WRAL News Says Climate Action Should Be a Priority; Voters Are More Worried About Affordability

From ClimateREALISM

By Linnea Lueken

A recent article from WRAL News, a North Carolina NBC affiliate, titled “Climate change takes a back seat in campaigns, but research suggests voters still care,” claims: climate change is making storms worse and life more expensive; that people want climate action; and suggests that green policy offers cost savings on energy bills. Each of these points is false. Climate change has not make extreme weather like hurricanes worse. Rather, green policies have caused rising energy bills, not climate change itself. Additionally, people may say that they want climate action, but repeated polls show they are not willing to pay or sacrifice much for it. Climate change ranks way down the list of concerns.

WRAL opines that affordability was a main area of discussion for Democrat candidates this year, rather than climate change, which they assert “remains a concern for many voters.”

They look at the North Carolina Senate race as an example of the “disconnect,” where Democrat Governor Roy Cooper seemed to have dropped or limited talking about climate change on the campaign trail, while he discussed it often during his governorship, including blaming Hurricane Helene on climate change.

Hurricane Helene was not caused or worsened by climate change, despite what biased attribution groups claimed at the time. We at Climate Realism covered that in depth here, here, and here. Later in the article, WRAL tries to connect climate change to rising insurance costs, but this is another red herring, which Climate Realism has addressed on numerous occasions. Extreme weather is not becoming more frequent, so it cannot be to blame for rising insurance costs, even if insurance companies try to shift that blame away from themselves.

Gov. Cooper focused this year’s campaign on affordability instead, which WRAL says is a shift in how politicians discuss energy policy. The implication is that this is a bad thing, that climate is taking a backseat in these discussions. WRAL and those they interview for this piece couldn’t be more wrong. If Democrats are serious about designing energy policy based on what is most affordable, then that is good, a positive shift in their policy focus, However, it’s doubtful that Democrats have genuinely shifted their priorities. Much more likely, climate change dropped from public campaigns because voters know that climate policy means higher costs.

WRAL cites polling research that found “messaging focused on cost savings can increase support for renewable energy across party lines, suggesting affordability and climate action do not have to be competing campaign priorities.”

Except, renewables are directly responsible for higher rates across the country. Recent studies have found that high penetration of renewables is directly correlated to the fastest rising energy costs in the country, like in places like California. If Democrats are claiming otherwise, they are misleading their voters, possibly outright knowingly lying.

The reason they lie about this, is because while polling shows if you ask people if they are concerned about climate change, they say “yes,” it also shows that the associated increased cost of living that comes with various policies proposed to fight climate change are very unpopular, and not just in the United States either.

For instance, a YouGov poll from 2023 found that while Europeans said they were worried about climate change, most were unwilling to make the kinds of lifestyle changes that green activists and politicians say are necessary to stop global warming. Those would be changes such as giving up or even limiting meat consumption, limiting the number of children they have, or paying extra fuel taxes.

The Yale study that WRAL cites is unsurprising. It found that a majority of people claim that they are “worried” about global warming, and that they want candidates who will “support action to address” it. But this support means little if voters don’t want the policies that will supposedly address it. A poll from the Energy Policy Institute at the University of Chicago and the Associated Press-NORC Center for Public Affairs Research (UC/AP) in 2023 also found that the majority of people are unwilling to do something as simple as pay a single dollar per month to fight climate change.

Climate policy is meant to limit the use of products like gasoline and affordable energy like natural gas, necessitating that those things become much more expensive. Proponents of net zero and climate action are aware of this fact.

Another survey WRAL looked at said that “that roughly two-thirds of registered voters believe global warming is contributing to higher utility bills. That finding measures voters’ perceptions, and does not establish any factual connection between climate change and what individual energy users pay for transportation fuel and electricity.

Voters have been misled to believe that global warming is causing higher bills, when it is actually climate policy itself. This is one of the most deceitful narratives promoted by politicians and the mainstream media. Renewables like wind and solar raise utility bills and reduce the reliability of the grid itself, especially when the policy is paired with reliable coal plants being prematurely shuttered — even some natural gas plants have been closed before their official retirement.

Again, people might claim they want to tackle climate change, but it ranks extremely low (and lower every year) on their concerns list, and they are unwilling to pay more to do so. Democrats like Cooper, and media like WRAL, are misleading voters by claiming falsely that renewables are less expensive. Democrats ran on affordability. If the past is any guide, the policies they promote to fix it will only make the problem worse.

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18 Comments
Sparta Nova 4
November 13, 2026 11:24 am

Tackling climate change is such a low priority that is it below the urgent need to dust the window sills.

Curious George
Reply to  Sparta Nova 4
November 13, 2026 11:46 am

Quite the contrary. It is vitally important for parasites whose well-being depends on it.

Sparta Nova 4
Reply to  Curious George
November 13, 2026 12:17 pm

Which? Climate change activism, or dust? Seems both involve parasites. 😉

Reply to  Sparta Nova 4
November 13, 2026 1:58 pm

You’re saying that without knowing that anthropogenic global warming exacerbates dust accumulation on window sills, aren’t you?… That said, the cleaning could be done fairly quickly if we left the windows open during one of those “unprecedentedly powerful hurricanes”, also caused by CAGW.

Every problem has a solution.

cotpacker
November 13, 2026 11:25 am

WRAL is a reliable expositor of leftist positions. They had an investigative reporter who actually did a good job on various ripoffs occurring in the area, but she was recently hired by a bigger station.

WRAL seldom or never has had any curiosity about Democratic shenanigans, but they jump on Republican issues with both feet. Their use Politifact as their fact checker and never correct obvious Politifact errors. The cited opinion is typical of their unassailable certainty of the inherent moral superiority of their positions. Unfortunately, their reporting is treated as gospel by lots of blue haired ladies and less informed viewers:

November 13, 2026 12:20 pm

I wonder what their survey results would have been if taken in the middle of the Little Ice Age?

“Are you concerned that the burning of cow dung is heating the planet?

“No. We need more cow dung”

November 13, 2026 12:28 pm

“Climate change has not make extreme…”

Need some editing.

November 13, 2026 12:30 pm

“people may say that they want climate action”

Meaning, “some days the weather sucks”- and that’s all they mean, IMHO.

Phillip Chalmers
Reply to  Joseph Zorzin
November 13, 2026 5:03 pm

Or maybe they want China and India and the US to stop using vast amounts of fossil fuel – the media have alerted them to the “bad actors” often enough!

I have children and grandchildren and I will channel Greta on their behalf:
This is all wrong. I shouldn’t be up here. I should be back in school on the other side of the ocean. Yet you all come to us young people for hope. How dare you!
You have stolen my dreams and my childhood with your empty words. And yet I’m one of the lucky ones. People are suffering. People are dying …

Our young people are subject to a barrage of pessimism – frightened by promises of doom while powerless to act in any way effective in warding off the climate catastrophe they have been made terrified of.

Think global, act local. Talk to all the young people who will listen to you and share your knowledge to reassure them that the earth is not doomed, that they need not fear climate catastrophe, that they are free to dream of a future of love and joy and meaningful work and constructive contribution to a peaceful and safe community life with expectation to make old bones.

November 13, 2026 12:31 pm

“climate change dropped from public campaigns because voters know that climate policy means higher costs”

bingo!

CD in Wisconsin
November 13, 2026 12:42 pm

WRAL is yet another so-called “news outlet” which has not figured out that Orwell’s “Nineteen Eighty-Four” is a fictional novel, not an instruction manual.

Phillip Chalmers
Reply to  CD in Wisconsin
November 13, 2026 5:20 pm

Eh? Here I am seeing Orwell as a prophet warning that certain choices will lead to terrible dystopias and to AVOID going those pathways

CD in Wisconsin
Reply to  Phillip Chalmers
November 13, 2026 6:23 pm

I was thinking in terms of WRAL acting like Big Brother in the novel and putting out lies and propaganda to mislead the public.

J Boles
November 13, 2026 12:56 pm

Typical leftist attitude – if it does not work then we need more of it and there will be a tipping point of being self evident and self sustaining and then take off on its own! Lefties have the worst ideas.

November 13, 2026 1:15 pm

Very first sentence in the above article:
“A recent article from WRAL News, a North Carolina NBC affiliate, titled ‘Climate change takes a back seat in campaigns, but research suggests voters still care . . .’ “

Well, WRAL, since so many sheeple nowadays believe AI to be a “super authority” on ALL subjects, I put this related question to Google’s AI bot:
“Where do US voters overall list ‘climate change’ in their priority issues?”

And within a second or so received this “answer”:
“Climate change consistently ranks near or at the bottom of major national voter priorities compared to economic and social issues, though deep partisan divides exist.
“Where Climate Change Ranks Overall
“— Gallup Midterm Polling (October 2026): Climate change ranks lowest out of 11 major issues tested for the 2026 midterm elections, with 46% of U.S. registered voters rating it as “extremely” or “very” important. By comparison, the economy ranked highest at 87%, with healthcare, Iran, gas prices, immigration, and other issues all scoring higher majorities. Only 5% of Republicans, 27% of independents, and 52% of Democrats considered it “extremely important”.
“— Yale Program on Climate Change Communication (YPCCC): Approximately 35% to 37% of U.S. registered voters view global warming as a “very important” voting priority.
“— Battleground State Surveys: In key competitive races, climate change is a top-3 priority for only about 23% of battleground Democrats and 19% of independents, placing it 5th and 6th respectively among tested issues, and down around 6% for general battleground electorates.”

Hence, demonstrating for all to see, the misleading “research” that WRAL fronts to the public . . . yes, voters “still care” . . . about as much as they do about there being rain on their cars tomorrow.

Edward Katz
November 13, 2026 1:29 pm

Such a poll reflects similar ones worldwide where climate change consistently ranks at or near the bottom of people’s concerns. If they do show some concern, that level quickly drops to near-zero when they’re asked how much they’d be willing to pay in higher taxes and overall prices to combat what is increasingly viewed as a non-problem that can be handled with the current technologies. In addition, people are increasingly likely to scoff at or ignore entirely climate alarmism stories so enthusiastically peddled by the mainstream media who they suspect as just perpetrating a scam.

conrad ziefle
November 13, 2026 1:39 pm

If you are really worried about the climate, the best climate action folks were the old Aztec priests who ripped out 20,000 hearts a day to please the Sun God, and I’m sure that the people were convinced that they were saving the climate.

November 13, 2026 1:44 pm

Linnea,
Nice post, and thanks for the links.
Your link to the 2023 Univ. of Chicago poll of ~5000 people was interesting. As you
mentioned, only 39% of respondents would pay $1 (one!) per month to fix climate change.
Yet high percentages are “concerned” and many have reported anxiety over this issue [but was not part of this poll]. Talk about mile-wide concerns but only paper thin support for any action!
You’d need an epitaxy machine to mimic the support. Lol