Earth-awareness run amok: WWF's ad company apparently produced 9/11 "respect the planet" video in June 2009

You may have seen this on other blogs in the last day or so, a print ad apparently for the WWF out of Brazil. It is beyond tasteless. I wasn’t going to comment on it, but then our tipline made it clear that a video spot was also produced.


The caption in the upper right reads: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.” The ad first starting becoming well known when it won the best of 2009 award at, which apparently promotes excellence in advertising. (UPDATE: it appears the ad award has been removed from this website but here is a screencap.)

But World Wildlife Fund is rejecting the ad, saying it was released without authorization by the Brazilian Ad agency DDB Brazil (

WWF condemned it, saying it was “categorically not solicited nor endorsed” by the organization. Looking at their main website though, you’d never know they are condemning this ad. The other WWF website does mention it here. Now according to Adfreak, they are accepting “joint blame” for the print ad.

But given the existence of this video, it appears they approved at least a production budget.  The video is professionally done with top of the line CGI. It’s not some “rogue” that did this on a shoestring budget.

The video spot showing  2 planes flying into the twin towers, followed by even more, is probably the most tasteless and stupid environmental advertisement I’ve ever seen. If the goal was to shock people, it worked. But I doubt the shock effect is positive for WWF. What it does is piss people off.

Watch the video and see what I mean.

UPDATE: it appears DDB/WWF has made a DMCA complaint with YouTube. I expect DeSmog Blog’s Kevin Grandia and Climate Progress’ Joe Romm to express shock and outrage any minute now.

Alternate source to the video can be found here.

In my opinion, it boggles the mind that anyone or any organization could be so dense as to not predict the public reaction to such a print ad, much less a video. I don’t care how noble you think your cause is, this hijacking of an American tragedy for earth awareness, is not only callous and insulting to the thousands of families affected by this tragedy, but it is probably the single most disgusting and stupid application of eco advertising I’ve ever witnessed.

The WWF initial “denial” of association with this ad just isn’t credible and is falling apart. Have you no shame?

From Hot Air:

WWF is finally admitting that they did play some role in approving the print spot, issuing a joint statement with the ad agency, DDB, that “the inexperience of some professionals on both sides” is to blame. And yet:

Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper.

“When I saw it, I said, ‘Stop running that ad,’” Mr. Valente said…

A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don’t know who created it.

Really? So some wily amateur video producer out there happened to stumble across a print ad that only ran once in South America and was so taken with it that he churned out a slick animated version on his own dime? Humor me for a moment and assume that this is, in fact, the handiwork of DDB. If so, exactly how many “inexperienced professionals” contributed to — and approved — the spot?

This spot comes from an ad agency employed by the same people that say “We Need a New Global Climate Deal“. Good luck with that, with this revelation, you’ve just committed global stupicide.

h/t to WUWT reader Corey

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Hey Skipper
September 2, 2009 8:25 pm

The video spot showing 2 planes flying into the twin towers, followed by even more, is probably the most tasteless and stupid environmental advertisement I’ve ever seen.
That is like saying communism was probably bad.
REPLY: You’re right, what was I thinking? Fixed. -A

September 2, 2009 8:26 pm

What I find most troubling about this is that WWF released a “report”/”study” /”press release” on sea level rise today that was picked up by an array of MSM outlets:
This is a good example of how science is being perverted, because seemingly reputable mainstream media outlets are presenting advocacy groups’ press releases as scientific findings/fact. It is obvious that WWF is an biased advocacy organization and the Mainstream Media should treat their press releases as such. I wonder if DDB had a hand in writing both of today’s press releases:

September 2, 2009 8:27 pm

Never mind the callousness! What about the blatant stupidity!? What does a tsunami have to do with human actions other than being a victim of a totally natural event?

September 2, 2009 8:30 pm

Wow….nothing is sacred anymore. Is there any depth people will not go to capitalize on tragedy to advance their agenda???
Trouble is…if this is them….then they are alienating the very people they could be drawing [obviously hence my name I am for wildlife conservation].
But this type of sludge should never see the light of day.
Politics soils the pants of and ruins every and any good cause.
For shame!!
Norfolk, VA, USA

September 2, 2009 8:31 pm

WWF acronym should be changed to…. [snip]

September 2, 2009 8:37 pm

What does a tsunami have to do with anything man has done or not done?
Besides, I live in downtown New York and I consider this to be quite beyond the palatinate.

Bill Illis
September 2, 2009 8:41 pm

What was the WWF going to do about the Indonesian tsunami?
Its like, “send us money and we will keep the powerful Earth from causing tsunamis”?
Does the WWF protect people from natural disasters, I thought they were interested in animals. Maybe they can help save a few animals from natural disasters but why bring up the point that 260,000 people died then.
Throw in 9/11 and it is just, overall, a rather awkward/dense/dumb/beyond dumb set of connections to make.

September 2, 2009 8:42 pm

Yes, the planet is brutally powerful. This is why it doesn’t care what humans (who occupy such a small fraction of the planet’s surface) do during their short time on Earth. It will behave as it wishes.
Dead on, Mark. How is a tsunami a result of human action?

September 2, 2009 8:43 pm

Right on Schedule the AGWers play their “Look at me I’m a fringe group of radical environmentalists” card to derail their 15 minutes of “social relevance”, talk of the town and favorite fund-raising cause status after riding into the mainstream on the back of the UN and MSM, and at their own hand they start the move back to the fringe where they belong. Such is the fate of all fanatics.
They will stop being the topic du jour and become again the cocktail joke of the month while MSM abandons them and issues claims that they were “mislead”, the articles are already starting to turn except op-eds from the faithful.

September 2, 2009 8:46 pm

The attack on the World Trade Towers on September 11th was not a ‘tragedy’.
It was an act of unmitigated evil, perpetrated by vicious mass murderers, Islamist fanatics.
The tsunami was a tragedy, beyond human ken or blame.
The Earth has great power, but it is not evil.
/Mr Lynn

Douglas DC
September 2, 2009 8:48 pm

I had an old client.He was a firefighter in New Jersey.From across the river he saw the towers hit.Then the Bell rang.I wil never,ever give to the WWF in good times and bad but I’ll get this out too.I will send my old client a copy-if he’s still alive.COPD and all that from the smoke and debris…
Never Forget.Never…

Marc Hendrickx
September 2, 2009 8:48 pm

A sign of desperation that appears certain to blowback in the perpetrator’s faces.

September 2, 2009 8:49 pm

The known universe is serene, but broken by periods of intense calamity.
There are many ways this has been expressed. Mostly in science films where you have researchers out in the field digging through sites and rock formations, etc.
Preying on primal fears has become a plaything of warmist agenda.
They aren’t the first to do this, but they have taken it to the limits.
Like their reasoning, which does not follow through to the consequences of that which they propose as their final solution, so it is with this video.
It is very obvious they are in a big hurry.
We must act quickly.

September 2, 2009 8:51 pm

What is the moral equivalence of a Tsunami and Islamofascism? Answer – Nothing!

September 2, 2009 8:54 pm

Now anthropogenic global warming / man made climate change / jargon of the day has a hand on undersea volcanic activities? That is brilliant.

September 2, 2009 8:56 pm

WWLF = DESERVES $00.00 Cash donations for 2009/2010.
AFTER a GROVELING apology, delivered on their knees, they could be allowed to solicite funds in the USA again, in say.. 2100.

September 2, 2009 8:57 pm

Anthropogenic tsunamis blamed on the heavy footsteps of Indonesians I suppose. I’ve seen everything now.

Kirk W. Hanneman
September 2, 2009 8:57 pm

Pointless and offensive. I still can’t figure out why 9/11 and the 2005 tsunami are related in their minds.

Steve Huntwork
September 2, 2009 9:00 pm

Ah heck, just delete my previous message. I am too angry to type anything usefull, even if I do understand their “intent.”
U.S. Army for 20 years…

September 2, 2009 9:02 pm

One problem with these people that are so far “out there” is they assume they are “average” and everyone else thinks just like them. When they get something like this, they think it is “like, totally awesome” and assume that everyone else will think so to. And so when they put it out, they are shocked that people find it “like, totally repulsive and stuff”.
Most Americans are decent people who were raised with some modicum of “if you can’t say anything nice, don’t say anything at all” and so things like this have been allowed to go on unchallenged. People figure it is some sort of fad and it will pass. But this is not passing and these people are costing us billions of dollars with their nonsense. Our children are being indoctrinated with various hypotheses and model results it in schools as if they are facts. Inconvenient Truth was shown in my kids’ elementary school.
We can’t let this idiocy to continue unchallenged. It is time to speak up and stand up to these people. It has to stop, it is insanity and we are being robbed.
Remaining silent at this point is a disservice to our country, our children, and their children.

Gene Nemetz
September 2, 2009 9:06 pm

I won’t believe this was “not done or authorized by the agency” until the DDB and the WWF sue the daylights out of the guilty party—whoever that could be. But even then both parties could set up a fake guilty party and sue them just to feign justice. And apparently, judging by this video, that wouldn’t be beyond them to undertake.
There are some strange minds involved in environmentalism—‘a tree is known by its fruits’.

September 2, 2009 9:06 pm

Might I translate the message from the Vile to the English language. It says:
“Give us money. We need the salaries and boondoggles”.

September 2, 2009 9:12 pm

Arww come on… Mr. Moderator… I thought my play on acronymns between WWF and the snipped — is not all that bad. But, OK….understood. This is your blog.
Regardless….that is not the main point here: If this video is authentic, then individuals need to be held accountable for using “funds” [from private donations no doubt] to produce such rubbish.
Again…people who capitalize on tragedies to advance their political agenda, should never be given the chance to ever bring it to the light of day.
May all of the grieving parties of both tragedies know [when unintentionally stumbling upon this WWF garbage] that some people, many people, in this world, simply respect the solemnity of the events, and give their respects to the souls that perished. End of story.
Norfolk, VA, USA

Gene Nemetz
September 2, 2009 9:17 pm

There was immediate help from America, and other places around the world, sent to Indonesia in less than 24 hours—without the assistance of the WWF. And it was sent to people, not animals. I don’t get what their point is.
It could be that there are people in the WWF that have ill feelings toward America and that is the point. They could be feeling that America cared about 9/11—something that happened to America—but not the tsunami victims—something that didn’t happen to America.
I’m wondering just how much help from the WWF was sent to tsunami victims?

September 2, 2009 9:18 pm

But this video is endemic of a deeper, more systemic problem….the one Crosspatch and RBateman is speaking of in their posts above.
An Inconvenient Truth shown at a public school??????
Yes. We must act quickly.
Norfolk, VA, USA

September 2, 2009 9:18 pm

Inconvenient Truth was shown in my kids’ elementary school.
Why not? Kids need to sleep too.

September 2, 2009 9:19 pm

Some interesting data:
World Wildlife Fund
Carter S. Roberts, President/CEO
Annual Compensation (Fiscal Year ending 6/2008) = $439,327

September 2, 2009 9:19 pm

This must simply be directed towards those already knee deep in unquestioning enviro-political scare mongering, I presume in order to make these same people even more hysterical, more driven. Fear drowns out all intelligence. All thought. All perspective. That the ad was made at all shows how far some have already travelled down this sad road.
And we wonder why our kids are having nightmares…
Al Gore is the bogeyman of the 21st Century.

Pieter F
September 2, 2009 9:22 pm

If this ad and video get wide exposure thanks to the Internet, it can serve as a test for one’s degree of stupid. Anyone who suggest that the tsunami was caused by anthropogenic global warming should be required to give up their voting rights and wear a big “S” for stupid on a bright orange hoodie for the next three months in Copenhagen. The tsunami was caused by a large tectonic slip—an earthquake—30 km below the surface of the Indian Ocean, not the climate or even in the atmosphere.
As Steven Colbert would say, a perfect example of dumbassity.

Gene Nemetz
September 2, 2009 9:29 pm

Pieter F (21:22:07) :
There are some people who say the extra tonnage of co2 in the air is pressing down in the earth and causing tremors—or something like that. No, not kidding.

Gene Nemetz
September 2, 2009 9:30 pm

evanmjones (21:18:21) : Kids need to sleep too.
Thanks for the laugh Evan. Got my mind off this video.

September 2, 2009 9:34 pm

Would it be tasteless if someone produced a video showing a killer asteroid falling on the WWF headquarters?
Yes, our universe is brutally powerful. WWF, respect it.

Pieter F
September 2, 2009 9:35 pm

So much for keeping a lid on this. The story just ran on Fox News/Hannity’s program nation wide. Hannity called for an apology from the parties who produced it.
Gene: (21:29:00) : like I said . . . a measure of stupid and dumbassity.

Scotty Miller
September 2, 2009 9:42 pm

“global stupicide”
That may be THE funniest thing I have ever read.
Thanks for the levity in the face of grossly absurd ignorance.
I wonder if WWF or DDB are hiring, as they obviously need someone around to make sure they don’t start thinking that they’re smart.

September 2, 2009 9:44 pm

If WWF can outright lie about Polar Bears, it’s pretty obvious they have no scruples or truth on their side.

CPT. Charles
September 2, 2009 9:46 pm

Something like this deserves a proper rebuke.
My suggestion: A, as needed, ‘Eco-Stupidity Award’. The visual ‘tag’ for said award: a panda roasting on a spit.
The howls of outrage alone would be worth it.
Polarizing? Probably.
Extreme? Yeah, so?
Would it make those chumps regret the day they ever dreamed up that vile ad? I certainly hope so.
PS–this was the only thing I could think of that didn’t involve using language that would have gotten ‘snipped’, if not banned.

CPT. Charles
September 2, 2009 9:53 pm

PPS–if would make anyone feel better, you can put a WWF logo on the side of the panda.

September 2, 2009 9:54 pm

Is there any financial connection between WWF and Al Gore & co. ?

September 2, 2009 10:02 pm

Here’s the connection between 9/11 and the 2005 tsumani, as I see it. The earthquake and tsunami occurred near a mostly Muslim nation, Indonesia. Many (but not all) of those killed in the tsunami were Muslims. Many in the media claimed this was God’s revenge for the 9/11 attacks. This was very wrong on many levels.

September 2, 2009 10:03 pm

Hopefully WWF are now in for a global Tsunami of criticism! I suggest they get hit where it hurts them most…in the donation box.

September 2, 2009 10:05 pm

I believe the big earthquake and tsunami was on December 26, 2004, not 2005 as I wrote above.

September 2, 2009 10:17 pm

I found the Van Jones clip to be very troubling on multiple levels.
If you put aside the “expletive deleted” nature and who the “expletive deleted” was target toward, the most troubling part becomes clearer.
First, the woman asked the question as to why the “party now out of power” in Congress was able when “in power” to pass legislation with less than the majority the current “party in power” enjoys, while the “party in power” can’t seem to do the same thing. The response .. BS .. or as Barack Obama would call it .. a distraction. Obviously, this question was not supposed to be asked.
Second, the cynicism this man has for the environmental movement is unbelievable. “Green Jobs” aren’t a viable economic product of reordered priorities based on good environmental principles, but rather a political opportunity. His appointment as “Green Jobs” czar shows that “Green Jobs” and probably the whole “cap-and-trade” legislation has virtually nothing to do with the environment, but rather is a source of funds to be squandered for patronage. Every environmentalist should be aghast.

Patrick Davis
September 2, 2009 10:18 pm

“Aron (20:57:07) :
Anthropogenic tsunamis blamed on the heavy footsteps of Indonesians I suppose. I’ve seen everything now.”
I beg to differ. This is just…errrrmmmm…the tip of….errrmmm…those thingys in the Arc/Antarctic that won’t be there in 2050…..iceberg(s), yeah that’s them.

September 2, 2009 10:19 pm

“An Inconvenient Truth shown at a public school?”
Heh, yeah, it was interesting the way it was broached to the parents, too. She sent home a sheet with my daughter that said from time to time the class might have some free time or they may earn a treat through their efforts and she asked permission to show the kids a movie. She listed several candidate movies and offered parents a chance to voice their opinion about whether they find any of the objectionable in any way. They were all things like “little mermaid” and “finding nemo” but in the second column about halfway down was “An Inconvenient Truth”. I stuck that one off the list and made a note that it could be shown to my children only if immediately followed by “swindle”. Turns out, Inconvenient Truth was the only one she showed. My daughter had extra library time that day.

September 2, 2009 10:19 pm

” Mick (21:54:16) :
Is there any financial connection between WWF and Al Gore & co. ?
[snip] ”
sorry moderator(s), I meant to “highlight” the connection, therefore he’s responsible as well. My bad.

September 2, 2009 10:27 pm

Remember when Obama’s Airforce One flew over NYC accompanied by fighters back in April? I think it unlikely that either incident was down to stupdity, rather a reminder from the powers that be designed to promote fear.
Scare the population enough and they’ll agree to anything. Sickening 🙁

September 2, 2009 10:28 pm

Does anyone else remember during President Bush’s second campaign, they used about 2 seconds of 9/11 footage in an ad, and the left went into FITS about it?
But, I guess, this insulting piece of trash is intended to be “for a good cause”. Tell you what… in my mind, saving the world from Kerry was a much better cause!

September 2, 2009 10:30 pm

Pointless, inane, insensitive, inconsiderate, inappropriate Eco-taliban drivel. But that’s only to be expected.

Steve Huntwork
September 2, 2009 10:38 pm

How can you capture this video?
It will not be around in a few hours and nobody will know what you are talking about.

Leon Brozyna
September 2, 2009 10:59 pm

WWF denials sound like a criminal expressing remorse for his crime only after he’s been caught. Forget the denials — we now have more insight into the mindset of WWF and it’s not a pretty sight.

Gene Nemetz
September 2, 2009 11:00 pm

Steve Huntwork (22:38:50) :
Real and Firefox both have add-ons that download YouTube videos to your computer.
BTW, according to a comment above this video was on Fox News channel/ Hannity tonight. So the horse is out of the barn.

David Ball
September 2, 2009 11:02 pm

Remember, these people want fewer humans. Human life has no value. “By any means necessary”, “humans are a cancer on this planet” I believe is what was said. Also, it is a great distraction (albeit a very base one), from the “official” climate press release. Freak people out with a shockingly stupid video, and no one will even notice that another ace was slipped into the hand. I hope they remember what happened to the cowboy who was caught cheatin’ at the card table, ……. just sayin’, …..

September 2, 2009 11:02 pm

Analogy of an “accident”:
Didn’t look/didn’t think/didn’t ask.
Didn’t look both ways before assuming “wow, this will really knock ’em over”.
Didn’t think that it could possibly be highly offensive.
Didn’t ask “Should we be doing this?”.
After the last election where trumped up associations got dumped, some people didn’t get the message. They’ll hear it now.

September 2, 2009 11:03 pm

Steve Huntwork (22:38:50) :
“How can you capture this video?”
It’s been captured, but you can do it as well by using a Firefox plugin like this:
and downloading it from here:

September 2, 2009 11:04 pm

Steve Huntwork (22:38:50) :
How can you capture this video?
It will not be around in a few hours and nobody will know what you are talking about.
In Firefox, the “Download Helper” plug-in can snag and reformat it to AVI. (or save it in it’s native FLV)
Question about the Vid. It infers that the Tsunami deaths could have been prevented due to “global awareness?”
umm… How?

September 2, 2009 11:11 pm

Right click on the video, select Watch On YouTube from the menu, which should open a new window/tab with the YouTube video . If you have the Firefox plugin installed “FLV MP4” links will appear at the bottom right of the video. By clicking on them you can download the video in either of those formats. Note that you must have the Mozilla Firefox browser installed for this to work.

September 2, 2009 11:19 pm

crosspatch (22:19:27) :
“An Inconvenient Truth shown at a public school?”
Heh, yeah, it was interesting the way it was broached to the parents, too. She sent home a sheet with my daughter that said from time to time the class might have some free time or they may earn a treat through their efforts and she asked permission to show the kids a movie. She listed several candidate movies and offered parents a chance to voice their opinion about whether they find any of the objectionable in any way. They were all things like “little mermaid” and “finding nemo” but in the second column about halfway down was “An Inconvenient Truth”.
Want to lay odds most parents never read the second column?

Jerry Lee Davis
September 2, 2009 11:21 pm

I think that the video has given me a better idea of what the relatives of the Lockerbie bombing victims must have felt when the images of Abdel Baset al-Megrahi’s welcome in Tripoli were shown. Whoever made the video is as dumb as the Scottish Minister of Justice.

Jimmy Haigh
September 2, 2009 11:44 pm

It just shows that nothing is sacred to the ecofascists.
It’s another one for the ‘you couldn’t make it up’ file.
But they did.

Mike McMillan
September 2, 2009 11:58 pm

“The tsunami killed 100 times more people than 9/11.”
Over the course of his rule, so did Saddam Hussein.
I was a pilot who was flying on 9/11. I was stuck away from America for a week, unable to contact my family to say that wasn’t me, because the transatlantic phone lines were totally overloaded.
I am offended most by the “let’s not talk about” attitude of the American media. We had a week of overkill, the same videos running in continuous loop, then the realization that Arab terrorists striking a blow against capitalism wasn’t in the template. So nothing. How long has it been since we’ve seen a rerun of the planes striking the towers? Years and years.
I can only hope this video gets wide distribution, both to remind us of what and who did this evil deed, and also to show how far off base our many “mainstream” non-profits have gone.

Paul Vaughan
September 3, 2009 12:08 am

Suggesting the tsunami was caused by CO2 is the height of insanity. Things have gone too far.

Paul Vaughan
September 3, 2009 12:19 am

The story made Canadian national news – (it’s unusual to see the same thing covered there & here) – see time index 2:56 to 5:24 here:
(You’ll have to endure the brief ad they force-feed to get to the clip.)

September 3, 2009 12:25 am

I am an Australian and that WWF poster offends and angers me greatly….. I can’t imagine how offensive that would be to an American.
The WWF is obscene.

September 3, 2009 12:26 am

3,000 innocent people deliberately killed? Heck thats fiddlesticks. Why should we respect those lives?
Respect nature, pay your carbon taxes. Stop tsunamis from happening.
Terrorism? Islamofascism? That isn’t a problem.
The real problem is the CO2 you breathe out while you’re alive. See what happened with the boxing day tsunami? Its all because of that pollutant CO2.

September 3, 2009 12:54 am

Someone should ask them to research the health of the Great Barrier Reed 30,000 years ago. I wonder if it will dawn on them that the entire reef at that time was dead as a doornail and well above sea level.

September 3, 2009 12:55 am

dang, meant great barrier reef. My fingers are skinny but you can’t tell from my typing. Sheesh.

September 3, 2009 12:59 am

“J.Hansford (00:25:04) :
I am an Australian and that WWF poster offends and angers me greatly….. I can’t imagine how offensive that would be to an American.
The WWF is obscene.”
I am also an Australian, left leaning, green leaning, and that poster offends and angers me. As it should anyone with half a brain.

September 3, 2009 1:00 am

I also think that the video is tasteless, and completely stupid on a scientific point of view….If it comes from WWF direction they should publicly apologize if it was broadcasted.
But I’d like to make 2 points before screaming with the wolves:
-if it was leaked…well, it was private document, and, regardless how tasteless it is, you can say or do anything in private. It is freedom of thought, or of expression among a private group at worst. This suffer no exception in my book.
-The quality of the video is no proof it was professionaly done with a significant budget. Nowaday, this kind of document is well within the reach of a single dedicated amateur with the right tools imho, provided that the air view of manhattan can be grabbed somewhere (CGIing this remains difficult, but adding the plane and the explosion effects is not) ….and a lot of such amateurs exists.
Look at fan-made starwars parodies or other homemade scifi flicks available on youtube, if you have time and talent you can do anything photowise, and a lot videowise, with current PCs….

September 3, 2009 1:09 am

Crosspatch and others:
The UK government ordered An Inconvenient Truth to be shown in all British state schools. One parent took the government to court. The court found that there were nine factual errors in the film, so now it can only be shown if the other side is put to the children too. Mind you, I don’t reckon a teacher reading through a list has as much effect as a slickly-produced film. That’s the state of British education these days.

Steve Huntwork
September 3, 2009 1:17 am

Stu (00:59:33) :
Sometimes, that is all that you need to say…
Such simple words are important for us Americans to hear.

September 3, 2009 1:44 am

“I am an Australian and that WWF poster offends and angers me greatly….. I can’t imagine how offensive that would be to an American.”
Thanks for that, Stu. The sensitivity is much appreciated. And I actually consider myself to be “greener” than most but in a different way than most. My grandfather was a farmer but he was a different kind of farmer than many of our neighbors. Our neighbors were “inheritance farmers”. They did things the way their father did because that is “how things are done”. My grandfather had a degree in agriculture back in the 1920’s when very few farmers were college educated. He taught me that you can not simply keep taking from the land. He taught me that there is a cycle and organic material must be put back if the land is to be sustainable. If you only add chemicals, the soil eventually turns to sand and doesn’t support a crop in drought. His land was the best in the county during periods of dry weather. We rotated animals across the fields. He also had a commercial slaughter house. Bones were saved and ground and the meal spread on the land. The blood was saved and spread on the ground. The awful was cooked, mixed with grain, fed to animals that rotated between the fields. I was taught sustainable agriculture from the time I was old enough to talk. Or better, I was taught that simply taking was unsustainable. The earth is like a bank account, you can withdraw for a time but if you continue without making any deposits, it becomes depleted and there is nothing left.
My grandfather did many studies for the Department of Agriculture during World War II to help increase food production. He was called upon to teach new methods to the local farmers. My father was an engineering type who maintained high performance supersonic jet aircraft in the early 1960’s. My uncle who is more of an older brother to me got his PhD in agriculture and worked toward making safer ways of ridding our food supply of pests. There is a long history of respect for science and at the same time respect for the earth in my heritage.
A saying that has come through the generations of my family is “mother nature bats last” which might not have the same meaning for an Aussie as for a Yank as it refers to baseball. The gist of it is that no matter what you do, it can all be undone in the bottom of the ninth inning when Mother Nature does something completely unexpected.
I believe many of us here have great love and respect for this earth. But we are seeing people use other people’s love and respect to their advantage through a lack of knowledge on the part of the masses. People who sincerely mean nothing but the best for their neighbors and their community are being taken advantage of by appealing to their desire to maintain this planet and stoking fear in them for no real reason. And it should be criminal.

Another Ian
September 3, 2009 2:02 am

Have we come to this? Obviously we have.
WWF – doesn’t that stand for “Waiting for the Wheels to Fall off”?

September 3, 2009 2:03 am

Dang, meant offal, not awful.

September 3, 2009 2:09 am

It’s 10am in the UK and the video has been pulled. YouTube says it has pulled the video due to a copyright claim by DDB, so it will be interesting to see how they maintain their claim that they didn’t produce it…

September 3, 2009 2:17 am

Seems to me the ad idea subtext is that Americans don’t care about the world–they’re too selfish–and so we’ll show them what it means in terms of something that they do care about… and we know how they do drone on about 911….
OK, so here’s the same ad idea, adapted throughout the world:
The tsunami killed X times more woman and children than did the Gaza bombings. (Broadcast in Palestine)
The tsunami killed X times more people than the police did in the Soweto uprisings. (Broadcast in South Africa)
The tsunami killed X times more people than the British army did in the Jallianwala Bagh Massacre. (Broadcast in India)
and so on with the Balkan Massacre, etc.
The ad is a profoundly stupid idea. It serves nothing and nobody, least of all the environment.

September 3, 2009 2:25 am

Gene Nemetz (21:17:13) :
It could be that there are people in the WWF that have ill feelings toward America and that is the point. They could be feeling that America cared about 9/11—something that happened to America—but not the tsunami victims—something that didn’t happen to America.
That’s the subtext of the shock-ad. I hate it but it is clever. And definitely professionally produced and approved by the client. The agency & WWF are lying, lying, liers. Put that in print.

Got Your Number
September 3, 2009 2:27 am

Always like to see the wingnuts get teary-eyed about the firefighters who died, and then turn right around and dump on the idea of dedicating this coming 9.11 to public service. Here’s the reality: Wingnuts hate public service, and hate the people who deliver it. But they love the death, because it leads to war, which is what they really list for.

September 3, 2009 2:31 am

Re: Steve Huntwork (22:38:50) :

How can you capture this video?
It will not be around in a few hours and nobody will know what you are talking about.

Very prophetic. Instead of the video (which I haven’t seen yet) you get a message:
“This video is no longer available due to a copyright claim by DDB Brazil”

September 3, 2009 2:36 am

Does any one have a download link for the video, or an alternate YouTube link? Looks like DDB Brazil filed a copyright claim against the video and now its down.

September 3, 2009 2:42 am

That’s certainly the most stupid ad I’ve ever seen. Respects to families…

Paul Vaughan
September 3, 2009 3:00 am

Re: crosspatch (01:44:50)
Very interesting – thank you. I formally studied and worked in soil science for a time. It is reassuring to hear of the wisdom your grandfather passed on to you & your family. Stories like yours are important and sites like RC & Tamino’s (not so) “Open Mind” should be ashamed for banning honest contributors and labeling them anti-environment when nothing could be further from the truth. I had presented myself as a sincere diplomat with a healthy interest in climate, but as soon as I started telling people about my background in parks, ecology, statistics, engineering, forest science, & outdoor-guiding – and explaining that I had only used 8 tanks of gas in my small car during the past 2 years and that I walk almost everywhere I go – I was no longer welcome to argue points at Tamino’s about El Nino & other natural climate factors. The alarmists appear desperate to avoid letting their followers become aware that there are non-alarmists who are more concerned about nature than they are. The distortion is intolerable. Thank you for your contribution to setting the record straight. The video Anthony has posted is a strong reminder to all of us of our shared-responsibility to restore basic honesty in a civilization that is toying with mass-delusion.

Alan the Brit
September 3, 2009 3:01 am

You have said it all. I only wish to add my two-penneth worth. This shows the true intellect & thought processes behind these organisations. It is not too dissimilar to the recent event over here where the remains of an elderly woman were dug up & stolen by animal liberation activists, because her son ran a farm that supplied laboratory rabbits to a leading drugs company. This sort of action, indirect or direct, is just plane SICK! My sympathies to anyone of the 9/11 families who have been hurt & offended by this imagery.
These people also curiously display a unique ignorance of the animal world. Over here the sickos broke in to a lab & “set free” some lab rabbits into the wild. Little did they know that within 24 hrs or thereabouts they would all be dead, either through foxes, other preditors, or more likely, a buck rabbit would have killed them outright on sight! These were bread for a laboratory, not for wild living.

UK Sceptic
September 3, 2009 3:34 am

I haven’t time to read all the comment so forgive me if I cover ground already mapped.
The tsunami is a natural catastrophe and whether we respect the planet or not it isn’t going to stop the next one happening. And no, tsunamis aren’t caused by global warming.
Terrorism is a man-made atrocity and since terrorists respect nothing we will do our damndest to stop the next one happening. And no, 9/11’s aren’t caused by global warming.
WWF should hang its head in deepest shame.

September 3, 2009 3:37 am

Like the other Australian’s here, I also am appalled at the utter arrogance and sheer callousness of the WWF in creating this so called ad.
I am appalled at the crass and deliberate insult that the WWF have directed at those who died in the 7 / 11 terrorism and the families of those who perished as a direct result of an almost unbelievably warped, twisted and totally evil ideology.
With an almost casual indifference to the utter anguish felt by millions, and not only by Americans, over the 7 / 11 terrorism, the WWF video reinforces this anguish by having multiple numbers of airliners pouring into the New York skyline and directed towards the city, all apparently intent on destroying as many more innocent lives as possible.
Obviously the WWF believes it pays handsomely to shock!
And for what?
Just to promote their own warped and twisted ideology that rates human life other than their own of course, as an unnecessary impediment to achieving their ultimate goals.
I can only conclude from this video that the leadership and membership of the WWF are totally indifferent to human suffering, and all in the name of their own warped and twisted ideology which, as the WWF seems to be intent on demonstrating in this video, is as totally evil as Al Quaida and it’s twisted and pitiless ideology.

September 3, 2009 4:02 am

My apologies to all Americans for the wrong date above.
Anger, and I got it wrong. 9 / 11.
For some totally unknown reason I woke soon after midnight [ in Australia ] on that night and wandered around the house until I switched on the telly.
The Twin Towers were burning and I don’t know why but somehow I felt very uneasy although rationally in my sleepiness, I knew that it was some third grade late night disaster movie.
After a few minutes watching I returned to bed but did not sleep very well as those scenes kept on coming back.
Of course in the morning here in Australia, the real truth of what I had been looking at during that night hit me.
It was not some third rate late night movie but the deliberate destruction of hundreds of human lives based purely on belief in a totally evil ideology.
For the WWF to use this to promote it’s own pathetic ideology really shows just how callous and warped these people have also become.

September 3, 2009 5:00 am

Video is pulled down per DDB copyright claim, but you can still see it linked here:

September 3, 2009 5:02 am

It occured to me just after I posted that… how can they simultaneously claim they had nothing to do with the video ad yet still hold the copyright to it?

Don S.
September 3, 2009 5:04 am

To our Aussie friends, thanks for the comforting words mates.
@Stu & Paul Vaughan: Isn’t it time to rethink some of your associations? How is it possible to make common cause with people who propagate such filth?
Here on this blog are people descended from farmer stock who are directly and effectively committed to maintaining the land. There are ranchers, foresters, wildlife managers and every other occupation that is connected to the land. Here are scientists who will not condemn efforts to create renewable energy but pull no punches on the cost and effects of doing so. Here are scientists conducting climate research through observation and not just through GCM. Here are people dedicated to scientific rigor and the search for the truth. No “the science is settled” talk on this blog.

September 3, 2009 5:12 am

WWF video from youtube, mirrored, 2919531 bytes

Bruce Cobb
September 3, 2009 5:23 am

Hmmm… I just realized I have a WWF t-shirt probably given to me by a relative a few years ago (I am the only climate skeptic/realist in my family). It has a big WWF logo on the back, and on the front pocket it has a picture of the earth with the caption “Saving Life On Earth”. It’s a perfectly good t-shirt, so I can’t just throw it out, yet to me, it might as well have a Nazi swastika on it. I think my wife has some fabric pens and can suitably alter that logo.
It’s sad that environmental groups like Greenpeace and WWF have been taken over by an ideology so powerful that it completely negates anything good they were trying to achieve. They simply have no moral scruples whatsoever.

September 3, 2009 5:25 am

So if, in fact, “… DDB execs first saw the video, which features slightly different copy, on the internet and don’t know who created it.” Why then has the video been pulled from YouTube with the explanation of “This video is no longer available due to a copyright claim by DDB Brasil.”

September 3, 2009 5:49 am

The original embedded video has been pulled, but I found another copy here:

September 3, 2009 6:08 am

No surprise knowing who are the stupids patrons of WWF.

September 3, 2009 6:31 am

“Just the Facts” link above works for me in the UK:
I admit when I watched it I was more confused than anything. How do you “respect” a planet? Or “conserve” it? The only threat to the planet is the Sun going nova in 5 million years time. And it won’t even notice.
btw, where are those guys who were shouting “censorship” when Anthony asked for a video to be pulled on Youtube?

September 3, 2009 6:42 am
Another copy on the Dutch shock-site “Geenstijl”

Ron de Haan
September 3, 2009 6:46 am

It fits the picture.
WWF is an organization promoting EXTREME ALARMISM which has become it’s trade mark.
Yesterday the theme of the melting arctic sea ice was in the news again, this time stating that hundreds of thousands would drown if the arctic melted.
Scary, very scary.
To the WWF, the truth does not matter, the message content , the science, good taste, respect for out culture, our past, our feelings and emotions, all don’t matter.
Let it be clear, WWF is fighting against human civilization.
They hate the Western Civilization and humanity as much as the murdering extremists responsible for the 9/11 attack in the first place.
I am quite sure the Arabs will love the movie.

September 3, 2009 6:49 am

Dear Grant, sorry to say but DDB Brazil has removed your copy, too. 😉

September 3, 2009 7:05 am

The fact that the video was even considered and then produced shows the disconnect between reality and ideology in some people’s minds. Sure it was cancelled/pulled, whatever, but it was made. Where were the minds and hearts of all the people involved with the concept and production?
I am Canadian but will never forget where I was when news on 9/11 began coming in. I am appalled by the WWF.

September 3, 2009 7:13 am

So’s the link I copied.

September 3, 2009 7:14 am

Here’s the video up on
Give it a thumbs up and comment on it so that it makes their front page.

Alan the Brit
September 3, 2009 7:18 am

I thought this was a tad ironic turn of phrase coming from WWF’s Guidance Principles,
“build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work!” What on Earth does that lot mean?
All that concrete could cause an UHI, all that CO2 from the cement production, reinforcing steel production, the shuttering, delivery fuel costs & that of materials & more CO2 emissions, the infrastructure that goes with it, etc. I thought they were supposed to be trying to stop Big Oil et al concreting over the planet. They don’t seem to mention anywhere anything about conducting their campaigns with the highest of moral & ethical standards, that just wouldn’t do, unless I missed something:-)) Seems to me any time some third world country, especially in Africa, trys to do some “capacity building and education work” WWF go out of their way to stop it happening.

September 3, 2009 7:22 am

I have no love for WWF (just had a gander at the site – makes me want to puke), but I don’t think the video ad was theirs. The angle and quality are very different. Have a look here:
There’s a lot of chatter on the ad blogs about it being a fake too.
We spend a lot of effort trying to debunk what we think is shoddy work – let’s not get sucked in when someone seems to be trying to discredit WWF by creating a video nasty and blaming them (by putting the logo at the end).
Having said that, there are two issues that make me want to reconsider, and I’ll keep an open mind:
1. The picture ad was authorised by WWF (however mistakenly)
2. The ad agency in question has called for it to be removed on copyright grounds.
(1) could be a legitimate mistake on the part of WWF, and (2) could be over-zealous ad guys trying to make a mark for themselves and making a huge blunder.
So stay skeptical….

September 3, 2009 7:24 am

OK, “puke” was a bit harsh. Made me a bit nauseous, all that Al Gore Warming nonsense.

September 3, 2009 7:29 am

re: Stefan (02:17:16)
i agree with your comments.
that’s the message i take from this sad/bad ad.

September 3, 2009 7:34 am

From Creativity Online:
This ad, and video, has shown their true colors. At least people know who they are, and how far they will go.

Bill P
September 3, 2009 7:41 am

“…beyond tasteless…”
Any more so than those suicidal animals of a few years ago? My psyche is still recovering from seeing that poor monkey hanging himself. And (The Horror!!) that despondent kangaroo throwing itself before a train…
And now this!

September 3, 2009 7:43 am

“The only threat to the planet is the Sun going nova in 5 million years time. And it won’t even notice.”
FYI, according to current understanding, the Sun is too small to go nova. But, as it ages it gets brighter, so in 500 million years that will push the habitable zone out past Earth.
In about 5 billion years, the Sun will leave the Main Sequence and start expanding, certainly engulfing Mercury, possibly Venus and Earth too.

September 3, 2009 7:57 am

Video no longer available. Too bade no one appears to have snagged the video and posted it elsewhere to keep this disgusting display around as evidence.

September 3, 2009 8:07 am

Earth will long be dead before the sun exits the main sequence. The last prediction I saw was the Earth had only about 125 million years left to support life as we know it. CO2 depletion and the oceans outgasing to space will result in our demise long before the sun gets too hot. Life will go on inside rocks but not much on the surface.

September 3, 2009 8:17 am

And tsunamis are now a part of AGW, thanks to Gore and the WWF.
Nothing like self-righteousness to make lying acceptable to extremists.

John B
September 3, 2009 8:24 am
September 3, 2009 8:30 am

Please, if somebody knows them, tell all the names of those who fund the WWF.
These must be known by whole humanity.

September 3, 2009 8:32 am

I only know one: His royal highness Prince Philip.

September 3, 2009 8:49 am

More amok AGW propaganda from World Wildlife Fund aided/abetted by Canadian MSM.
“Ontario shuts 4 coal-fired units
Ontario is shutting down four coal units, two at Nanticoke and two at Lambton Generating Station, by 2010 in a move the World Wildlife Fund says will make the province a leader in fighting climate change.”

September 3, 2009 9:05 am

” Don S. (05:04:32) :
To our Aussie friends, thanks for the comforting words mates.
@Stu & Paul Vaughan: Isn’t it time to rethink some of your associations?”
Hi Don.
These days I don’t line up with either side of politics. I’ve never been particularly political but when I was younger (I’m still not that old) I voted green, which I guess meant left wing. I’ve also joined the odd forest rally, spent a great deal of time in native reforestation, urban community organic agriculture, never bought a car, etc… I still consider myself green but perhaps more in the sense that Crosspatch describes (thanks for the post btw! 🙂 ie, not very political but deeply felt.
I think it’s his last paragraph (01:44:50) which really resonates with me here though – I’ll have difficulty repeating what he’s said in my own words because I think he’s already done a fine job. It’s exactly what I feel. Basically I worry about my friends worrying so much…
The message is getting uglier and dumber and louder by the day. The media pull and spin is so deep, the vaneer of authority and certainty so great…
I’m tired of the hubris.
I think his last paragraph resonates the most with me, in that I hate the way people are being manipulated to feel

September 3, 2009 9:06 am

PS, sorry- needed to clean up (delete) the last sentence in my previous post.

September 3, 2009 9:09 am

Don’t you think it is time for these snakes to receive a doses of its own venom?

September 3, 2009 9:09 am

that crying face in glacier is also fake, see here

September 3, 2009 9:41 am

Do you have an E-mail address for HRH Prince Philip?

Bill P
September 3, 2009 9:53 am

I would argue that the hype of such an extreme viewpoint undermines its effectiveness. Whoever the intended audience (I can only see the still frame above, not the video), smart people resent being manipulated.
If no one wants to claim credit for the ad, I’d imagine it will end up in the same digital trash-heap as the kangaroos-throwing-themselves-before-trains propaganda ad – in other words, everyone will forget about it.
Equally wrong-headed, but far more insidious (in my opinion), will be last night’s “Weather and Wildfires” on the conservative Jim Lehrer News Hour, a primetime broadcast. Another product of “Climate Central” (Lehrer has shown others recently), the video has all the earmarks of mainstream, objective journalism. It’s anything but.
The video link may not be downloadable yet, but the text of the story is at:
The story links the high temps on the West coast with recent fires and once again attempts to link the pine beetle spread to global warming.
The premise that the current mountain pine beetle infestation is a result of anything other than a natural cycle is a speculative argument, the certitude and alarm of Wikipedia notwithstanding.

September 3, 2009 9:54 am

Here’s another YouTube link to the same video. Don’t know how long this one might work for.

Allan M
September 3, 2009 12:08 pm

Nogw (08:30:02) :
Please, if somebody knows them, tell all the names of those who fund the WWF.
These must be known by whole humanity.
Nogw (08:32:32) :
I only know one: His royal highness Prince Philip.

His Royal Highness has said that he wants to be reincarnated as a deadly virus so that he can destroy most of the human race. And his son, The Right Charlie of Clarence House, is well known for his intelligent scientific approach (sorry, irony). Well at least he stamps his little feet because he wants his precious feudal system back.
Why do we have to put up with these cranks? or the abominable WWF?
They are an offence to all the human race, not just Americans.

September 3, 2009 12:17 pm

Dear Anthony
We just published a post on our weather blog protesting the ad: The title is in Portuguese and English (Despicable and Disgusting). We tell the same story you reported in Portuguese to our Brazilian audience and we include the pictures and the names of the Brazilians citizens who died on 9/11 in New York.
Best wishes !
REPLY: thank you Alexandre, for speaking out on this issue. – Anthony

September 3, 2009 12:22 pm

Repugnant Filth… and I am also refering to the producers and funders of this little gem. If this breaks cover to the wider media, WWF is toast.

Paul Vaughan
September 3, 2009 12:56 pm

Don S. (05:04:32) “@Stu & Paul Vaughan: Isn’t it time to rethink some of your associations?”
I have certainly “rethought” my “associations”. Within 15 days of presenting a substantial finding about local natural climate, my funding was slashed to zero. My access to 100s of my files was suddenly blocked without warning. Note for the severely naive: Science, the education system, & the environmental movement have become corrupted; this constitutes a threat to nature & civilization.
I firmly oppose over-consumption, greed, irresponsible land-use, & toxicity, but CO2 is not toxic (and it does not cause tsunamis). What I want from climate modelers – in order for them to earn my trust – is a forecast of El Nino, La Nina, & regional rainfall patterns that is accurate for decades into the future — it should work like a tide table. When climate science gets to that stage, statistically analyzing the relationship between CO2 & climate might be interesting (& possible).
These people who are promoting eco-terrorism with this video possibly haven’t thought through the natural response to an overstated case — a counter-agency could arise targeting the rain forests & our oceans, for example. Emotionally-militant ‘greens’ should understand that nature will be at more risk in times of instability. Restraint is in order. (Don’t give the devil a reason to finance a strike on the jewels.)

September 3, 2009 1:16 pm

I still dont understand this ad other then shock and awe. The message itself makes no sense. The WWF exists on the idea that humans make an impact on the planet. The message this ad seems to be making is that humans are insignificant to the might of the planet. So are they asking people not to give them money because it wont matter ?
Sad thing is, that this wont have any dent on their donations. Both my grandmas give to this organization every year, both are well off into the 80s age wise, and have no idea just what they are giving money to. My guess is most their funding comes from old ladies that have no idea just what these people do. And most people like myself dont have the willpower/heart to try to explain to them just what they are giving to. Let alone explain it every day because they already forgot.

September 3, 2009 1:35 pm

I didn’t know man made earthquakes happend. This is beyond stupid. This is shouting in the dark hoping some simple people will think the world is going bad because of us. Most stupid idea ever. Shame on wwf. They don’t get the money from me.

September 3, 2009 1:50 pm

Allan M (12:08:07) : Green movement is their “Hara-Kiri” and with it all those gracious persons. It could be perfectly justifiable to ask for the termination of that monarchy.

Ron de Haan
September 3, 2009 2:32 pm

This makes much more sense:

Ron de Haan
September 3, 2009 3:06 pm

WWF not the only one to run amok:
Green Jobs Czar wants Green Revolution:

September 3, 2009 3:42 pm

Interestingly (or should I say predictably) enough if you check this on the liberal sites the comments all say something like – “The adds are offensive but they do have a point”. Typical.

Paul Vaughan
September 3, 2009 4:59 pm

JC (15:42:38) “Interestingly (or should I say predictably) enough if you check this on the liberal sites […]”
I want to comment here because this doesn’t help. The truth about climate certainly does NOT depend on party-lines; furthermore, beliefs about climate do not need to depend on party-affiliation. Expressing the truth about climate will become more acceptable as we work to tear down the political assumptions. I would argue that those of us who are concerned with the truth should not want this issue to divide along party lines, as that is sure to cause serious & enduring problems for everyone (regardless of affiliation).

September 3, 2009 5:08 pm

It is the political left that is now exploiting 9/11. I don’t agree with WWF and I find their AGW agenda deplorable. But aside from offending some people, this ad pales in comparison to the way that the political right has exploited 9/11 – which has resulted in millions dead, trillions of dollars spent in foreign wars, obscene deficits, the emergence of a police state through the implementation of the Patriot Act, the abolition of posse comitatus, torture and rendition, and the list goes on and on. Aren’t these the items to which all the conservatives that frequent this site are supposed to be stringently opposed?
The way that the 9/11 myth has been exploited by those of every political stripe is very offensive.

September 3, 2009 6:12 pm

At least they are delivering the right message.
The Earth is more powerful than Man.
But they have a lot of followers who want to blame everything bad on Man.

Jimmy Haigh
September 3, 2009 6:15 pm

Jay (02:36:33) :
I downloaded the video from You Tube and have it saved. I’m sure a lot of people have it but I could send it on to anyone who wanted it.

Gary Hladik
September 3, 2009 6:23 pm

Mike McMillan (23:58:49) : “The tsunami killed 100 times more people than 9/11.”
Am I the only one who was reminded of the film “Team America: World Police”?
Spottswoode: From what I.N.T.E.L.L.I.G.N.C.E has gathered, it would be 9/11 times 100.
Gary Johnston: 9/11 times a hundred? Jesus, that’s…
Spottswoode: Yes, 91,100.
Probably not what the ad’s creators had in mind…

September 3, 2009 7:48 pm

“Sunfighter (13:16:06) :
I still dont understand this ad other then shock and awe. The message itself makes no sense. The WWF exists on the idea that humans make an impact on the planet. The message this ad seems to be making is that humans are insignificant to the might of the planet. So are they asking people not to give them money because it wont matter ?”
I think the ad tunes into the idea that the Earth will destroy those who destroy the Earth. Basic christian apocalypse type stuff repackaged as new age awareness and projected via big budget special effects (action movie language targeted at teens). It could also be construed as a kind of revenge fantasy or more simply and innocently a warning. But basically I’d agree with TamRob- it’s just politics. Using the biggest thing you can come up with to scare people over to your side of the fence. The right had WMD’s, the left and its associations has climate change. It’s politics.

September 3, 2009 9:21 pm

Don S. (05:04:32) :
To our Aussie friends, thanks for the comforting words mates.
No thanks required – you folk saved our asses in the coral sea in 42. We’re unlikely to forget that.
9/11 was an attack on all of us. What offends you offends us.

F Kassen
September 3, 2009 9:57 pm

I dislike the WWF as much as anyone, but the connection of this campaign to them is tenuous at best, and the conjecture and legerdemain that Anthony uses to make that connection is unlike him.
Ad agencies regularly work out concepts hoping to net a client (especially potentially lucrative ones like greenie-funded NGOs), and the ad world (who would know) are all declaring this to be a stupid move on the part of the agency.
It doesn’t do our cause any favours when we all start foaming and raving about the WWF as soon as they’re even vaguely implicated. We’re about questioning scientific process, and comment threads like this make our cause look foolish to anyone who is undecided.
If I were Anthony, I would remove the entire post, because it’s contrary to the mission.

September 3, 2009 10:07 pm

What this video says for me is:
«Islam can kill a few thousands but look how powerful our GOD is. Kneel!»

September 4, 2009 1:36 am

FYI Mainstream UK media:
An advert designed for an environmental charity has been condemned for featuring an image in which dozen of planes are posed to collide with New York.
In an effort to raise awareness of potential environmental disasters and their resulting casualties, the designer twinned the depiction with the slogan ‘The tsunami killed 100 times more people than 9/11’ and the Worldwide Wildlife Fund’s (WWF) logo.
Although it was published just once in a small Brazilian newspaper, it has provoked widespread outrage after being picked up by bloggers in the US.
Read more:

September 4, 2009 5:25 am

Isn’t 9/11 what WWF, Greenpeace and other NGO’s regard as “Direct Action”.
Perhaps when they don’t think we’re paying attention they will start blowing things up instead of chaining themselves to things?
It’s not that much of a jump once you reach the mind set that people are less important than your cause……..

September 4, 2009 5:46 am


Jimmy Haigh
September 4, 2009 6:26 am

F Kassen (21:57:41) :
“I dislike the WWF as much as anyone, but the connection of this campaign to them is tenuous at best, and the conjecture and legerdemain that Anthony uses to make that connection is unlike him.”
Don’t you think that the presence of the WWF logo makes the connection somewhat stronger than tenuous?

Wayne Liston
September 4, 2009 8:26 am

Do not forget that 9/11 was celebrated by many millions around the world, who have significant overlap with the anti-Western component of climate alarmism. A large proportion of young Europeans also believe also/ alternately that it was a self inflicted American/Israeli plot. This ad preaches to a large converted audience.

September 4, 2009 10:18 am

Not sure if DDB has given up on their copyright claim, YouTube has rejected it or otherwise, but the video continues to proliferate. This version on YouTube has 34,244 views and is increasing rapidly:

Also, The Guardian picked it up:
Chris (05:46:22) :
I’m guessing that you didn’t see last weeks quote of the week…
Free advertising? This video will likely severely damage WWF’s brand, curtail their fundraising and makes it clear to all that WWF is a biased advocacy organization and not a trustworthy source of information/facts.

September 4, 2009 3:15 pm

Per the report/study that WWF released this week;
if you look on page 17 of the actual WWF report;
you’ll note that the first section was written by Mark C. Serreze and Julienne Stroeve.
Does this mean that the Director of NSIDC:
is on WWF’s payroll?
REPLY: Thanks I’ll have a look. – Anthony

September 4, 2009 3:51 pm

The video spot showing 2 planes flying into the twin towers, followed by even more, is probably the most tasteless and stupid environmental advertisement I’ve ever seen. If the goal was to shock people, it worked. But I doubt the shock effect is positive for WWF. What it does is piss people off.
It also doesn’t make sense…unless they think the tsunami was an example of our abusing the planet.

F Kassen
September 4, 2009 5:04 pm

Jimmy Haigh: “Don’t you think that the presence of the WWF logo makes the connection somewhat stronger than tenuous?”
Only if I’m really desperate to make a connection. You can get vector-based logos for pretty much any organization, company, etc. online, often from their websites. If I’m an ad agency trying to win a contract, of course I’m going to put the logo of the company on my mockups. If my ad agency wants to win a contract with Coke, our submissions are sure as hell going to include the Coke logo.
My point is just that our efforts to question the science are compromised with threads like these, where we jump to convenient conclusions in spite of flimsy evidence, and then get all worked up about it. Shame on the ad agency, of course, but, then again, ad agencies are consistently idiotic – just turn on a TV!
It’s just important that we as a movement not also look like idiots, and this thread does just that, I’m afraid.

September 4, 2009 8:52 pm

F Kassen (17:04:34) :
“Only if I’m really desperate to make a connection. You can get vector-based logos…”
What? WWF has essentially admitted that its their video and they are now trying to isolate it to their Brazilian organization, which is part of the “international WWF network”:
This is a World Wild Life fund video, regardless of which of their branch offices requested and paid for DDB to produce it. If you donate to WWF you are funding alarmist propaganda, not preserving wildlife.

September 4, 2009 11:25 pm

Gaia’s Revenge by any other name . . .
Which is oddly heartening – I predicted to friends & family several years ago that as the AGW scam started to unravel, activist propaganda would become ever more shrilly & hysterical. They have no other options: they long ago abandoned reasoned discourse for repent-sinners-the-end-is-nigh pulpit pounding, and as the public becomes more jaded, the eco-lobby can only make more preposterous (and offensive) claims, further self-marginalizing itself, and so on.
Negative feedback can be a beautiful thing.

September 5, 2009 7:49 pm

Here is The Guardian, right on cue, helping to explain how global warming causes not only tsunamis, but also earthquakes and volcanoes:

September 7, 2009 9:48 am

WWF’s US president’s video apology for the 9/11 video:

October 24, 2009 12:45 pm

Mr Lynn said: “It was an act of unmitigated evil, perpetrated by vicious mass murderers, Islamist fanatics”.
Man, you just can not say this. What you see might not be true. Be critic.

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