Electric Car Maker Tesla buys Perbix, which Designs Production Line Robots

Image from Tesla’s website

Guest essay by Eric Worrall

Having failed to hit their own production targets, Green car maker Tesla has bought a company which designs robotic production lines, apparently with the intent of making the Tesla factories themselves into products.

Tesla buys robot maker. Hang on, isn’t that your sci-fi bogeyman, Elon?

Slight glitch in Industrial Revolution 4.0

By Andrew Orlowski 8 Nov 2017 at 15:04

Troubled Tesla Inc. has quietly acquired Perbix, which designs robot production lines. Perbix was already a Tesla contractor.

“With the acquisition of Perbix, Tesla further advances its efforts to turn the factory itself into a product – to build the machine that makes the machine,” the electric carmaker burbled on its website.

That’s the glass-half-full interpretation. A more sceptical view is that Tesla is finding it so difficult to manufacture its long-awaited Model 3 sedan that it’s hand-finishing them as they drop off the production line.

Read more: https://www.theregister.co.uk/2017/11/08/tesla_buys_perbix/

Tesla’s statement on the acquisition is available here

Is Tesla hoping Perbix’s expertise will help fix Tesla’s production line problems?

Does Elon Musk believe other businesses will queue up to buy Tesla’s expertise at producing things, despite Tesla’s utter failure to date to deliver on their own production targets?

Perhaps we shall all be dazzled by next quarter’s Tesla production figures?

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JEM
November 9, 2017 10:42 am

I worked for Elon once upon a time.

The whole “tell magical stories and expect the staff to pull a rabbit out of a hat” is very familiar.

I admire the crap out of him for taking his money and making hardware with it, it’s much harder than spinning up some home-sharing app.

But, yeah, what’s going on with the Model 3 is not remotely a surprise. He overpromised and expected his whole supply chain to pull his backside out of the fire, and it’s not surprising that they’d say “eh, what? We know this crap and you don’t.”

Resourceguy
November 9, 2017 11:19 am

Is this a quiet warning shot to the auto unions?

Resourceguy
November 9, 2017 1:59 pm
björn from Sweden
November 10, 2017 2:16 am

Sounds like a great strategic move by Musk. He is emulating Honda perhaps. One director for the whole ensamble, well done Elon Musk.

MikeN
November 10, 2017 8:43 am

Has Tesla provided new guidance on their production. It looks like they are defrauding investors with their claims.

Retired Kit P
November 10, 2017 9:06 am


“Perhaps you are the sucker for marketing, Retired.”

I read a magazine in the dentist office.

I not the one talking about buying something based on BS reasons.

Nothing set my BS meter off like the word ‘free’ used in the same with electricity.