UPDATE: Hockey stick achieved, see below.
Guess what? WUWT readers make up the majority of viewers of this farce video. Mostly curiosity I suppose. Watch the video, then see the numbers below.
Yesterday, Tom Nelson asked this question, and it got me to digging.
It’s now been two weeks: Does anybody know what happened to Al Gore’s “Reality Drop” campaign?
Looking for an innovative way to dispel myths and spread science about climate change, Gore, Fox and their colleagues at The Climate Reality Project turned to agency Arnold Worldwide. Pete Favat, Arnold Worldwide’s chief creative officer, had attracted Gore’s attention because of his cause-related work for the Truth Campaign, the hugely successful national anti-tobacco program.
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The product, “Reality Drop,” relies on sophisticated algorithms to highlight “hot” climate change stories and provide simple rebuttals to the most common climate change myths.
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Users win points for sharing facts and eventually climb up the ranks of the game and earn Foursquare-like badges such as “Carbon Crusher,” “Shining Beacon,” and “Order of the Green Circle.”
Initial information on the game will be officially unveiled on November 14th during “24 Hours of Reality: The Dirty Weather Report,” a 24-hour event broadcast live on the Internet, culminating in a presentation by Gore on November 15th at 7 p.m. EST.
Without any advertising budget, Reality Drop will rely strictly on word-of-mouth to gain traction and influence the climate change discussion. “Success will be measured by the amount of people who are posting and the number of people involved,” says Favat. “People inherently want to be on the right side here.”
Reality Drop (RealityDrop) on Twitter
[Seven total tweets, none since Nov. 15]
Here’s the Twitter page, captured on 11/30/2012, showing all 7 Tweets
Now here comes the fun part, the “stats” section of the Vimeo video page for the propaganda movie at the top shows this:
Wow, 155 views in a week, and trending down, down, down. Some might call that interest “cooling”. When you click on the “Top URL embeds” (highlighted in yellow) you get this fun table showing that WUWT is the main external contributor to views of Al Gore’s ‘Reality Drop’ video. Heh.
What is really interesting is the comparison to the top “loads” leader, which has only 6 views compared to WUWT’s 999. More people from WUWT viewed Al’s video than anywhere else in the world. That’s gotta sting.
So what should we do to help Al get more views?
Well obviously WUWT’ers need to help. Simply click on the video “play” button above, and we’ll give him a hockey stick graph for views. If you have a website/Twitter feed/Facebook page, direct people here and ask them to help. To register a view from WUWT, you simply need to play the video above in the open WUWT browser window. It’s just that easy to give Al a hockey stick of traffic from those he seeks to destroy. I’ll post an update when the success is robust, er, graphically clear.
In the meantime, you might want to take this survey Al has prepared to help gauge the success of his video. I’m sure he’d love to hear your opinion!
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UPDATE: We’ve presented a hockeystick, and WUWT is well in the lead. Thanks everybody!
Chairman Mao would have loved this…
From Alba on November 30, 2012 at 1:10 pm:
Please sir, What’s an Al Gore Rhythm? Is it something that gives you the Blues?
It’s part of the Al Gore Rhythm Method, which promises you’ll still have plenty of pleasure while saving you from the tribulations and heartache of caring for a growing net worth.
richardscourtney says:
… I completed the survey but I don’t think they will like my answers.
I am sure they won’t appreciate my answers.
Not impolite – but not a worshipper at the crazy world of albert gore, let’s say.
Dumb questionnaire. Is #3 the same as #4? And the choices of answers are not always relevant.
Now this is really funny but maybe I am wrong,
http://realitydrop.org/myths/40
just had a look at the Reality drop website and it has myth busters, so it says “1934 was the hottest year on record in the U.S” and the myth buster is “1934 was actually the third-hottest year on record in the U.S. That’s also irrelevant, because it’s global temperatures that count”
I thought it was 1936 that was the hottest year in the US.
sorry maybe 1934 was the hottest, my apologies.
getting confused with heatwaves,
http://www.epa.gov/climatechange/science/indicators/weather-climate/heat-waves.html
I can’t believe they’re not in there hiding that decline! I’m sure Al can turn those statistics into millions of support.
Now how about this for a fun game: You are juggling the myths and religion of climate change. All the while real data and all sorts of observations are flying at you that are about to crush your myth. You have to think quick on your feet, hide the decline, manipulate the data, run smear campaigns, etc. to keep your religion alive.
“Looking for an innovative way to dispel myths and spread science about climate change”
Since they are doing what is akin to proving the earth is flat and the whole universe revolves around it, they really do need innovation to keep the scam alive.
Now if AGW wasn’t a total scam, science alone would be enough. It always has been.
It’s just as telling to check out the stats of the other Real Climate videos posted there.
The “Announcing 24 Hours of Reality: The Dirty Weather Report” video currently has 76 plays. lol
There’s a hockeystick Mann would be proud of: those 76 people turned into over 16 million.
P. Solar says:
November 30, 2012 at 12:46 pm
now go and do a whois on the other domain names in the top ten and find out how many , apart form google.com , are projects run by : Pete Favat, Arnold Worldwide’s chief creative officer
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And sure enough, it turns out that http://www.arn.com is Arnold Worldwide’s web site, where their revolving banner at the top lists Reality Drop as their creation. So:
http://www.arn.com
=> creator of http://www.realitydrop.org
http://www.arnworldsplash.com
=> creator of ~ 50% of the traffic
=> but only 0.3% of the video views
Hey! Arnold Worldwide! If you’re going to be so brazen as to set up bots to make your customers think that they’re getting lots of traffic, you ought to program the stupid critters to actually watch the video too. How stupid do you think you’re customers are?
Or were you paid by your client to create the fictitious traffic and your client was too stupid to ask for the pretend visitors to pretend to watch the video? Maybe you guys charge extra for that and they didn’t have enough money?
Really Arnold Worldwide, you’ve got some high profile customers like Volvo and Progressive. Do you think itz such a good idea for it to be so easily seen that you seem to be manipulating site stats? You’d think that would be pretty easy for any competent internet marketing company to pull off. Hey! Were you guys involved in Al Gore’s 24 hour reality thing too? ‘cuz rumour has it there were bots aplenty involved in that one too and it seems like this is the kind of expertise you guys have….
“What is really interesting is the comparison to the top “loads” leader, which has only 6 views compared to WUWT’s 999. More people from WUWT viewed Al’s video than anywhere else in the world. That’s gotta sting.”
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Ummm,
I think their counter stops at 999, the actual total is likely higher ??
Maybe unethical – but if you go back and try to do the survey again – it won’t let you.
Unless you delete browsing history – then you get a second chance to use words like ‘obscene’, ‘scandalous’, ‘totalitarian’ and ‘Uzbekistani standards’.
Apologies to any Uzbeks reading this – UK political standards are – shall we say – not anything to get proud about – MPs fiddling expenses – and Mr Speaker [of restricted elevation] Bercow seemingly allowing – if not encouraging – the tax-payer being ripped-off, baying for a state controled press – to prevent revelations of the tax-payer being ripped off- and a resolute refusal to notice a deficit that, this year, will represent two thousand pounds of government borrowing – and spending [=wasting?] -for every man. woman and child in the country.
Which we will have to repay. With interest.
Politicians [self-snip]- and again!
Really Arnold Worldwide, you’ve got some high profile customers like Volvo and Progressive.
>>>>>>>>>>>>>>>>>>>
Aw CR@P!
They do Jack Daniels too.
I was about to write emails to all of their customers telling them I was boycotting their products because of their association with Arnold Worldwide and why. But… itz Jack Daniels…. CR@P.
Hey, is it moral and ethical of me to boycott all their other customers, but not JD?
Jenn Oates says:
November 30, 2012 at 11:32 am
Bwahahahahahaahahah!
I had fun with the survey. 🙂
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I had WAY TOO much fun with the survey !!
We will hear calls that Anthony deliberately tried to derail the results !!
What would happen if we all joined and started playing the game opposite the way they intended, ie – posting the truths about their alarmist claims? Would they shut the site down or just stick us in the “brown circle of shame”?
The survey at the site asks:
To which I responded …
I was gonna let the authors of the poll know what I was really thinking, but I decided to go easy on them, it’s clear that they came to the climate party on the short bus, so we need to cut them some slack …
w.
Auto:
re your post at November 30, 2012 at 2:09 pm
To be clear my answers were also polite. The reason I don’t think they would like my answers is because my answers refuted their falsehoods.
Richard
davidmhoffer says:
November 30, 2012 at 2:40 pm
Arnold Worldwide from WIKI
I wonder how much of that “Best Ad Agency in the Nation” and their “strong new business track record.” is built on bot attack counting? Snicker
It looks like the Gorical may have been flimflammed. Snicker Couldn’t happen to a nicer guy.
“Reality Drop,” relies on sophisticated algorithms. One meaning of sophisticated is “falsified by the use of sophistry; misleading by means of specious fallacies”.
Rather sums up the whole global warming thing, doesn’t it?
Anthony, you realize that you’ve just shot this POS site to the stratosphere. A reality drop has already been done from there and it was watched by 8 million live on Youtube alone, let alone all the other outlets. Feel humble and unimportant, Al Gore.
Willis Eschenbach says:
November 30, 2012 at 2:50 pm
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Please explain what a “short bus” is.
Gail Combs;
I wonder how much of that “Best Ad Agency in the Nation” and their “strong new business track record.” is built on bot attack counting? Snicker
It looks like the Gorical may have been flimflammed. Snicker Couldn’t happen to a nicer guy.
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I’m not sure which would be worse. The ad agency flim flamming their customers, or the agency getting caught flim flamming the public on behalf of their customers? Not that ad agencies don’t flim flam the public as a matter of course, but getting caught red handed is another matter.
There’s a car ad running right now with words to the effect of “go anywhere versatility, all season capability”. OK, that’s flim flam because it is meaningless. You can’t call it out because you can’t even say for certain what the heck they are claiming. But fabricating site visits using bots? That’s pretty blatant.
I found the problem!
Right on the Arnold World site!
http://arn.com/item/cannes-fixing-advertisings-talent-crisis-campaign
Fixing Advertising’s Talent Crisis
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees
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There you have it folks! They couldn’t grub up enough talent to drive traffic so they used bots instead!
I guess the improper training thing is about programmers who don’t know how to hide the use of bots?
u.k.(us) says:
November 30, 2012 at 3:41 pm
Willis Eschenbach says:
November 30, 2012 at 2:50 pm
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Please explain what a “short bus” is.
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In America, the short bus is used to transport children with “special” needs.
It is about a 1/3 of the size of a regular school bus.