Reese's Peanut Butter Cups Mock Global Warming

I saw this tonight on TV during commercial break for an episode of The Simpson’s and looked it up, just to make sure it wasn’t a joke. It isn’t. Here’s the ad specs.

Brand: Reese’s Peanut Butter Cups

Agency: Arnold Worldwide

see the video below…

See the video here at ADWEEK

Global warming isn’t funny, but I just couldn’t help but laugh out loud at this new 15-second Reese’s spot from Arnold that, um, puts the crises in proper perspective. “Stop global warming now,” reads onscreen yellow type, in large capital letters against an orange background, as ominous music builds. “Or,” the warning continues as a round shape begins to fade in and the punch line is delivered, “all the Reese’s will melt.” A graphic treatment gives the scene a hazy wiggle that emulates rising heat as a bite is chomped out of the chocolate peanut butter cup and the logo appears with the name of the new campaign, “Perfect.” Other spots poke fun at sharing, “stupid, but nice,” the origins of the candy, “chocolate and peanut butter walk in a bar,” and the act of unwrapping the candy, “they look even better undressed.” The ads, which feel like animated print executions, are mouth-wateringly simple and whimsically give the product personality and make it the star. –

0 0 votes
Article Rating
Newest Most Voted
Inline Feedbacks
View all comments
November 2, 2008 9:32 pm

50% of the population is below the median intelligence level. Something must be produced to keep them entertained.

Mike Bryant
November 2, 2008 9:40 pm

They say that people make jokes about things they fear. I think people are more fearful of government programs to fight warming than they are of the warming. I would hate to live in a world without Reese’s. 🙂

November 2, 2008 9:52 pm

Its about time! The greeniacs will hate this, and it’ll be fun to see them meltdown (no pun intended).

November 2, 2008 11:46 pm

Why don’t we just get a gummint subsidy to render the melted Reese’s PBCs down for their ethanol?

November 3, 2008 12:45 am

Belittling and sarcastic humour is one of the best ways to undermine and reduce the effectiveness of a message intended for public consumption. Someone should start taking the pi** out of environmentalists and their OTT warnings of impending catastrophes and the general public will begin to pay less attention to them.

November 3, 2008 2:28 am

Junk science and junk food – a perfect combination!
Warning: Pierre – Anthony wants us to consistently use the same name. Thanks – Dee

November 3, 2008 2:33 am

I think we ought to take their advice.
Stop byuing their rubbish and use the sugar to make ethanol instead.
Ever read the ingredients ot nutritional information on their garbage?
People eating that crap ought to worry much more about their health, and much less about temperature going up 1 or 2°C over 100 years.
No more peanut butter cups in my house.

November 3, 2008 4:01 am

Saw it the other night. Thought it was another “We” commercial. Chuckled a bit when the punchline came…

November 3, 2008 4:23 am

Unfortunately, I perceive this commercial as subliminally re-enforcing the meme that global warming is real by the very act of poking fun at it.
In order to motivate the consumer to purchase the product and prevent the dire consequences of all the product melting, the consumer needs to accept the reality of global warming at some level.
Not good news at all, IMHO.

Perry Debell
November 3, 2008 4:50 am

What are Reeses’s peanut butter cups?
What do they taste of?.
Why am I writing this?
What else is happening?
Where are we going?
When will it end?
Quo Vadis?
The West is digging its collective graves with its decaying teeth.
For today, this thought I give,
Evil rats on no star live.

Leon Brozyna
November 3, 2008 5:07 am

Dee Norris (04:23:34)
There’s that part of it too, making light of a crisis, real or imaginary.
At least they’re airing the ads at the start of the winter season, when outdoor heat (such as there is) will be the least of our concerns.
But then this style of ad campaigns is nothing new. Just look at all the ‘green’ commercials out there now. And don’t forget the low-fat or no-fat food ads {when fats, which give food flavor, were replaced with sugars, a far worse change than the original}.
So Al Gore’s Nobel crusade has turned into a fad ad campaign. Appropriate.

November 3, 2008 5:13 am

Assume you have seen this.
“Yet last week, as reported on the admirable Watts Up With That website, nearly 180 places in the US, from Alaska to Alabama, have just recorded their coldest October temperatures or heaviest October snowfalls on record, based on figures from the National Climate Data Center. “

Steven Hill
November 3, 2008 5:46 am

Just yesterday
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket

November 3, 2008 5:49 am

I agree with Dee here. The message seems to say “And along with everything ELSE you need to worry about regarding GW, it could ALSO melt your candy!”…trying to make light of what’s considered a very serious matter.

November 3, 2008 5:55 am

off topic: You had a post about a record cold september in Ireland, looks like October is not much warmer.
“East records coldest October in 15 years”
In Ireland there has been over a decade of mild winters which makes this interesting, could this be a turning point in a trend? Irelands weather is dominated by the Atlantic so its only when Atlantic influences weakens that we get cold weather.
Although i am in Southern Poland right now where October was warmer than normal.

Mike Bryant
November 3, 2008 6:06 am

Nice palindrome. I love Reese’s and, “Look, Ma, NO cavities!!!”

Joel Shore
November 3, 2008 6:20 am

deadwood says:

Its about time! The greeniacs will hate this, and it’ll be fun to see them meltdown (no pun intended).

It seems clear that you haven’t spent much time reading actual environmentalist magazines, websites, etc. They have a sense of humor; checkout, for example, Grist Magazine whose slogan is “Doom and gloom with a sense of humor”. And actually, this ad reminds me of a t-shirt that my girlfriend bought that says “Save the Earth: It’s the only planet that has chocolate.”
I agree with Dee Norris that this ad is probably more re-inforcing than mocking (although I disagree with her on whether or not this is good or bad news).

November 3, 2008 6:25 am

Any idea what effect FTE’s have on global climate? Ref:

Pierre Gosselin
November 3, 2008 6:41 am

I certainly can understand the request.
But after tomorrow’s election I think it may be necessary for us sceptics to go underground. Those eco-zealots will be out to get us.
The country is about to change.
Reply: As a Libertarian, I share your concerns, but I doubt it will be from Day 1 if at all this go round. More then likely it will cause one party or the other to crash and burn at the mid-term elections. What I fear is the damage don’t in the first two years. – Dee

Pierre Gosselin
November 3, 2008 6:42 am

Can’t blame a man for wanting to practice the CYA policy.

November 3, 2008 6:51 am

Making fun of AGW wackos is the single best way to make an impression on the general public. That’s why I use the “dog ate my homework” tag to describe Jones’ response to requests for his data. We could say the same thing about the responses of the IPCC author/reviewer in the UK to the FOIA requests for his e-mails.
The wild-ass guesses underlying the SST studies and Mann’s garbage stick need to be highlighted and laughed at. The unwillingness of Hansen’s crew to leave their air-conditioned computers and actually do some science (see Dyson’s comments) should be ridiculed. Ask the public, “Before we spend a few trillion on AGW, how about we actually go check the thermometers first?” With the billions spent on scientific research, can we find someone, somewhere who has figured out that it might be a good idea to check the quality of the temperature readings? We ARE talking about temperatures here, right?
When the AGW wackos say that CO2’s impact on global temperature has been “proved” because they can’t think of what else it could be, perhaps we ought to encourage them to try more thinking. Once the public understands all the climate factors which are not included in the climate models, the idea that scientists can’t think of another reason for warming will be so blatantly silly that the only response will be laughter.
Even a mediocre comic has enough material here to have an audience laughing for a long while.

Pierre Gosselin
November 3, 2008 6:52 am

Bankrupting coal…

Yesterday when I first saw the video it had been seen about 6000 times. Today that number has risen to over 300,000.

Bruce Cobb
November 3, 2008 6:53 am

I suspect it’s targeted mostly toward young adults and/or kids, who are more apt to Believe, and whose AGW Religion is under threat. On some level, at least, I think the AGWers know that they’ve “jumped the shark”, so this ad is an acknowledgement of that. The ad is a clever way of saying “we know AGW is real, just that it’s been over-hyped a bit, but we’re a cool company that gets it, and here, have some candy”.

November 3, 2008 6:56 am

I know that you have an email address that we can access. I know that you have even listed it with an earlier post. But, when you get to be my age, I can hardly remember what I had for breakfast! It would be a help if you put it someplace like on the “About” page. In big print,
Anyway, I wanted to point this story out. It’s from an interview that Obama gave the SF Chronicle last January. His stated goal is to use taxation to put the coal business and every coal fired power plant out of business. With coal being such a large part of our energy infrastructure that would devastate the economy.
As alert as your loyal fans are, I can’t believe that I am the first one to point this out.
“as a Libertarian”
I share your concerns. Reed/Pelosi have talked about convening a special session of Congress this December to pass legislation for Obama to sign on the day of his inauguration. I haven’t been to church for over 20 years. But I have started praying. I have done everything else I can.

Terry Ward
November 3, 2008 6:57 am

This is funny. I would have laughed louder but I live in the UK and we seem self-destructive enough without the help of the mentioned type of person:
cedarhill (06:25:54) :
“Any idea what effect FTE’s have on global climate?”
-probably less than plasma bubbles. Less MSM reporting on the phenomenon also 😉

Pierre Gosselin
November 3, 2008 7:03 am

Sorry for being off topic, but no one should take this “bankrupting coal” lightly.
We are talking about…
– 50% of USA’s energy supply
– higher steel prices
– higher costs for the already hurting car producers
– high electrical costs for consumers
– higher heating costs
Just to name a few.
High energy costs get passed right down through the supply chain…and this at a time the consumer is already struggling.

November 3, 2008 7:14 am

Steven Hill (05:46:56) :
” Just yesterday
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket!
Obama: I’ll Cause Energy Prices to Skyrocket ”
Steven is NOT making this up, or taking the comment out of context. Obama made the comments to the San Francisco Chronicle – in January 2008 – but the story somehow, um, got misplaced – UNTIL TWO DAYS BEFORE THE ELECTION…
“…under my plan of a cap and trade system, electricity rates would necessarily skyrocket…”
– Barack Obama

Mike Bryant
November 3, 2008 7:20 am

Alright Joel,
I was thinking it was good news, but since that is what you think too, I might have to reconsider. Man I don’t want to boycott Reese’s. 🙂

November 3, 2008 7:20 am

I wonder what the carbon footprint is of opening the freezer door to take out a Reeses cup. Guess I’ll play it safe and eat two at a time.

Arthur Glass
November 3, 2008 7:31 am

Re: Libertarian alternative.
I’m still thinking about it, although Richard Barr, last I heard, had become one of Captain Planet’s Mighty Morphin Rangers.

Dill Weed
November 3, 2008 7:40 am

Dill Weed recommends Reeses and bananas together. MMMMM.
Dill Weed

Michael J. Bentley
November 3, 2008 7:45 am

Seeing as how it’s election eve and the political dike has already been breached in this thread…
Seems to me that the line between conservative and liberal (I’m the former mostly) has been blurred by the candidates in this election, at least here in Colorado. No matter who is running from county council to POTUS if you poke the right button, a global warming slip spills out of their mouths. I could say Sara Paulin is an exception, but she is muzzled on the issue. The third party candidates are no better, and, to me, they bring along some baggage that needs to go in a land fill.
I’m with Dee, I fear the legislative damage in the next two years. If, as some say Obama is all form and no substance, he could be the third (or forth?) President in history to face impeachment. We shall see.
Still, I fought for ya’ll so you could vote – so “GET’R DUN”! The problems of the future are speculation at this point, but Global Climate Change isn’t something we can influence.

Steven Hill
November 3, 2008 8:14 am

Talk about hurting the poor, doubling their electric bills should go over really well. Coal mining in Ky, PA, OH, IN, VA, WVA, NY and other states better take notice of this. Others that get electricty from the Ohio Valley, better get ready for 2 or 3 times higher cost. All while the earth is cooling off.
I have just two years of college and I can see through this……what a bunch of garbage.

Michael Newton
November 3, 2008 8:43 am

I’m waiting for the M&Ms commercial. “Melts in your mouth, not in global warming.”

November 3, 2008 9:11 am

I am curious to see what October’s RSS and UAH data will look like. We had a warm October here in Northern California but I think places like Europe had cooler than normal temperatures.

November 3, 2008 9:16 am

Like Dee Norris above, I think that the Reese’s commercial gives credibility to the AGW message. Only people who know that this theory doesn’t hold water can view the message as mocking.

November 3, 2008 9:23 am

Think of all the peanut butter cups you can buy when you get all the carbon offsets you want for free:

November 3, 2008 10:05 am

Washington State participates in the Western Climate Initiative which will Initiate a cap and trade system for seven states and four Canadian Provinces. Washington has already inventoried and quantified all CO2 emission producers state wide. The industries to be punished the most include oil refiners, coal fired electricity generators, cement manufacturers, aluminum smelters, pulp and steel mills, airlines and other transporters using fossil fuels.
All of this occurred under Gov Gregoire’s administration while the Dems controlled both houses of the legislature. WCI has not been a campaign issue here. Dino Rossi, whose election was stolen in 2004 by 173 votes in King County (Seattle) where 4000 more ballots were counted than the total number of registered voters. It appears that Rossi will be elected this time but Dems still control the legislature, subject however to a line item veto.
If Rossi is elected he can defund the program by executive order. What Rossi’s politics are concerning environmental regulation is uncertain. Washington is way a head of Chico. Gregoire has squandered a $2 billion surplus, $800 million rainy day fund, and a $3.2billion deficit is expected.
Unless Rossi is elected we will see Little Kyoto implemented next year. The cap and trade system to be used is getting a test drive in NE states now. Full implmentation will bankrupt the State.

Retired Engineer
November 3, 2008 10:39 am

Can you imagine the mess that melting billions of Reeses will create? Or the amount of CO2 released in the cleanup process, which will obviously melt even more Reeses. What if Snickers go next? And Mars bars? We could be at the ultimate tipping point. A disaster at hand.
Argh. Art Buchwald once said it was hard to write satire as reality had become so strange.
Given what some of the Congresscritters are proposing, I hope we can survive until the midterms. As a devout Capitalist, I’m about to dig a hole and hide in it. At a high enough altitude to avoid being buried under melted chocolate.

David Walton
November 3, 2008 11:29 am

Re: “50% of the population is below the median intelligence level. Something must be produced to keep them entertained.”
Interesting hypothesis, someone who scores below the median in an intelligence test requires entertainment.

David Walton
November 3, 2008 11:32 am

I freeze my Reeses, which increases my carbon foot print, which exacerbates AGW … it is a vicious cycle.

Frederick Davies
November 3, 2008 12:51 pm

I have just watched a Shell ad in Five TV (UK) in which they proudly boast how they are going to extract new Oil from the coasts using their “flexible drilling technology.” It seems that it is possible again to be proud of oil drilling; that is a change from recent times. Oh, the times, they are a-changin’…

November 3, 2008 1:17 pm

“Interesting hypothesis, someone who scores below the median in an intelligence test requires entertainment.”
No, just that things that entertain them probably aren’t found to be entertaining by the people on the other side of that line and vice versa.

November 3, 2008 2:35 pm

I enjoy the occasional Reese’s cup as well as comments on AGW- anything in moderation won’t hurt you! 🙂
I lioke the humor of the add, but I wonder how the poor diehard warmistas will take it? Boycott all chocolate products or just this particular item, or the manufacturers products?
We seem to be vaulting towards a polarization on just about everything these days. I sometimes wonder how we think we’ve advanced when it seems obvious we are at a standstill in so many ways…shakes head

Brooklyn Red Leg
November 3, 2008 6:36 pm

Given what some of the Congresscritters are proposing, I hope we can survive until the midterms. As a devout Capitalist, I’m about to dig a hole and hide in it.

It won’t matter in the end. The fraudulent Federal Reserve System will stay in place and we’ll soon be told of the new ‘World Bank’. As for digging a hole, I’m of the same sentiment. Sadly, I just don’t think any but a handful of our Congresscritters will do anything to help us. The only comfort (cold comfort at that, pun intended) will be seeing the temps dip more and more as the Luddite retard AGW crowd spews their neo-Animist religion. If there were karma in this world, the AGW’s biggest promoters would be found frozen to death or crushed under a glacier.

November 3, 2008 8:18 pm

Someone should start taking the pi** out of environmentalists and their OTT warnings of impending catastrophes and the general public will begin to pay less attention to them.

Precisely, my friend. When you argue with a troofer, they thrive, even when they’re being made to look stupid. When you laugh at them, they go away. They want attention, period.

November 11, 2008 7:25 am

[…] Reese’s Peanut Butter Cups Mock Global Warming « Watts Up With That? […]

%d bloggers like this: