MasterResource previously announced the launch of “Climate Truth Tellers” by the Sierra Club to flood social media with comments on climate and energy issues from the alarmist, statist, Climate Industrial Complex perspective. “Climate disinformation is rampant on social media,” the project stated, “but the volunteers of Sierra Club’s Climate Truth Tellers team are fighting back by uplifting positive, fact-based posts.” The “trolls” (like me) must be winning!
I challenged readers to sign up. We, too, can weigh-in on “How important is clean, renewable energy to you” and “How important is protecting our public lands from destructive drilling, mining, and fracking?“. I signed up. I am a Climate Truth Teller and wanted to get behind enemy lines and evaluate what the spoon feeding was about.
Jennifer McCharen sent the following to the CLIMATE-TRUTH-TELLERS list serve last week (May 29, 2026):
Hello Truth Tellers….
Today’s Posts
POST 1 (by Sierra Club) – Save the Arctic: Tag a fossil fuel company!
When you share this post and tag one of the major fossil fuel companies — by typing @ followed by the name they use on social media — you essentially tap their social media team on the shoulder and let them know you’re paying attention to the company’s nefarious influence on this crucial environmental issue. Remember: climate disinformation thrives in isolation and behind a veil of carefully crafted, focus-grouped talking points. Not on our watch!
- Hey @ExxonMobil, in case you were wondering, you can’t profit from selling fossil fuels on an unlivable planet. No drilling in the Arctic!
- @ConocoPhilips, we don’t want to see the Earth’s precious wild places be destroyed to line your pockets.
- The future is renewable, @Chevron. Drilling for oil in the Arctic isn’t even a smart investment.
POST 2 (by Grist) – A planned “hyperscale” data center threatens wild land in rural Utah
INSTRUCTIONS for engaging with these two posts: Please visit each post on your preferred social media platforms and leave a comment in your own words (you’ll need to be following Sierra Club to comment on Instagram. Then, if you want to, we encourage you to share the post(s) with your friends and family!
Note: if you use a different social media platform that isn’t listed, feel free to share the post directly to your social account of choice! Simply copy the link to one of the other platforms (like Facebook), then post with your own thoughts using the prompts and talking points.
Today’s Tip
Mis- and Disinformation: What’s the Difference?
We’ve welcomed a lot of new Truth Tellers in recent weeks, so we thought it was a good idea to revisit one of the core concepts of the project: What is the difference between misinformation and disinformation, and why does it matter?
Misinformation is simply incorrect information, likely shared by mistake or believed due to a misunderstanding. Not every false statement you see online is an intentional lie.
On the other hand, disinformation is incorrect on purpose for a specific reason. A fossil fuel company purchasing a full-page advertisement to cast doubt on whether climate change is real? That’s a classic example of disinformation for the sake of profit.
There are many new and subtle types of disinformation to be found online. Another example is the myth that offshore wind turbines harm whales. There is no truth to this whatsoever, and in fact wind power is an important part of solving climate change (which actually does harm whales).
The difference between mis- and disinformation matters because you wouldn’t want to accuse someone making an innocent mistake of being part of a massive fossil fuel funded conspiracy! Instead, someone sharing misinformation is a great opportunity to practice skills for difficult conversations, such as leading with your values and letting them know you care. Check out our webinar recording for more!
Thanks again for joining this team. Your voice matters! If you have any questions, please email truth.tellers@sierraclub.org.
In solidarity,
Sierra Club Action Team
P.S. Remember to check out our Welcome Guide for more information on how this team works and to access previous workshops and recordings. We are always updating our list of Frequently Asked Questions here as well.
Better yet. Understand the weak opposing arguments and provide your own “climate truth.” Climate realists should sign up and express their concerns about climate exaggeration, the (industrial) Green New Deal, and Net Zero waste. Join here.
