Guest essay by Eric Worrall
Forbes reports that, according to Google search statistics, the world’s media climate blitz has failed to date to spark any interest in global warming.
According to Forbes;
The graph above shows relative web search interest in the two terms, demonstrating that interest in global warming decreased substantially in mid-2010 and by mid-2013 dropped equal with searches for climate change, exhibiting a more than ten-fold decrease in public interest. Searches for climate change increased from 2006-2010, but in the last three years have been stable at their early 2005 levels. Put simply, the public simply isn’t searching about the topic anymore, suggesting they either aren’t interested or they feel they already know what they would like to know about changing climatic conditions. Google News searches exhibit a nearly identical downward slope suggesting that the public isn’t searching for the latest breaking climate news either, indicating an overall decreasing interest in the topic.
On the other hand, even if public interest is waning, media coverage certainly isn’t.
Out of interest I modified the original Forbes search terms (see the Forbes article for the original), to produce the graph at the top of this page. The modifications were adding the terms “COP21”, “COP 21” and “Paris Climate Conference”, and ticking the box to include Google’s search forecast for the next few months. Click here to see the Google big data web page.
Forbes reports there are a few exceptions to this general complete lack of interest. Small impoverished island states and some third world countries, which have been blitzed with dubious predictions of imminent climate catastrophe, and bombarded with empty promises of climate cash, are showing strong interest in climate issues. I suspect interest will rapidly wane in the wake of the upcoming Paris conference, when they realise it has all been a load of hype.