MSNBC Host: climate change news is a “ratings killer”

This is hilarious, but true, especially when you look at the most recent Gallup Poll that shows many Americans just don’t treat climate change as an issue of interest anymore. Google trends confirms this too:

But when MSNBC admits to it, the disinterest becomes, er, palpable:


Later in the thread, Hayes says this:

Well, that space for wildfires linked to climate change just shrunk, bigly:

“Global area burned appears to have overall declined over past decades, and there is increasing evidence that there is less fire in the global landscape today than centuries ago.”




99 thoughts on “MSNBC Host: climate change news is a “ratings killer”

  1. They just need to double down. Instead of people’s cars threatening the planet, why not the galaxy? Or the universe itself? How ’bout our energy use is choking God himself?

    • In the pagan religion of of the environmentalism as practiced by Greenpeace and EarthFirst nutters and various other groups, Gaia is their deity.

      • Paganism is actually a very large part of it. This is especially obvious if you have spent any time in counter-culture.

      • Hansen, Mann & co will end up perceived not just as pagan shamans but as the [snip] priest’s of science in due course.

        [Nope. We’re not going there. -mod]

      • Could we perhaps persuade any of them to engage in self-sacrifice? (What? Too inhumane? Awwwwww, shucks!)

    • More than the Universe! GISS is raising the temperatures a century ago in order to create a spurious warming trend. The entire space-time continuum is under threat. / sarc

      • Can’t they adjust the data to show more interest now and show less interest in the past? Isn’t that the way it works in the real world? Maybe MSNBC should be going by a model instead of results. Where’s a hockey stick when you need one?

      • Brent, we’re not just going to destroy the universe in real-time, but its entire past too…..

    • God is extrauniversal (outside of our frame of existence). Lower gods may have a problem. And mortal gods are falling down.

  2. Not surprising really as most intelligent people are realising that the wolf is nothing but a robot with a stuck needle. Trouble is there aren’t too many politicians etc. who have cottoned on to this.

      • Seeing that the public is not interested, doesn’t tell they weren’t unsuspecting. When you predict things and they don’t happen, most don’t get on the bandwagon.
        And then, the fires in Greece is just weather, not climate. They’ve happened before. If I remember, the 1990’s?
        I, too, when they link an important weather event as climate change, click, off it goes.

        • Isn’t Spain having fires again this year? And according to Peter Mayles, when he wrote about his time spent in Provence, the pompiers (firefighters) were frequently called out to stop wildfires from spreading.

      • Exactly, they know their weapons quite well and the general public is unsuspecting.

        Or, as the article suggests, unsupporting.

    • There is no need for logical argument and persuasion when the Force is with you, right? Oh…sorry, when force is with you.

  3. It must be that people are too worried about climate change, yeah that’s it. Climate news shock makes people smirk and then change the channel because they can’t handle the certainty of impending climate doom closing in on them from all directions — so it’s even worse than thought and a tax is the only way to save the children.

  4. Weather is the new “climate”. No matter how much it’s been debunked, the “weather is getting worse” meme is a tough one to kill.

    • Except that to a lot of people that means it’s getting colder and snowier out there. The big problem the MSM faces is the meme “even if it’s snowing it’s due to global warming.

        • Global warming cause all kinds of contradictory things. It makes it colder and warmer, wetter and drier, more snow and less snow, etc. Which is why it’s not science, there’s nothing you can do to falsify it when it claims every condition that could happen as being caused by it.

    • “No matter how much it’s been debunked, the “weather is getting worse” meme is a tough one to kill.”

      While that one works on the young, who have no experience/memory that stretches far enough back to know it’s bunk, those that are older and can remember the past tend to see it for the nonsense that it is. Thing is, as time moves on, those that are young get older and they will remember what it was like now and eventually realize that they were fed a pack of lies. Just as those growing up in the 70s remember the lies of “the coming ice age/global cooling”. Which is why “climate change” doesn’t do well in the rating and likely never will.

  5. “Wake us up when something happens”

    Gotta rank as a real hazard of Climate Watching – its tendency to move at a ‘glacial pace’ sometimes. If not all the time.

    • Greenies have no concept of advertising revenue.

      TV networks have to get people to actually watch the useless slop they’re putting to air, in order to get more eyes on adds, to get paid advert revenues, else, TV network goes broke.

      Climate-change drivel is antithetical to getting more eyes on the adds.

      Oh, … you thought they were on your ‘side’?

      LOL … not so much.

      “Money talks and bullschist walks” – Arty Fufkin, This is Spinal Tapp.

  6. Four decades of finagled science and fake news forcing climate fraud has succeeded in educating a credible audience. The farce-faced facade of creeping global socialism is rejected !

  7. Okay now, does global warming scare in the media have a seasonality to it? There should be a media watch group story metric to verify this. Such seasonality would indicate opportunism rather than sane public policy issue debate. Oh I forgot, the advocacy groups self-declared the debate ended along with their Obama puppet.

    • I think the problem is that severe weather events are not seasonal. Blizzards in winter, tornadoes in the spring, wild fires in the summer, and hurricanes in the summer and fall. What you might correlate is scare stories versus weather-related disasters. You will see a bump after any disaster, but when you have a long, quiet weather period the stories die off.

    • Global warming in summer, Climate change in winter. It’s a reversible coat. Keeps the cold side bad and the hot side worse!

  8. Meanwhile, in New England I have only had to have turned on my air conditioner for a few days. Most of the time I can leave it off. There must be an ice age coming or something. Geez, did these guys grow up in Flint and get too much lead in the water?

    • Between the solar minimum altering summer jet stream strength currently and the declining AMO temp, multi-decade cycle in the North Atlantic, you might consider selling the AC unit in some online auction. You won’t need it going forward.

      • I think I would keep it for a couple of years before making up my mind. While there seems to be a trend, Nature might decide yet that it’s not.

    • Frankly, I had the furnace running until the middle of June. Upper Midwest, just west of Lake Michigan, north of Chicago, near the IL-WI state line.

  9. If they really believe CAGW is an existential threat to mankind, they’ll increase their coverage. How selfish would it be to NOT save the earth just so their ratings are higher and they make a little bit more money for shareholders?

    • They should be doing their part. After all, Hollywood is always producing advocacy movies that bomb at the box office. Of course, all they need is a Marvel/DC blockbuster and they are good for a few more “Shock and Awe”s.

  10. The red line/blue line converging graph confirms what I’ve been predicting for many years: people are getting doomsday fatigue. When I was a kid 50 years ago, everyone was tearing their hair out about thermonuclear war turning earth into a barren sheet of glass virtually overnight. The bombs are still there, but hardly anyone worries about them anymore.

    Imminent ruin is relentlessly predicted, fails to arrive, and even pessimists grow weary. It’s not too surprising when you stop to think about it. Climate alarmists have been trying to panic the natives with scenarios of 1.6° rise per century, but it’s only a matter of time before the hoi polloi notice that temperature varies by 15° – 20° from day to night, and 40° from summer to winter.

    “1.6° by the time my grandchildren are 90? Is anyone going to notice that?”

    Don’t worry, though. There will always be NEW! IMPROVED! doomsday scenarios to capture the imaginations of the apocalyptically inclined: GMO crabgrass smothering the grain belts of the world, resulting in mass famine; new, more virulent influenza with a mortality rate of 50%; AIDS mutating into something you can catch by shaking hands; all the national armies and private gun owners of the world going berserk simultaneously. (There are trillions of bullets out there, you know, more than enough to kill everyone several times over.)

    News editors desperate for ratings increases will browbeat their staffs, “How will we frighten the peasants next? I want you to get out there and beat the bushes. Reach out and scare someone!”

    • I must be just about your age, and I feel just about the same! First it was nonstop threats of the Red Menace, Nuclear War was just around the corner! Then it was the Oil Shock, the country was going to collapse! Then it was the Late Great Planet Earth, and Here Come Armageddon!!! Then Reagan, ooops its Nuclear War again! And then terrorists and jihadis and afghans and iranians and on and on and on and on – I have been told that My World is just about to End for my entire damn life. The LAST thing I want to hear about is one more log piled on top of the END IS COMING!!!! bonfire! I’m just sick of all of it.

    • I’m older than you are. I’ve been through the Joe McCarthy’s red menace, thermo-nuclear war dooms day clocks, DDT will destroy life on Earth, the little girl in the Lyndon Johnson election campaign who is blown away by the atomic bomb, the next ice age is about to start, the hole in the ozone layer will fry us all, Y2K, Paul Erhlich’s population bomb, peak oil (a dozen times) , the coming economic collapse/depression, at least a hundred pandemics from swine flue to Aids to ebola and Lasa Fever to the return of small pox, ocean acidification killing all the plankton and suffocating us all, acid rain, plastic garbage is poisoning the oceans, and probably many more that I’ve forgotten about. There’s gotta be a lesson in here somewhere.

      • To you, Marty, and wws above, H.L. Mencken remarked long ago, “The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary.”

      • Marty,

        Indeed, it’s a time-honored tradition to spread fear, at least, it is in European tradition:

        Apparently, those who have preceeded us may have actually had wisdom to pass on to us.


        If only we had a way to capture the wisdom of our forebearers so we could avoid repeating silly mistakes…

        Like, I don’t know, if we had a method for taking the words that wise people speak, and creating some type of technology, or system, to represent those words in way that people who weren’t there to hear them being spoken could still receive that wisdom. Perhaps we could take the words and find a way to represent them in something permanent, like stone…or something.

        I don’t know, I’m just brainstorming here.

        Probably just a crazy idea.

        Who would even bother to look at these words of wisdom from our elders anyway…


      • Pretty good list of bogus alarms, Marty. I would add the bull markets that were “different this time” and the economic collapses that would have no end. Here we are! Still all messed up but still ticking along.

    • ” (There are trillions of bullets out there, you know, more than enough to kill everyone several times over.) ”
      Because of climate change people will have to be shot more than once because co2 is making them more resistant to bullets, and the number of unbelievers is expected to grow.

      • Climate change creates the zombie apocalypse, oh my it’s worse than we thought! 😉

    • I believe all the doom-mongering attracts a certain class of trained depressives, seeking worldly justification for their condition. Anything will do–GMOs, Hillary’s loss, photoshopped polar bears, the failure of 99.775% of the word to go vegan and admit 58 “genders.” When you feel lousy, and WANT to feel lousy, make The World feel lousy with you!

      These people (a) somehow missed the Facts of Life talk circa age 5; and (b) got the idea the world can be whatever they say because they say so. When this doesn’t happen (and they’re finding out everyone DOES NOT get a trophy!) it’s Waaaaaaaaaah! Which is getting a bit tiresome for the rest of us about now . . .

      • I can’t wait til the 58 genders split into 58 different types of vegan! What’s 58 squared anyway?

  11. When one’s opponents are busy turning on themselves it is good to stand back and let them continue.
    Notice that the focus of this latest round of own goals, in seeking excuses, relies on more false claims to justify his position.
    That the audience is able to discern that “climate” is hyped nonsense does not cross their minds.
    That is sweet to behold.

    • The most important news of the day is that “climate change” is a ratings killer. The Kryptonite of clickbait. That’s all we need to know to confirm it’s on the way down the chute to the Dustbin of History.

      • If only we could get them to add “climate change” to all the Kardashian’s news bleeps. That would put an end to them, too.

        • It’s a shame I have but 1 + to give your post John, it’s worth many, many more.

  12. Who knew that solar minimum would cause stronger jet stream effects in summer months leading to more extreme temperatures and weather by region and more global warming scare stories in the process. Cause and effect is interesting to watch as it branches off in the arrow of time.

    • Personally,, I think this was the cause of famine in the LIA. You plant crops like you always did, then suddenly two months later there was an extreme weather event that destroyed them. We are seeing some of this right now around the world. If it gets worse, the human race could be in trouble again.

  13. In a recent honors college presentation to prospective students and their parents, the audience was quizzed on their interest in climate science and related funding opportunities for study and support. No one raised their hand in the entire conference room. The honors college staff moved along quickly to other topics after that display of zero interest. The staff quipped that they were not surprised as though they had seen that kind of response before.

    • The “opportunities” in climate change studies are decidedly for sub-par students. Those who have the activist passion or can generate it in order to get a paycheck and lack any scientific integrity or real curiousity. That is the only explanation for the endless stream of poor quality papers on the subject.
      The entire field is an embarrassment to science. Long past time that other fields weighed in to correct the excesses.

  14. From the beginning of the radical left, through the excesses of the French revolution, Karl Marx, the USSR, etc. it has been necessary to create a climate of fear to make their ideas make a modicum of sense. You don’t burn down the house and build a new one when it is still stable and sound. It only makes sense to tear up civil society when there are victims you can point to as a justification.

    When all is going well you don’t need revolutionaries. The professional revolutionaries don’t like that. There have to be poor, downtrodden, Misérables, for their gig to get attention.

    Up to the end of the 19th century all was well for the followers of Karl Marx. Misery everywhere. A majority of citizens trapped in subsistence farming. Millions vulnerable to relatively minor weather events because there was no inexpensive sanitary way to transport foodstuffs and little excess agricultural production to cover losses in one area with overproduction from another.

    Then along came the fossil fuel revolution. All of the economic theories of the Marx-Lenin-Stalin crowd went into a cocked hat. So of course they frantically scramble for any way to turn back the clock. Rebels without a cause but still wedded to the Cause.

    Gradually normal folks stop listening. It all sounds too frantic and exhausting. Let them own late-night TV. We’ve already gone to bed.

  15. Clear evidence journalists are just into making money and pushing an agenda, not truly informing the public.

    • The Founding Fathers made sure that the First Amendment was added to the Constitution to ensure and independent free press to protect us from Government tyranny. Now we find that, as we had suspected, the “journalists” are just worried about ratings. How sad.

  16. Go figure. With all the problems in the world today, people aren’t worried about fractional warming (maybe) a century (or more) after their lifetimes.

    Seriously, introduction of C02 into the system is probably the LEAST destructive thing the human race could possibly do to the planet – probably the most beneficial.

  17. In the second twit, he refers to the networks as “the only outlets that can force change in this country”.

    Notice the use of the word “force”. That is what the left is all about. They aren’t interested in convincing people. They want to “force change” whether you want it or not. Because in their minds, they know so much better than anyone else what is needed. This gives the not just the right, but the obligation to force other people to change how they behave. For their own good of course.

    • Ironic that the progressive mantra for years has been how we cannot force our lifestyles on others.

      • What they have always meant is that others can’t force them to change their lifestyle.
        At no time has the left ever considered the possibility that such restrictions should be applied to themselves.

  18. Please note the admission that “journalists” are charged with hyping climate in every weather story.

  19. If they had debates about global warming between alarmists and skeptics then the ratings might pick up.

  20. Regarding the forest fires in Greece: I read a brief claim online that they were set by arsonists.

  21. Who needs climate change when we have our new crusade – to save the oceans from plastic.

    • Going on right here in the next town over–where all the Ivy League credentialed, six-figure deep blue rubes are missing the fact that 100% of the town’s trash is incinerated, NONE winds up in the ocean. But MUST be seen virtue-signalling HARDEST!! They’ve become a self-parody at this point.

  22. The wildfires in Greece are now being reported as caused by ARSON. In what possible way is that the fault of “climate change” of 1.5 degrees C. since 1850?

    Only those seeking association with fashionably hysterical “causes” are taken in by such asininity.

  23. Stormy Daniel stories were just sexier (the stories, not Stormy) than actual storms. Esp. stories about the lawyer!

  24. Firstly, what does wildfires in Greece have to do with ‘Global Warming” (which isn’t happening, by the way)? Zero!
    Secondly, it is surprising if the AGW narrative doesn’t grab peoples attention when every other kind of B.S. fills the airwaves incessantly.

  25. Ummm…. global warming will increase wildfires – yeah, that is just a stunner of a lie, when the FACTS are otherwise, e.g., the ongoing Cranston Fire is the result of arson and an arson arrest has been made, per Accuweather’s report.

    Any firefighter who fights these wildfires will tell you that wildfires have a lot to do with the obstinate refusal of ecohippies to allow forestry workers to go in to heavily-forested areas and clean out trash, dead trees, and undergrowth, all of which are fuel for a wildfire. It has NOTHING to do with the climate at all.

    Lack of rain makes it worse, but that is that nasty non-political stuff called “weather”, and we have no control – zero – zip – nada – AT ALL over that.

  26. In addition was the comment “…news networks–the only outlets that can force change in this country–“, highlights the fact that the mainstream media no longer practices journalism, but rather the art of news curation.

    I sure looks like the incessant warmist propaganda has backfired when even mentioning climate change negatively affects ratings. More proof the American people are fed up with warmist propaganda.

  27. The graph showing the decline is “worse than we thought”. It’s only the faithful that are supporting a base load interest – this is the bottom for most people

  28. I love that startling admission – “We always talk about climate when we talk about weather events/disasters.” Always. No reasoned vetting of events, just knee-jerk all the way. Uh, think that could be your problem? Ever hear of the boy who cried “Wolf!”?

    • Amazing that sort of thing can come out of their own mouths, and they still apparently see no bias.

  29. The climate propaganda industry got away with lying for quite a while because they could count on weak journalists and most peoples natural instinct to preserve the planet . But they also rolled in a political agenda and money making promoters got involved . Governments looking for a way to bail themselves out or at least buy time got on board too . Then after being lied to for at least 15 years the public woke up
    to the overblown scam and now rightfully believe nothing from these fraudsters .
    We don’t see pictures of dead fuel poverty victims curled up in a ball despite there being over 10,000 human deaths per year caused by enabling government policy . To put that in polar bear terms… that loss rate would wipeout polar bears in about 3 years .

    Governments have known for years that forcing people to chose between eating or having heat was going to result in premature deaths and for the eco anarchists that was right up there alley . Population extermination of the poor and elderly .

    The real “who knew ” lawsuits will be to track down the con artists and government policy makers that are causing mass genocide .

  30. and the fact it appears that the Greek fires were lit by arsonists in very quick succession….sorta slamdunks the agitprop there a bit?

  31. I’m afraid climate crisis news alone can’t be blamed for the certain death of MSM ratings. All the rest of the news from these terminally corrupted outlets is in the same jam for all the same resons. Designer-brained journalism in the MSM is the west’s brinkmanship with Stalin’s Pravda and Izvestia. Somehow, no matter how you try to dress up fake news, it just doesnt excite. Do these guys think the Russian collusion investigation resonates?

  32. I’m not denialist or anything but in the northern Europe summers have been +12 C and rainy every f****** day for the last 20 years. So this is exeptional summer and now this indicates about climate change? Not very good or scientific argument.

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