Day of the 'UnGreens' – Dreaming up scary language to convince people global warming is really just like a scary movie

WUWT recently covered the lexicon shift at the White House: Lexicon Shift Alert: global warming gets another name change.

This seems generally harmless, but wait until you see the source of one of the names on that list: “Climate Disruption”.

global_warming_name_changesWe find out who thinks up new memes and names, it’s the University of Oregon. No, really, they sponsor this strange document that reads like a B movie script. And, they have reasons for thinking up such names.

They even have a “trick” for talking to the “UnGreen” people. Apparently, even though I have solar power on my home, own an electric car, and have other green tendencies, because I tend to look at natural variation explanations as a portion of the global warming puzzle, and because I do it (solar power) mostly for avoiding high energy prices, I’m apparently one of the “UnGreen”.

Here is the report:

CCBC%20Guide[1]

Source: http://www.climateaccess.org/sites/default/files/Climate%20Communications%20and%20Behavior%20Change.pdf

(h/t to reader Steve in Oregon)

Like with “Mike’s Nature Trick”, they have a language “trick” on page 37:

AGW_language_trick

Translation: make people tense and fearful by tapping into their base fears.

Like most liberal enterprises, they have a strong need to label and bin everyone so they can be managed. Here’s their table of labels for people on the same page. I found last one “UnGreens” to be laughable, almost like its a joke to them, like calling people the “undead” aka zombies.

The_ungreens

Here is how they say you should talk to “UnGreens”:

talking_to_ungreens

So after all the labeling, binning, and handwringing over people that don’t think as they do, they come up with the lexicon to combat the problem. From page 11:

AGW_names_OSU_lexicon

All of this is done with government grants, your tax dollars at work.

In our recent poll, “Irritable Climate Syndrome” took the top spot.

AGW_top_names

Given the “UnGreen” labeling and the feeling of this being nothing more than a bad horror movie script, I propose this for the next cover page of their work:

New_OSU_climate_cover

In case you don’t recognize the image, see this.

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Kaboom
August 24, 2013 10:23 am

Green newspeak. George Orwell must be so proud.

JimS
August 24, 2013 10:25 am

The solution to the ungreen is obviously a new paint job.

Otter
August 24, 2013 10:25 am

I liked that movie. It was a lot more realistic than these people.

JimS
August 24, 2013 10:29 am

Did someone at the University of Oregon resurrect Joseph Goebbels?

Dena
August 24, 2013 10:30 am

We all know what this is called and it’s not new. This is call propaganda. From Hitler, Stalin, a politician or your local used car sales man, they all attempt to use a weakness in your character to move you in their direction. Effective propaganda will use a common weak point or fear but an attack in several areas will work as well.
What people need to understand is that this is an attack on emotion and not on logic. If you can override your emotions and see it with logic, you will see the truth.

Ha Ha Ha Ha Ha Ha!
August 24, 2013 10:38 am

LOL climate failure! Wonder what a failed climate looks like…

OldWeirdHarold
August 24, 2013 10:39 am

How about the Soylent Greens?

Dagfinn
August 24, 2013 10:39 am

Huh? Do I have to enjoy spending time outdoors even if I hate the environment? It’s not fair.

Ha Ha Ha Ha Ha Ha!
August 24, 2013 10:40 am

OH, I’m sorry, that was a good try, dry and windy, but you’ve FAILED! Cool and cloudy has taken over! Maybe next time you can study harder and get some more sleep and you’ll make the cut. Ra ha ha ha ha ha!

August 24, 2013 10:42 am

Love the new cover! 😉 So, I can’t find my category; where does this group sort “realists”?

Michael McCroskey
August 24, 2013 10:48 am

Who knew Manbearpig was actually a zombie?

pesadia
August 24, 2013 10:51 am

Ungreen is as close as they can get to UNCLEAN and that iswhat they mean.

August 24, 2013 10:51 am

Serious question: can anyone think of any example of another scientific topic that has ever required such linguistic and political gymnastics in order to ensure public understanding? I’m sure no-one ever felt they had to get people to start referring to genetic engineering as ‘cell fiddling’.

August 24, 2013 10:53 am

If only this much attention was given to the science by these people rather than the propaganda. Zealots, one and all. They compartmentalize us to make us less than human so that their ground troops don’t feel bad about opposing skeptics in general (notice the condescension in the phrasing “scientists and highly educated people” – they confuse education with intelligence all too often ) . Now, I am not saying this is on the menu, but many have used this cruel method to get what they want – like in Rwanda, it was important to know who the “cockroaches” are in your village, in Germany it was “untermensch”, in the wild west it was “savages”, etc. Today, I am honestly worried about the “zombie” fascination and even “zombie invasion” disaster planning. Seems like the historical way to prepare the masses for the ugly work to come, because if “they” (us) don’t want to save the planet, do they deserve to even be here?

guest
August 24, 2013 10:54 am

“More work is needed to determine which of these terms has the greatest potential to build proper understanding of the issue.”
The term that had the greatest potential to build PROPER understanding of the issue was this:
“GLOBAL WARMING IS SETTLED SCIENCE.”
Warmism does, indeed, stand or fall on whether or not mankind is causing catastrophic global warming – NOT on whether or not mankind is causing the climate to change.
The hockey stick was designed to support the claim that “GLOBAL WARMING IS SETTLED SCIENCE”.

Theo Goodwin
August 24, 2013 10:57 am

Wonderful post, Anthony. What strikes me is that their classification system is so much a product of their own fevered imaginations that their suggestions inhibit communication rather than supporting it. No great communicators among these people.

Chad Wozniak
August 24, 2013 11:04 am

“Ungreen”? How “green” are wind turbines that kill millions of birds, including endangered whooping cranes and California condors, and destroy habitats around them by their noise, wind currents and vibrations and their own set of nasty pollutants? How “green” are intermittent, unreliable “renewables” that actually result in more fossil fuels being burned, and burned more dirtily, than if there were no “renewables”? How “green” is it to waste hundreds of billions of dollars chasing the CO2 bogeyman when those monies could have been used to clean up real pollution and take positive measures to protect the environment?
This is some of the worst. most mendacious guilt tripping I have ever seen. The University of Oregon is reminiscent of the Ministry of Truth in Orwell’s 1984. It’s a joke as an educational institution, a purveyor of ignorance, not learning. And it reminds one of the two San Jose State profs who burned Steve Goreham’s book, The Mad Mad Mad World if Climatism.
If you really want to be “green,” do this:
(1) Rip out all the wind turbines and large solar arrays and restore the landscapes and habitats ruined by them, and limit solar to rooftops. (Make the investors in these “renewables” pay for this work.)
(2) Take “green energy” investors’ assets and use the proceeds thereof to install scrubbers and precipitators on coal-fired power plants, and clean up other sources of pollution.
(3) Start teaching economic literacy in the education system from preschool through graduate school. Why this? Farmers and properly educated businesspeople appreciate the importance of stewardship of land and resources. So-called “greens” haven’t a clue.

PaulH
August 24, 2013 11:09 am

Hummm. Let’s see… I tend to believe in the interconnectedness of all things, but I have no time for the CAGW swindlers, con-artists and climatic ambulance chasers. I believe Nature gives no thought to freezing, drowning, burning, burying, crushing, starving or poisoning anyone or anything in Its way, so humanity must constantly protect itself against the dangers of Nature. We need economic prosperity to survive, and we can use Nature for that without leaving a huge mess.
I’m not sure into which bin these Very Caring People would drop me, but since I don’t bow down to their particular brand of eco-theisim I would no doubt end up with the UnGreen masses. ;->

OssQss
August 24, 2013 11:11 am

Who the heck did their US world view poll, Cook?
Ya, like those numbers used really exist. Even if accurate, it seems 88% would tell them to shove off. LOL
I suppose I will have to download the PDF to check their references.
Pitiful really.

August 24, 2013 11:14 am

I’m so greene it takes 3 e’s. I tend to look down on the ungreene green’s, if you aren’t even a green, well..
Social Capital Project of the Climate Leadership Initiative for a Sustainable Environment? Give me a break. I’m willing to bet those hot-house babies have never done much more than write high sounding words and think great thoughts. It’s always funny to watch them try to be experts.

george e. smith
August 24, 2013 11:14 am

“”””””……“More work is needed to determine which of these terms has the greatest potential to build proper understanding of the issue.”…….”””””””
Well I would have thought they might suggest that ‘More work is needed to determine which of the several scientific studies has the greatest potential to build proper understanding of the facts.’

Chuck Nolan
August 24, 2013 11:17 am

They left out the category of people who attempt to somehow follow the science and are amazed at the ridiculous stuff coming from universities.
That’d be my category.
cn

Alex
August 24, 2013 11:28 am

J Abbot, I think you’d be surprised at how much some scientific disciplines need savvy marketing. Biotechnology (genetic engineering) is but one. Marketing showed that genetic engineering was too scary, biotechnology neutral. Wactivists played up “genetic manipulation” to emphasize their much-feared “corporate control” angle. Unfortunately, the greens have mucked up lots of areas of science and society. They are a mental disease that is contagious.

m j. willman
August 24, 2013 11:29 am

As well intentioned as the commentators may be, all the the good science that is brought to bear against the propaganda of “Global Warming” or whatever term one chooses, the inroads will be insignificant until the fundamental fiction of “fossil fuel” is laid to rest!

Berényi Péter
August 24, 2013 11:35 am

Climate Failure is my preferred choice.

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