Alarmists Propose Rebranding ‘Climate Change’ for Greater Shock Value

Climate Change, Climate Weirding, Climate Destruction, CLIMATE EMERGENCY!

And now, our new and improved….

From Breitbart

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

Aaron steps up the rhetoric, up to eleven!

What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”

Of course Mr Hall feels no shame.

Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.

Thomas Williams of Breitbart warns of the the opposite occurring.

While it is clearly true that “alarmist language works” in some cases, it is also true that people tend to resent being lied to and manipulated.

Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.

Full article here.

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188 thoughts on “Alarmists Propose Rebranding ‘Climate Change’ for Greater Shock Value

    • They’re just following the current craze of rebranding everything that doesn’t sell as well as it used to.

      It’s worked so well for Marxism in our universities that everyone who wants to make their wares look like something fresh and new should try it.

    • When the fools have pushed us to starvation be prepared to take everything all those who push this own and that includes the food. Let them starve.

    • Global warming alarmists use Goebbels tactics, later adapted by Saul Alinsky in “Rules for Radicals (1971), to stampede the gullible public.

      These propaganda tactics worked for the Nazis, and are working again on the weak-minded sheep in the Western democracies.

      Alinsky’s Rules have been executed with precision by deceitful climate alarmists, supported by huge covert funding from extreme-left sources.

      http://www.psywarrior.com/Goebbels.html
      https://en.m.wikipedia.org/wiki/Rules_for_Radicals

      RULES FOR RADICALS – by Saul Alinsky
      1. “Power is not only what you have but what the enemy thinks you have.”
      2. “Never go outside the expertise of your people.”
      3. “Whenever possible go outside the expertise of the enemy.”
      4. “Make the enemy live up to its own book of rules.”
      5. “Ridicule is man’s most potent weapon.”
      6. “A good tactic is one your people enjoy.”
      7. “A TACTIC THAT DRAGS ON TOO LONG BECOMES A DRAG.”
      8. “Keep the pressure on.”
      9. “The threat is usually more terrifying than the thing itself.”
      10. “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.”
      11. “If you push a negative hard and deep enough it will break through into its counterside.”
      12. “The price of a successful attack is a constructive alternative.”
      13. “Pick the target, freeze it, personalize it, and polarize it.”

      RULE 7 STATES: “A TACTIC THAT DRAGS ON TOO LONG BECOMES A DRAG.”
      That rule explains the frequent changes in the name of this false crisis – from global warming to climate change to sustainability to climate crisis to extinction – I have missed a few – it’s difficult to keep up with the latest hysterical nonsense.

      The wolves must keep it new and exciting for the sheep – mustn’t let them get bored.

      • Too late, Allan MacRae!!! Too late!!!! They’ve bored the living daylights out of me already.

        It might have worked when instant communication wasn’t what it is now, but not any more. Now, they’re just boring and ridiculous.

      • The global alarmist naming progression, as far as I know it:

        climate (original) –> global cooling (ca late 1960’s to mid-1970’s) –> global warming –> man-made (anthropogenic) global warming –> catastrophic anthropogenic global warming (CAGW) –> climate change –> catastrophic climate change –> climate change crises (aka climate change emergency) –> climate destruction –>?

        I admit I may have the last three phrases out of order . . . it’s been very hard to establish precedence of the last two years. Greta Thunberg hasn’t helped in this regard.

    • But look – it is an effective technology.
      The application of targeted suggestions to a cultivated mindset works up to a tipping point – indeed a meltdown and a ‘rebellion’ rising from fear of extinction.
      The lack of truth in its messaging is absurd to those who have not taken the bait – but if Green jackboots and thought control comes into your kids school and your ability to obtain ordinary services – then whether you believe its basis or not – you will face issues of survival.
      A cornered animal can be very dangerous – it can also become very passive.
      In a sense we have painted ourself into a corner and those who want to sustain their illusions are painting us into a complex instrument of toxic outsourcing.
      They get to own and control the Natural world – including us – and such as are useful are incentivised to Smart Concentration Cities. Its a very curious ability to make a sense of ‘profit and order’ from the toxic consequences of a lawless disregard by means of denial and deceit.
      This is no different in principle to the idea of running off with a false inheritance stolen in the deceit of the death of a living father.
      So while moral disgust may seem overwhelming – the key is to recognise a pattern in ourselves that we no longer want to operate on or from.
      Fear and division in deceit is in everyone’s toolkit as part of the mask of our survival. If ALL your eggs are in this basket then you will fear truth even if your means to evade it is by high moral crusade.

      Why not use what is going on as an opportunity for a re-education?
      Seeing as how the resort to the social engineering psyop of mind-manipulation is globally technologised in any case.

      From the framing of those who accept the belief that their world is coming to an end – excepting we all DO what we are TOLD by the only ‘science’ that can save us – as given by the Global UN-expert and roused by key opinion leaders in a Media that is finally waking up to actually serve the War effort – what do you expect?

      Hence to take the bait of arguing the ‘science’ is to be diverted from illuminating the nature of the deceit – in its payload and it cultivated target.

      There was a Reason for the Old Wisdom of being vigilant against deceit by conscious aligning in the peace of a true resonant relationship. If you give it an inch it will not rest with taking a mile.

      Valuing shock by making narratives of self-specialness – is a kind of self-inflation that requires repeated shocks to sustain its narrative continuity. A sort of boom and bust or perpetual war.
      There must be another way of seeing (because the true nature of consciousness innately includes the capacity to shift perspective).
      Perhaps I also have a sense of a tipping point – not unlike bottoming out of an addictive futility. So I have another way of looking at what is happening – and live from a sense of connectedness that simply cannot be communicated to the framed mind of an addictive fear-thinking. But it can resonate intuitively in ways that unlike the ploy of a ‘trojan horse’ – are already inside the gates – and whose welcome automatically undermines the basis for a mind driven by lack, fear and reaction.

    • What, exactly, is the “action” we’re supposed to take?! Beyond emoting our virtue, of course.

      These goofs now have the exact same credibility as airport flower-sellers in togas with sandwich signs.

      • Sign away your consent to the global directives that have long been in the planning and are in any case being rolled out. These operate at government, corporate, and local levels – pervasively – and are requiring carbon-accountability to begin with (there are other interlinking controls in parallel). The IoT will enable realtime surveillance as well as the spy on others to gain credits or offset debits (survive).
        The net result is a self-denial and self-degradation – that the globalists need for their sustainability as a system of possession and control masking in moral Authority rather than authoritarianism.
        Banking Nature on youtube gives a hint.

        There are clear and present dangers – that are environmental issues – but the greatest is deceit.
        whatever happens, happens, but I encourage you to be true to yourself in relation to others and your world for it is so much easier to give freedom away without realising you even had it, than to regain the recognition and confidence to live it under systemic and pervasive groupthink slavery.

  1. “Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.”

    Too late.

    • Between Trump and the potential Grand Solar Minimum, they know time is rapidly running out for the Global Warming scam. They have to push it through now… or never.

  2. Geez! “he and his marketing team” really should get real, you know productive, jobs. These fanatics just won’t quit. On a different, but related subject, can anyone point me to where I can get max/min historic temperature data for San Jose, CA? I’m trying to prove that while average temps may have been rising a bit, the max temps have barely increased, if at all. My premise is that most of any average increase is due to increased lows due to human activity/presence (urban heat island, e.g.)

  3. I am voting for Climate Catastrophe ! as the next hyperventilating chapter of the climate fraud.
    It is so blatant that the whole thing is a load of bovine excrement. To even think that human CO2 is what drives global temperatures and climate when it is well known that human CO2 is only 3-50% of the CO2 increase is insane. To believe it is going to make the world end in 11 years, 1 month and a few hours is even more absurd. To call for a state of “climate emergency” which is essentially marshal law justified by these shrill claims is even more beyond insane. To justify such a ceding of power without any sort of evidence tendered defies even total insanity. That half of our so-called leaders want this is even beyond this.
    That this lunacy is being taught to children as fact goes to the realms of propaganda. It is at this current total absurd lunacy stage where they should be most vulnerable.

    • High Treason
      “Climate Hyperventilating” sounds good to me – followed by advising the afflicted person/s to breathe deeply and try and get out into the real world more often. Thanks

      • Yes or Climate Hysteria?

        But this word manipulation has been the name of the game for a long time, sometimes very subtle. For instance : What is the difference between “Climate Change” and “ The changing Climate”? Others not so subtle such as “Denier”.
        It is a matter of connotation and implication.
        I suspect there is a dedicated team in the UN et al in control of the required “Party line” acceptable word usage in the censorship of official documents.
        A well known communist practice.
        The DPM (The department of pseudo misinformation) might be a suitable title for it. A very powerful tool.

  4. Have they tried “Give us your money or we’ll shoot this puppy”? I think it’s already too late – the mush-for-brains will always believe whatever they’re told, but anyone with critical thinking skills already knows it’s just a scam, just like “doctors” on TV in white lab coats and stethoscope hawking the latest versions of snake oil…

  5. Climate change alarmism is really all about climate justice and the creation of a huge carbon tax on fossil fuels (especially those from fracking) to make wind, solar, storage competitive. My vote is for a new banner: Stop fascist fractured fossil fuel fatalities, evolving into an abbreviated, Stop the 5F’s.

  6. So, they need yet another new label to slap on the same old load of …
    You’d think that by now they’d realize the label isn’t why people aren’t buying it.
    The problem is what they’re selling.

    • Gunga Din
      Yes, they are out of touch with reality at all levels. That is why they think it is an issue of “branding” instead of facts.

    • Climate Apostrophe makes more sense though.

      These dimwits don’t seem to in any way get it that calling ordinary people who question the ‘science’ “deniers” is about as dumb as calling people “deplorables”, especially when they live in areas otherwise sneered as being in the “rust belt”.

      • I call them “people who actually have a reason to go outside.” Which quickly immunizes them to the hoax. CNN watchers, on the other hand, there’s no hope for.

  7. If CAGW were believed by these lobbyists the would move inland and north. Rather, they spend their time and money frightening others. Why?

  8. Maybe we should help them out?
    “The Unprecedented Past is Repeating Itself”?
    (Hmmm …. probably to long. Maybe OK for a headline though.)

    • Some idiots are trying to trademark the term “Fake News”. They spent the several hundred dollars on filing a trademark application and probably several thousand on lawyer fees. They have sent a letter to Trump to stop using the term. A pending trademark application is nothing, as cease and desist orders only work after you have an approved trademark, as trying to trademark common words or phrases won’t pass the Trademark criteria and having just a submitted application means jacksquat.

      • “They have sent a letter to Trump to stop using the term.”

        Lol !

        Ole Trump gets hit from every direction. But Ole Trump hits back harder.

    • This is more of the same. The Alarmists are just trying to refine their CAGW propaganda. They are limited to propaganda though, because they don’t have any evidence to point to which would back up their claims of Climate Catastrophe. The weather isn’t doing anything unprecedented or unusual. People notice. That’s the real problem for the Alarmists.

  9. Global Cooling, Nuclear Winter, Acid Rain, The Ozone Hole, Global Warming, Climate Change, Ocean Acidification, Climate Emergency, The Climate Crisis, Global Meltdown, Global Melting, Climate Collapse, Climate Chaos . . .

    Old Testament biblical, real wrath-of-God-type stuff. Fire and brimstone coming from the sky! Rivers and seas boiling! Forty years of darkness! Earthquakes! Volcanoes! The dead rising from the grave! Human sacrifice, dogs and cats living together, mass hysteria!

  10. Why not just go with “It’s worse than we thought: we’re already dead and this is the afterlife…and it lasts forever”

    Might be a little tough to scrunch that down into a bumper-sticker.

  11. How about “Scientific Meltdown” or “Integrity Catastrophe” instead?
    And a tag line “journalistic integrity not included” should be added to all news items [except those at WUWT of course]

    • Climate Meltdown works. But seriously, this Climate Name Change is getting a bit much.
      We should do it like with hurricanes or geological epochs and just have a list we go through.

      Climate Hansen, Climate Gore, Climate AOC, Climate Greta.

      Climate Doom is getting boring, I like Climate Optimum.
      If you like your climate, you can keep your climate.
      Climate Coup is coming, where they force their climate upon us.

      • Whichever way it is put, it means ‘backwards’.

        Fear of pain of loss can generate a split mind of denial and evasion such that anything and everything will be subordinated to survive in current framework of belief and appreciation of the true value of everything sacrificed for ‘getting’ out or escaping from an intolerable conflict. The projection of the feared or hated but denied experience is then WANTED to be seen in others and hated or attacked there as the way to have ‘got rid of’ something we are unready or unwilling to abide, to face or to own and thus seek healing of.

        It is a kind of mind trap in which the FEAR that something is true operates AS truth by our reactive identification and usurps a direct knowing with a mind of self-evasion presented as a masking persona.

        Everyone believes they can see everyone else’s faults, but this is part of the way we hide our own.
        Self illusion and a true presence shared are not at all comparable. But once phished by the forms of self-illusion, the invested identity can only ‘see’ the forms and can no longer feel the presence – and so is highly active in trying to save the appearances without recognising its own relational ignorance and arrogance – because it believes what it sees as a result of the mind that gives a narrative sense of self.

        This is why questioning our experience is not doubting our existence – but the looking with new eyes on our framing self-definitions.
        Now what if the truth is in fact that believing is seeing?
        And not a pretend or conflicted belief will give a pretend or conflicted result. And we generally use belief to mean some sort of personal identifier operating as a masking filter rather than the accepted reality we think, live and act from – and AS.

        I took a ride on what came up here – but the reversal of cause and effect is a recognisable world in which “Everything is BACKWARDS; everything is upside down! Doctors destroy health, Lawyers destroy justice, Universities destroy knowledge, Governments destroy freedom, Major media destroys information, And religions destroy spirituality”. ~ Michael Ellner

        What would a re-education be, but the release of the false to the acceptance of the true?
        I don’t see the truth requires belief – but it does require acceptance to be complete in your awareness – and this means releasing active belief against it. We all have ‘terms and conditions’ that are invisible to us until they are not met – and until we recognise that we automatically seek to manipulate our conditional existence by whatever strategies and abilities we are have inherited or acquired.
        That we do NOT get what we want can at a profound level break our heart and mind.
        But can we then allow what we thought we wanted to be brought into open awareness?
        How much of what we think we want is a kind of cover story or symbol for something deeper?
        Or how honest with ourselves can we trust and allow to know?
        Fear of extinction can be the intuitive recognition of the undoing of our self-illusion – under the belief it is our very Life!

      • John
        No. The end always justifies the means. The problem is when people rationalize going beyond what is a reasonable and justified means. Think about it.

  12. If you want to take people’s freedom, the very best way is to convince them to give it up to save everyone else from apocalyptic ruin.

    That’s the playbook, and it’s in every one of our educational institutions, from pre-K to post-doctoral.

  13. …climate alarmists may wake up one fine day to find that nobody believes them anymore.

    That may well be the case, but if they push their agenda far and fast enough, they will have already achieved their objectives to rule over us deplorables. Once we’ve abandoned our rights, its damned difficult to get them back.

  14. What is next?
    Catastrophic Anthropogenic Global ……Warming?
    Maybe we could call it, label it what it is: Global Child Abuse.

    End of the world,Tuesday at noon.Women and children hardest hit.
    At the current rate of rebranding this scam, even the Cult of Calamitous Climate will no longer know what their talking points are.
    Water Wet? Doom Doom Doom.!
    Great Gobbling Gulliables?

    So many choices.
    This new religion needs a catchy name.
    Climate Zombies R us?

    • “What is next?
      Catastrophic Anthropogenic Global ……Warming?
      Maybe we could call it, label it what it is: Global Child Abuse.”

      There you go! It’s definitely that.

      I think these climate change lies are doing serious damage to the minds of a lot of children. Children don’t have the experience to put things in proper perspective and they hear these climate change doomsters and it scares them to death and affects the way they see the world and themselves and their future. it’s really criminal what these climate change Liars are doing to people. They are out there scaremongering without a bit of evidence to back up their climate change scare stories.

  15. My sister does marketing for major corporations. When the testing doesn’t back up the desired ad copy, she has been told to “stretch the truth as much as you can without breaking it!” I think Aaron Hall has broken the truth.

  16. They are closer to the truth (which they hate) than they know:

    But the cowardly, the unbelieving, the vile, the murderers, the sexually immoral, those who practice magic arts, the idolaters and all liars—they will be consigned to the fiery lake of burning sulfur. This is the second death.” – Revelation chapter 21, verse verse 8

    All liars are fryers!

      • Ha ha! I did a little reading on sulfur burning after I saw your comment. Sulfur does burn, and yields sulfur dioxide. When water is added to that you get … wait for it … sulfuric acid. So water isn’t helpful; it just creates an industrial-strength corrosive. And, as you said, completely carbon-free.

        It’s a fit metaphor for liars like these climateers. It seems they internalize their burning anger and hate, and when they try to douse it by “doing good,” it turns into acid that kills everything.

        There’s only one solution to a guilty conscience, and it “lies” outside themselves. I pray they find it.

      • So you’re a scientific materialist; congratulations!

        Tell me, from your world view, why lying is wrong in the first place. Why do fairy tales need to be combated? And why is “productive” desirable?

        Be careful.

        • I appreciate your comment. Thankyou.

          Once a wish is given priority over true relation, the lie and the father of it are very productive – because a lie must then cover its tracks for its own ‘sustainability’ of support and allegiance.

          I notice that the deliberate manufacture of lies to operate ‘cover story’ of masking agenda is worked as a form of mind-capture or social engineering by the studying of human hope, shame and fear for the purpose of exploiting it for such masked or private agenda of what at root is a wishful or fantasy substitution for genuine relational appreciation.

          This can involve ‘astroturfing’ as an imitation of a living movement, so as to operate through many seemingly different ‘fronting identities’ and many seemingly independent articles or communications, to weave the lie into any and every facet of truth – so as to effectively capture the genuine concerns for all that support life – and run it as a proxy for a destructive plunder under cover of a grim fairy story.
          A story that has a lot in common with an identity in sin of existential guilt, fear of damnation, and enacting sacrificial appeasements in hope to forfend or mitigate pain of loss, or win favour and gain power under the sense of righteousness taken from sacrifice as the right to exact it of others.

          Part of the deceit that slipped in with scientific thinking was the belief that it was free of and proof against deceit. This operates a cover story for pursuing private agenda at public expense that cant be criticised without seeming to ‘self-invalidate’ as anti-science or an absurd or heretical and dangerous purveyor of ‘fairy stories’.

          My sense of the current state of world affairs is of a ‘crash course’ in identifying and undoing deceit of self-illusion, which by nature is self-concealing and attacking itself in everyone ELSE. This offers healing to both science and religion as serving and sustaining life. But consensual science and organised religion are self-contradictions. Running on self-contradiction or doublethink can only split the mind – that then knows not what it does – because it is only a ‘split off’ fragment of a denied wholeness that has lost relational awareness of its contextual support and belonging to a private and fearfully defended ‘self’.

          • Thanks for your comment.

            I’m having trouble understanding your sentence that begins, “A story that has….” Is there a typo or missing verb? I’d appreciate your helping me here.

            I haven’t heard your view before; is there any online material that would help explain it to me?

          • The narrative identity of a human guilted climate catastrophe has the same archetypal patterning as the ‘Old Religion’ of sacrifice under a god of terror. But I relate it to the mind of deceit in the development of human culture and consciousness – not merely weaponised climate fear.

            The ‘apocalyptic’ fear that rises throughout our history from trauma that remains unhealed in our species is a collective association of sin, guilt and damnation – excepting that by ritually proscribed behaviours, forfending total loss or some moral mitigation might be earned or offset by ‘good works’ or carbon credits – so as to perhaps be saved from extinction or worse.

            I could go on indefinitely in many directions around the underlying ‘pattern’ of a split off sense of self seeking to hide or mask the split by projecting it ‘away from self to others and world’ – and God. And by defending against it OUTSIDE – keep it hidden within.

            Thus War on – ‘whatever’ – always works to DO the thing it presents as defending or protecting from. I attempt to call attention to something of the nature of our predicament in whatever way, language or subject, because we can never solve the problem where it isn’t. However we are all trained or adapted a self and world that easily and quickly disowns or sidelines it own part – perhaps by being the first to rush in with diversionary accusation or ‘answer’.

            So that was my response out of the hat.
            You may have to be more specific in your question if I didn’t make the paragraph clearer. But I am willing to respond.

  17. Local councils in Britain are now being pushed into declaring ‘climate emergencies’ and councillors who decline to cooperate are being pilloried as if the declaration actually meant something. Back in the 70s the same mentality led to London boroughs declaring themselves ‘nuclear-free zones’. The effect on the Heat War will be the same as the effect on the Cold War: zilch.

    • Would not have mattered anyway because if the “balloon” did go up, with GCHQ and Greenham Common not that far away, London would have been nuked too.

    • A spectrum of implementation – that includes climatised guilting – is ongoingly implemented into the regulatory structure at all levels of society.
      It may be that waking up, is to an already advanced paralysis – being tied up somewhat like Gulliver’s Giant. Death by a thousand cuts.
      “… the true object of propaganda is neither to convince nor even to persuade, but to produce a uniform pattern of public utterance in which the first trace of unorthodox thought immediately reveals itself as a jarring dissonance.” ~ Alan Bullock

      The ‘stories’ or justifying narratives are simply ‘convenient untruths’ – that work because they are targeted to underlying fear and guilt that is intolerable for most to abide. And so they seek escape by giving power to seeming power of protection and give allegiance in support of war or mass sacrifice as a sense of moral righteous necessity – that will not be called into question – for that would reinstate a COMPOUNDED revisiting of the lidded over fears and guilts. Thus the project – even when revealed to be false, is deemed TOO BIG TO FAIL by its investors.

    • PS The effect of such programs WAS the Cold war. It is orchestrated by the state on the people – as if between the peoples.

  18. Climate Apocalypse! And, I’m going to trademark that one. Fair warning: anytime it’s used someone will have to pay me! (Unless the Obamas wind up taking me to court because they want to use it. Sigh.)

  19. Seriously, the climate is already unlivable in the vast majority of the globe.
    It’s why us humans invented clothes and built houses and air conditioners and heaters and literally everything.
    It’s been unlivable since the beginning of time.
    The apocalypse began since before humans existed, how much worse could it possibly get?

    • “Seriously, the climate is already unlivable in the vast majority of the globe.
      It’s why us humans invented clothes and built houses and air conditioners and heaters and literally everything.”

      No, it’s because we got lazier and lazier.

  20. I propose “Climate Derangement Syndrome.”

    Then, if the world does not end in 12 years the way AOC predicted: “Mathematical sexism.” Because feelz.

  21. Climate Disintegration – I think that sounds more frightening. Or maybe Climate Firestorm. Maybe we need to do some surveys.

    • (said in best Patrick Stewart somewhat mechanical-sounding voice): “Resistance is futile. Climate assimilation is inevitable.”

  22. The globalists have lost and though they don’t quite realize it yet, they do recognize that things aren’t moving their way. It’s global trade and economics that’s shifting and is going to bury them eventually.

  23. Most of us have some degree of rational ability gained either by study or by life experience. We know there are two sides to the climate controversy, and we intuit that in the face of uncertainty it is often best to do nothing.
    But, when the enemy comes over the hill there is no uncertainty, it is time to do something. But as for climate, the enemy has yet to appear.

  24. Like the author, I’m also a professional namer. And I propose we rename this scam CLIMATE COMMUNISM.

    Hit the warmmongers with that again and again, and watch the drowsing convertibles’ eyes start to widen.

    They’ll widen even faster if we draw a clear line of progression from the ‘cuddly communist’ Fabian Society‘s 1884 founding logo, the wolf in sheep’s clothing (what kind of people dress up as The Big Bad Wolf?) to the funding enabler of their utopian communist world government, the UNIPCC.

    Now the comrades at COP25 are so very predictably seeking to infuse their Warmageddon! agenda with gender and indigenous issues, relentlessly remind the public whose ‘political science’ agenda has been pumping out 97% of the climate bullshit. (Just kidding — actually 100%.)

    Please take this suggestion seriously. Deployed widely, it would swiftly expose the red wolf in the room and severely curtail the virtue-signalling opportunities of millions of pink useful idiots.

    • 10 out of 10. I’m going to use it. It takes the climate scam back to its source.
      (Which explains why the climate goons have no problem with Australia shipping coal to China who then burn as much coal as they want so they can make and sell us all the things we used to manufacture ourselves when we had cheap reliable electricity.)

  25. Question.

    Is Aaron Hall just tossing these adthoughts out for free or is he contracted to
    stimulate the climate conversation according to some NGO agenda?

    If he’s paid to say such things he’s a troll, if not, he’s a buffoon.

  26. “Climate Nihilism.” I’d copyright it except that climate elites wouldn’t understand it; I’m not sure I do. Anyway, it’s a little out there and wouldn’t focus group well. Better to stick with something that doesn’t require thinking, like the “5Fs.”

    Commenters so far have done well. Keep it up. Humor is powerful to beat this nonsense.

    • You have to realize that the fossil fuel industry must play both sides of the fence. They can’t afford to alienate a large contingent of virtue signalers.

    • “Climate change is just the fossil fuel lobby’s rebranding of what it really is. Global warming.”

      Sooooo, the UN IPCC is a fossil-fuel lobby group?? Obama was a fossil fuel lobbyist??

      Wow. With each comment you make, you look more and more stupid.

  27. My inside source tells me the leading contender is:

    Catastrophic Anthropogenic Carbon Induced Thermal Biosphere Devastation with Russo-Trumpian Amplification and Deplorable Catalyzation, Complicated by Toxic Cisgender Misogyny, Intersectional Microagressions and Cultural Appropriations Beyond Patriarchial Oppression with Systemic Xenophobic Triggering of Privilege.

  28. Climate-Cataclysm™

    And when the fake-media wear’s that one out the Guardian just upgrades it to …

    Climate-Annihilation™

  29. I suggest we go back to Anthropogenic Global Warming.

    It sounds so much more educated and sophisticated.

    “Extinction Rebellion” sounds so outré and banal.

  30. “Global melting” makes me think that the solid Earth is melting, as if the very ground under our feet will turn to lava.

    “Climate collapse” and “Climate chaos” have the disadvantage that people can walk outside and see that everything is normal.

  31. This rebranding effort has a notable flaw. In the capitalist USA, people are accustomed to the concept of rebranding, that is, giving the same old thing an exciting new name so people will pay attention to it again. People are also accustomed to hype, and to charlatans making exaggerated claims about things they’re trying to sell.

  32. So they admit that xr is lying, but as it sounds good and scary its ok to lie 😐

    Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement

  33. The Grauniad got caught out doing this a few months ago when an internal diktat was leaked, showing how they now insist an (even more) alarmist lexicon is used by their hacks: Climate Crisis or Climate Emergency, instead of Climate Change; Global Heating, instead of Global Warming; etc.

    It really is appalling. What’s even worse is that the Grauniad’s alarmist lexicon has leaked out and is now in use by all the usual suspects in the MSM, such as PuffHo, The Monologue and AljaBeeba.

    I can’t wait for this rotten old hoax to implode.

  34. I used the “Boy who cried wolf” analogy regarding climate apocalypsism on WUWT just the other day. There’s a saying that originates in the Bible that goes something like “And to everything there is a season…” that applies to lots of things, including scams like Climate Change. Eventually, the scam runs its course and a “tipping point” is reached when more people recognize it for what it is than for what it is purported to be. There are no Nigerian princes doling out huge sums of money. The Brooklyn Bridge is not for sale. There is no ocean view property for sale in Arizona. Carbon dioxide is not a pollutant.

    The beauty of the Climate Change scam is its impenetrability. Nobody understands how the earth’s climate works. Even with all our computers, satellites, and fancy Star Trek gadgetry, we cannot predict the weather, much less climate, with reliable accuracy. We settle for percentages, knowing that even with only a 10% chance of rain tomorrow we’d still better pack an umbrella. Weather forecasts got more accurate with satellite imagery because forecasters could actually SEE the clouds moving over vast regions of the earth’s surface and correlate that movement with other data, like temperature and barometric pressure.

    We are a lot better at predicting the weather now than, say, 50 years ago. But we are nowhere near predicting the weather with certainty. That’s because weather is very complicated, like life itself. Since most of us are too busy with the day-to-day demands of living to take on the task of weather prediction ourselves, we leave it to the “experts” to do the predicting for us. And we’ve learned to take their predictions with a grain of salt because we know, from experience, that they are often wrong. But we never attributed erroneous predictions of weathermen to their vanity or greed.

    Times are different now. Broadcast news is 24/7/365 and highly competitive. Fair weather is boring. Hurricanes, tornadoes, and floods sell ad space. The adage “If it bleeds, it leads” is as true today as it was a century ago. That’s why every tropical storm is breathlessly reported upon and updated every 10 minutes. Scaring people sells ad space.

    How many times has a hurricane been touted as “the worst since Katrina” in the past 5 years, and shown to be on track to devastate Louisiana or Florida only to sputter out in the middle of the Atlantic or make landfall as a Category 1 or less? We’ve grown accustomed to these “errors” in forecasting. Those of us who live in coastal areas know from experience that hype exceeds reality. We know it’s hype because we’ve seen it play out, time and again. We can’t ignore the warnings completely, but we know – again, from experience – that a certain amount of the information is presented in a manner intended to attract attention and sell ad space.

    The point is that weather reporting is not strictly informational. There are other, more HUMAN, factors at work. Climate reporting is no different. Never underestimate the power of greed or vanity. After all, who doesn’t want to be rich and famous?

  35. Dear Greta Thunberg,

    if you had hired the clipper Stad Amsterdam instead, you would now be in Spain.

    The sad thing is that you will not make it to Madrid before the climate has killed our planet. You will notice the end is very near in about one day, when the wind turns against you at about 15 knots.

    Greta, you did a good job of inspiring lots of young people to have fun Fridays, before we all go extinct within a blink of an eye.

    We are in Climate Kill Mode, You came too late, but thanks for your effort.

    Regards
    A believer in the greening trace gas.

  36. But wait! If you call now we’ll throw in another 12 years absolutely free! Yes, that’s 24 years of life on earth for the price of 12! And, use the promo code MUCHBS and receive free shipping (via carbon neutral yacht).

    Please allow 6-10 weeks for shipping.

  37. The Alarmist Numpties are just going by the old adage that when you are in a hole, dig faster, and rebranding is their way of coming up with a new, better shovel.
    So bravo, Climate Numpties. Keep digging. You’ll get there. We’re counting on you.

  38. they really ARE so thick that they figure a new label will work?
    almost but not…could feel sorry for the gormless fools

  39. The science is settled, except for the name. Instead of “climate chaos”, shouldn’t that be “weather chaos”?

    • That’s a good point. If the science is settled, why isn’t the label? Nobody is trying to rename geology, or physics, or biology, or astronomy, or any other established discipline.

      • To the perpetrators it is part of a war on the population as a means to consolidate global control by manipulative deceit. The climate psyop.
        But to the targeted, baited and hooked population it is a war for survival on those who refuse to make the sacrifice that the war demands. (That the perpetrators tell them to do).
        The perpetrators are the ability and the intention to frame the narrative so as to filter and distort our sense of our world – they do not speak to reason but to emotional identifications – ie fears and threats as well as hopes and ideals.
        The unwitting victims are proxies in exchange for a sense of order set against fear of chaos, a sense of moral righteousness set against self-disgust and guilt; a sense of meaning set against a sense of meaningless confusion; a sense of community and solidarity set against a common hate; a sense of personal social status or freedom set against exclusion, rejection and vilification in work, social networks, funding or career; a fulfilling of vengeance on the oil and coal companies; a sense of security under scientific experts, a sense of empowerment under grievance made holy.

        A climate of fear has been propagated towards a tipping point.
        Dolphins do this to shoals of fish using vibrational resonances into streams of bubbles rising through and around the shoal. You’ve seen how it works on tv.

        When you are tempted to laugh at it – remember this is not a bottom up movement – but a top down agenda with effectively unlimited funding and intergenerational persistence. Belief in something fearful can be more dangerous than a clear and present danger. Invoking apocalyptic fear as leverage may well bring it on. Not by CO2! But by the ‘defences’ we are induced to enact, and the diversion from our true peril.

  40. The interesting thing here is that Skepticism/Climate Realism has never needed rebranding, or even any marketing really. It sells itself. But Global Warming has had to continually be rebranded, and marketed fiercely and continually, with not much success. I would fire their ad agency (or agencies) if I were them. There is just no excuse for that sort of unprofessional bungling.

  41. Sinking climate
    Crashing climate
    Climate the return of the vengeance
    Climate apocalypse now
    Climate zombies
    Climate scientists want your brain
    Climate scientists eat even more brains again – the vengeance of the return

  42. I predict that the Climate Alarmists’ world will end in a little over 11 months, when President Trump is re-elected.

  43. All I know is that I will have used a ton of wood pellets BEFORE winter. It looks like it may be my first 4-ton year. Never mind the oil we burn trough, too. But then again every map shows that New England has NOT experienced any of the alleged warming…

  44. I prefer. Man-Made Unprecedented Apocalyptic Catastrophic Imminent Global Climate Change Instability Warming Crisis or MMUACIGCCIWC for short.

  45. Change the name. What about climate fraud.
    Like the democrat’s impeachment hearings and MSM support, climate change is all talk with no proof. These are disgusting people who will not hear an opposing view even with strong evidence.

    Sorry about the word disgusting, if I used another word it would sound better. Visceral perhaps but that would require therapy.

  46. Why did these marketing geniuses miss the obvious term “Incipient Climate Armageddon”?

    It is the one term that reflects the CAGW alarmist view that we only have 1.5-11.5 years left to correct the global climate to what it should be . . . before the end of human civilization as we know it.

    And no, I won’t be bothering to trademark/copyright that term . . . anyone can use it freely.

    Oh, wait . . . I didn’t consider how few of those swayed by mass marketing do not know what “incipient” means . . . never mind.

  47. Inspired by Mr. Leahey of the Trailer Park Boys, I think they should promote

    “Climate Shitsunami”

    when they go to Defcon 1. Then “denialism” would collapse like a house of cards, don’t you think?

  48. When one becomes increasingly hysterical in the predicted outcome, it actually lessens fear. Shhhh…don’t tell them. Popcorn futures will suffer.

  49. Climate Apocalypse has a ring to it. Not to be confused with Climate Apopletctic which is descriptive of the warmists reactions.

    • Apocalypse has a deeper meaning of a Great Revealing.
      To invested self-illusions this is experienced as fearful, conflicted and destructive.
      Our prehistory has global record of events that were ‘different Suns’ or Ages, and under monotheistic and emerging natural philosophy, in which the physical world was in a sense desacralised to become external to our sense of Existence – this idea became the ‘end of THE World’,
      Regardless any rational or ritual cultural expressions, the archetype operates them as defended self-illusion – set in fear, conflict and pain of loss.

      Those who plunder the world and others for private agenda, consolidate to some systemic structure of power balance – out of the underlying power struggle for possession and control. As the attempt to maintain an off-balanced condition, the structure becomes increasingly unsustainable – because it is not founded in the heart of a shared purpose and condition. And so our illusions can no longer be protected against exposure and a ‘great revealing’ uncovers or restores a true foundation.

      One of the signatures of the denied self is its projection onto others. And onto its world.
      Fear of an event – given fuel – can bring it on.
      Fear in that sense becomes a self-fulfilling prophecy – regardless the reality beneath the fear.

      With Climate ‘armageddon’ being fuelled by vast corporate and financial networks and published and insinuated into every kind of media, educational, and regulatory information – as a LEVERAGE to give up sovereignty of will by giving power to the mongers of fear and THEIR plan of protection – which is simply the reconfiguring of global human society to their system of controls, they are invoking deep fear that is in our species – and which has been the ‘chaos’ over which order has operated legitimately as a containment of lawlessness. But the making of chaos as a means to dominate is the enactment of the Destroyer – not the protection.

      The internet is a great way to kettle all the naysayers to a bubble where they can laugh in smug scientific superiority – but the only science being really engaged in by the Climate psyop is the application of the dark art and science of psychic-emotional deceit. Such that any actual science is framed in filters and distortions. Bearing in mind that we are not otherwise free of self-illusion in our science or in any other realm of human endeavour.
      However, we ARE learning more about climate – and not least how much we don’t actually know. This opens up possibilities for profound revision to our models – which are stories set around math and equations that served who we were – but may not sere who we are uncovering and accepting ourselves to be.
      In core terms a closed system approach tried to deny or downgrade a nested or embracing reality of active ongoing communication and support to light through ether, vacuum or curved space-time – all of which emphasise separate, disconnected things, forces, densities and outcomes. We are talking here not of a Universe – but of a conditioned mind – or rather a collective of segregating and mutually reinforcing beliefs and definitions.

  50. Actually, isn’t climate chaos the most scientifically truthful description of climate change?

    Climate change IS chaos, isn’t it? Humans don’t make it this way — fluid-dynamic nature does. Stupid people are just trying to hijack a perfectly apt description of reality to further frame their sadly misguided fantasy.

  51. Here they are trying to tell us what a catastrophic hurricane season just ended. I’m baffled. A few minor storms brushed the US mainland, one minor storm brushed Ireland, and one major storm hit the Bahamas. There were a lot of storms…. that never made landfall. Catastrophic?

  52. “Somebody told me how frightening it was how much topsoil we are losing each year, but I told that story around the campfire and nobody got scared.”

    Deep Thoughts by Jack Handey

    My wife just get a bad case of the hiccups, so I asked if it would help if I scared her. She told me to try, so I said “Global warming!”

    It didn’t work.

    • https://www.cbsnews.com/news/pelosi-to-lead-delegation-to-climate-summit-amid-u-s-withdrawal from Paris Accord

      Nancy, you might want to stay in California to help your own state’s deal with CA electricity headaches.

      California’s Next Electricity Headache Is a Looming Shortage
      David R. Baker

      Bloomberg) — As if California doesn’t have enough problems with its electric service, now regulators warn the state may be short on power supplies by 2021 if utilities don’t start lining up new resources now.
      In the hopes of heading off a shortfall, the California Public Utilities Commission has ordered the state’s electricity providers to secure 3.3 additional gigawatts of reserve supplies. That’s enough to power roughly 2.5 million homes. Half of it must be in place by 2021 and the rest by August 2023.

      The move comes as California is already struggling to accommodate increasingly large amounts of solar power that regularly send electricity prices plunging below zero and force other generators offline so the region’s grid doesn’t overload. The state is also still reeling from a series of deliberate mass blackouts that utilities imposed last month to keep their power lines from sparking wildfires amid strong winds. And its largest power company, PG&E Corp., went bankrupt in January.

      Now as natural gas-fired power plants retire, officials are warning the state could run short on electricity on hot evenings, when solar production fades and commuters get home and crank up their air conditioners. “We have fewer resources that can be quickly turned on that can meet those peaks,” utilities commission member Liane Randolph said Thursday before the panel approved the order to beef up reserves.

      The 3.3 gigawatts that utilities must line up is in addition to a state rule requiring them to sign contracts for 15% more electricity than they expect to need. Some critics question the need for added supplies, particularly after the state went on a plant-building boom in the 2000s.

      But California’s grid managers say the risk of a shortfall is real and could be as high as 4.7 gigawatts. Mark Rothleder, with the California Independent System Operator, said the 15% cushion is a holdover from the days before big solar and wind farms made the grid more volatile. Now it may need to be increased, he said.

      “We’re not in that world anymore,” said Rothleder, the operator’s vice president of state regulatory affairs. “The complexity of the system and the resources we have now are much different.”

      The state’s three major utilities, PG&E, Edison International and Sempra Energy, will be largely responsible for securing new supplies. The commission banned fossil fuels from being used at any new power generators built to meet the requirement — though it left the door open for expansions at existing ones.

      PG&E said in an emailed statement that it was pleased the commission didn’t adopt an earlier proposal to require 4 gigawatts of additional resources. Edison similarly said it was “supportive.” Sempra didn’t immediately respond with comment.

      Extending Deadlines

      The pending plant closures are being hastened by a 2020 deadline requiring California’s coastal generators to stop using aging seawater-cooling systems. Some gas-fired power plants have said they’ll simply close instead of installing costly new cooling systems. So the commission on Thursday also asked California water regulators to extend the deadline for five plants.

      The Sierra Club, meanwhile, called on regulators to turn away from fossil fuels altogether, saying their decision Thursday “sets California back on its progress toward a clean energy future.”

      The move to push back the deadline also faces opposition from neighboring towns. Redondo Beach Mayor Bill Brand, whose city is home to one of the plants in line for an extension, told the commission it wasn’t necessary, since California utilities already have plenty of electricity reserves.

      “It’s just piling on to that reserve margin,” Brand said.

      (Adds California grid operator’s comment beginning in the sixth paragraph)
      To contact the reporter on this story: David R. Baker in San Francisco at dbaker116@bloomberg.net

      To contact the editors responsible for this story: Lynn Doan at ldoan6@bloomberg.net, Joe Ryan, Reg Gale
      For more articles like this, please visit us at bloomberg.com
      ©2019 Bloomberg L.P.

  53. Actually, the new campaign is “Live Green”, because, ostensibly, people are green, and not green, and are triggered by empathetic appeals.

  54. Climate humiliation – Global urban society syndrome – Climate delusion Acolyte society –
    you get the picture – The people know of the hoax and will not fall for the socialist reset being pushed by the global elites thru the mush brained youth. Oh please give me guidance I have no free will and love it
    My Pom is getting fatter because of a day last week that went above 70 degrees in Tucson and I am so sad

  55. WARMAGEDDON!
    (or The Emperor’s New Climate)

    [Last few verses contain New Zealand political references.]

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Planets cool and planets warm,
    Climate changes are the norm;
    See who gains from claims that geddin’
    Warmer equals Warmageddon.

    “SEE WHO GAINS FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    Who’s enriched to “hide declines”?
    Who’s dismissed if he declines
    To pretend as state defender
    Of this UN tax agenda?

    Al Gore’s truth most inconvenient!
    Asian glaciers — disobedient!
    Failed predictions never cease!
    Polar bears — hide the increase!

    “AL GORE GAINS FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Profs who stray from state religion
    Get no funding — not a smidgen;
    Take your money, all pretend
    Planet Earth’s about to end!

    Profs won’t risk being shunned or fired,
    Yet confess once they’ve retired:
    “Pressured to exaggerate —
    Just a shame we had to wait.”

    “…TILL THEY’D GAINED FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Is Earth’s situation critical?
    “Settled science” is political;
    Real science keeps evolving
    Till a planet stops revolving.

    Go to Vic to watch ‘debate’,
    Sceptics can’t participate;
    Ten debaters, all one side,
    Soon pronounce us drowned or fried.

    “PROFS ALL GAIN FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Ask ‘debaters’: “Why the bias?
    Why are sceptics now ‘deniers’?”
    Most unjust religious mission
    Since the Spanish Inquisition.

    Clerics said the Earth was flat,
    Sceptics died denying that:
    Where have men of CONSCIENCE gone?
    Gone along with SCIENCE CON!

    In that simple anagram
    Lies the key to climate scam:
    Lies from scientists who doubt it,
    Lie for cash — can’t live without it.

    Let themselves become corrupted
    Lest their incomes be disrupted,
    Trading their integrity
    For career security.

    “SCIENTISTS GAIN FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Why do IPCC papers
    Hide the fact that water vapour’s
    7/10ths of greenhouse gases?
    Why conceal it from the masses?

    Can’t tax water — that is why
    In their models, air is dry!;
    Sceptics point to sun and cloud,
    Stuff decrees: “That’s not allowed!”

    “STUFF HAS GAINED FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Someone tell these great left brains
    Sky’s a sponge — that’s why it rains!
    Cos you can’t tax H2O it
    Doesn’t mean you shouldn’t show it!

    Facts when seen through red-green prism
    Cited as “denialism”:
    Commenting with common sense is
    Banned to prove their fake consensus.

    “NEWSMEN GAIN FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    Greatest greenhouse gas is water,
    Yet they scare your son and daughter
    That a puff of CO2
    Will kill them, you and Tuvalu!

    Climate Scientologists’
    Ship of scholars badly lists;
    Greens again have missed the boat —
    As predicted, atolls float.

    “GREENS ALL GAIN FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    Leftists lie that CO2
    And CH4 are killing you:
    Our carbon foot is much too small
    To kick-start warming of our ball.

    Yes, for absorbing rays of heat
    Man’s CO2 just can’t compete;
    Heat’s main absorber’s H2O
    And micro-methane’s got no show!…

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    …’Tis but a speck compared to water,
    Just don’t tell your son or daughter:
    Lefties need kids scared to death,
    So tell them lies with every breath!

    And for this speck they’d shut down farming?
    That’s what you should find alarming!
    Sacrifice your bright green pastures
    For Jacinda’s red-green masters!

    “LABOUR GAINS FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    Who will put New Zealand first?
    Winston’s lot would be the worst;
    Billion trees to squeeze out farmland
    Till New Zealand is New Finland.

    “WINSTON GAINS FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    Nats can’t seem to find a spine:
    So that grass will soon be pine;
    Go along with lower yields
    Leave us pining for the fields!

    “NATIONAL GAINS FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    Terrified to tell the truth:
    Sooner terrify the youth;
    Whipped to toe the party lie,
    Tell young kids, “You’re gonna die!

    “Earth’s got twelve more years to run!
    You won’t get to twenty-one!
    Tell your parents they’re to blame!”
    NZ MPs’ UN game.

    “MPs GAIN FROM CLAIMS THAT GEDDIN’
    WARMER EQUALS WARMAGEDDON!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

    “TWO-FOUR-SIX-EIGHT —
    PANIC AND EXAGGERATE!”

  56. Straight out of Joseph Goebbels playbook. People that are afraid are easier to manipulate and they will care even less about facts and cool and sane analysis. Anyone who has ever seen an out-of-mind mob will know what I am talking about. And will also be afraid as mob-mentality transforms reasonable individuals into raging monsters.

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