For the media, at least for the AP’s Seth Borenstein (seen at left in the video), it’s not about presenting the science in a professional and balanced manner, rather it’s all about sensationalizing it and getting the editor to print it. The good stuff starts at about the 7:30 mark.
Seth Borenstein of The Associated Press, Craig Welch of the Seattle Times, and documentary producer Steve Sapienza lead an interactive session that provides insights and tips from accomplished reporters whose reporting on climate change has been lauded for its accuracy, accessibility, and originality at Metcalf Institute’s Climate Change and the News: Impacts in Marine and Coastal Environments seminar for journalists held in Washington, DC April 24-25, 2014 (Video published Online Sept 7th, 2014)
45:38 Craig Welch boasting:
Nobody in my newsroom who quotes people who don’t believe climate change is real that I know of. And if I find out about it I will go talk to them myself, but I also work in a newsroom where my managing editor used to be an environmental reporter and so there’s never been, I mean, he understands what we are doing, so.”
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