GE's vision of Coal Miners Daughters – too hot to handle

Image representing GE as depicted in CrunchBase
Image via CrunchBase

Since we’ve talked about peak oil and nuclear energy today, we may as well add coal to the daily roster. This showed up as a link on my Facebook page from Lawrence Depenbush. I at first thought it was a parody, because well, swimsuit models and coal mining? C’mon. Sadly though, yes this is a General Electric “Eco-imagination” commercial.

This bizarre commercial was originally aired in mid-2005, though I never saw it until today. The message of a 250 year supply of coal is lost in the imagery. What next, coal porn?

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August 9, 2011 11:33 am

St. Peter don’t ya call me cuz I can’t go
I OWWWWWWWWWWWWWWWWWWWWWWWE MY SOOOOOOOOOOOOOOOOOOOOOOOUL
to the government store.

Ian H
August 9, 2011 11:56 am

That’s one coal mine I wouldn’t mind working at.

Neo
August 9, 2011 12:11 pm

Pure GE-nius

August 9, 2011 12:13 pm

That would be the company store, but these days the gaffe is probably more appropo.

August 9, 2011 12:13 pm

For the reality of the cheapest clean(er) coal, see: e Future of Cheap Energy: Underground Coal Gasification (UCG)
“FuelCell” posts UCG syngas for < $2/GJ, and $27/bbl for syncrude. Note AFC Energy’s alkaline fuel cell for 50%-60% efficiency with capital costs <$500/kW.

Don Horne
August 9, 2011 12:17 pm

What a difference a few years make. Now they only want to kill eagles Don Quixote style. And pay no taxes on 5B$ profit. Nice to be boosom buddies with Teh Won, doncha know?

Crispin in Waterloo
August 9, 2011 12:18 pm

I take it GE is indeed leaving most of this to our imaginations. No masks? Ever heard of Black Lung Disease?

David Walton
August 9, 2011 12:18 pm

Maybe GE’s intent was to attract men to coal mining.

Nuke
August 9, 2011 12:25 pm

Maybe it’s a recruitment video?

August 9, 2011 12:25 pm

I have a few Gay friends who would also find this pretty appealing.

August 9, 2011 12:29 pm

Saint Peter don’t call me cause I don’t want to leave my bikini clad co-workers!!!

August 9, 2011 12:31 pm

If more women who looked like that, actually worked in coal mines, I suspect there would be a lot more men signing up to work there as well.

IAmDigitap
August 9, 2011 12:40 pm

Well, a girls gotta.. get through the night (shift) somehow..

lenbilen
August 9, 2011 12:40 pm
Douglas DC
August 9, 2011 12:42 pm

As one who has family (My wife too) in that line of work this is an insult. GE can kiss my grits….

Third Party
August 9, 2011 12:42 pm

Drill, Baby, Drill!

Kasuha
August 9, 2011 1:04 pm

I like this ad.
And regarding coal porn… I don’t see anything unusual in this ad, every other one uses sexy girls too. So after porn becomes common in ads (times are changing and what we see in ads today was unimaginable just a few years ago…) then we may get some coal porn ad too.

RockyRoad
August 9, 2011 1:21 pm

They don’t allow gals that hot down in coal mines–the probability of a mine explosion is just too high.

August 9, 2011 1:36 pm

Sigh. Poor ol’ Tennessee is probably at high RPM right now…

David Davidovics
August 9, 2011 1:44 pm

For what its worth, I like Bo Diddley’s versoin of “sixteen tons” better.

jonjermey
August 9, 2011 1:45 pm

The Zoolander version is funnier:

August 9, 2011 1:54 pm

Can I be a coal miner too? Pretty please?

John S
August 9, 2011 2:48 pm

I think I just increased my carbon footprint…

Gary Hladik
August 9, 2011 3:44 pm

I think I’m in love…talk dirty to me…
Do septic tank cleaners next!

HankH
August 9, 2011 4:10 pm

My grandfather owned and operated a coal breaker, a plant where coal is crushed, sized, graded, and delivered. My other grandfather was also in the coal business and subsequently died of “black lung.” Although I never worked in the mines or breakers, I’ve been inside the mines and around coal breakers quite a bit in my younger years. I never saw anything so inspiring as what was presented in this commercial. I’m not talking about the coal. Now if I had seen anything close to what was depicted in the commercial I would have probably carried on the family tradition of coal mining. But I didn’t so I didn’t.

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