by Kaelan Deese, Breaking News Reporter | | April 26, 2021 12:45 PM
The Colorado-based company New Belgium Brewing released a beer that purposely tastes bad to illustrate how climate change may affect the beer industry.
New Belgium Brewing made its flavor, “Torched Earth Ale,” using “less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis,” the company said on April 19.
Some low-quality ingredients used in the process include dandelions as opposed to traditional hops. The brew also uses smoke-tainted water and drought-resistant grains to provide an added “climate-ravaged” flavor.
TENNESSEE CRAFT BREWER’S DISTRIBUTION JOURNEY TAKES ANOTHER STEP FORWARD
“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”
The brewery said it hopes its new flavor will “highlight the stakes of climate change for beer lovers everywhere.”
New Belgium Brewing’s brand Fat Tire became the first certified carbon neutral beer in the United States last year, with plans to be completely carbon neutral by 2030.
The beer company has delved into politics before. In 2014, the company created the New Belgium Federal PAC to donate to candidates and causes that can help the craft brewing community, including environmental policy.
HT/Neo
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Well, well, I have visited that brewery (at Fort Collins?) some years ago when I was on a round trip, including Colorado, and a Belgian Bakery in Boulder, which was from a family member of a baker here.
The brewery used yeasts like here the Trappist beers, which gives the beer a specific taste, but made one fundamental error: they filtered the beer before filling the bottles!
Never do that with Trappist-like or many other Belgian beers of top fermentation: it kills the taste! Many of that types of beer still get their taste in the bottle for months to go, even years!
All you have to do is let the bottle rest upright for a week or so and when filling a glass, stop in time that the yeast at the bottom doesn’t come out (except if you like that extra taste!)…
At that time they were not that climate warriors, now they probably need the attention, because they like the extra sales I suppose…
From the article: ““Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated,”
Lol !
If only they knew.
Cutesy. Not worthy of a climate blog.
You have some misunderstanding.
And why not, pray tell? WUWT has been doing comedy and ‘Climate Craziness of the Week’ almost since its inception. We can hardly take such virtue signalling light weights seriously. Laughing in their faces does actually work.
Articles like this is what makes WUWT the best “climate” blog on the planet.
This theory completely bypasses a little thing called “innovation”. For example, there are two ways this can make things changed for the better. First, the brewery industry will just move slowly in a norhern direction. As the climate changes, the northern latitudes will be more attractive. Second, Genetic engineering will help create beer products, which will be able to live and thrive in a warmer environment. In other words, Natural Selection, OR scientific change. In other words, be flexible and mobile. Common Sense 101.
You picked up on how beer became a thing in the first place, due to natural climate change:
Little Ice Age, Big Chill
https://youtu.be/BqMqmXnWwVU
Beer became popular in cereal producing regions where grapes did not grow. And in areas where cereal crops don’t grow, you have potatoes (vodka), agave (tequila/pulque). People didn’t sit around consuming bad tasting alcoholic beverages of any kind.
Using the same logic these guys use about beer, should the Earth suddenly cool, they would assert that people would be wearing furs and down on the beaches of Hawaii and then provide “preview samples” of down stuffed bikinis. (lol)
(facepalm)
Beer is one of the oldest drinks humans have produced. The first chemically confirmed barley beer dates back to the 5th millennium BC in Iran, and was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world.
Wiki
home made “pineapple beer” in africa got banned(ha ha) after they banned grog sales during covid and dunno why? but people died drinking it
they didnt say why/what caused the deaths, anyone know? Im curious
Usually it is “methanol” that causes the problem:
Methanol contamination in traditionally fermented alcoholic beverages: the microbial dimension
…it is more likely that the methanol might have been produced by contaminating microbes during traditional ethanol fermentation.
https://springerplus.springeropen.com/articles/10.1186/s40064-016-3303-1
Just a thought…
Buy this critters product?
Yeah right.
So was he formerly a Barrista who would spit in select customers coffee?
For that is the logic.
When making a beer so bad,what restraint is left?
Tears of Liberals?
Essence of Bedwetter?
Eye of Newt?
Touch of self lovin’?
For if their intention is to produce a really foul product in a preachy manner,I am afraid it has already been done.
Or is this publicity stunt just Coke Envy?
Well, if Canada warms there should be more and more barley grown up North. I bet torched earth doesn’t tast much different then their other underwhelming beers.
I think Canada produces more barley than the US, barley prefers cooler areas like Montana, Idaho, N Dakota.
Why bother with mere amateurs like Willie Soon, Tim Ball, and Bill Happer when we have the views of a second-rate brewery on Atmospheric Physics?
AAAANNNNNDDD ANOTHER company volunteers for my BOYCOTT LIST!
A printout of this WUWT article is pinned to the wall at New Belgium Brewery with the caption “Free Advertising”
” Let’s work together to make sure none of us have to drink beer like this. “
I will make sure that I never buy the likes of New Belgium beer ever again. I am doing my part.
A visit to their website show how much they are in their own bubble. It is a bubble large enough to make money, but it is obvious that they do not want to deal with anyone that is not part of the ‘program’.
(And to the people that run the company: “Free advertising” also means that when I am in the walk in cooler at the stores, looking for something a little different, I may also be moving your product into the corner … behind the stack of Hamms. Azzholes like you deserve nothing less.)
“Free Advertising”? When everyone here has denigrated their beers?
Look at idiot green trying to sell dandelion beer that tastes bad.
Of course it tastes bad, all their beers taste bad.
Oh, lets go buy some!
FFS!
“Like every part of our economy, the brewing industry is in the crosshairs of climate change,” the company said. “As the crisis grows unabated, traditional ingredients like barley would be far more expensive as growing regions shrink due to increased temperatures.”
This is what happens when people allow themselves to be told what to think instead of using their brains and thinking for themselves. Not knowing how to think precludes one from being able to critically analyze an issue for oneself and determine if a claim has any credibility. This is something which the individuals at New Belgium Brewery apparently suffer from.
If I were one of their competitors, I would respond with a “Green Earth” beer which tasted particularly good and would be brewed to celebrated how CO2 is contributing to crop yields (including hops and barley) and greening up the Earth.
Putting out a bad-tasting beer (or any other bad-tasting product) surely must be bad for business in my opinion. That New Belgium Brewery doesn’t apparently understand this could and might cause a loss of customers. If they went under because of it, they have no one but themselves and their ignorance to blame.
The point I found most interesting is the part where they indicate that a warming world shrinks the growing area. It makes me wonder if they have ever looked at a map. A warming world would actually unlock significantly more growable acreage in northern Canada and Europe/Asia. The assumption that you can only grow crops where they are currently grown ignores the entire history of agriculture and the rise of civilization.
urrgh… hipsters, just THE worst narcissistic bunch of douche bags you’re ever likely to meet.
In the 90s we were actually kind of cool I think. I had to raise a family and get a real job though for the last 30 years so I wouldn’t know now.
I’d prefer to call them posers but whatever.
Just a hipster marketing his product to other hipsters. I bet there’s a large mark up for such virtue signalling.
Reminds me of the pair who set up a shop selling bowls of cereal at up to £8 ($11) a bowl. Didn’t stop them getting a 1 star rating for food hygiene.
Sacrifice your baby, cannabilize her profitable parts, sequester… scatter her carbon remains in a dark, rich soil where another Posterity will be conceived. Go Green for Gaia.
What’s the saying that applies here . . . “Everyone’s got a shtick.”
Since the gas which makes beer fizzy is CO2, “carbon free” beer makes about as much sense as “carbon free” sugar.
Since the bloke is woke winker , I boycott his beer before I even taste it.
Not that long ago there WAS a sugar company advertising “carbon free sugar”. CarbonFree is the organization’s registered trademark. I believe it’s made by Domino Foods.
Look it up.
You ain’t lion I remember that. Excell energy here in CO runs a commercial every five minutes about their plan to be carbon free. I’d tell them where to stick it but I really need their electricity today to stay warm it’s freezing here.
The rush to demonize carbon is hilarious. We’re carbon based life forms, fergawd’sake. Virtue signalling appears to be the next marketing stratagem, contrary to all logic.
From the brewer’s looks he craves attention. Look at me! Virtue signaling the lame and phony message of beer taste caused by AGW is nothing but more attention whoring to satisfy his ego. That can be said for most of the AGW proponents.
Great. They brew a beer no one will drink. A quick look at their profits will give them a taste of life under the GND.
Gosh, is that dude going to look ugly when he is 70. Ink does not age well.
That was my first thought, too. What is it about the food and beverage business and ugly tats?
He hasn’t to wait ’til his 70th… 😀
OUCH!! 😀
Big deal.
I’ve made a few “Torched Earth” wines. It’s really easy to make a beer and wine that tastes like somebody lobbed a burning tire in it. Just don’t sanitize.
I’m thankful that they’re publicizing it, though, it lets me know what brand to avoid. I’ll stay away from New Belgian.
muh hipster marketing gimmick.
The leftists probably think it’s great but, they don’t know what good beer tastes like. The vast majority of microbrews in the USA are awful.
Why stop at nasty beer? For the full “nasty climate” effect, offer people a “future climate” meal of worms, crickets, and maggots, and “future climate air” via a dirty diaper to wear on their head. It’s important to think outside the box on these things.
People are already wearing “dirty diapers” on their faces.
Thinking outside the box, this makes me wonder about Gwyneth Paltrow’s candle.
This is pure idiocy. IF, and I stress the word “if”, the world wide climate gets as bad as they are fretting about, then it would be beyond stupid to waste precious resources making beer. It’s too bad, but I think I’ll have to avoid buying their products from now on. They make good ales, but I can’t stomach their in-your-face virtue signaling climate BS.
How about Biden Con Pale Ale? or Obama On the Beach lager? or the Gates-Epstein kegger?
Nasty ale? You mean a typical IPA?