Adventures in journalism: from llama fish to carbon neutral bras

Louise Gray, who wrote this amazing piece of journalism in the Telegraph the other day…

Fish carried up a mountain on backs of llamas to escape global warming

…has boobed given us yet another story worthy of discussion here.

The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.

The wonderbra, it isn’t, but somehow, from a guy’s perspective, seeing the models below, I don’t think any guy is going to give a hoot about the carbon neutrality of undies.

Source: Telegraph Fashion Section

Gotta wonder though if this:

…an ‘eco factory’ in Sri Lanka where energy has been reduced a third through measures like making sure all lighting is from the sun or low energy light bulbs.

Isn’t just code for “sweatshop with no lights”.  At the M&S website for the bra, there’s no mention or photos of the factory that I could find, though there are mentions of how buying one of these will supposedly benefit the purple-faced langur and the Ceylon  rose butterfly.

I guess they haven’t gotten the Wal-Mart memo yet:

GORE STORE NO MORE | Daily Telegraph Tim Blair Blog

After suffering seven straight quarters of losses, today the merchandise giant Wal-Mart will announce that it is “going back to basics,” ending its era of high-end organic foods, going “green,” and the remainder of its appeal to the upscale market. Next month the company will launch an “It’s Back” campaign to woo the millions of customers who have fled the store.

Maybe, this is just nothing more than an extension of this old campaign:

h/t to WUWT reader Ray

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61 Responses to Adventures in journalism: from llama fish to carbon neutral bras

  1. Ted Dooley says:

    High efficiency sweatshops!

  2. David T. Bronzich says:

    So, in short, a Sri Lankan sweatshop that’s dimly lit?

  3. Mike Bromley says:

    Ms. Gray is merely staying abreast of the situation. Digressing, I wonder what stimulating boudoir conversations will result from the inherent interest caused by a Carbon-Neutral Brassiere? After a night wining and dining and, ahem, jacking up the passion, a mad dash from the Prius to the stairs, to suddenly be awestruck by the world-saving glow of the finery exposed. Lycra?? Noooooooo! Itchy Hemp fibre, grown….wait for it….

    Oh never mind. I hear llamas.

  4. Alan Clark says:

    Can’t believe you missed this one…

    http://www.bizjournals.com/sanfrancisco/news/2011/04/12/marijuana-causes-global-warming.html

    REPLY: It is always helpful to use the scroll bar on the main page before making accusations of skeptical sloth – Anthony

  5. Aynsley Kellow says:

    Next will be the bikini with solar cells incorporated into the fabric. The wearer will be able to plug into the grid at the beach resort and earn credits to offset the emissions resulting from their travel to the tropics. Kids hats with propellors on top will contain micro-generators that can be similarly connected. Exercise bicycles can be connected. Treadmills can be substituted form by giant hamster wheels. The possibilities are endless. We have not yet begun to conserve!

  6. Lew Skannen says:

    just code for “sweatshop with no lights”

    That sounds about right. There is no limit to the spin this industry produces. I would not be surprised to hear that workers have reduced their transport carbon foot print by sleeping under their work benches between shifts.

  7. pat says:

    Typical. Any factory outside of countries where white people are allowed to vote is totally cool.

  8. Louis says:

    So creating a darker, hotter, and more dismal sweatshop for employees is the new fad as long as it is more carbon neutral. Isn’t that how warmists and wacko environmentalists want us all to live?

  9. Jenny Sixpack says:

    Louise Gray is the reason I rarely buy the print edition of the Telegraph any more. And I was an addict to it for twenty years. So that’s £300 per annum revenue they miss out on.,

    I suspect that she only applied for the job there once she had failed to be hired at 10:10 as creative director for being too extreme and uncritical in her credulity about anything labelled ‘green’.

    The examples of her cut and pasted press releases Anthony cites are representative of a long long list of her ‘work’.

    For those who do not know, the Telegraph is supposedly the foremost upmarket Conservative-leaning newspaper in UK and the market-leader in ‘serious’ journalism.
    Ms Gray is a cuckoo in their nest.

  10. ken smillie says:

    given that every factory I have ever been in was lit be fluorescent tubes, rather than incandescent bulbs, the bit about low energy lighting sounds a bit hopeful?

  11. rberteig says:

    Lower lighting levels in work areas will likely lead to more worker injuries. Workspace lighting isn’t something that should be toyed with for political points. I wonder what kind of workplace safety laws are in force in Sri Lanka?

  12. Jim Masterson says:

    I thought women saved cupfuls of carbon when they stopped burning their bras.

    Jim

  13. Isn’t just code for “sweatshop with no lights”.

    HA! HA! HA! HA! HA!

    Brilliant!

  14. Anthony – the British press is surpassing itself in the stupid stakes at the moment. Here’s another example:
    http://adventuresintimetravel.com/2011/04/11/vegetarians-are-destroying-the-environment/

  15. Venter says:

    Carbon neutral bras!!! I bet quite a few jokes and one liners will appear soon on this subject.

    What else will they think of next?

  16. Joel Heinrich says:

    just code for “sweatshop with no lights”

    It’s not a bug, it’s a feature!

  17. Another Ian says:

    But on the other fashion front (but that’s not quite the right description for a double)

    “High-waisted knickers make a comeback as skimpy underwear goes out of fashion”

    http://www.couriermail.com.au/lifestyle/fashion/high-waisted-knickers-make-a-comeback-as-skimpy-underwear-goes-out-of-fashion/story-e6frer4o-1226038705269

    Maybe not yet to the extent of Queen Victoria’s

    http://news.bbc.co.uk/2/hi/uk_news/england/derbyshire/7533696.stm

    But think of all that extra carbon!

  18. Chuckles says:

    Surely it would be even more ‘eco-friendly’ to dispense with the garments altogether? Similar trends were strongly supported by all right thinking people during the sixties.

  19. John Silver says:

    No bra would mean zero carbon.
    Just think about it, guys.

  20. Mr Green Genes says:

    @Jenny Sixpack

    I have also given up the print edition for essentially the same reason – the lunatics appear to be taking over the editorial chairs.

    An honorary mention must go to Ms Gray’s partner in absurdity, Geoffrey Lean, too.

  21. John Marshall says:

    I cannot understand the Telegraph Group. They are green one minute and skeptic the next. The Daily is the green and they have alarmist journos like Ms. Gray and the Sunday has Christopher Booker. They also ignore all letters of criticism about their false green reporting.

  22. Adam Gallon says:

    A nice bit of spin, to appeal to those who’ve deserted M&S in droves over the past 10 years or so.
    The bit worth looking at, is the planting of trees, this may be under the guise of “off-setting carbon”, but laudable.
    Still the same low-wage sweatshop, that many get very excited about, but that’s the lot of the worker in these regions. Work long for a little, or don’t work and starve.

  23. Jimbo says:

    Will these carbon neutral bras come in by plane? Why not make them in the UK from power generated by windturbines? ;O)

    They have boobed!

  24. Andy G says:

    not sure this is a goer.

    most of the “hippy chicks” I know (ie…the ones who would care about carbon neutral), don’t wear bras :-))

  25. Alan the Brit says:

    Thank you, thank you, thank you, I cannot thank you enough. As I am in my early 50s I now have a legitamte excuse to gaze endlessly at lovely young women with impunity, I can now claim I am studying them to assess whether they are wearing low-carbon underwear or not as the case may be. Justice at last, there is a god! Thank you once again from the heart of my bottom! :-))

  26. David T. Bronzich says:

    ken smillie says:
    April 13, 2011 at 11:51 pm

    given that every factory I have ever been in was lit be fluorescent tubes, rather than incandescent bulbs, the bit about low energy lighting sounds a bit hopeful?
    Not at all; the latest eco trend uses an all natural product created without a carbon footprint and uses no electricity whatsoever. It’s called a beeswax candle. jk

  27. Annei says:

    Cheryl of Brisbane says:
    April 14, 2011 at 1:26 am
    Credit where credit is due – the factory looks pretty good.

    http://fashion.telegraph.co.uk/columns/hilary-alexander/TMG5035699/Lingerie-from-the-worlds-first-green-factory-with-Hilary-and-Co

    ________

    Actually, I agree with Cheryl. It really does look quite good. On the other hand, I did have a good giggle when I saw the headline in the DT; especially as I had just read about the llama-borne little fish!

    Maybe the most eco-friendly thing to do would be to go bra-less! That might cause visual pollution, however.

  28. Wayne Richards says:

    I read this to a group of friends. A titter ran through the crowd.

  29. charles nelson says:

    I love stuff like this and encourage it.
    Articles such as Llama/fish/climate change or Climate change/Bolivia/Gaia just reinforce the absurdity of the global warming mythos. These folorn semi-magical adventures in the realms of ‘Carbon’ are at the opposite end of the spectrum to gross Al Gore and his energy gobbling beach mansions… tell tale sign for ordinary folk that all is not entirely ‘ scientific ‘ in the house of Climate Changers.
    Keep it coming!

  30. Leon Brozyna says:

    Guess Wal-Mart wised up. The greenies wanted them ‘green’ but they sure as hell weren’t going to shop there — not where all the peasants gather. So Wal-Mart is back to basics — back to the cheapest goods possible for customers who may be working two jobs just to stay afloat and aren’t interested in saving the planet, just their own selves, trying to keep from going under.

  31. dave ward says:

    “Next will be the bikini with solar cells incorporated into the fabric.”

    Why not combine that with the “Wine Rack” and use it as a form of pumped storage to cover periods of darkness?
    http://www.dailymail.co.uk/femail/article-1295288/The-booze-bra-hold-bottle-wine–just-dont-wear-white-shirt.html

  32. Aynsley Kellow says:

    Nice idea, Dave. If we load the Wine Rack with the product of methode champenoise, we would also have carbon capture and storage! Much of the carbon dioxide would be absorbed upon consumption, and eventually exhaled, but the product of human respiration doesn’t count as anthropogenic emissions, so a tradeable carbon credit would be created. One’s (D) cup would runneth over!

  33. Ric Werme says:

    Aynsley Kellow says:
    April 13, 2011 at 11:38 pm

    Next will be the bikini with solar cells incorporated into the fabric. The wearer will be able to plug into the grid at the beach resort and earn credits to offset the emissions resulting from their travel to the tropics.

    Ack! That could bring back something like http://www.victoriana.com/swimsuit/bathingsuits.htm .

    How about solar cells in beach towels and beach umbrellas instead? I got it – a beach umbrella could power a small refrigerator to keep food and drinks cool.

  34. Daniel H says:

    It reminds me of that wacky CO2 corset. But will wearing the CO2 neutral bra cancel out the strangulation effects of wearing the CO2 corset? The mind boggles…

  35. Pull My Finger says:

    And I’m sure they ship them to the U.S. by rowboat.

    John Silver says:
    April 14, 2011 at 1:51 am
    No bra would mean zero carbon.
    Just think about it, guys.

    You’d have to take the good with the bad, but I’m willing to give it a try. :)

  36. Charles Higley says:

    I love Bolivia giving nature legal status. I can just see an accident killing 3 when a car hits a tree and then the tree suing the grieving families for damages. Where does the money go, if the tree wins? Do they set up a trust and hire a trustee and arborist to care for the tree the rest of its natural life. How much should damages be if a tree can live 100s of years? Too many questions. Who is going to watch the trustee to make sure that he or she is not taking advantage of the tree’s passive approach to life?

    If I forget to water my lawn or give it lawn treatments, is the lawn or a lawn activist going to sue me for neglect?

    This would certainly be a way to create jobs – mainly for lawyers.

  37. Pull My Finger says:

    The Greenies just want Wal-Mart dead becuase it is a shining example of capitalism at it’s best (economies of scale) and worst (predatory pricing). But bottom line is Wal-Mart is the best thing to ever happen to the working poor and lower middle class, especially in rural areas. Not just for providing goods, but for providing decent jobs.

    Honest to god I really don’t know what the Watermelons enivision as their utopian future. Really, they do come off as envisioning a 1984 or 2112 (for you Rush fans) where they, the enlightened elite, enjoy the fruits of human history and knowledge while the untermenschen toil in some 15th Century nightmare of windmills and some wretch inducing vegan-organic starvation diet. At least in 1984 they had electricity most of the time.

  38. Luther Wu says:

    I am so sorry Ms. Jawarlal, but we all must make sacrifices to save the planet and so the high cost of our glorious peoples’ factory solar panels means that we can only afford to pay you a mere pittance- take it or leave it.

  39. Pamela Gray says:

    If those are the examples, I have to say the choice of boobs and bras demonstrates a lack of understanding about boobs and bras. Any bra is wasted on Model A, carbon neutral or not. Somebody order her a hamburger, fry and shake. On the second model, a strapless carbon neutral bra would have to be super glued to stay on and “up”. Idiots.

  40. anticlimactic says:

    Just drive down to your local store and buy one!

  41. NoAstronomer says:

    Are these bras carbon neutral if they’re burned?

  42. Olen says:

    Are we to feel all warm and fuzzy over an eco friendly factory that is most likely paying low wages to employees doing formerly US jobs?

    Anyway I always thought the most interesting thing about a bra was appreciating the woman inside.

  43. Bob Diaz says:

    RE: carbon neutral bras

    I guess we should tell environmentalist women to go topless to help save the Earth. ;-)

  44. TomRude says:

    OT check that one too:

    http://www.oneperth.com.au/2011/04/13/climate-change-may-cause-quakes/

    “… Giampiero Iaffaldano from the Australian National University is part of a team that has found a link between movement of the Indian plate over the past 10 million years and a big climate change event over the same period: intensification of the Indian monsoon.

    Dr Iaffaldano said the monsoon, which increased rainfall in northeast India by four metres annually, had sped up motion in the Indian plate by almost one centimetre a year.

    “The significance of this finding lies in recognising for the first time that long-term climate changes have the potential to act as a force and influence the motion of tectonic plates,” Dr Iaffaldano said.

    He said the finding could help unlock the causes of plate-motion events such as large earthquakes.

    “When forces moving plates along their boundaries reach certain thresholds, earthquakes occur and energy is released,” Dr Iaffaldano said….”

  45. JPeden says:

    Louis says:
    April 13, 2011 at 11:47 pm

    So creating a darker, hotter, and more dismal sweatshop for employees is the new fad as long as it is more carbon neutral. Isn’t that how warmists and wacko environmentalists want us all to live?

    Exactly, even that sad skinny white girl can afford only underwear! Forget the elderly searching for cans to buy Purina Chow, everyone’s gonna’ have to “choose between food and clothes”. What with Social Justice and all….

  46. Reed Coray says:

    Do carbon neutral bras come with two tags: (1) the normal tag indicating size and washing instructions, and (2) a warning tag that reads: “Removal may cause heavy CO2 exhalation?”

  47. Cold Englishman says:

    See what I mean, I told yer two days ago that it was a dull week without Louise doing a dumb cut and paste. Like others, I gave up buying the Telegraph years ago, just full of Guff, except of course for Booker and Delingpole. Oh and sometimes Gerald Warner.

    When they finally go bust, they’ll still be wondering why – but on the other hand it’ll lower their carbon footprint, so “under every dark cloud etc……”

  48. PhilJourdan says:

    If it is cotton, the poluted by killing the plants that absorb cotton!

    If it is synthetic, how much polution was created by extracting the ingredients from oil?

    if silk – I guess they will win that one since worms exhale CO2. ;)

    But who cares as long as we can judge!

  49. PhilJourdan says:

    Punctuation is a bear! The line should read:

    If it is cotton, they poluted by killing the plants that absorb CO2, cotton!

  50. PhilJourdan says:

    If it is cotton, they poluted by killing the plants that absorb CO2, cotton!

  51. diehardstroker says:

    Actually, all the women giving up their bras to go “carbon neutral” would likely cause males worldwide to breath harder, contributing MORE CO2 to the atmosphere…..

  52. Jessie says:

    Alan the Brit says: April 14, 2011 at 2:45 am
    http://wattsupwiththat.com/2011/04/13/adventures-in-journalism-from-llama-fish-to-carbon-neutral-bras/#comment-641769

    Too true Alan, but for the gals there has been awareness of other products, complete with compostable envelope via post, for a few years now. http://www.menswearreview.com/category/pact-review/

    That desert island is looking better by the day!
    Not sure if that product is via house martins, swallow or the plumber though.

  53. Jessie says:

    Apologies
    Of course it was the ‘Scarlet Pumpernickel’ in Tips and Posts that precipitated this post.

    spello: Martins aka Martens

    And SPumps’ best posting-
    ‘The bacteria probably died waiting to be tested!’
    http://wattsupwiththat.com/tips-notes-to-wuwt-3/#comment-637035

  54. Kevin says:

    Just to be safe, I think we should go without bras entirely. It’s not worth risking the entire globe. Also, shirts should be banned. imo

  55. kadaka (KD Knoebel) says:

    I’d rather support carbon recycling. As in the innovative development of spray-on clothing, which uses short cotton fibers currently but could possibly use other types. Not only could they perhaps utilize too-short fibers that would be considered waste for normal thread and textile manufacture, but possibly this could be a great way to recycle dryer lint.

    http://www.dailymail.co.uk/femail/article-1316371/Spray-clothes-revolutionise-fashion.html

    The inventor says it will revolutionise fashion… but would YOU dare to wear spray-on clothes?
    By LAURA STOTT
    Last updated at 9:50 AM on 4th October 2010

    In the interest of promoting journalistic freedom over censorship, here are two photos that “disappeared” from the article as originally posted but are still on the Mail’s server:
    http://i.dailymail.co.uk/i/pix/2010/09/30/article-1316371-0B5FFD49000005DC-991_306x554.jpg
    http://i.dailymail.co.uk/i/pix/2010/09/30/article-1316371-0B60282C000005DC-56_306x554.jpg
    Yes, those are “flesh” colored pasties.

  56. Zeke the Sneak says:

    “The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.”

    The white lace strapless pushup bra is by the M&S company. The low carbon future is definately S&M. What do those Brits have against themselves?!

  57. Awright Mike Bromley, Alpaca hair might be softer. ;-) John Silver trumped you with his no-bra scheme.

    I wonder if Barry Penner is buying his wife some of that lingerie. When he was Environment Minister of B.C. in Canada he decided to have a candlelight dinner with her, all the better to have an energy-free experience for Earth Hour. Hit the news because their poor cat caught its fur on fire. Cat survived, I doubt its ignoramus owners would if on their own in the bush.

  58. As for a solar workplace, lessee:
    – grow food (solar synthesis)
    – eat food (conversion)
    – pedal generator
    – laugh (what else ya gonna do, except dream of a next life if you are a poor Indian)

  59. vid says:

    The so called ‘dimly lit sweatshop’ seems to be a darn good factory of its own right.

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