Alarmists Propose Rebranding ‘Climate Change’ for Greater Shock Value

Climate Change, Climate Weirding, Climate Destruction, CLIMATE EMERGENCY!

And now, our new and improved….

From Breitbart

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

Aaron steps up the rhetoric, up to eleven!

What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”

Of course Mr Hall feels no shame.

Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.

Thomas Williams of Breitbart warns of the the opposite occurring.

While it is clearly true that “alarmist language works” in some cases, it is also true that people tend to resent being lied to and manipulated.

Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.

Full article here.

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Garland Lowe
November 29, 2019 6:23 pm

The alarmist have gone beyond absurd.

Mr.
Reply to  Garland Lowe
November 29, 2019 7:32 pm

What’s absurd about a Climate Cauldron?
(apart from everything?)

fred250
Reply to  Garland Lowe
November 29, 2019 7:40 pm

Dreadnought
Reply to  fred250
November 30, 2019 1:32 am

Haha, that never gets old!

Pop Piasa
Reply to  Garland Lowe
November 29, 2019 7:49 pm

They’re just following the current craze of rebranding everything that doesn’t sell as well as it used to.

It’s worked so well for Marxism in our universities that everyone who wants to make their wares look like something fresh and new should try it.

Reply to  Pop Piasa
November 30, 2019 5:34 am

Marxists are now called “Progressives”.

There! Re-branded!

Komrade Kuma
Reply to  Garland Lowe
November 30, 2019 2:53 am

Why don’t they just rebrand it a CLIMATE MARKETING EMERGENCY. At least it would be truthful.

Sommer
Reply to  Komrade Kuma
November 30, 2019 8:08 am

On a research trail this morning, starting with ‘who is Dominic Barton’, I eventually found this shocking interview with Paolo Mauro.
https://www.imf.org/en/Publications/FM/Issues/2019/09/12/fiscal-monitor-october-2019

Also, take a look at the Bossmaker website and check out what they’re saying about ENERGY and corruption.

old white guy
Reply to  Garland Lowe
November 30, 2019 4:38 am

When the fools have pushed us to starvation be prepared to take everything all those who push this own and that includes the food. Let them starve.

Reply to  Garland Lowe
November 30, 2019 5:30 am

Global warming alarmists use Goebbels tactics, later adapted by Saul Alinsky in “Rules for Radicals (1971), to stampede the gullible public.

These propaganda tactics worked for the Nazis, and are working again on the weak-minded sheep in the Western democracies.

Alinsky’s Rules have been executed with precision by deceitful climate alarmists, supported by huge covert funding from extreme-left sources.

http://www.psywarrior.com/Goebbels.html
https://en.m.wikipedia.org/wiki/Rules_for_Radicals

RULES FOR RADICALS – by Saul Alinsky
1. “Power is not only what you have but what the enemy thinks you have.”
2. “Never go outside the expertise of your people.”
3. “Whenever possible go outside the expertise of the enemy.”
4. “Make the enemy live up to its own book of rules.”
5. “Ridicule is man’s most potent weapon.”
6. “A good tactic is one your people enjoy.”
7. “A TACTIC THAT DRAGS ON TOO LONG BECOMES A DRAG.”
8. “Keep the pressure on.”
9. “The threat is usually more terrifying than the thing itself.”
10. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.”
11. “If you push a negative hard and deep enough it will break through into its counterside.”
12. “The price of a successful attack is a constructive alternative.”
13. “Pick the target, freeze it, personalize it, and polarize it.”

RULE 7 STATES: “A TACTIC THAT DRAGS ON TOO LONG BECOMES A DRAG.”
That rule explains the frequent changes in the name of this false crisis – from global warming to climate change to sustainability to climate crisis to extinction – I have missed a few – it’s difficult to keep up with the latest hysterical nonsense.

The wolves must keep it new and exciting for the sheep – mustn’t let them get bored.

Sara
Reply to  ALLAN MACRAE
November 30, 2019 7:08 am

Too late, Allan MacRae!!! Too late!!!! They’ve bored the living daylights out of me already.

It might have worked when instant communication wasn’t what it is now, but not any more. Now, they’re just boring and ridiculous.

Reply to  ALLAN MACRAE
November 30, 2019 8:11 am

The global alarmist naming progression, as far as I know it:

climate (original) –> global cooling (ca late 1960’s to mid-1970’s) –> global warming –> man-made (anthropogenic) global warming –> catastrophic anthropogenic global warming (CAGW) –> climate change –> catastrophic climate change –> climate change crises (aka climate change emergency) –> climate destruction –>?

I admit I may have the last three phrases out of order . . . it’s been very hard to establish precedence of the last two years. Greta Thunberg hasn’t helped in this regard.

Reply to  Garland Lowe
November 30, 2019 6:34 am

But look – it is an effective technology.
The application of targeted suggestions to a cultivated mindset works up to a tipping point – indeed a meltdown and a ‘rebellion’ rising from fear of extinction.
The lack of truth in its messaging is absurd to those who have not taken the bait – but if Green jackboots and thought control comes into your kids school and your ability to obtain ordinary services – then whether you believe its basis or not – you will face issues of survival.
A cornered animal can be very dangerous – it can also become very passive.
In a sense we have painted ourself into a corner and those who want to sustain their illusions are painting us into a complex instrument of toxic outsourcing.
They get to own and control the Natural world – including us – and such as are useful are incentivised to Smart Concentration Cities. Its a very curious ability to make a sense of ‘profit and order’ from the toxic consequences of a lawless disregard by means of denial and deceit.
This is no different in principle to the idea of running off with a false inheritance stolen in the deceit of the death of a living father.
So while moral disgust may seem overwhelming – the key is to recognise a pattern in ourselves that we no longer want to operate on or from.
Fear and division in deceit is in everyone’s toolkit as part of the mask of our survival. If ALL your eggs are in this basket then you will fear truth even if your means to evade it is by high moral crusade.

Why not use what is going on as an opportunity for a re-education?
Seeing as how the resort to the social engineering psyop of mind-manipulation is globally technologised in any case.

From the framing of those who accept the belief that their world is coming to an end – excepting we all DO what we are TOLD by the only ‘science’ that can save us – as given by the Global UN-expert and roused by key opinion leaders in a Media that is finally waking up to actually serve the War effort – what do you expect?

Hence to take the bait of arguing the ‘science’ is to be diverted from illuminating the nature of the deceit – in its payload and it cultivated target.

There was a Reason for the Old Wisdom of being vigilant against deceit by conscious aligning in the peace of a true resonant relationship. If you give it an inch it will not rest with taking a mile.

Valuing shock by making narratives of self-specialness – is a kind of self-inflation that requires repeated shocks to sustain its narrative continuity. A sort of boom and bust or perpetual war.
There must be another way of seeing (because the true nature of consciousness innately includes the capacity to shift perspective).
Perhaps I also have a sense of a tipping point – not unlike bottoming out of an addictive futility. So I have another way of looking at what is happening – and live from a sense of connectedness that simply cannot be communicated to the framed mind of an addictive fear-thinking. But it can resonate intuitively in ways that unlike the ploy of a ‘trojan horse’ – are already inside the gates – and whose welcome automatically undermines the basis for a mind driven by lack, fear and reaction.

Goldrider
Reply to  Garland Lowe
November 30, 2019 4:20 pm

What, exactly, is the “action” we’re supposed to take?! Beyond emoting our virtue, of course.

These goofs now have the exact same credibility as airport flower-sellers in togas with sandwich signs.

Reply to  Goldrider
December 1, 2019 9:42 am

Sign away your consent to the global directives that have long been in the planning and are in any case being rolled out. These operate at government, corporate, and local levels – pervasively – and are requiring carbon-accountability to begin with (there are other interlinking controls in parallel). The IoT will enable realtime surveillance as well as the spy on others to gain credits or offset debits (survive).
The net result is a self-denial and self-degradation – that the globalists need for their sustainability as a system of possession and control masking in moral Authority rather than authoritarianism.
Banking Nature on youtube gives a hint.

There are clear and present dangers – that are environmental issues – but the greatest is deceit.
whatever happens, happens, but I encourage you to be true to yourself in relation to others and your world for it is so much easier to give freedom away without realising you even had it, than to regain the recognition and confidence to live it under systemic and pervasive groupthink slavery.

Cam Xao
Reply to  Garland Lowe
December 11, 2019 11:13 pm

Yeah, they’re bonkers, trying to scare us that the world is going to end, Ha! It’s like I went and saw 10 doctors, 9 doctors said I had cancer and its imperative that I change my lifestyle of Maccas, chain smoking drinking to excess etc, but one doctor told me I didn’t have cancer and not to worry about it, he was the only decent doctor as far as I am concerned

Reply to  Cam Xao
December 12, 2019 2:51 am

You have one thing right and that is the shock and blitzkrieg approach of a MUST DO RADICAL TREATMENT NOW command delivered into the fearful and shocked collapse under life threatening diagnosis.
This is a very recognisable ploy. What you haven’t researched is the cancer racket.
As for whether people’s lifestyle choices are ‘killing the planet’ – look to the regulatory and financial systems that have effected a corporate capture of an increasing monocultures humanity. Its a corporate intent backed by captured state regulators.
CO2 has nothing to do with threat to life – excepting it brainwashing demonisation is set to deliver us unto the evils of unprecedented energy and behaviour controls – in which you will have no voice – and if you think you have a voice now, try using it to ask real questions or hold to account.
Humans are being managed like rats in a cage.
Shock value is part of inducing Skinner’s rats to act in ways they otherwise would not – but it is hitting the pleasure principle that induces them to forego survival in order to get the hit of a ‘feel good’.

There is a toxifying of our environment, food, atmosphere, medical interventions, and not least thoughts, perceptions and responses. The CO2 scam is also operating a cover story as well as a diversion that delivers all kinds of consolidation of power and profits to those who induce others to buy into the scheme.

10 out of 10 doctors are regulated as to what they can recommend and proscribe for a cancer diagnosis – on pain of being struck off. The ‘standard of care’ is so inefficacious that if it were an airline, no one would fly it. There are many other ways to diagnose, treat and heal those who have cancers and if you looked you could find they are denied. GcMAF being one of the latest examples.

Doctors are trained in a very specific approach. The pharma cartels took over the medical model over a century ago and guard it using the powers of the state – not unlike a tumorous growth running within the protections and energy supply of its host.

Part of the underlying patterning is scarcity, lack of support and a disconnected sense of life without its guiding communication of embrace and support. Monopolism generates scarcity as a means to maintain its sense of separate ‘control over life’ at expense of its host planet or indeed network of human support.

November 29, 2019 6:25 pm

What a concept! Madison Avenue is in charge emission reductions science and its messaging.

The Global environmental NGOs must be so proud.

Richard M
November 29, 2019 6:26 pm

Climageddon sounds even more troubling. I suspect not enough people would pronounce it the right way though.

Reply to  Richard M
December 1, 2019 11:26 am

Ah oh. Hidden in there is ClimageddonMake America Great Again! They can’t use that….

Berndt Koch
November 29, 2019 6:26 pm

How about ‘Climate aaaaarrrgghhh. Aaaahh noooooo. We’re all gonna die aaarrrrrrgghhh’. That should do it

Jordan
Reply to  Berndt Koch
November 30, 2019 1:42 am

Climate Karmageddon

LarryD
November 29, 2019 6:27 pm

“Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.”

Too late.

Rob
November 29, 2019 6:28 pm

They’re getting more desperate to ram through their UN communist global government, and carbon taxes.

MarkG
Reply to  Rob
November 29, 2019 7:15 pm

Between Trump and the potential Grand Solar Minimum, they know time is rapidly running out for the Global Warming scam. They have to push it through now… or never.

eck
November 29, 2019 6:31 pm

Geez! “he and his marketing team” really should get real, you know productive, jobs. These fanatics just won’t quit. On a different, but related subject, can anyone point me to where I can get max/min historic temperature data for San Jose, CA? I’m trying to prove that while average temps may have been rising a bit, the max temps have barely increased, if at all. My premise is that most of any average increase is due to increased lows due to human activity/presence (urban heat island, e.g.)

John F. Hultquist
Reply to  eck
November 29, 2019 8:15 pm
High Treason
November 29, 2019 6:31 pm

I am voting for Climate Catastrophe ! as the next hyperventilating chapter of the climate fraud.
It is so blatant that the whole thing is a load of bovine excrement. To even think that human CO2 is what drives global temperatures and climate when it is well known that human CO2 is only 3-50% of the CO2 increase is insane. To believe it is going to make the world end in 11 years, 1 month and a few hours is even more absurd. To call for a state of “climate emergency” which is essentially marshal law justified by these shrill claims is even more beyond insane. To justify such a ceding of power without any sort of evidence tendered defies even total insanity. That half of our so-called leaders want this is even beyond this.
That this lunacy is being taught to children as fact goes to the realms of propaganda. It is at this current total absurd lunacy stage where they should be most vulnerable.

Moderately Cross of East Anglia
Reply to  High Treason
November 30, 2019 1:21 am

High Treason
“Climate Hyperventilating” sounds good to me – followed by advising the afflicted person/s to breathe deeply and try and get out into the real world more often. Thanks

Alasdair Fairbairn
Reply to  Moderately Cross of East Anglia
November 30, 2019 2:21 am

Yes or Climate Hysteria?

But this word manipulation has been the name of the game for a long time, sometimes very subtle. For instance : What is the difference between “Climate Change” and “ The changing Climate”? Others not so subtle such as “Denier”.
It is a matter of connotation and implication.
I suspect there is a dedicated team in the UN et al in control of the required “Party line” acceptable word usage in the censorship of official documents.
A well known communist practice.
The DPM (The department of pseudo misinformation) might be a suitable title for it. A very powerful tool.

Big T
November 29, 2019 6:31 pm

Climate caterwauling would fit the bill.

Christopher Hanley
Reply to  Big T
November 29, 2019 7:23 pm

+10^googol

John McClure
Reply to  Big T
November 30, 2019 2:08 pm

ClimateNado — watch out for GoreBlasters!

Not Chicken Little
November 29, 2019 6:35 pm

Have they tried “Give us your money or we’ll shoot this puppy”? I think it’s already too late – the mush-for-brains will always believe whatever they’re told, but anyone with critical thinking skills already knows it’s just a scam, just like “doctors” on TV in white lab coats and stethoscope hawking the latest versions of snake oil…

R.S. Brown
Reply to  Not Chicken Little
November 29, 2019 10:15 pm

comment image

Blackmail is such an ugly word.

Reply to  R.S. Brown
November 30, 2019 12:58 am

That’s very racist !
To be PC you have to say “mail of colour ” (:-))

Dennis G Sandberg
November 29, 2019 6:38 pm

Climate change alarmism is really all about climate justice and the creation of a huge carbon tax on fossil fuels (especially those from fracking) to make wind, solar, storage competitive. My vote is for a new banner: Stop fascist fractured fossil fuel fatalities, evolving into an abbreviated, Stop the 5F’s.

Sam Capricci
November 29, 2019 6:41 pm

How about: WORLD TO END THIS EVENING AT 5:15 pm DUE TO CLIMATE! details at 11.

John F. Hultquist
Reply to  Sam Capricci
November 29, 2019 8:18 pm

That’s a good one!

Ge0ld0re
Reply to  John F. Hultquist
November 29, 2019 10:31 pm

DITTO!

November 29, 2019 6:44 pm

So, they need yet another new label to slap on the same old load of …
You’d think that by now they’d realize the label isn’t why people aren’t buying it.
The problem is what they’re selling.

Clyde Spencer
Reply to  Gunga Din
November 29, 2019 7:26 pm

Gunga Din
Yes, they are out of touch with reality at all levels. That is why they think it is an issue of “branding” instead of facts.

Paul
November 29, 2019 6:45 pm

Climate Catastrophe ought to do it. I was frightened just typing it.

Komrade Kuma
Reply to  Paul
November 30, 2019 2:51 am

Climate Apostrophe makes more sense though.

These dimwits don’t seem to in any way get it that calling ordinary people who question the ‘science’ “deniers” is about as dumb as calling people “deplorables”, especially when they live in areas otherwise sneered as being in the “rust belt”.

Goldrider
Reply to  Komrade Kuma
November 30, 2019 4:23 pm

I call them “people who actually have a reason to go outside.” Which quickly immunizes them to the hoax. CNN watchers, on the other hand, there’s no hope for.

gary hudson
November 29, 2019 6:46 pm

If CAGW were believed by these lobbyists the would move inland and north. Rather, they spend their time and money frightening others. Why?

observa
Reply to  gary hudson
November 29, 2019 8:55 pm

It pays for a nice condo on the coast at better prices.

November 29, 2019 6:55 pm

Maybe we should help them out?
“The Unprecedented Past is Repeating Itself”?
(Hmmm …. probably to long. Maybe OK for a headline though.)

November 29, 2019 6:57 pm

Naw. Need to keep it short, simple, and absolute.

Climate Death.

If we trademark it now, we could make a fortune.

Reply to  jtom
November 29, 2019 7:30 pm

Some idiots are trying to trademark the term “Fake News”. They spent the several hundred dollars on filing a trademark application and probably several thousand on lawyer fees. They have sent a letter to Trump to stop using the term. A pending trademark application is nothing, as cease and desist orders only work after you have an approved trademark, as trying to trademark common words or phrases won’t pass the Trademark criteria and having just a submitted application means jacksquat.

Tom Abbott
Reply to  Joel O'Bryan
November 30, 2019 4:23 am

“They have sent a letter to Trump to stop using the term.”

Lol !

Ole Trump gets hit from every direction. But Ole Trump hits back harder.

markl
November 29, 2019 7:06 pm

They’ve been doing this since they started, what’s the difference?

Tom Abbott
Reply to  markl
November 30, 2019 4:31 am

This is more of the same. The Alarmists are just trying to refine their CAGW propaganda. They are limited to propaganda though, because they don’t have any evidence to point to which would back up their claims of Climate Catastrophe. The weather isn’t doing anything unprecedented or unusual. People notice. That’s the real problem for the Alarmists.

lee
November 29, 2019 7:10 pm

The image is everything. 😛

Pop Piasa
Reply to  lee
November 29, 2019 7:59 pm

That’s why they KISSASS
(Keep It Simple, Stupid And Sufficiently Scary).

noaaprogrammer
Reply to  Pop Piasa
November 29, 2019 9:50 pm

Keep Our Own Kids Safe.
(as Rush says)

November 29, 2019 7:10 pm

How about “Devastating Climate Deviations”?

November 29, 2019 7:16 pm

Global Cooling, Nuclear Winter, Acid Rain, The Ozone Hole, Global Warming, Climate Change, Ocean Acidification, Climate Emergency, The Climate Crisis, Global Meltdown, Global Melting, Climate Collapse, Climate Chaos . . .

Old Testament biblical, real wrath-of-God-type stuff. Fire and brimstone coming from the sky! Rivers and seas boiling! Forty years of darkness! Earthquakes! Volcanoes! The dead rising from the grave! Human sacrifice, dogs and cats living together, mass hysteria!

Scissor
Reply to  steve case
November 29, 2019 7:54 pm

Climate assification has a nice ring to it.

Reply to  Scissor
November 29, 2019 8:37 pm

Realistically I think they’re going to settle on “The Climate Crisis” as it rolls off the tongue the best.

ozspeaksup
Reply to  steve case
November 30, 2019 5:06 am

funny you should say that

https://www.adelaidenow.com.au/technology/a-lot-of-suffering-grim-3000yo-warning-about-to-come-true/news-story/84274e09f8cc1ae708bfb0b43947d297

I’d BAN Ehrilch from visiting Aus if I could.
along with Naomi and the rest

November 29, 2019 7:17 pm

comment image

Joe
November 29, 2019 7:17 pm

What we rebrand it to? Let’s see, how about: catastrophic trump global warming?

November 29, 2019 7:19 pm

The only thing melting and turning to mush are the Left’s brains on the climate scam.

November 29, 2019 7:22 pm

Maybe the name doesn’t matter as long as ….
[youtube https://www.youtube.com/watch?v=r0RuRJOQa8M&w=918&h=340%5D
Pick your poison.

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