Mail wars: Heartland -vs- the AMS

There is a bit of a row that has developed over the recent American Meteorological Society survey of its membership on cause of climate change that gave a surprising result of only 52% of survey respondents answering Yes: Mostly human.   The Heartland Institute sent out an email advising its friends, members, and associates of the survey results, as show below, and the AMS is quite unhappy about that email.  

AMS_Survey_mail

On November 28th, AMS Executive Director Keith Seitter posted a rebuttal at the AMS web site titled Going to the source for accurate information. He writes:

A disturbing aspect of this e-mail is that it seems some effort was placed in making it appear to have been sent by AMS.

In addition to that statement, the authors of the paper reporting the results of the survey of AMS members have made a statement about Heartland’s email, which is noted in a post at the Climate Science Watch website titled Taylor distorts poll of meteorologists on climate change to reach opposite conclusion of study authors.

Heartland responded to the AMS with a blog post on their website “Somewhat Reasonable” with: AMS Survey Shows No Consensus on Global Warming. They cover some of the objections raised. Heartland director Joe Bast writes:

We chose to send this notice using an email address that was descriptive of the message – “AMS Survey [mailto:2013AMSsurvey@gmail.com]” – rather than an address with a Heartland domain to maximize the open rate, a common practice in email marketing. There was no attempt to deceive recipients about who sent the message: “This message was sent to [recipient] from Heartland Institute” and our address appear at the bottom of the message.

Dr. Judith Curry wrote about the affair:

At issue is whether the survey should be interpreted as a 52% consensus, or a 90% consensus.  As per my post on this paper, 52% consensus(?), I provide a detailed interpretation of the results supporting the 52% consensus conclusion.  Based upon their statement, the authors of the paper seem unaware of the nuances of what constitutes the IPCC consensus in terms of attribution.  The key issue is how to interpret responses to the survey question related to climate or atmospheric science expertise and secondarily as to whether the members are publishing or not, which is discussed in my post 52% consensus(?).

In summary, Heartland’s interpretation is not a misrepresentation of the actual survey results, although the authors and the AMS are interpreting the results in a different way.  A better survey might have avoided some of the ambiguity in the interpretation, but there seems to be no avoiding the fact that the survey showed that 48% of the AMS professional members do not think that most of the warming since 1850 is attributable to humans.

Dr. Curry doesn’t think the results were misrepresented in the Heartland email.

What I think is most upsetting to the AMS executive director and the authors of the survey paper aren’t so much the interpretation, but the way the email was delivered. Note in the image of the email above, its says From: “AMS Survey”. It also contained the logo of the AMS.

That fooled me, for about 5 seconds, into thinking that it was a communications from the AMS. But at the bottom of the email, the sender is quite clear:

AMS_Survey_mail_footer

My opinion is that Heartland boobed a bit here. They setup a mailing list called “AMS Survey” with the iContact mailing list service, and that would be destined to cause some confusion to recipients.

On the other hand, since the sender is clearly labeled at the bottom, you’d have to be a complete dolt to be permanently fooled into thinking this was an official AMS communications.

That email address combined with the use of the AMS logo, which was fair use for the purpose, pushed some buttons at AMS I think. I think the uproar comes from a couple people being initially misled for about 5 seconds, only to discover it was from Heartland and not the AMS. It is easy to become indignant about being misled, even if for only a few seconds.

The uproar by AMS executive director Setter might also have been accelerated by a thought that Heartland got access to the AMS member list, and that Heartland tried to pull one over on their membership. That isn’t likely, because the email I posted from Heartland via iContact came to a member’s email address that was not on file with the AMS. Even if Heartland had used the AMS mailing list, the AMS doesn’t have much of  beef about it since they offer their membership mailing list for sale to 3rd parties.

AMS_member_list

Source: http://www.ametsoc.org/advertising/professionaldirectory.html

While I think that using the email address “AMS Survey” could have been an honest mistake when Heartland setup the email distribution list with iContact (Hmm, what shall I call it?) based on Bast’s description, it certainly didn’t set well with some people. A cursory review of the Heartland effort by anyone not so close to the issue might have prevented that problem by pointing out the sender address might be misinterpreted, the issue seized upon, and cause some uproar.

OTOH, that may have been exactly what Heartland was counting on, since uproars tend to bring far more eyes to the table than a simple mailer would. See the Streisand Effect. Heartland has been known for pushing the envelope in the past, such as with their disastrous blunder with the Unabomber billboard.

Whether it was an honest mistake, or pushing the envelope, one thing is for certain: far more people know about the 52% survey result now than they would have had the AMS not gone ballistic about it.

While we are on the subject of mailing lists, this survey and subsequent row has created a new discovery about it, and that will be the subject of a future post.

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December 2, 2013 9:47 am

The Heartland has joined the media war begun by the eco-green alarmists. While I am not a supporter of an eye-for-an-eye, or using the weapons and tactics of your enemy (nerve gas in Syria, anyone?), the AMS and others are hypocritical here. Kettle calling the pot black and all that.
When only one in two agree, there is no consensus. It is not a question of asking the right question, as you’ll always get the same answer. Even the Lewandowsky survey had no consensus in the data: they achieved their 97% result by cherry-picking their respondents.

crabalocker
December 2, 2013 9:49 am

tit-for-tat I say.

kim
December 2, 2013 9:51 am

Well, consensus is for fools, and there are lots of us.
=============

Editor
December 2, 2013 9:54 am

An interesting comment on the AMS website from a “Mike Smith”
http://www.climatesciencewatch.org/2013/11/28/taylor-distorts-poll-of-meteorologists-on-climate-change/
I am a Fellow of the American Meteorological Society and a Certified Consulting Meteorologist. To the best of my memory I never had a chance to respond to this poll of the AMS membership.
That said, the fact that 70% of scientists say that humans affect the climate is utterly unsurprising. That has been known scientifically since Changnon’s METROMEX study in the early 70’s. The fact that 9 out of ten that publish on the subject of climate believe humans affect the climate is also utterly unsurprising.
For me, the money question was #6, “How worried are you about global warming?” Only 30% answered “very worried.” This would make 70% of the respondents “deniers” since that perjorative term seems to be applied to anyone who does not accept the “IPCC consensus” of catastrophic global warming. A statistically similar number (28%) is not worried or “not very worried” about global warming.

So, you can spin the results any way you want but this survey of a small number of AMS members doesn’t reveal any great concern about global warming.

steveta_uk
December 2, 2013 9:59 am

Dana has as expected jumped in with both feet to this battle:
http://www.theguardian.com/environment/climate-consensus-97-per-cent

December 2, 2013 10:00 am

The Streisand effect.
I do not like that they used the AMS logo, but as noted, it was clear who sent it. So some would read it before seeing the logo at the bottom. Others would never get that far. But AMS escalated it when they decided to make a row about what is essentially a fact.

December 2, 2013 10:02 am

If the survey were properly worded, the result would have shown that only a very small percentage of scientists and engineers think that human activity is the primary cause of global warming.
Why?
Because a properly worded survey would define ‘primary cause’ as a cause that is supported by verifiable scientific evidence. If that were the criteria, probably far less than 5% of respondents would agree that there is empirical, testable evidence showing human activity as the primary cause.
The reason: there is NO verifiable, measurable scientific evidence showing that human CO2 emissions cause global warming; none at all.
Human CO2 emissions may cause some minor global warming. Maybe. But measurable evidence connecting human CO2 emissions to global warming is completely lacking. And lacking measurable evidence is hardly science — as the AMS should certainly know.

Bloke down the pub
December 2, 2013 10:14 am

97% of the AMS think Heartland cheated.

ZootCadiilac
December 2, 2013 10:15 am

I too received this mail. Initially I thought it was from the AMS and I think that’s a reasonable conclusion that anyone would be expected to jump to. However once I started reading it became clear that the AMS would never have sent the content and a quick check led me to the actual sender.
I was not overly concerned about it, however I can see that the AMS have every right to be upset about the manner of delivery and I don’t doubt for one moment that Heartland discussed and agreed to do things in this way.
It does not alter the facts and I remain unconcerned about this little piece of mischief making.

Jeff Mitchell
December 2, 2013 10:26 am

This is too much fun. I hope we have plenty of popcorn. I wonder how Babs feels about having her name attached to the concept of generating more news than if you had left it alone. If I had done a survey and come up with 97% agreement, I’d be suspicious because it is very difficult to get that kind of unanimity on any subject, let alone one with controversy.
If you want to have fun, do a survey of regular people and see how many feel the earth is larger than the sun. I predict greater than 60% will answer that the earth is larger than the sun. Consensus is a wonderful thing.

Editor
December 2, 2013 10:33 am

My sense:
The AMS folks who ran the survey started out incredribly biased and wanted both to prove nearly all their members agree with the position statement and to identify who didn’t and why so they could hone their in-house marketing message.
The conclusions in the paper read more like marketing than the dispassionate quest for truth that science aspires to (and rarely attains).
Heartland’s Email was spun with much the same effort and opposite intent.
Using the special “From:” line was not classy, but it probably got the message past a number of Email filters.
Using the AMS logo was okay, but the AMS lawyers could make a stink. (Hey, they can still use the APS logo once.)
The signature line was fine. While it wasn’t prominent, it does clearly show who sent the Email. People familiar with Heartland press releases likely figured it out by then anyway.
Bottom line: the AMS is annoyed that their blatant attempt to spin the story has been equalled. and faux outrage is about the best response they can invent.
Heartland could come up with a very level headed reply, it might even get read given that there’s now a Controversy. Unfortunately, that’s not how they work.

Crustacean
December 2, 2013 10:34 am

I read the AMS paper. There is simply no getting around the fact that it says just 52 percent of “all respondents” subscribe to the view that global warming is happening and its cause is “mostly human.” The Heartland Institute being maybe too clever by half doesn’t detract from that.

Reg Nelson
December 2, 2013 10:46 am

Better to shoot the messenger than address the message, it appears.
I’ll give the AMS some credit — they did actually publish the results. I’m surprised they didn’t “homogenize” the responses with proxy tree ring data, TOA adjustments, or some other kind of nonsense.

pokerguy
December 2, 2013 11:32 am

PLease. The big bad Heartland Institute used a clever ruse in order to get these people to open their email. Oh, the indignation! Total straw man I might add, as an attempt to deflect attention from that damning 52 percent denialist population in the AMS. I’ve long argued we should be fighting back with surveys of our own, Glad to see HI doing just that.

December 2, 2013 12:07 pm

If there is a publicity storm going on, I’d like to see Heartland raise two issues and make them as public as possible:
1. There are a large number of AMS members who have stated that they were NOT surveyed, despite having their email address on record. Why?
2. Elections are anonymous voting processes. In a democracy this is sacrosanct because without it, fear of reprisal and/or other consequences skews the results. This was not an anonymous poll, and turn out was extremely light. Is AMS prepared to repeat the survey to ALL its members and allow them to respond in an ANONYMOUS fashion?

Louis Hooffstetter
December 2, 2013 12:20 pm

dbstealy nails it.
Have no pity or respect for the AMS. Their corrupt leaders tried to strong-arm their members by threatening to revoke their certifications if they didn’t tow the party line (Google Heidi Cullen, A.K.A. the Weather Bimbo), and for years they have repeatedly lied to the general public telling us over and over again that an overwhelming majority of meteorologists believe in CAGW. Now that their lies have come back and bitten them on the ass they’re complaining. Whaaa…
If they didn’t want the world to know what their members believed, they shouldn’t have asked.

JJ
December 2, 2013 12:24 pm

Heartland’s email was lame.
“…the AMS surveyed its members via email and found 52% believe that global warming is happening…”
No they didn’t. They found that 52% of the 26% that responded believe that. That’s 13%, if
they surveyed all of the members – which they did not, though they said they did.
Why is Heartland repeating the warmist original authors’ mischaracterization of the results?
From the information we have, all we can conclude from this survey is that 87% of the AMA either don’t buy into ‘global warming’, or they don’t care enough about it to bother voicing their opinion about it.

Manfred
December 2, 2013 12:28 pm

When you’re focused on marching goose step correctly, it’s hard to hear those around you not in step.

clipe
December 2, 2013 12:44 pm

Paging Dr. Peter H Gleick.

December 2, 2013 12:55 pm

As with much of the CAGW “debaters”, a lot of huff an puff about an issue is a fog to try to obscure the real issue that is bothering the huffers and puffers: their membership survey showed to their shock, only about half believe humans are to blame and many more don’t think whatever warming there is serious. Anyway the cat’s out of the bag and I believe it a benefit to the AMS brass that they know that THEY are in the minority.

December 2, 2013 1:01 pm

Same ‘disguised documents’, different decade. Probably many of you remember the big outrage about the initial circulation of Art Robinson’s Oregon Petition Project, where the hurt-feelings AGW crowd claimed the “petition and the documents included were all made to look like official papers from the prestigious National Academy of Science.” (e.g. this retelling: http://www.desmogblog.com/oregon-petition )
It’s an anti-intellectual narrative to push if you really think about it, the idea that highly intelligent scientists would be so dumb as to not be able to tell their rear end from a hole in the ground, when it comes to the Oregon Petition or Heartland material.

aaron
December 2, 2013 1:15 pm

The inclusion of the AMS logo is sketchy.

Editor
December 2, 2013 1:52 pm

The AMS response has clearly been affected by global warming – all that CO2 in the hot air emitted has intensified the response. We now have a superstorm in a teacup.

Steve from Rockwood
December 2, 2013 1:56 pm

If Heartland was really smart they would have paid the $1,230 to rent the AMS email list, sent out their email and got a “thank-you for supporting AMS”. Then when things hit the fan it would have been funny.

Jim Clarke
December 2, 2013 1:57 pm

I have never understood the assumption that if you have published a paper on some aspect of climate change, that your opinion on climate change is somehow more important. Someone may light the stage for a Broadway show, but it doesn’t mean their opinion of the performance is any more valuable than someone sitting in the audience. In fact, since their job depends on the success of the show, their opinion is far more likely to be biased inappropriately.
The warmests have been utterly consumed with the idea that any skeptic may have been given money at some point by anyone even remotely connected to ‘big oil’, but never wonder if the gravy train of AGW science has had any impact on scientists doing climate change research. Is big oil money more coercive than big government money? No. It is less so, because skeptics are not dependent on oil money to make a living, but many research scientists live and die by the federal and IPO grant money.
While the paper claims that those who have published on climate change have more authority, I would argue that those who have published on climate change have much more to lose if the AGW funding was cut due to the lack of a crisis. This survey seems to indicate that the AGW meme is supported by those AMS members who have a vested interest in the meme, and not supported nearly as much by those members who have no stake one way or another.
And that is extremely telling!

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