everyone can see what these people really fantasize about doing.
Now I’m waiting for the next step which is to see what the commercial sponsors of 10:10 do in response. This thing has gone way out of the maker’s control in a VERY short time.

John in NZ

What was their meaning?
The meaning I take from it is they want to kill people who hold a different opinion.
In the classroom, there were only two children out of about 25 who disagreed. In the real world there is much more dissent.

Dave Wendt

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
“Many” found it extremely funny, but unfortunately “some” didn’t…. . Really, that’s how you clucks saw these events unfold? A small minority of the unsophisticated knuckle dragging skeptic community didn’t get your humor? It’s hard to imagine even this crowd being that divorced from reality.

Mark Wagner

Would those who found the film “extremely funny” have a similar reaction to a film that depicted gays being blown to bloody pulp by religious fundamentalists?
Or Jews being blown up by Germans?
Or abortion doctors being blown up by protesters?
Or 3,000 Americans being blown up by suicide pilots?
et cetera…

Latimer Alder

Do the ‘Minnesotans 4 Global Warming’ still exist? They might find productive inspiration in this whole sorry, and yet hilarious, episode.

Djozar

The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently.
Friedrich Nietzsche

BrianMcL

Maybe they’ll also repay the taxpayers money they’ve wasted on this, just to re-enforce their apparent display of contrition.
For them to continue to attempt to justify pretend blowing up children is reprehensible.
90+ media types thought this was a good idea. That truly is worse than we thought.

That original statement has already been modified. It now says, in part, “As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.”
Comments have, however, been deleted from their Youtube page.
My response to their “sorry if you were offended”, in part:

Imagine how you would feel if, six months ago, skeptics had produced this video as a satire of your movement. I can only imagine the screams of outrage at how unfair such a portrayal would have been.
Imagine if skeptics had produced this video with warmists as the exploding targets. There would have been riots in the streets. I doubt that “We was only joking, dudes. Srsly.” would have cut any ice.
Your apology doesn’t remotely come anywhere near satisfying my outrage, and it is not accepted.

James Sexton

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
=========================================================
I’m really wondering about people’s humor. What is funny about advocating violence against people with an independent and skeptical perspectives? Perhaps it was the original setting. As has already been shown, Europeans are more inclined towards youth indoctrination and conformity than us across the pond.
As I alluded to in the other posting, I look forward to sharing the humor over some beer with the people that think this is funny. We can yuck it up with this video and perhaps some other humorist media such as Cartoons from Lustige Blätter. Later, maybe we can go into the real life application of the humor and have a side splitting discussion of one of Stalin’s purges or Pol Pot. I’m already tearing from laughter just thinking of the jovial occasion.

andyS

“We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.”
Great stuff Curtis. Should have called it “Four deadings and a professional suicide.”
Peckinpah had a much lighter touch in these matters, I feel.

Benjamin

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
Many found it _extremely_ funny?! Some didn’t?!
There they go again… “My name is Gaia, for we are many”. But even discounting the many responses here on WUWT, the feedback has been, overwhelmingly, outraged, with the occasional “Ha ha! Python! Love it!” comment.
Somehow they always manage to get it backwards!

Andrew W

You people seem to have missed this bit: “we sincerely apologise to anybody we have offended.”

Andrew W
Er, no. We’re not offended – we’re outraged. They just don’t get it

Latimer Alder

@mjb
‘Any words of regret from their corporate sponsors and partners yet?’
I suspect that they are all still doing their best imitations of headless chickens. And contemplating a busy and unhappy weekend as they see the complete wreckage of their careers in marketing, sponsorship, PR and the like.
Sad innit?? I will be crying all the way to bed (with laughter)

You see, we thought it was bloody hysterical to depict our enforcers blowing up anyone who didn’t join in our programme. Apparently, there are some folks who take offence at that. Well, we’re sorry people are offended.
</sarc>

Benjamin

dapster says: October 1, 2010 at 10:38 am
From 10:10′s Washington State Office in the US:
“The film was intended for a British audience, and has had a variety of responses, mostly positive, but not from a global perspective. Please know that there was a technical glitch and the film wasn’t intended to be on the global sites, only the British site.”
British audience, eh? Well, then what are they doing in Washington, then?
And COME ON! A technical glitch? They didn’t know that this here internet thing was global? Really?!

I can’t believe that that video was used to promote the climate change cause.
Did the actors and celebs know what the end result was going to be? Have any been inverviewed?
I’m speechless after seeing that video. It’s basically saying if you don’t think like us . . . you die (we will kill you)!

I think their comment “Oh well, we live and learn.” Sums up the sincerity of their apology fairly well.
It is too bad that they are not learning any science.

Earle Williams

It would be fitting to see a bunch of parodies made of this, ala the bunker scene in Downfall.
http://en.wikipedia.org/wiki/Downfall_(film)

UKres

makes me proud to be a Brit!

DirkH

I love how they say “Onwards And Upwards”. Hasta La Victoria Sempre!

kadaka (KD Knoebel)

It’s understandable. A serious case of the giggles while watching the visualization of your (secret?) fantasies of mercilessly slaughtering humorously blowing up ignorant soulless deniers unconvinced skeptics can keep you from objectively assessing the public reaction to such material.
Isn’t it terrible the public has misinterpreted the well-meaning intentions behind this video? Bad Public! Bad!
The outrage is clearly the fault of the overwhelmingly denier controlled skeptical-trending print and TV media due to their deliberately misinforming the public by distorting their reporting of the proven science. And for preferring to concentrate on Lindsay Lohan rather than drowning polar bear cubs.

Henry chance

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

They didn’t spare the praise. Looks like they are proud of their work.

Jimash

“Please know that there was a technical glitch and the film wasn’t intended to be on the global sites, only the British site. ”
BS. Condescending ad hoc BS. Disband 1010 . Pull all corporate sponsorship.
Do not support child abuse.

Stu

I remember not too long ago when Anthony was called out on his ‘When Warmistas Attack’ headline. I kind of agreed that it was in poor taste. After seeing this video, I no longer think that it is. Not that I imagine AGW people are inherently violent, but for any AGWer who still thinks this is ‘extremely funny’, then they obviously simply don’t care about being connected with inhumane violence. If they don’t care, then why should I?
When Warmistas Attack, indeed.

Stu
Thanks – you had one sentence in an earlier comment that for my money said all that needed to be said. See here