From the don’t force shit on me I don’t want and prevent me from saying NO department.
Forgive my off-topic rant, but this will be useful for others having this same problem. One of the things I hate about Microsoft recently is the idea that Windows 8, 8.1, and the upcoming Windows 10 is the greatest thing since sliced bread. If you own a Windows based tablet, or a Windows phone, it probably is (I own a Windows 8 based tablet, and I’m able to use it just fine, because Windows 8.1 is a touch based operating system).
But a problem occurs with Windows 8, 8.1, and the upcoming Windows 10 as a desktop operating system. IMHO, it’s mostly useless as a desktop OS and gets in the way of working as I am accustomed to. I use a mouse and keyboard, with a 27″ monitor, not a touchscreen. I use Windows 7 because it works, is stable, and defensible from malware.
Imagine my surprise after recently doing “Microsoft Update” and I get this icon in my system tray:
Clicking it gives you this advertisement:
OK, I can forgive them for offering this free upgrade, but what I CAN’T forgive Microsoft for is the inability to ever opt-out of being notified about this. Why?
- You can’t remove the icon from the system tray easily,
- You can’t make it go away after “reserving” a copy of Windows 10,
- Average users can’t get rid of the notification process that’s running in the background called “gwx.exe” easily. It saps CPU and memory resources just so it can keep reminding you about Windows 10 and calling home to find out if Windows 10 is available yet,
- This advertisement was a “stealth” upgrade. It is almost like a Trojan in my opinion.
Sorry Microsoft, this isn’t cool, and if I don’t want to bastardize my desktop experience with an operating system designed with a tablet/phone user touch interface, I shouldn’t have to put up with continual reminders. Since this has done nothing but piss me off, it’s marketing FAIL as far as I’m concerned.
This sticky nature of this upgrade notice is by design, the average user of Windows 7, 8, or 8.1 that doesn’t have savvy skills won’t be able to make this go away, so I’m here to help with a simple solution:
Get rid of the Windows Update that creates the problem!
Here’s what it is, from Windows Update:
Update enables additional capabilities for Windows Update notifications in Windows 8.1 and Windows 7 SP1
This update enables additional capabilities for Windows Update notifications when new updates are available to the user. It applies to a computer that is running Windows 8.1 or Windows 7 Service Pack 1 (SP1). Before you install this update, check out the Prerequisites section.
Source: https://support.microsoft.com/en-us/kb/3035583
Note that they don’t really tell you what you’ll actually be getting, hence my opinion that it’s like a Trojan horse.
So, here’s how to get rid of the damned thing:
1. Go to Control Panel > Programs > Programs and Features > Installed Updates
2. Put KB3035583 into the search box in the upper right of the dialog as shown below, press ENTER to search for it
3. Click on the “update for Microsoft Windows (KB3035583)” to highlight it, then click “Uninstall” as show below.
4. Unfortunately, you’ll have to Restart your computer.
5. Enjoy a hassle free desktop experience from now on.
By the way if you already have Windows 8 or 8.1 and you hate the fact that you are running a tablet/phone touch based operating system on your desktop, and you wish it would run like Windows 7, I have a solution for that too:
Classic Shell™ is free software that improves your productivity, enhances the usability of Windows and empowers you to use the computer the way you like it. The main features are:
- Highly customizable start menu with multiple styles and skins
- Quick access to recent, frequently-used, or pinned programs
- Find programs, settings, files and documents
- Start button for Windows 7, Windows 8, Windows 8.1 and Windows 10
- Toolbar and status bar for Windows Explorer
- Caption and status bar for Internet Explorer
Classic Shell has been in active development for 5 years and has over 25 million downloads.
Get it free here: http://classicshell.net/
In my opinion, Microsoft has erred greatly in trying to foist a tablet/phone touch based OS on desktop users. They should have allowed for some sort of retro experience in the GUI for people that want to use a desktop like they always have. Windows 8, 8.1, and 10 have speed and security enhancements, but they come at the cost of running a touch based OS on your desktop when you really don’t want a touch based OS on your existing machine.
Boneheads.


Anthony,
A much easier way to remove the icon is: click “Customize” in the System Tray and turn off the Get Windows 10 app notifications in the menu that comes up. Granted it does not remove the update, but why would you want to?
Quite frankly, I do not understand the desire not to upgrade to Windows 10, if for other reason than to have a very secure OS. I have been running both the beta and preview options on a dual-boot laptop that is also running Windows 7 Ultimate. The laptop is not touch-capable so I am using a bluetooth mouse and keyboard. Windows 10 is designed to take advantage of touch, but that does not mean one has to sacrifice a mouse or keyboard. Also, despite your concerns, the Windows 10 interface is not noticeably different than Windows 7 (and, unlike Windows 8 and 8.1, rightly relegates the Start screen to the background), and provides me with desktop options that are just not available with either Windows 7 or 8.1, such as the ability to add a virtual machine with two mouse clicks.
I agree, Microsoft should have made receipt of the update an affirmative action; that is, you would receive the update ONLY if you wanted it. That said, I think you’ll end up liking Windows 10 even more than Windows 7.