by Kaelan Deese, Breaking News Reporter | | April 26, 2021 12:45 PM
The Colorado-based company New Belgium Brewing released a beer that purposely tastes bad to illustrate how climate change may affect the beer industry.
New Belgium Brewing made its flavor, “Torched Earth Ale,” using “less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis,” the company said on April 19.
Some low-quality ingredients used in the process include dandelions as opposed to traditional hops. The brew also uses smoke-tainted water and drought-resistant grains to provide an added “climate-ravaged” flavor.
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“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”
The brewery said it hopes its new flavor will “highlight the stakes of climate change for beer lovers everywhere.”
New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.
The beer company has delved into politics before. In 2014, the company created the New Belgium Federal PAC to donate to candidates and causes that can help the craft brewing community, including environmental policy.
HT/Neo
Flat beer will never catch on. It should be named Flat Tire Brewing if they’re going to be “carbon neutral”. “Get woke and go broke” is soon to claim another well deserved victim.
Its interesting how malted sugar carbohydrates fed to yeast that emit CO2 into the atmosphere can be carbon neutral. They must have bought carbon credits for planting trees in Botswana.
The next new item on the climate alarmist menu is a brain sandwich………….without anything in between the bread. Should sell as well as crappy tasting beer.
I vow to ignore and not support this lunacy.
That’s the last time I drink Fat Tire.
And if the earth cools (we didn’t realize that putting particles in the atmosphere would have this severe an effect, said every scientist ever in a sci-fi apocalypse movie) along with a drop in CO2 below 200 ppm, what will beer taste like then?
Can’t fix Stupid, what morons.
Never mind the real world!
https://www.marketforum.com/forum/topic/69258/
The look on his face that says “My sh*t don’t stink” tells the story. I bet he cries a little every time someone cracks open a Fat Tire and releases more poisonous CO2 into the air. Not sure how canning a piss poor brew is going to help business or the climate. Virtue signaling at its finest. Might as well call it Hockey Stick Ale, or Data Tampering IPA. Or Alarmist Swill.
Given the amount of CO2 they create brewing beer it seems a little odd that they worry about globul warming. Perhaps they should find another profession and put their money where there mouth is.
Wheat and Barley grow in Egypt. Stupid people need to be taxed.
No more Fat Tire beer for me. Get woke go broke.
I used to guzzle lots of beer. I was stationed in Italy in the early 70s. They had the worst beer I’ve ever tasted — Nastro Azuro, or something like that. It was brewed in Italy. It’s only redeeming quality is that it contained alcohol (probably ethyl alcohol, but I wouldn’t bet on it. It would be interesting to have a face off between that beer and Torched Earth.
https://www.sookenewsmirror.com/news/early-morning-fire-destroys-sooke-business/
Oh, wait, probably not global worming – new building, electrical short or dropped butt from opening hoopla. 🙂
Tattoos turn me off.
I’d be happy if warming eliminated alcohol in drinking liquids. But manipulative politicians want to provide ‘circus for the masses’. :-o)
This beer should be served with Pizza made from ergot tainted rye with a topping if pig’s cheese and sliced durian.
is that the excuse they used for a botched brew?
Brilliant, that’s a much more likely explanation.
Can guarantee they won’t be in business for long.
Is this irony? I am not sure anymore. The main 2 products of fermentation are alcohol and CO2
A better name for the brew: ‘Woke Ale’. Will sell like carbon credits.
Is this available in the UK? It’s probably better than most beers here.
I’m with Trump on alcohol. I gave it up years ago and I’ve never felt better. As a bonus, abstinence has greatly improved my productivity, because I can now get work done at right rather than just sitting around slowly anesthetizing myself.
Got any spare alcohol?
Bad Beer from an American Brewery…. Meh…
what if people prefer this beer??
Does this mean that New Belgium Brewing is promoting climate change?
Now beer is being politicized? Blasphemy!