Reese's Peanut Butter Cups Mock Global Warming

I saw this tonight on TV during commercial break for an episode of The Simpson’s and looked it up, just to make sure it wasn’t a joke. It isn’t. Here’s the ad specs.

http://blog.chicagoportfolio.com/global_warming.jpg

Brand: Reese’s Peanut Butter Cups

Agency: Arnold Worldwide

see the video below…

See the video here at ADWEEK

Global warming isn’t funny, but I just couldn’t help but laugh out loud at this new 15-second Reese’s spot from Arnold that, um, puts the crises in proper perspective. “Stop global warming now,” reads onscreen yellow type, in large capital letters against an orange background, as ominous music builds. “Or,” the warning continues as a round shape begins to fade in and the punch line is delivered, “all the Reese’s will melt.” A graphic treatment gives the scene a hazy wiggle that emulates rising heat as a bite is chomped out of the chocolate peanut butter cup and the logo appears with the name of the new campaign, “Perfect.” Other spots poke fun at sharing, “stupid, but nice,” the origins of the candy, “chocolate and peanut butter walk in a bar,” and the act of unwrapping the candy, “they look even better undressed.” The ads, which feel like animated print executions, are mouth-wateringly simple and whimsically give the product personality and make it the star. –

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Terry Ward
November 3, 2008 6:57 am

This is funny. I would have laughed louder but I live in the UK and we seem self-destructive enough without the help of the mentioned type of person:
http://www.canada.com/ottawacitizen/columnists/story.html?id=900daa9c-969f-4687-9c7c-51dfff49950f
cedarhill (06:25:54) :
“Any idea what effect FTE’s have on global climate?”
-probably less than plasma bubbles. Less MSM reporting on the phenomenon also 😉

Pierre Gosselin
November 3, 2008 7:03 am

Sorry for being off topic, but no one should take this “bankrupting coal” lightly.
We are talking about…
– 50% of USA’s energy supply
– higher steel prices
– higher costs for the already hurting car producers
– high electrical costs for consumers
– higher heating costs
Just to name a few.
High energy costs get passed right down through the supply chain…and this at a time the consumer is already struggling.

John-X
November 3, 2008 7:14 am

Steven Hill (05:46:56) :
” Just yesterday
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket ”
Steven is NOT making this up, or taking the comment out of context. Obama made the comments to the San Francisco Chronicle – in January 2008 – but the story somehow, um, got misplaced – UNTIL TWO DAYS BEFORE THE ELECTION…
“…under my plan of a cap and trade system, electricity rates would necessarily skyrocket…”
– Barack Obama

Mike Bryant
November 3, 2008 7:20 am

Alright Joel,
I was thinking it was good news, but since that is what you think too, I might have to reconsider. Man I don’t want to boycott Reese’s. 🙂

Editor
November 3, 2008 7:20 am

I wonder what the carbon footprint is of opening the freezer door to take out a Reeses cup. Guess I’ll play it safe and eat two at a time.

Arthur Glass
November 3, 2008 7:31 am

Re: Libertarian alternative.
I’m still thinking about it, although Richard Barr, last I heard, had become one of Captain Planet’s Mighty Morphin Rangers.

Dill Weed
November 3, 2008 7:40 am

Dill Weed recommends Reeses and bananas together. MMMMM.
Dill Weed

Michael J. Bentley
November 3, 2008 7:45 am

Seeing as how it’s election eve and the political dike has already been breached in this thread…
Seems to me that the line between conservative and liberal (I’m the former mostly) has been blurred by the candidates in this election, at least here in Colorado. No matter who is running from county council to POTUS if you poke the right button, a global warming slip spills out of their mouths. I could say Sara Paulin is an exception, but she is muzzled on the issue. The third party candidates are no better, and, to me, they bring along some baggage that needs to go in a land fill.
I’m with Dee, I fear the legislative damage in the next two years. If, as some say Obama is all form and no substance, he could be the third (or forth?) President in history to face impeachment. We shall see.
Still, I fought for ya’ll so you could vote – so “GET’R DUN”! The problems of the future are speculation at this point, but Global Climate Change isn’t something we can influence.
Mike

Steven Hill
November 3, 2008 8:14 am

Talk about hurting the poor, doubling their electric bills should go over really well. Coal mining in Ky, PA, OH, IN, VA, WVA, NY and other states better take notice of this. Others that get electricty from the Ohio Valley, better get ready for 2 or 3 times higher cost. All while the earth is cooling off.
I have just two years of college and I can see through this……what a bunch of garbage.

Michael Newton
November 3, 2008 8:43 am

I’m waiting for the M&Ms commercial. “Melts in your mouth, not in global warming.”

crosspatch
November 3, 2008 9:11 am

I am curious to see what October’s RSS and UAH data will look like. We had a warm October here in Northern California but I think places like Europe had cooler than normal temperatures.

BernardP
November 3, 2008 9:16 am

Like Dee Norris above, I think that the Reese’s commercial gives credibility to the AGW message. Only people who know that this theory doesn’t hold water can view the message as mocking.

johnny
November 3, 2008 9:23 am

Think of all the peanut butter cups you can buy when you get all the carbon offsets you want for free:
http://www.freecarbonoffsets.com

Paddy
November 3, 2008 10:05 am

Washington State participates in the Western Climate Initiative which will Initiate a cap and trade system for seven states and four Canadian Provinces. Washington has already inventoried and quantified all CO2 emission producers state wide. The industries to be punished the most include oil refiners, coal fired electricity generators, cement manufacturers, aluminum smelters, pulp and steel mills, airlines and other transporters using fossil fuels.
All of this occurred under Gov Gregoire’s administration while the Dems controlled both houses of the legislature. WCI has not been a campaign issue here. Dino Rossi, whose election was stolen in 2004 by 173 votes in King County (Seattle) where 4000 more ballots were counted than the total number of registered voters. It appears that Rossi will be elected this time but Dems still control the legislature, subject however to a line item veto.
If Rossi is elected he can defund the program by executive order. What Rossi’s politics are concerning environmental regulation is uncertain. Washington is way a head of Chico. Gregoire has squandered a $2 billion surplus, $800 million rainy day fund, and a $3.2billion deficit is expected.
Unless Rossi is elected we will see Little Kyoto implemented next year. The cap and trade system to be used is getting a test drive in NE states now. Full implmentation will bankrupt the State.

Retired Engineer
November 3, 2008 10:39 am

Can you imagine the mess that melting billions of Reeses will create? Or the amount of CO2 released in the cleanup process, which will obviously melt even more Reeses. What if Snickers go next? And Mars bars? We could be at the ultimate tipping point. A disaster at hand.
Argh. Art Buchwald once said it was hard to write satire as reality had become so strange.
Given what some of the Congresscritters are proposing, I hope we can survive until the midterms. As a devout Capitalist, I’m about to dig a hole and hide in it. At a high enough altitude to avoid being buried under melted chocolate.

David Walton
November 3, 2008 11:29 am

Re: “50% of the population is below the median intelligence level. Something must be produced to keep them entertained.”
Interesting hypothesis, someone who scores below the median in an intelligence test requires entertainment.

David Walton
November 3, 2008 11:32 am

I freeze my Reeses, which increases my carbon foot print, which exacerbates AGW … it is a vicious cycle.

Frederick Davies
November 3, 2008 12:51 pm

I have just watched a Shell ad in Five TV (UK) in which they proudly boast how they are going to extract new Oil from the coasts using their “flexible drilling technology.” It seems that it is possible again to be proud of oil drilling; that is a change from recent times. Oh, the times, they are a-changin’…

crosspatch
November 3, 2008 1:17 pm

“Interesting hypothesis, someone who scores below the median in an intelligence test requires entertainment.”
No, just that things that entertain them probably aren’t found to be entertaining by the people on the other side of that line and vice versa.

Mongo
November 3, 2008 2:35 pm

I enjoy the occasional Reese’s cup as well as comments on AGW- anything in moderation won’t hurt you! 🙂
I lioke the humor of the add, but I wonder how the poor diehard warmistas will take it? Boycott all chocolate products or just this particular item, or the manufacturers products?
We seem to be vaulting towards a polarization on just about everything these days. I sometimes wonder how we think we’ve advanced when it seems obvious we are at a standstill in so many ways…shakes head

Brooklyn Red Leg
November 3, 2008 6:36 pm

Given what some of the Congresscritters are proposing, I hope we can survive until the midterms. As a devout Capitalist, I’m about to dig a hole and hide in it.

It won’t matter in the end. The fraudulent Federal Reserve System will stay in place and we’ll soon be told of the new ‘World Bank’. As for digging a hole, I’m of the same sentiment. Sadly, I just don’t think any but a handful of our Congresscritters will do anything to help us. The only comfort (cold comfort at that, pun intended) will be seeing the temps dip more and more as the Luddite retard AGW crowd spews their neo-Animist religion. If there were karma in this world, the AGW’s biggest promoters would be found frozen to death or crushed under a glacier.

Darrell
November 3, 2008 8:18 pm

Someone should start taking the pi** out of environmentalists and their OTT warnings of impending catastrophes and the general public will begin to pay less attention to them.

Precisely, my friend. When you argue with a troofer, they thrive, even when they’re being made to look stupid. When you laugh at them, they go away. They want attention, period.

November 11, 2008 7:25 am

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