Al Gore's 'Reality Drop' is a bomb – so let's give him a 'hockey stick'

UPDATE: Hockey stick achieved, see below.

Guess what? WUWT readers make up the majority of viewers of this farce video. Mostly curiosity I suppose. Watch the video, then see the numbers below.

Yesterday, Tom Nelson asked this question, and it got me to digging.

It’s now been two weeks: Does anybody know what happened to Al Gore’s “Reality Drop” campaign?

“Reality Drop” Brings Social Gaming (And Facts) To Dispelling Climate Change Misinformation

Looking for an innovative way to dispel myths and spread science about climate change, Gore, Fox and their colleagues at The Climate Reality Project turned to agency Arnold Worldwide. Pete Favat, Arnold Worldwide’s chief creative officer, had attracted Gore’s attention because of his cause-related work for the Truth Campaign, the hugely successful national anti-tobacco program.

The product, “Reality Drop,” relies on sophisticated algorithms to highlight “hot” climate change stories and provide simple rebuttals to the most common climate change myths.

Users win points for sharing facts and eventually climb up the ranks of the game and earn Foursquare-like badges such as “Carbon Crusher,” “Shining Beacon,” and “Order of the Green Circle.”

Initial information on the game will be officially unveiled on November 14th during “24 Hours of Reality: The Dirty Weather Report,” a 24-hour event broadcast live on the Internet, culminating in a presentation by Gore on November 15th at 7 p.m. EST.

Without any advertising budget, Reality Drop will rely strictly on word-of-mouth to gain traction and influence the climate change discussion. “Success will be measured by the amount of people who are posting and the number of people involved,” says Favat. “People inherently want to be on the right side here.”

Reality Drop (RealityDrop) on Twitter

[Seven total tweets, none since Nov. 15]

Here’s the Twitter page, captured on 11/30/2012, showing all 7 Tweets

Reality_Drop_twitter

Now here comes the fun part, the “stats” section of the Vimeo video page for the propaganda movie at the top shows this:

RealityDrop_video_stats1

Wow, 155 views in a week, and trending down, down, down. Some might call that interest “cooling”. When you click on the “Top URL embeds” (highlighted in yellow) you get this fun table showing that WUWT is the main external contributor to views of Al Gore’s ‘Reality Drop’ video. Heh.

RealityDrop_video_stats2

What is really interesting is the comparison to the top “loads” leader, which has only 6 views compared to WUWT’s 999. More people from WUWT viewed Al’s video than anywhere else in the world. That’s gotta sting.

So what should we do to help Al get more views?

Well obviously WUWT’ers need to help. Simply click on the video “play” button above, and we’ll give him a hockey stick graph for views. If you have a website/Twitter feed/Facebook page, direct people here and ask them to help. To register a view from WUWT, you simply need to play the video above in the open WUWT browser window. It’s just that easy to give Al a hockey stick of traffic from those he seeks to destroy. I’ll post an update when the success is robust, er, graphically clear.

In the meantime, you might want to take this survey Al has prepared to help gauge the success of his video. I’m sure he’d love to hear your opinion!

==============================================================

UPDATE: We’ve presented a hockeystick, and WUWT is well in the lead. Thanks everybody!

realitydrop_WUWT_HockeyStick

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Laurie Bowen
November 30, 2012 11:41 am

Interesting . . . Theodore Roosevelt IV
Secretary of the Board
Managing Director, Barclays Capital
http://climaterealityproject.org/board-of-directors/
“Taken together, these two PPAs provide Cape Wind with the critical mass to continue securing project financing,” said Theodore Roosevelt IV, Cape Wind’s Financial Advisor and Managing Director of Barclays”” http://barnstable-hyannis.patch.com/articles/state-approves-cape-wind-nstar-power-purchase-agreement
and http://www.c2es.org/about/board/roosevelt
then I saw . . Hurricane Sandy tests solar, wind. http://www.csmonitor.com/Environment/Energy-Voices/2012/1119/Are-renewables-stormproof-Hurricane-Sandy-tests-solar-wind.
Interesting.
. . . ok, ok!!! Well . . . at least to me.

R. Shearer
November 30, 2012 11:41 am

Coming from Gore, in truth it should be “Drop Reality – Spread BS, Destroy Democracy, Rake in Green.”

MattS
November 30, 2012 11:42 am

I watched the whole video. Can I have my two minutes back?
I took the survey but I doubt they will like my answers.
One interesting note on the survey, questions 3 and 4 are the same question. To paraphrase, Did the video make you want to use the site (yes/no) I answered no.
and
If not why? My response: It made me want to avoid the site like the plague.

Roy UK
November 30, 2012 11:43 am

I watched, and completed their online survey.
I wonder, if I sign up to this then it would enable me to spot posts originating from the site. Then I could tell everyone on the blog that the person who posted the “copy and paste” is gaming the system. I am sure I would not have an impact alone, but with a few people looking out for this behaviour on the respective blogs they visit you never know…
Just a thought.

David Chapman
November 30, 2012 11:44 am

I agree with liz671. I am 80 and my dearest wish is to live long enough to see the AGW hypophysis (if the idea can be dignified by that term) shown to be the rubbish it is. I think my wish may be granted. David Chapman.

November 30, 2012 11:49 am

LOL, 55 Twitter followers. That’s the right way to transform 4 billion world’s skeptics to alarmists, especially because most of the 55 followers are probably WUWT readers! 😉

James Allison
November 30, 2012 11:56 am

Hahaha. Go Big Al. He is drowning in his own propaganda.

knr
November 30, 2012 11:59 am

You guys are being really unfair , don’t you know St Gore is finding his beach property a little small and so needs a bigger place and do you know how much a new Lear jet cost so that St Gore can travel to important green events in the comfort an style he deserves .

RockyRoad
November 30, 2012 11:59 am

Reality Drop Bombed.
Big time!
(Every year I think the arguments these people come up with can’t possibly get worse, and then I have to think again.)

Skiphil
November 30, 2012 12:01 pm

Ha ha I gave him some feedback but not what Albore was hoping for….
He should pay per click to WUWT since he would be doing even worse without this helpful publicity……

John Blake
November 30, 2012 12:02 pm

This is ridiculous. Gore & Co. aside, no fair-minded observer could stand such patronizing drivel for a moment. “Charge for the guns!” he said– oh, yeah?

RoyFOMR
November 30, 2012 12:03 pm

I really enjoyed the video (Thanks VP Gore)
I think that I learned enough science from it to consider taking up a career as a climatologist.
The survey was fun too. I particularly liked answering the same question twice. This feature is sadly absent in most online surveys.

Brian R
November 30, 2012 12:05 pm

I think they got the word order in their name backwards. Should be Drop Reality.

knr
November 30, 2012 12:07 pm

Done the survey but think they will like these answers
8. How would you describe this site to someone who has never heard of it?
The web version of what happens after you feed a dog a very hot curry
10. When you used the site, what were the biggest barriers between you and a painless user experience?
Eyes and too much intelligence

November 30, 2012 12:11 pm

What is that evil new type of software out there for generating and controlling bogus online personas: “Persona management software” – that’s it isn’t it. It took me presisely 1:21 seconds to figure out that is EXACTLY

KPO
November 30, 2012 12:11 pm

My, my, the more things change the more they stay the same. Substitute the “capitalist” with the “socialist” and what have you got? – The same glove on the other hand. I guess we are now the “revolutionaries”. Long live the revolution. (Apologies if it’s a bit long or OT)
“This capitalist framework leads corporate media to misrepresent reality and create a completely alternate ideology that is inverted from the reality it supposedly represents. This capitalist ideology ‘is the expression of dominant class interests’ (Fuchs 2009: 390). Corporate media do not re-present information that is in the best interest of the masses. Rather, those ‘who lack the means of mental production’ (Marx & Engels MECW: 59) are subject to the ‘ideas of the ruling class’ (Marx & Engels MECW: 59). These forms of domination are ‘naturalized by the media and are portrayed as being unchangeable’ (Fuchs 2009: 391). In explaining his theory of hegemony, Gramsci argued that the masses agree to this domination by ‘refusing to resist, by hoping to gain advantages by supporting domination, or by not seeing through the presented lies so that, as a result, they consent to their own oppression’ (Fuchs 2009: 391).
Independent media – particularly online media – have the possibility to subvert the corporate interests of capitalistic media (McChesney 2007). An alternative press, as conceptualized by Marx, serves as a ‘public watchdog, the tireless denouncer of those in power’ (Marx & Engels MEW: 231). However, such an investigative and antagonistic alternative media are only possible outside the parameters of profiteering. Egalitarian relationships, both within-media and between-media users, can unite individuals through common cause. Individuals and groups can ‘centralise the numerous local struggles, all of the same character, into one national struggle’ (Marx & Engels MECW: 493). The decentralized network of information exchange through the Internet poses a unique opportunity to circumvent mainstream, capitalistic media and realize the theory of a democratic, participatory medium, first put forth by Marx and Engles 150 years ago.”

BargHumer
November 30, 2012 12:12 pm

Did the survey. Hockey stick on the way.

Roy UK
November 30, 2012 12:13 pm

3,142 total plays to date. Today there are 92 views. Just click on the stats underneath the video on the Vimeo site.

Bob Diaz
November 30, 2012 12:14 pm

Given that “big oil” is spending big money to flood comment streams on forums; how come I never get paid to post here? So who do the rest of you go to to get this big money??? (Classic line, pretend it’s big oil money that questions flawed science.)
;-))

November 30, 2012 12:18 pm

Anthony, have you noticed that the taxpayer funded NASA channel is pushing AGW in their kid’s programming? It’s slipped in occasionally during their various “lesson” sessions.
If you can’t get the adults – go for the kids.

davidmhoffer
November 30, 2012 12:18 pm

There’s something even more curious about those stats. They got 11,600 hits from some site called arnworldsplash.arn.com but… only 6 loads. Six? 11,600 people clicked through to the site, but only SIX watched the video? SIX?
So…. I tried to visit the site, and got this message:
“The Web server you are attempting to reach has a list of IP addresses that are not allowed to access the Web site, and the IP address of your browsing computer is on this list.”
Seriously? I’m on their blacklist? They know who I am? Right.
So, off to a different computer on a completely different ISP. Same message. Wow.
Anyone in a betting mood? Here’s my bet. There is no “black list” there is only a white list for specific computers that are allowed on the site. No way there’s thousands of them, that would be impractical. More likely there are only a few of them, and they are running bots.
arnworldsplash.arn.com is a dummy site which has only one purpose. It exists for bots to hit it and from there link to the Reality Drop site, driving up that site’s traffic numbers. Whoever did the initial testing probably clicked the video link just to make sure the whole food chain was working right. The bots don’t do that part, so…. no more views of the video.

JonasM
November 30, 2012 12:19 pm

10. When you used the site, what were the biggest barriers between you and a painless user experience?
The content.

November 30, 2012 12:23 pm

What is that evil new type of software out there for generating and controlling bogus online personae? – “Persona management software” – that’s it isn’t it? It took me precisely 1:21 seconds into the video to figure out that is EXACTLY what Reality Drop actually is: social management software designed to transform the participant into a ‘bot’ designed to “flood online comment streams” with information that they aggregate, filter, and supply to the participant. Evil.
Maybe Algore’s problem is that people are smart enough to figure this out and don’t appreciate being made into tools – even if they DO happen to support his position. Either that or Reality Drop is the dumbest ‘game’ idea ever invented. Who really wants to be a “carbon crusher” or be an initiate into the “order of the green circle”? an eight year old???
W^3

Gene Selkov
November 30, 2012 12:26 pm

I see a general pattern here. “Truth” has become a dirty word. Almost every weekend I have to answer the door to a couple characters (different each time) who attempt to hand me their church’s pamphlets and insist I must know “the truth”. I tell them I’ll buy everything except truth.
So when I see somebody “spread truth” right in the opening, I know I can’t be bothered to look further. Isn’t that neat?

November 30, 2012 12:29 pm

Operation Hockey Stick is underway!