@thenorthface Gets a ‘pie in the face’ for virtue signaling without understanding their own products

The North Face Rejects Making Clothing for an Oil and Gas Company, Is Clueless Concerning the Source of Their Products

In the news today is a hilarious case of lack of self-awareness and hypocrisy coming from The North Face, a popular outdoor clothing company. The North Face refused to make jackets for an oil and gas firm, saying the company’s products “didn’t align with its brand standards.” This shows an amazing lack of awareness because their outdoor wear fabrics are almost entirely created from oil.

Synthetic fabrics, for instance, acetate, acrylic, nylon, polyester, and spandex are all made from petroleum. In fact, a whopping two-thirds of our clothing is made from petroleum derived synthetic fibers.

The North Face’s faux pas started last year when the company refused to manufacture jackets for Texas oil and gas company, Innovex Downhole Solutions. Innovex was looking for a Christmas gift for its employees. In December 2020, they ordered jackets with an Innovex logo from The North Face, as they had done previously.

According to Innovex CEO Adam Anderson:

“They told us we did not meet their brand standards,” Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.”

The North Face’s rank hypocrisy has been called out in a short video by Chris Wright, CEO of Liberty Oilfield Services:

“I went through North Face’s website of wide-ranging products, and I failed to find a single product that wasn’t made out of oil and gas,” Wright says in the video. “The great majority of North Face’s products, jackets, backpacks, outdoor pants, shirts, shoes, hats, etc. are predominantly made out of the oil and gas that we so proudly produce.”

Wright points out approximately 60 percent of clothing produced globally is made using oil and gas. In The North Face’s case the number is likely 90 percent or more due to the fact that outdoor clothing is heavily dependent on synthetic fabrics for water resistance, breathability, and insulation.

Petrochemicals are also used to make backpacks, climbing ropes, hydration bottles, and other The North Face products, Wright says. Additionally, oil and gas powers factories that manufacture The North Face’s products, and the ships, trucks, planes, and trains used to ship their products worldwide use oil and gas for fuel.

“North Face is not only an extraordinary customer of the oil and gas industry,” Wright says. “They are also a partner in the oil and gas industry.”

In fact, on March 4th, North Face received an award for being an “Oil & Gas Extraordinary Customer” by the Colorado Oil and Gas Association.

In a letter penned to North Face, which has gone viral, Innovex CEO Adam Anderson said this:

“The irony in this statement is your jackets are made from the oil and gas products the hardworking men and women of our industry produce. I think this stance by your company is counterproductive virtue signaling, and I would appreciate you re-considering this stance. We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace. Without Oil and Gas there would be no market for nor ability to create the products your company sells.”

The North Face is either clueless about how the fabrics they use are made, or the company wanted to virtue signal to its nature loving customers hoping they wouldn’t realize that the clothing that they wear is created from petroleum.

In either case, it is turning into a major public relations fiasco for The North Face. This case provides a lesson for other companies considering embracing climate alarmism. Companies living in petroleum-based houses, shouldn’t start flame wars.

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ResourceGuy
June 7, 2021 12:57 pm

Yes, I’ll not soon forget that brand name to skip over when picking among the dozens of other choices for myself and for gifts.

a_scientist
Reply to  ResourceGuy
June 7, 2021 1:43 pm

Yup, another virtue-signaler crossed of the vendor list.

What’s next, GM refuses to sell diesel trucks to oil and gas industry companies?

bonbon
Reply to  a_scientist
June 7, 2021 1:57 pm

May Dieselgate bite their ass*es!

Bryan A
Reply to  bonbon
June 7, 2021 9:42 pm

Go to their website (thenorthface.com), go to contact us at the bottom of the page, select E-Mail Us and ask them what products they carry that don’t contain petrochemical derivatives.
Perhaps they’ll begin to see their hypocrisy…or not.

andy in epsom
Reply to  Bryan A
June 8, 2021 12:09 am

I have just done that. Hopefully they will get hundreds.

Frank the Norwegian
Reply to  Bryan A
June 8, 2021 7:33 am

Done

anthropic
Reply to  Bryan A
June 8, 2021 4:16 pm

Done.

Scissor
Reply to  a_scientist
June 7, 2021 3:06 pm

I notice that Coppertone has been silent on Black Lives Matter.

Bryan A
Reply to  Scissor
June 7, 2021 9:43 pm

Tan lives matter too

TonyG
Reply to  a_scientist
June 8, 2021 7:12 am

Last I heard, GM was planning to go to all-electric anyway, so no more diesel trucks.

Max P
Reply to  TonyG
June 8, 2021 11:54 am

Last I heard, GM was planning to go to all-electric out of business anyway, so no more diesel trucks.

There, fixed it for you.

Max P

LdB
Reply to  Max P
June 9, 2021 2:45 am

GM Australia already did that it but stays on as a car importer. As EV’s are sub 2% of the Australian market I think we can say they are dead in Australia it’s just the announcement that is pending.

Joel O'Bryan
Reply to  ResourceGuy
June 7, 2021 4:18 pm

The Patagonia brand is also another Billy Madison-level of virtue signaling stupidity. The climate virus has infected their brain and turned all those executives into morons.

Latitude
Reply to  Joel O'Bryan
June 7, 2021 4:27 pm

we can’t win…..we’re arguing with morons

Michael S. Kelly
Reply to  Latitude
June 7, 2021 6:01 pm

Moron that later.

Redge
Reply to  Latitude
June 7, 2021 9:32 pm

 ‘Never argue with an idiot. They will drag you down to their level and beat you with experience.’

~Mark Twain

Bill
Reply to  Latitude
June 8, 2021 3:44 pm

Their minds are on vacation while their mouths are working overtime!

~Taj Mahal

Clyde Spencer
Reply to  Joel O'Bryan
June 7, 2021 5:06 pm
czechlist
Reply to  Joel O'Bryan
June 7, 2021 5:20 pm

Follow the money – IMO this is all about ESG ratings and their ability to borrow money.

ResourceGuy
June 7, 2021 1:13 pm

What other “standards” are they compiling and enforcing?

on Israel?
on police?
on white males outside their corp. office?
on hunters?
on red states that don’t need parkas?

Do tell.

Kenji
Reply to  ResourceGuy
June 7, 2021 1:27 pm

Can you IMAGINE the response from North Face … if I snapped a photo of ME … holding up a bloodied Stag that I had just bagged … the Stags blood smeared all over the North Face jacket logo? Celebrating the fibers which had kept me warm and comfortable while I stalked my prey across the rugged wilderness? The North Face needs a good ‘blooding’. Right?

Mumbles McGuirck
Reply to  Kenji
June 7, 2021 2:21 pm

Get all of your hunting buddies to do the same. Then post your pictures to all of your social media platforms and be sure to include #northface. That way it’ll appear in all their social media.

Rud Istvan
Reply to  Mumbles McGuirck
June 7, 2021 3:02 pm

Easier plan. No blood (I am a big time hunter, but never clothed in North Face). My family has used North Face gear for years as winter ski clothing. Snap a picture all North Face dressed up after a big ski snow dump and say, you afraid skiing will vanish like Viner’s stupid 2000 UK snow prediction? Nope!

Kenji
Reply to  Rud Istvan
June 7, 2021 8:13 pm

Yep. I don’t believe North Face sells ANYTHING in camo… hahaha ha ha

n.n
June 7, 2021 1:19 pm

Ha! The modern, nominally “secular” religion. Who would have guessed that virtue signalling is playing with a double-edge scalpel.

Ed Zuiderwijk
June 7, 2021 1:21 pm

When shopping for a new backpack (35-40l) I was appalled to see that practically all European or American brands are made in China. None in Europe at all. In the end I settled on a German brand made in Vietnam, my choice being based on information about how they treated their workers.

ResourceGuy
Reply to  Ed Zuiderwijk
June 7, 2021 1:27 pm

Do you think all the material used in the final product came from there? Therein lies the problem of tracing forced labor products and intermediate goods.

Bruce
Reply to  Ed Zuiderwijk
June 7, 2021 3:19 pm

Try shopping at Savotta and Varusteleka. They have English websites.

Ed Zuiderwijk
Reply to  Bruce
June 8, 2021 3:22 am

Thanks for that. Looking great.

Jean Parisot
Reply to  Ed Zuiderwijk
June 8, 2021 1:16 pm

Look for Berry Amendment Compliant soft goods. They cannot label goods made offshore with the Berry Compliant label meant for DoD sales.

You will pay more, but the items will be made here.

June 7, 2021 1:23 pm

comment imagecomment image comment image
I thought, idiocy may have lower limit – error, it’s deeper as previously thought comment image

gringojay
Reply to  Krishna Gans
June 7, 2021 2:09 pm

Our standards in the U.S.A. are so cool even the Big Guy has to wear sunglasses.

ED8BAF88-BEB1-4229-AF80-5987044A8B12.jpeg
Kazinski
Reply to  Curious George
June 9, 2021 10:34 pm

I’ve heard some f’kn geniuses talk politics before. What was wrong with the morons?

Rud Istvan
June 7, 2021 1:31 pm

Wrote in a recent guest post concerning the SciAm treatment of Koonin’s Unsettled, that since warmunists are immune to facts and logic, the best way to get at them is ridicule. This is a great example of that tactic.

bonbon
Reply to  Rud Istvan
June 7, 2021 2:02 pm

This is Board of Directors stuff, not some mere academia. Either their lawyers play along to get along, or they install rooms with rubber walls for managers. Keep well away from the upper floor right now, watch for suits flying past windows….

Neo
June 7, 2021 1:33 pm

The North Face is a red face.

Last edited 12 days ago by Neo
Mike McMillan
Reply to  Neo
June 7, 2021 2:53 pm

South Butte

oeman 50
Reply to  Neo
June 8, 2021 7:25 am

North Face plant, tripped on their virtue.

Terry
June 7, 2021 1:46 pm

You can’t fix stupid.

bonbon
June 7, 2021 1:56 pm

Hold on!
There is huge money involved. The new Green Vetting by BlackRock and the UN demands full carbon disclosure, and such statements of policy. ESG pumped out…
It sure looks like the Board of Directors are driven literally insane. So much for shareholder value. It is going to get much worse.

And the idea of green e-currency proposed by the FED and ECB will involve plastic credit cards.

I actually pity the Board. How to fix this? Well, who ever said it was a rose-garden. Couldn’t happen to nicer guys!

Jeff Labute
June 7, 2021 2:08 pm

I am going to really miss those jackets made by the Uighers. I should check out the MEC and see if any are left. Nope, MEC is closed.

fretslider
June 7, 2021 2:29 pm

The Red Face.

As if they are unaware of the source of their materials… yeah, right.

alf
June 7, 2021 2:41 pm
Mike McMillan
Reply to  alf
June 7, 2021 3:09 pm

So did a lot of people. Surprising you weren’t liquidated banned.

JEHILL
Reply to  alf
June 7, 2021 5:47 pm

I just went to their actual website. I could not find a contact us form page. I do not do Facistbook.

Bryan A
Reply to  JEHILL
June 7, 2021 9:57 pm
CD in Wisconsin
June 7, 2021 3:04 pm

It is hard to soar like an eagle when your virtue signaling makes you look like a turkey.

Robber
June 7, 2021 3:22 pm

Perhaps North Face will switch to making all their products from animals, including polar bears?

Earthling2
Reply to  Robber
June 7, 2021 4:49 pm

Whale oil would probably work. This is just toooo funny. The Egg on Face.

Loren C. Wilson
Reply to  Robber
June 7, 2021 5:53 pm

Baby seal fur clubbed by an authentic Native Alaskan.

Kenji
Reply to  Loren C. Wilson
June 7, 2021 8:32 pm

Ironic isn’t it … synthetic fur is made from … ewwwww … oil. Oil that could very well have been piped from Alaska … from Native lands … for which the Native’s continue to be handsomely $$paid.

The average virtue signaler has the education of a kindergartner. Whose primary lessons are identifying the WRONG gender they were assigned by birth. Guess they can’t be bothered teaching science FACT … instead of science FICTION.

nailheadtom
Reply to  Kenji
June 8, 2021 6:04 am

The native Alaskans aren’t “handsomely $$paid” for the oil pumped from their land. Drilling rights are sold by the federal government. Taxes on production are paid to the state.

John Endicott
Reply to  nailheadtom
June 10, 2021 3:48 am

Actually, many of them are. Not by the state, but by the Native Alsakan Corporations that they’re shareholders of (thanks to the Alaska Native Claims Settlement Act of 1971). Several Alaska Native Corporations (ANCs) control huge tracts of land (and the rights to the minerals, including oil, of those lands). The Chugach Alaska Corporation controls 930,000 acres. Cook Inlet Regional Corporation controls 2.4 million acres, and Nana Regional Corporation controls 2.25 million acres. Many of the corporations have entered into joint ventures or partnerships with mining and oil development companies. The Arctic Slope Regional Corporation (ASRC) holds entitlements to 5.1 million acres of land, including some lands rich in oil and minerals. The profits of those ANCs (like the profits of other corporations) go to the shareholders – who, in the case of ANCs, are all Native Alaskans from all walks of Native Alaskan life.

markl
June 7, 2021 3:32 pm

There isn’t a product that doesn’t make use of fossil fuel somewhere in its’ life cycle. OK, maybe the vendor selling wild mushrooms picked by hand and harvested within walking distance of their house and delivered to the open air market on foot. Better bring your own reed basket though.

Doonman
Reply to  markl
June 7, 2021 7:33 pm

I’m sure they don’t use 100% cotton shoelaces or walk barefoot while delivering to open air markets on foot though.

Iain Russell
June 7, 2021 3:37 pm

Go with clueless, a synonym for Woke.

Mike Haseler (aka Scottish Sceptic)
Reply to  Iain Russell
June 8, 2021 6:46 am

Woke from woc, Old English for weak.

TRM
June 7, 2021 3:56 pm

Companies living in petroleum-based houses, shouldn’t start flame wars.”

Classic.

Robert Davis
June 7, 2021 4:00 pm

So sad. Saw this video the other day & when I went to share from Youtube, They won’t pass this on. WHY!

JEHILL
Reply to  Robert Davis
June 7, 2021 5:49 pm

I could not share it either.

Joseph Zorzin
June 7, 2021 4:12 pm

North Face makes nice products but way over priced.

Doonman
Reply to  Joseph Zorzin
June 7, 2021 7:40 pm

Their products are not overpriced. They were all are made originally in China, Vietnam, Bangladesh and India. Its the logo they overcharge for.

Joel O'Bryan
June 7, 2021 4:16 pm

I have many NorthFace items in my drawers and closets, all mostly synthetic fleeces and running -hiking top layer shirts made with polyester fabrics. It takes a Liberal Arts college education to not know where that polyester fabric originated from.
These NorthFace execs objecting to the oil and gas industry that supplies everything their business is dependent on deserve a Billy Madison Award for their moron level of stupidity.

Reply to  Joel O'Bryan
June 7, 2021 6:19 pm

North Face claims that they rely on recycled water bottles for their polyester… Second hand petrochemicals are still petrochemicals… 🙄

Last edited 12 days ago by David Middleton
Redge
Reply to  David Middleton
June 7, 2021 9:42 pm

And still consume energy, likely from fossil fuels, in the process

ATheoK
Reply to  David Middleton
June 8, 2021 9:38 am

Recycled water bottles must undergo thermo-processing to convert bottle walls into filaments which are then spun, woven and cut into microfiber clothing patterns.

However, their packs, cordura items, waterproofing, stitching, sewing machines, plastic gear, tents, poles, etc. are all derived from fossil fuel heavy manufacturing.

ATheoK
Reply to  Joel O'Bryan
June 8, 2021 9:33 am

I have a TNF expedition coat from the mid 1970s.
It’s still a solidly warm coat for outdoor wear on bitter days.

It is the old Michelin man design, not the new small tube fashions. Which is odd, because pictures from extreme environments, e.g. Antarctica, show fat fluffy coats with heavy exterior fabric hiding the fat down chambers.

Then again, that purchase occurred before TNF was sold to greedy international corporations that would rather utilize slave labor to maximize their profits and to hades with quality.

Mike Dubrasich
June 7, 2021 6:28 pm

It’s worse than you think. North Face and other outdoor clothing and equipment providers support a number of Communist causes. Their money from their profits go to radical environmental groups who rail against capitalism and oppose profits, by any company or individual investor large or small. These groups desire that every company operate at a loss (the opposite of profit). In addition, they aspire to remove humanity from Planet Earth.

North Face sidles up to such crazies. They are not just morons, they are suicidal/homicidal morons.

Mike Haseler (aka Scottish Sceptic)
Reply to  Mike Dubrasich
June 8, 2021 6:47 am

There’s a lot of Greenmail about.

Mark D
June 7, 2021 6:41 pm

North Fave hoist by own petard.

PMHinSC
June 7, 2021 7:09 pm

Is there any objective evidence that this “major public relations fiasco” has hurt the company’s bottom line? While readers of this blog make derisive comments, other venues may be supportive of the companies actions.

Redge
Reply to  PMHinSC
June 7, 2021 9:44 pm

other venues may be supportive of the companies actions.

Isn’t that part of the issue?

Sheeple support companies who virtue signal whilst being unaware of the vital role fossil fuels have in modern society.

Doonman
June 7, 2021 7:26 pm

We could always go back to using whale oil on canvas to waterproof our outdoor tents and backpacks.

jorgekafkazar
Reply to  Doonman
June 10, 2021 8:49 pm

They will smell funny. Candles are the thing to use.

RayB
June 7, 2021 7:31 pm

They will now claim that they are doing their part in sequestering carbon that other wise would be released in the atmosphere by the evil oil & gas industry. They will ask for carbon credits.

Craig from Oz
June 7, 2021 8:12 pm

Victorian dictator and friend of China, Premier Dan Andrews, seems to be surgically bonded to his North Face jacket.

Guess he must be more pro oil then he lets on.

ozspeaksup
Reply to  Craig from Oz
June 8, 2021 3:35 am

on his wage he can afford their stuff

goracle
June 7, 2021 8:27 pm

figures don’t lie (northface depending on oil for their wellbeing)…. but liars figure (northface being woke without thinking smarter people will call them out)…. now if only the woke mob would listen

J Mac
June 7, 2021 8:57 pm

Two Faced…..

The level of fundamental stupidity is amazing. ‘Bite the hand that feeds you’ much?

JMichna
June 7, 2021 9:34 pm

I absolutely love when the pompous virtue signalling crowd bite themselves in their virtuous asses. It makes my heart soar.

Adam Gallon
June 7, 2021 10:40 pm

They’re virtue signalling. Just search on Google Images for North Face.
See any Chris Bonningtons there?

ozspeaksup
June 8, 2021 3:29 am

now THAT…IS FUNNY !!!!
roflmao

Athelstan
June 8, 2021 4:01 am

Pretty much, if you go walking in the UK. These days, even on the harder inclines and trails, it seems not to be so much a chance at exercise and opportunity to spend some time in the outdoors and in admiring the mountainous prospects. Nope, these days, hill walking, it seems to be a darned fashion parade.

Me, my mates we/ I wear suitable equipment and some branded stuff but much less conspicuous and what works fits for me, and if your going up high, layers and preferably no synthetics by the skin, good boots a must, absolute necessity, rainwear too.

If you peruse old photos of Mallory and Irvine’s 1924 attempt on Everest, there wasn’t too much Berghaus and North Face togs about, mmm, and how sustainable…… Those blokes were as hard as granite and the clothes, well you’d see them walking clad on people in Kendal on a 1924 market day, tweed, perhaps plus fours, wool cardi’s aplenty and stout leather boots.

By all means buy branded gear, just don’t pretend that you’re going up K2 and the other thing, North Face are a snowflake brand fantastic geek gear (brian cox has some) and all. Thus, do you expect cogent sentences…. let alone, an awareness founded in un – common sense?

AGW is Not Science
Reply to  Athelstan
June 8, 2021 8:15 am

Why no synthetics by the skin? Just curious, since synthetics generally have good “wicking” properties to keep moisture from collecting against the body and chilling it, like for example, cotton will.

Athelstan
Reply to  AGW is Not Science
June 8, 2021 10:17 am

Good question, I find them uncomfortable but I do not deny their efficacy it’s just a personal aversion, very fine wool is best for me.

Jordan
June 8, 2021 4:38 am

Some have suggest “The Red Face”
Other possibilities:
“The Egg On Face”
“The Cutting Off Your Nose To Spite Your Face … Face”
“The Cheek”
“Jacket Gate”

D Boss
June 8, 2021 6:24 am

It is a joy to see people standing up to the Woke abyss of infinite lunacy. It is a testament to how Gad Saad prescribes to deal with these idiots: i.e. ridicule and satire are far more powerful and effective than arcane logical or mathematical arguments.

As Gad Saad says, “be your inner honey badger” and stand up to these lunatics! Drown them in a tsunami of their own woke idiocy! Politely of course – but precisely as this person has done to ridicule The North Face….

https://www.youtube.com/watch?v=h1BKOZi-oo4

https://www.youtube.com/watch?v=2QFu1GedeUg

TonyG
June 8, 2021 7:04 am

If North Face is so anti-oil, maybe the oil companies should stop selling them their products…

AGW is Not Science
Reply to  TonyG
June 8, 2021 8:16 am

Yeah let’s see how many waterproof garments they can make without Gore-Tex and polyester shells!

ResourceGuy
June 8, 2021 8:57 am

All the world’s a stage….for greenwashing positioning statements.

World Needs Congo Copper to Kick Fossil Fuels, Billionaire Says (yahoo.com)

Jim Whelan
June 8, 2021 11:22 am

And all this from a firm that probably supports those who demand a small bakery bake wedding cakes for whomever wants them to.

Ele
June 8, 2021 7:35 pm

Yep, Will for SURE never order from these idiots! Ha!

Thanks for clearing this up for us!

Cheers,
Ele

observa
June 9, 2021 12:02 am

Perhaps they could try more green recycled materials and get off fossil fuels?
Ravenous rodent destroys interior of Land Rover after overnight visit to Hunter Valley – ABC News
Rats eat through your car wiring? Here’s why it’s happening (freep.com)
…and change their name to Red Face.

Steve Richards
June 10, 2021 4:56 am

Any of your favorite politicians shown wearing NF gear? google images may be your friend.

Getting politicians to repudiate the wearing of the woke companies gear could be a win win.

Rich Lentz
June 10, 2021 11:51 am

Appears that North Face should be added to the list of companies being sued for adding to the global warming, Like the Exxon law suits, for their ongoing, systematic campaign of lies and deception to hide from the public what North Face has known for decades—that making clothes from fossil fuels undeniably contributes to climate change.

Last edited 10 days ago by usurbrain
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