Guest essay by Eric Worrall
h/t Nick; Best free marketing campaign eva; According to Vice, if you drive one of the new Ford SUVs, you’re basically giving the finger to the sensibilities of green liberals. But this could be one of its greatest selling points.
The New Ford Bronco Is An Obscene Monument to Climate Denialism
In the year 2020, there is simply no excuse for releasing a brand new SUV without so much as a hybrid option.
By Aaron Gordon 15 July 2020, 10:03am
On Monday evening, Ford held a digital launch event for the new Ford Bronco, resurrecting the brand name for a Sport Utility Vehicle engineered for off-roading performance that is best known for transporting a fugitive along a Southern California freeway.
There isn’t much you need to know about the new Bronco—which I can assure you via Ford’s press release is capable of being driven on any terrain you could possibly want to drive it—because the odds are you will never need the off-roading capabilities this particular vehicle offers.
For John and Jane Q. Commuter, the only thing you need to know about the Bronco—which, unless you regularly go off-roading for sport and thrill, you should never ever consider buying no matter how much Ford tries to convince you otherwise with its massive marketing campaign—is that it does not come with a hybrid or electric version. In the year 2020, this is tantamount to climate denialism.
…
Read more: https://www.vice.com/en_au/article/akzj4p/the-new-ford-bronco-is-an-obscene-monument-to-climate-denialism
I wonder how Ford will respond? Will Ford management curl up into a quivering defensive apologetic bundle and promise to release a pathetic zero sales electric model? Or will Ford grab this once in a lifetime marketing opportunity, and double down on the offence by releasing a light truck version?
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I could care less about a Bronco before. Now I want one!!!!!!!!!! Good job, Buddy!
Just filled up my Yukon for 1.62 a gallon at Costco today. Only downside of trip us that they are back to limiting toilet paper.
Here is what all those emissions from the Ford Bronco will do to the climate.
https://tambonthongchai.com/2020/05/18/12479/
The horror the horror!
A good start Ford. But what you really need to do is bring back the Excursion engineered to be the Zombie land express. Take that Antifa and Mannroids.
I dare say that most, if not all, of the Bronco’s target audience _wants_ to give the finger to the watermelons.
What an excellent advertisement. Definitely interested.
Currently have a V8 Toyota land-cruiser. Its a truck. Goes anywhere. 900 kms on a tank of fuel, and only 5 mins to fill up anywhere. Economical, one tank lasts months at the moment with lockdowns. Carries a big camper. Will tow a boat. Just brilliant.
WHAT, NO HYBRID OPTION – wwwwaaaaaaaaaaaaaaaaahhhhhhhhhhhhhh!!!!!!!!!
Can you get one with a manual transmission, locking differentials, high and low range and manually locking hubs? Sometimes I really miss my ’73 Toyota FJ40 with only three forward gears, and a Warn Winch on a monster bumper. Anyone remember real bumpers?
The 1.5l is in the smaller Sport which is based on the Ford Escape. It’s pretty small. The large sized one is based on the Ranger chassis.
A monument to anti Marxism- Sign me up!!! It looks awesome too!
It has a fold out tray at the back to change the soiled diapers of SJWs. When you see one of the sobbing bleeding heart cAGW cultists in a soiled diaper by the side of the road, you can get them a fresh CryBaby brand diaper. These are the ones that inevitably find themselves full of excrement, lean to the left and fall apart with crocodile tears.
I routinely tell people “I’ve got three V8’s in the driveway, and I’ve never been happier”. Usually that shuts them up. Sometimes they ask what the make and models are. I start with “My favourite is the Hellcat Charger at 707 hp. The other two are not quite as powerful. But the total hp of the three is around 1400.”
The Bronco is nice, but a teeny bit too fuel efficient for me.
The diesel Bronco seems to fit the for big greens maximum tears…
https://fordredesign.com/new-2020-ford-bronco-diesel-specs-price-interior/
Missed that one *sigh* 🙂
When you consider how much of the USA is at high altitude, I find it amazing that so few US vehicles have turbochargers.
I found that a normally aspirated “four-beater” would struggle to get you over Loveland Pass. But a six-cylinder vehicle would make it without too much trouble. But at what cost? Fuel consumption goes through the roof!
With a turbo, altitude is no longer a factor in engine performance – no matter how small the engine.
I want one…. my finger is aching.
Me thinks that the git is just angry that people get a choice.
I want one.
What an ugly vehicle!
Are designers at Ford blind now?
I am more of a Chevy man. But thinking about this.
I want one.
Didn’t see it mentioned elsewhere in WUWT,
Jalopnik.com has a (mechanically) interesting review of new Ford Bronco, Ford’s Jeep Wrangler killer.
Just some snowflake from whichever “generation” is fashionable this week, writing an emotional meltdown instead of the article he was assigned to write. Because emotional meltdowns are so much easier than research and thought.
Now I’m going to have to sell my Chevy Duramax and buy two of these. I hate it when the warmest as force me to buy new.
Good on Ford for ignoring the green Mafia. Let’s hope they don’t lose their nerve when the woke, PC, lynch mob comes for them.
Best way to show your support is to go out and buy one, or three!
This product is ridiculous unless you are in the SAS, a massive gas guzzler for what reason?
Just because I believe the sun is the primary driver of climate does not mean that I approve of excessive consumption and pollution, and this big yank tank is both.
All those wasted words when this,”excessive consumption”, was all you were saying. Your “excessive consumption” is everyone else’s normal life. Bugger off.
2Hotel9 says:
“Your “excessive consumption” is everyone else’s normal life. Bugger off.”
———————————–
Aye, I was so triggered I had to go to PlanB Supply’s website and calm in the olive glow of rebuilt luxurified military surplus HMMWVs.
Yea, that diesel aroma gets me every time! Almost as calming as the dense cloud formed on a calm day after firing a thousand or so rds of 7.62 Warsaw. Mmmmmmmm, scrumdidiliscious!!!
Why do you hide behind a silly name? Lack of self confidence perhaps?
Ahhh, gonna cry now? Don’t fret, I’ll burn several extra gallons of gas just running the ac and listening Sirius to make you feel better, oh and while eating a nice double cheese burger with the works. That ought to do the trick.
Pretty sure most of those commenting had no idea this site warns global warming is real. I cannot Trump that.
Global warming is not real. Go to the NOAA USCRN and educate yourself.
It may come as a surprise – global warming is observed around the sphere we live upon.
seasiders22 re: “It may come as a surprise – global warming is observed around the sphere we live upon.”
Two words: “Cooked books.”
Ask about our (USWB/NOAA) ‘station adjustments’ procedures and so-called ‘warming’ by urban heat island encroachment on what used to be ‘suburban’ and rural weather/temperature measurement stations.
USCRN – 114 weather stations built at the start of the century – Identical design – Identical equipment – identical maintenance. All sited in Pristine locations unaffected by local human activity. Raw data, no heat islands. Shows a reduction in temp from 2005 to 2019.
That why the NOAA don’t have press briefings about it.
Dont argue with me, get over to the USCRN scientist and argue with them.
seasiders22 re: “It may come as a surprise … ”
AND, if you REALLY want to solve ‘global warming’ by eliminating CO2 emissions and ‘wind up’ the self-appointed ‘keepers of science’ (ala Bob Park of the APS and certain members here) THEN look up the new source of energy a certain Dr. Mills has worked towards after discovering that Hydrogen’s electron is capable of a lowered energy state releasing energy in the process of getting it there … begin here maybe:
Lecture at Fresno State
Nonsense, The planet has been gently cooling for some time. Go to USCRN, the most accurate land based temperature record ever recorded. It is not called the central reference network for nothing.
And cooling, followed by warming, then cooling,,,,,,,,that whole seasons thingy. Amazing how so many can’t figure that out, isn’t it.