Our previous story showcased a study that linked emotionalism and global warming activism. And so it goes with Network News, using the “if it bleeds it leads” strategy to make people afraid of the weather.
Network Coverage Of ‘Extreme Weather’ Up Nearly 1,000 Percent
Sean Long, Media Research Center![screen-shot-2010-10-23-at-3-06-20-pm[1]](http://wattsupwiththat.files.wordpress.com/2014/08/screen-shot-2010-10-23-at-3-06-20-pm1.png?w=150&resize=150%2C67)
Ten years ago ABC, CBS and NBC barely used the phrase, now they go to extremes despite scientific disagreement.
A “bizarre cold snap” is hitting the U.S. and the media have already begun to draw comparisons to the polar vortex. It is only a matter of time before the networks resume panic over “extreme weather.”
Use of the phrase “extreme weather” in news stories has exploded in recent years. Almost a decade ago, before former Vice President Al Gore’s film “An Inconvenient Truth” was released, the broadcast news networks rarely used the term. Gore’s 2006 movie and book of the same name used the phrase “extreme weather” and linked the hurricanes, floods, drought and other natural disasters to global warming. The networks have lauded Gore and his film for years.
Between July 2004 and July 2005, a year before Gore’s movie, the three networks only used the phrase “extreme weather” in 18 stories on their morning and evening news shows in that entire year.
Now, it is a favorite phrase of the networks. In the past year (July 2013 through July 2014), the same network news shows talked about it 988 percent more: in a whopping 196 stories. That’s more than enough stories to see one every other day on average.
During that time, extreme weather was frequently used by the networks to describe heat waves, droughts, tornadoes, hurricanes and winter storms, and they often included the phrase in onscreen graphics or chyrons during weather stories. ABC even has an “extreme weather team” dedicated to covering such events. Some of those reports explicitly linked the events to climate change, but even when they didn’t the stories fueled the narrative of climate alarmism.
The networks have worked tirelessly to promote the idea that extreme weather events were more common than they actually have been. What used to just be called weather, is now extreme. On May 6, 2014, NBC White House Correspondent Peter Alexander told “Nightly News” viewers to “just think of all the extreme weather headlines in the last months. Floods, tornadoes, record cold and record droughts.”
ABC correspondent Dan Harris announced on Feb. 22, 2014, “Good Morning America” that “much of America [is] dealing with extreme weather right now. A really nasty mix of twisters, high winds and flooding rains.”
But even alarmist scientists who worried about the danger of global warming admitted connecting so-called “extreme weather” to climate change was “controversial” and lacks proof. The United Nations reduced its certainty regarding a connection between heat waves, droughts and tropical cyclones and climate change in 2013.
While discussing extreme weather, including simultaneous “extended periods of cold” and “unprecedented winter warmth,” climate alarmist Michael Mann of Penn State University said that connections to climate change were “a speculative and genuinely controversial area of the science.”
As for claims that storms are becoming more frequent, that hasn’t been the case with hurricanes. Climatologist Dr. John Christy who has looked back to the 1850s told the MRC in 2013 “there is no trend in hurricanes.” He said, “[I]f you look at the last seven years, there has not been single major hurricane hit the United States. This is the longest period of such a dearth of hurricanes in that entire record.”
In early 2014, when the networks hyped a drought in California as the “worst drought on record,” Dr. Martin Hoerling, a federal climate researcher, disagreed and told the MRC it was consistent with previous California droughts.
As I keep telling anyone who will listen, it’s a mirage of news reporting enabled by technology:
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“Extreme weather” is redundant. Right now, we have extremely cool weather for August. Lows around 60, highs around 80. 8-10F lower than “normal”.
the fact that the talking heads on most media and radio etc are EXTREMELY stupid..might have a part to play
and then the EXTREME profits made in UNprecedented wild claims scaring the crap outta Extremely dumb people is also part n parcel of the whole sorry pathetic mess.
Your opening cliché of “if it bleeds it leads” explains it all. If they can shock the audience, they get more buzz and more ratings.
The 2 problems with that is: #1 – if everyone does it, there is no differentiation between one news show and another, so the effect is lost. And #2: eventually people come to expect it so it is tuned out and has no more shock value.
Global cooling was a good scare 40 years ago because it focused on one single thing – freezing to death. But the current scare tries to blame everything on it, so what will be the next one? They are already trying to scare everyone about everything. And as life goes on, people tune it out (it is a self preservation instinct of man). So other than Aliens sucking the atmosphere off the planet, I think the News networks are merely playing their eulogy. This was their last hurrah.
24hour news broadcasts are voracious for news.
As most viewers just dip in and out, or merely leave it on as background noise, they can’t cover complicated subjects that require background knowledge.
☺That doesn’t just mean that science is simplified to “gee-whiz wow” and “we’re all going to die”. ☺That also means that foreign affairs is limited to only a few areas.
☺That economics is asserted with a certainty depending on the political bias of the broadcaster. ☺That the arts are purely reported in commercial terms.
So they need subjects that everyone understands and everyone is interested in – preferably with pretty pictures.
The weather is perfect. Except it’s not news (unless someone dies).
So it has to be “extreme”.
“Extreme” means “Newsworthy”.
And that’s all they want.
CAGW Weatherman’s creed:
Whether the weather is hot,
Whether the weather is not,
We’ll hype the weather,
whatever the weather,
whether it needs it or not.
(See how I did that?)
/grin
Almost every time I looked at the weather map in July, I noticed that the area I live in was showing “below average” in the temperature trends. In August, it was announced that July was the warmest July in 72 years. This led to the undereducated pointing at me and saying, “see?”.
July, however, was cooler than average. Here. Whatever report claims that it was warmer than usual is plain wrong. Whether it’s wrong by error or by deception doesn’t matter. The emotions have definitely been ramped up, and I hear the phrase “extreme weather” on the local news channels, repeatedly.
Honestly, our weather this year could hardly BE less extreme..
I don’t watch ABCCBSNBCCNNMSNBC “news” (and that includes the awful Weather Channel). It’s this kind of politicization of just about every news item that has turned me off completely.
And it’s a good time to remind folks to PLEASE remove links to these “news” sites (and that includes CAGW weather sites like the Weather Underground) from your computer, ipad, and/or smart phone. These organizations are in trouble with their advertisers and eventually will have to change or become irrelevant. For me, they are already irrelevant…
M Courtney says: August 6, 2014 at 4:17 am
… require background knowledge. ☺That doesn’t just … going to die”. ☺That also … a few areas. ☺That economics … bias of the broadcaster. ☺That the arts are …
You need to get that keyboard fixed.
One word describes it all. Superstition.
Climate change is climate superstition.
CodeTech says: August 6, 2014 at 4:46 am
>Almost every time I looked at the weather map in July, I noticed that the area I live in was showing “below average” in the temperature trends.
…
>Whether it’s wrong by error or by deception doesn’t matter.
Actually, it does matter and through your own observations and critical thinking, you do know why it’s wrong.
Cheers!
Much more of this global warming induced extreme cold, and we’ll be back to Little Ice Age conditions.
The funny thing is the more often networks use it, the more desensitised people will become to the phrase.
Mann is correct about the speculative part. As for the controversial area of science there is no controversy. There is just hysteria over nothing. If the scientific evidence was there for weather becoming more extreme (over at least a 30 year period of climate) AND shown to be caused by global warming they would present it.
Now here is some extreme weather caused by nature. Two year sample. Think if all this happened today?
My compilation on Steven Goddard’s site.
1935 extreme weather events
extreme weather of 1936
philjourdan says:
August 6, 2014 at 4:16 am
“”… Aliens sucking the atmosphere off the planet,…..”
Why weren’t we told about this?! What is the Government doing to stop this?!! We need more taxes to pay to save us from these Aliens and a demonstration against them in Times Square. Action Now!!! Send donations. Only Obarmy can save us.
sarc//
Slightly off-thread, in today’s Daily Telegraph there is an article about a team from Holland who have predicted that due to global warming,native trees in Europe will disappear to be replaced with Californian Redwoods and other exotic species.
In a few years time I shall look forward to a glass of wine from my vineyard here in NE England under the shade of a Redwood Tree! At the moment (13:30) it is 18 Celsius with bouts of heavy rain; this is not what Redwoods and vineyards thrive upon!
Andrew, I may well join you, ( just remembered i line from a poem: ” Under the spreading Redwood tree —– ” ?????!!!! ) Oh well, please yourself! P.S. It’s s’posed to have been pretty scorching in East Anglia (as it was once called — how I miss that), but where I live i wasn’t breaking out in a muck sweat, mind it’s always been a tad drafty in this town & today it’s been soggier than our famous water feature (not the North Sea the other one!)
Mike McMillan says… yep. Sorry about that.
I was trying for bullet points going down not smilies all over the place.
And my right shift key doesn’t work at all.
I don’t even have a TV anymore, the only reason for TV was to watch NASCAR races, then my hero Dale died in a wreck, no need for the TV. so they can talk there silly heads off, I won’t see it.
Well, this is totally unexpected
Just listen to your NWS “Weather Alert” radio! The description of the potential effects of the average thunderstorm sound like they are describing a tornado or hurricane, Again your government at work to HELP you.
Here is a small selection of the “extreme” weather reports from 2013.
“Extreme” weather used to be called “severe” weather and it was regarded as just weather instead of being described as a harbinger of man-made climate disaster. Some reports are of snow in February. Snow in February! Who would have thought?
February 2013 Global Weather Extremes Summary
http://www.wunderground.com/blog/weatherhistorian/february-2013-global-weather-extremes-summary
The Most Extreme Weather State of 2013
http://www.wunderground.com/news/most-extreme-weather-state-2013-20130920
Extreme Prophetic Weather Events: February 2013
http://rollingout.com/videos/extreme-prophetic-weather-events-february-2013/#_
“It’s hard to ignore extreme weather events when thousands of spiders seem to be falling out of the sky, and volcanoes are erupting while large fish are continually being washed upon shores around the world. Even if you watched the news everyday of February, we doubt you would have realized how many apocalyptic weather events occurred throughout the month…”
Most Extreme Weather 2013: Infographic Shows Major Events Throughout The Year
http://www.huffingtonpost.com/2013/07/26/most-extreme-weather-2013_n_3654414.html
Extreme Weather around the World
February 4, 2013
http://www.geoengineeringwatch.org/extreme-weather-around-the-world/
Extreme Weather: Five Events That Shaped the Summer of 2013
http://www.accuweather.com/en/weather-news/five-weather-events-that-chang/17966894
Extreme Weather News
http://abcnews.go.com/topics/news/energy/extreme-weather.htm
Extreme Weather Shelters open February 19
February 19 2013
http://vancouver.ca/news-calendar/extreme-weather-shelters-open-feb-19.aspx
Halfway Through 2013, The 5 Worst Extreme Weather Events Show The Damage Is As Bad As Ever
http://thinkprogress.org/climate/2013/08/01/2388931/record-start-to-extreme-weather/
Extreme weather is often the result of climate change, according to scientists in Germany, who say they have found how greenhouse gases are helping to trap the jet stream and the weather patterns it brings.
Feb. 26, 2013
http://www.dailyclimate.org/tdc-newsroom/2013/02/extreme-weather-climate-links
2013 in review: extreme weather – in pictures
2013 was the seventh warmest year on record and saw one of the strongest cyclones, some of the longest heatwaves and the most topsy-turvy weather experienced in decades
http://www.theguardian.com/world/gallery/2013/dec/31/2013-review-extreme-weather-pictures
The ‘bots said it better:
“Basmati! Yahhhh!!!”
Weepy emotionalism has become a mainstay for liberal propagandists and the general media (same thing). Look at all the weepiness used in commercials.
It’s a cryin’ shame.
Well, eventually, we are all going to die, that it is true. No news, though.
Anyway, here in Northern Spain we also had a colder than usual July. August is not helping either. Almost no days where the thermometer breaks the 35 Celsius barrier during this summer.
Of course it is. ‘extreme weather’ is an emotionally laden statement that defies easy refutation. Anyone using it does not have to provide any factual evidence to back up the claim and it leaves those that disagree with the unenviable task of proving a negative “prove that it is NOT extreme”.
I’ve noticed lately that the liberal news outlets are more careful about tying in “climate change” or “global warming” to the extreme weather event. They used to do more of that. Perhaps they are being more careful not to p|ss off 50% of their viewership, or perhaps they think they’ve already accomplished the tie-in well enough and no longer need to say it. Perhaps both.