Al Gore's 'Reality Drop' is a bomb – so let's give him a 'hockey stick'

UPDATE: Hockey stick achieved, see below.

Guess what? WUWT readers make up the majority of viewers of this farce video. Mostly curiosity I suppose. Watch the video, then see the numbers below.

Yesterday, Tom Nelson asked this question, and it got me to digging.

It’s now been two weeks: Does anybody know what happened to Al Gore’s “Reality Drop” campaign?

“Reality Drop” Brings Social Gaming (And Facts) To Dispelling Climate Change Misinformation

Looking for an innovative way to dispel myths and spread science about climate change, Gore, Fox and their colleagues at The Climate Reality Project turned to agency Arnold Worldwide. Pete Favat, Arnold Worldwide’s chief creative officer, had attracted Gore’s attention because of his cause-related work for the Truth Campaign, the hugely successful national anti-tobacco program.

The product, “Reality Drop,” relies on sophisticated algorithms to highlight “hot” climate change stories and provide simple rebuttals to the most common climate change myths.

Users win points for sharing facts and eventually climb up the ranks of the game and earn Foursquare-like badges such as “Carbon Crusher,” “Shining Beacon,” and “Order of the Green Circle.”

Initial information on the game will be officially unveiled on November 14th during “24 Hours of Reality: The Dirty Weather Report,” a 24-hour event broadcast live on the Internet, culminating in a presentation by Gore on November 15th at 7 p.m. EST.

Without any advertising budget, Reality Drop will rely strictly on word-of-mouth to gain traction and influence the climate change discussion. “Success will be measured by the amount of people who are posting and the number of people involved,” says Favat. “People inherently want to be on the right side here.”

Reality Drop (RealityDrop) on Twitter

[Seven total tweets, none since Nov. 15]

Here’s the Twitter page, captured on 11/30/2012, showing all 7 Tweets

Reality_Drop_twitter

Now here comes the fun part, the “stats” section of the Vimeo video page for the propaganda movie at the top shows this:

RealityDrop_video_stats1

Wow, 155 views in a week, and trending down, down, down. Some might call that interest “cooling”. When you click on the “Top URL embeds” (highlighted in yellow) you get this fun table showing that WUWT is the main external contributor to views of Al Gore’s ‘Reality Drop’ video. Heh.

RealityDrop_video_stats2

What is really interesting is the comparison to the top “loads” leader, which has only 6 views compared to WUWT’s 999. More people from WUWT viewed Al’s video than anywhere else in the world. That’s gotta sting.

So what should we do to help Al get more views?

Well obviously WUWT’ers need to help. Simply click on the video “play” button above, and we’ll give him a hockey stick graph for views. If you have a website/Twitter feed/Facebook page, direct people here and ask them to help. To register a view from WUWT, you simply need to play the video above in the open WUWT browser window. It’s just that easy to give Al a hockey stick of traffic from those he seeks to destroy. I’ll post an update when the success is robust, er, graphically clear.

In the meantime, you might want to take this survey Al has prepared to help gauge the success of his video. I’m sure he’d love to hear your opinion!

==============================================================

UPDATE: We’ve presented a hockeystick, and WUWT is well in the lead. Thanks everybody!

realitydrop_WUWT_HockeyStick

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Stephen Richards
December 1, 2012 1:20 pm

John says:
December 1, 2012 at 8:49 am
Congratulations, John. You win turd of the week for being the only gore-fed idiot to come to his rescue.
Still the best belly laugh I’ve had in a long time.

CodeTech
December 1, 2012 2:29 pm

So, let me see if I have this straight:
This video (and, apparently, project) CLAIMS that “big fossil fuel” is gaming the system by planting false information everywhere that climate is discussed. And, this video then goes on to propose that the response to this is to…. game the system by planting Al Gore’s information (which is demonstrably false) everywhere that climate is discussed?
And, as an added insult to the intellect of anyone already brainwashed into it, their incentive to participants is to make it an online game, with points? Where the most points wins? What do they win?
Frankly, if there is no oversight or legal precedent for this kind of BLATANT manipulation of media and opinions, THERE SHOULD BE. This entire “reality drop” thing is SO repugnant, SO over the top, SO manipulative, that if it’s not breaking a law, then laws should be created so it is – and throw everyone involved into prison.
I have never, EVER seen any “truth” or scientific idea that needs armies of brainwashed twits to go around manipulating every discussion about it. And I never ever want to, ever again.
Anyone skimming through the comments without actually watching the video, go watch the video. THIS IS THE ENEMY – and not just the enemy of WUWT or Skeptics, but the enemy of OUR ENTIRE CIVILIZATION. The thought that the person behind this was almost President should make every thinking person fall to their knees and thank GOD for the intervention, even if they’re an atheist.

December 1, 2012 2:42 pm

GO GORE!
Yes, Al Gore should be all gore and nothing but gore. Maybe some kind soul will oblige one fine day.
Anders?

Juan Slayton
December 1, 2012 3:04 pm

Willis,
I have no patience for the pedants of politically correct language. And I’m sure you did not intend to dis anyone but the authors of the poll. But I feel impelled to mention that a lot of kids on the short bus are pretty bright. I taught one once who, though socially autistic, was quite possibly better informed on science themes than any student I ever had. We wound up referring him to the GATE program.

December 1, 2012 3:23 pm

Frankly, if there is no oversight or legal precedent for this kind of BLATANT manipulation of media and opinions, THERE SHOULD BE. This entire “reality drop” thing is SO repugnant, SO over the top, SO manipulative, that if it’s not breaking a law, then laws should be created so it is – and throw everyone involved into prison. [CodeTech 2:29pm]

While I understand your outrage, I couldn’t disagree with you more about your solution. Law is the last thing needed here. Be sure, eventually it would be used against YOU. Don’t give the bast4rds further weapons to subdue free men.
There’s far too much law already. Besides, they’re busy hanging themselves. Don’t interrupt them.

Roger Knights
December 1, 2012 3:27 pm

RobRoy says:
December 1, 2012 at 6:23 am
“Mr Watts(& co.), Hilarious!! Did you see the crap on ABC news last night about 2012 being a “record hurricane year”? I turned it off.”

IIRC, NOAA says that there were 19 named storms this year, which is a record, but the number of named hurricanes is average and the number of major hurricanes (3 and above) is 3, half the average of six.

Roger Knights
December 1, 2012 3:37 pm

PS: So ABC produced a half-truth and lied by omission.

December 1, 2012 3:58 pm

8. How would you describe this site to someone who has never heard of it?
“Propaganda”

Gail Combs
December 1, 2012 4:14 pm

Eddie says:
December 1, 2012 at 12:15 pm
Always treat as suspect anyone presuming the monopoly on ‘truth’ or ‘reality’
__________________________________
What do you want? Ol’ Al studied to be a preacher.
Of course he never managed to graduate Gore enrolled in Vanderbilt Divinity School where, according to Bill Turque, author of “Inventing Al Gore,” he received F’s in five of the eight classes he took over the course of three semesters.

Gail Combs
December 1, 2012 4:18 pm

highflight56433 says:
December 1, 2012 at 12:52 pm
…and how about Progressive selling the numb brain sheeple those little tracking devices to plug into the auto computer to track driving….
____________________________________
And people wonder why all my vehicles are 20 plus years of age.

Gail Combs
December 1, 2012 4:23 pm

“Gore enrolled in Vanderbilt Divinity School where, according to Bill Turque, author of “Inventing Al Gore,”…. Darn, messed up the link for the quote.

December 1, 2012 4:45 pm

Gore and his minions are moral and ethical bastards !

Merovign
December 1, 2012 5:25 pm

John Archer says:
December 1, 2012 at 3:23 pm
There’s far too much law already. Besides, they’re busy hanging themselves. Don’t interrupt them.

When someone has been hanging themselves (metaphorically) for thirty years, and not only are they not done but they are gaining (legal and fiscal) steam, it may be time for a strategy other than “wait.”
While we certainly don’t need new ‘speech laws,” at some point the other f-word (fraud) has to come into play.
On the other hand, I am rapidly coming to the conclusion that nobody ever takes serious problems seriously enough to actually deal with them. People seem to prefer having a bogeyman to ending one.

S.H.A. Prodi
December 1, 2012 6:12 pm

A little Schadenfreude won’t hurt. However, before we go into Hallelujah mode…
No politician or bureaucrat is going to even look at the stats for Drop Reality, but they are unlikely to ignore things like this:
http://www.singfortheclimate.com/EN/default.aspx
It is also instructive to keep this quote from Edward Bernays in mind:
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” (Edward Bernays, Propaganda, 1928)
Source: http://en.wikipedia.org/wiki/Edward_Bernays
Bernays, a nephew of Sigmund Freud, made a fortune telling governments and corporations how to “pull the wires which control the public mind.” Some of his most successful tricks were to use experts (scientists, doctors, engineers) to get the intended message across and to make sure the message was reported as “news” rather than “advertizing” or “propaganda”. With respect to climate or any other subject, politicians and bureaucrats do not care whether the science is settled or not. For them, it is enough that the propaganda is settled.

Gandalf Gray
December 1, 2012 6:31 pm

In the last 8 years, Algore’s fortune has grown from $2 million to over $100 million. How many of you have done as well? I’d love to do that simply by lying, or being ignorant.
Gandalf

Editor
December 1, 2012 9:09 pm

Juan Slayton says:
December 1, 2012 at 3:04 pm

Willis,
I have no patience for the pedants of politically correct language. And I’m sure you did not intend to dis anyone but the authors of the poll. But I feel impelled to mention that a lot of kids on the short bus are pretty bright. I taught one once who, though socially autistic, was quite possibly better informed on science themes than any student I ever had. We wound up referring him to the GATE program.

Agreed, my thanks.
w.

johnathan birks
December 1, 2012 9:17 pm

I can’t believe that amateurish video was produced by professionals. The more people see that piece of crap the better, I say.

CodeTech
December 1, 2012 9:41 pm

John Archer:
This is on a scale of genocide… and while I recognize that this exact same sort of manipulation has been going on for centuries, it’s a LOT easier to see now that this much communication is happening online.
I have never been part of an organized disinformation campaign, and never will be. Such things should be subject to the same sort of legal consequences as pyramid schemes are. Both are equally provable in a court of law.
It seems clear that this goes over the top, even to the people it’s targeted at… as they’re staying away in droves. Even if this was for a cause that I fervently believed in, if someone was doing this for something I believed in, I would back stopping it. Attempting to mobilize large numbers of useful idiots was successfully used by who?
Of course, nobody so used believes that THEY are the useful idiots… it’s always their opponents…
No – I disagree that this gives the enemy more ammunition to block free speech, because it’s NOT free speech. This is the same as spreading a virus among computers and using millions of them for a DOS attack. That’s unlawful, and attempting to program people to spew your canned message should also be.
Hmm… what would a suitable punishment be?

J Doug Swallow
December 1, 2012 10:39 pm

I am somewhat shocked to see that Eric Grimsrud is not on here. He has devoted a whole section on his blog to his encounters on WUWT in which he gives this appraisal of some of the participants here.
”These goons have a name they apply to well-educated and experienced scientists who post at WUWT – they call them “trolls”. The three goons that were apparently assigned “take care of” me whenever I posted a comment had the website names, Richardscourtney, Davidmhoffer, and D Boehm. From what I could determine (none of these gentlemen could provide a scientific resume), one is a lobbyist for the coal industries, another described himself as a “business man”, and the other, as far as I could tell possesses no scientific or social skills, whatsoever. Indeed, he appears to be a truly professional goon.”
http://ericgrimsrud.wordpress.com/2012/11/22/watts-up-at-the-deniers-leading-web-site/
Get on his blog and issue some opinions and see how far you get with this mindless hypocrite who, on top of that, knows nothing about the science that he brainwashed unsuspecting students who were unfortunate enough to have to take a class from him.

J Doug Swallow
December 1, 2012 10:56 pm

I have found that from my involvement with folks that believe this hoax called anthropogenic global warming that they actually do need ”talking points” because almost all of them are incapable of forming an opinion on the subject using their own logic and knowledge about the earth and its climate mainly because they have not cared enough about the subject to have ever really looked up anything regarding it on their own but take their clues from clueless charlatans like Al Gore and some others who hope to profit from this scam. This movie is a great example of everything that is rotten about the alarmist and their agenda

John Riggs
December 2, 2012 1:50 am

“The Science is Settled…” So that must mean that 97% of climate sientists are now redundant: so we can stop funding research into something that the scientists have obviously indicated doesn’t need researching any more…

richardscourtney
December 2, 2012 5:22 am

J Doug Swallow:
Thankyou for your post at December 1, 2012 at 10:39 pm.
I will not sully myself by visiting the web site of the egregious Grimsrud so I appreciate your information. And I point out to others that his web site has similar worth to himself so is best ignored.
To be vilified by Grimsrud (who is, as you say a “mindless hypocrite”) can only be a compliment, so I am truly thankful for the information.
Richard

Don Worley
December 3, 2012 10:20 am

Earn points being a copy and paste “pseudo-intellectual”.
That’s the appeal to followers. They get to feel like they are the smartest person in the room.

Laurie Bowen
December 4, 2012 10:52 am

Niff http://wattsupwiththat.com/2012/11/30/al-gores-reality-drop-is-a-bomb-so-lets-give-him-a-hockey-stick/#comment-1161201
Sorry about that link problem . . . I just Googled “Are renewables stormproof? Hurricane Sandy tests solar, wind.”
First article to come up . . . with the link: http://www.csmonitor.com/Environment/Energy-Voices/2012/1119/Are-renewables-stormproof-Hurricane-Sandy-tests-solar-wind.
Tis strange . . .

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