Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.
They’ve put an apology up on their website:
It reads:
Sorry.
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team
Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.
Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.
Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.
The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:
Related posts:


I sent the following message to kyoceramita: [kyoceramita@kyoceramita.co.uk]
“I understand kyoceramita is a sponsor of the 10:10 campaign who produced the video showing people being blown up for not agreeing with them. This video is pure fascist eco-terrorism, tasteless, evil, and disgusting. The children who took part in this video were subjected to psychological abuse by being allowed to participate. Now, every time I see kyoceramita, I’ll see a mental image of children and adults being blown to bits, their entrails being splattered over all the bystanders.”
Hey! Look at the history of this:
http://en.wikipedia.org/wiki/10:10
They JUST disappeared the “amputation” comment!!!!
Full CYA mode! history rewriting in action NOW!
But just for the record – they might delete the wikipedia article to disappear its history – let’s hear it again – i posted it on notrickszone a few minutes ago:
“Doing nothing about climate change is still a fairly common affliction, even in this day and age. What to do with those people, who are together threatening everybody’s existence on this planet? Clearly we don’t really think they should be blown up, that’s just a joke for the mini-movie, but maybe a little amputating would be a good place to start? […] We ‘killed’ five people to make No Pressure – a mere blip compared to the 300,000 real people who now die each year from climate change.
“”Franny Armstrong, founder of 10:10[42]”
http://en.wikipedia.org/wiki/10:10
So now we also have a fine Winston Smith moment in the wikipedia… Great. This gets better by the minute.
In following the twists and turns of the global warming debate I have frequently been gobsmacked by the tactics used to promote restrictions on CO2 production. The Greenpeace call for violence against sceptics, also withdrawn in a storm of protest, was over the top. But over the top doesn’t begin to describe this video. It is the culmination of a debate which I attempt to summarize as follows:
Moderator; Welcome to the 25th annual global warming debate. The score now stands at 17 wins for the warmists, and 8 for the sceptics, though I must note that the sceptics have won the last 5 in succession. As they won the last round, first comment goes to the warmist side.
Warmist; CO2 emissions are causing the earth to warm up. The physics of this process are well known, and the result is that the planet’s temperature will continue to accelerate upwards, causing a catastrophe unless we act immediately to curb emissions.
Skeptic; The well known physics of CO2 includes the fact that CO2 is logarithmic, and so subject to the law of diminishing returns. The amount of CO2 required to cause catastrophic warming is many times what we are capable of producing.
Warmist; But the effects of CO2 are tripled or worse by positive feedback from water vapour.
Skeptic; If that were true, the earth would have experienced catastrophic warming multiple times already, and it hasn’t. You are ignoring the negative feedbacks while extrapolating positive feedbacks for which there is no evidence.
Warmist; The evidence of catastrophic change is already upon us, polar bears for example are going extinct.
Skeptic; The polar bear population has tripled in the last decade…
Warmist; Just because their population is increasing doesn’t mean they’re not going extinct. And warming has already caused increases in sea level that are swamping island atolls.
Skeptic; Island atolls float. The only reason they are being swamped is the amount of buildings being constructed on top of them.
Warmist; Sea level rise will only get worse as the warming accelerates, which it is. Consider the historical temperature record in this graph…
Skeptic; That graph? The one based on 7 trees from Siberia with 50% of the weighting from just one of them? I have 51 reconstructions from around the world, each based on dozens of samples or more, that show a completely different picture.
Warmist; Those 51 reconstructions were debunked by this reconstruction which appeared on the front cover of the prestigious IPCC AR4 report.
Skeptic; Isn’t that the one where the researchers replaced part of the reconstruction with thermometer readings instead of tree ring data because the tree rings diverged from the theory? How is it that you can dismiss 60 years of tree ring data as being faulty while claiming that the other 1000 years are accurate?
Warmist; You clearly don’t understand science. The temperature record from GISS clearly shows the earth has never been warmer.
Skeptic; Can we see the raw data that went into that temperature record along with how the values were adjusted and the final results arrived at?
Warmist; No.
Skeptic; Why not? What have you to hide?
Warmist; As I said before, you clearly don’t understand science so there is no point showing it to you.
Skeptic; Well we departed from actual scientific discussion when you brought up polar bears extinction…
Warmist; Exactly my point. Studies indicate that people with skeptic viewpoints are lacking in education, are intellectually deficient, or are psychopaths who care little about humanity, so you keep dismissing the graphs and charts on flimsy excuses.
Skeptic; Flimsy excuses? You are proposing that we constrain the world economy, endanger the food supply, and sink the global standard of living to levels that will most certainly result in the death of millions based on data you won’t show me, anecdotal stories about polar bears that upon investigation are completely false, and reports that I dismiss because they are based on ridiculous notions like the worldwide temperature being represented by a single tree in Siberia, and you accuse me of flimsy excuses?
Warmist; Precisely. You are psychologically incapable of evaluating the science objectively due to your defective upbringing and education. There may even be a genetic component to your psychosis, though evidence that skeptic views are increasing amongst the population suggests that these traits are more wide spread than previously thought. In order to safe guard humanity, it may be necessary to take steps to control sceptics in order to prevent them from destroying the rest of us.
Skeptic; Uhm… that sounds like a threat.
Warmist; Being defective in terms of upbringing and intelligence, it is not a surprise that you perceive a threat where none was made.
Skeptic; Fine. Then explain to me what you meant.
Warmist; Well, we’ve invented this little grey box with a red button on top (shows box), and when we press the button (presses button)
Skeptic; (explodes, spattering blood and gore across the stage)
Moderator; Oh my!
Warmist; Having presented a robust scientific explanation of the effects of CO2, backed up by robust studies demonstrating the correlation with accelerating temperatures which will have catastrophic effects on humanity according to a myriad of robust scientific models, which sceptics are psychologically incapable of understanding, and have failed to rebut in this debate, the science is settled, and culling of the human population by those of us who do understand is required in order to save us from ourselves.
Moderator; But…
Warmist; (brandishes little box with button)
Moderator; (hastily) I declare the debate resolved in favour of the warmists. This is a victory for science.
Warmist; (brandishes little box)
Moderator; (gulps) I meant a ROBUST victory for science. There is no further need for debate.
———————
Tongue in cheek though this may be, it is what the debate has descended to. The warmists rely increasingly on imagery and rhetoric as the holes in their science grow ever larger. Imagery and rhetoric now seeming to have failed as well, they increasingly turn to denigration of their opponent’s intelligence, veiled threats as we saw from Greenpeace, and overt threats in the form of this video from 10:10. Withdrawn in a storm of protest or not, apologies or not, it is representative of their innermost beliefs which have nothing to do with facts or science, only a misguided belief system in which they have wrapped themselves in the cloak of morality, secure in the superiority of their position, and unable to comprehend that their cloak is woven of the same threads of prejudice and arrogance worn by the worst of those who inflected the darkest of inhumanities upon the world in the name of saving it.
… makes you wonder: If blowing up people and threatening amputations is SOOO funny why do they run around frantically now and make it all disappear? ….
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
===============
Ummmm……….. you haven’t offended anybody, you have offended everybody.
Sent to Sony, who have done a good job of hiding contact eddresses on their site. I sent this message to “sukleadsplus@eu.sony.com” since I couldn’t find any others.
“Sony is listed as a sponsor of the 10:10 campaign, the activists who made a video showing people being blown up for not agreeing with them. Although they claim the video was intended to be funny, it is, instead nothing other than eco-terrorism, a tasteless, disgusting, evil bit of propaganda. Every time I see “Sony” from now on, I’ll think of children and adults who dared to oppose eco-fascism being blown up and splattered over the bystanders.”
http://www.break.com/usercontent/2010/10/1/crazy-offensive-10-10-global-warming-video-1925116
“sukleadsplus@eu.sony.com”
I hear they’re fast at work on a new commercial. This time they just waterboard the children who don’t agree with the 10:10 project instead of blowing them up. It’s actually much funnier, according to the “many people” who thought the original was funny.
“We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.”
Oh look what you’ve done Anthony. The poor actors and film professionals had their work censored. I hope you feel guilty.
😉
10:10 = sad sorry unemployed losers (and a few people that make a living off payer dime)
Sad sorry unemployed losers (and a few people that make a living off payer dime) = useful idiots
Since when is this ‘not being talked about in the media’? Are you drunk?
The video was deplorable. Mayhaps even criminal. “Don’t think like us? We’ll blow you and your kids to bits.”
Lemme school you just a bit – as an ad-woman of 20+ years. You don’t get anyone to wrap their arms around you with threats – implied or real. And, since the climate change thing is just a mechanism of extracting more taxes (and no real solution to anything), stuff like this advert is positively despicable.
Thanks, wattsup, for this commentary. I hope these jerks have been taken down a notch (or 20).
It is now 15 minutes past midnight here in the UK and I have spent the last 6 hours or so scanning as many blogs as well as MSM sites as I could reasonably access in that time.
Not even the Climategate revelations received as much attention. The condemnation of the “exploding” video is universal!
10:10 didn’t shoot themselves in the foot with this video, they shot themselves squarely in the face!
Not sure if anyone else has posted this link, but Bill McKibben doesn’t like the video either:
http://www.grist.org/article/2010-10-01-violent-climate-video-opposite-350-bill-mckibben/
An apology is of no worth at all if it is shrouded in qualifications.
It is of value if it is honest full and unqualified. This is not it i simple B.S.
BTW my brother and I from small boys followed and supported Spurs (for our sins), and as a young father, I took my own lads to White Hart Lane. Never again!
From now on all Spurs players will arrive at the ground on the bus, and leave their Mercs, Beamers and Jags at home.
davidmhoffer
Like it!
Can you put that script (modified) with dialogue on to a parody of the 10:10 video and post it?
That’s what happens when you hire kids straight out of design school. They come up with these whacky ideas but don’t have the experience to know they should listen to that voice in the back of the head that whispers, ‘you know, this really isn’t so smart”.
Gerard O’Brien said @ur momisugly October 1, 2010 at 1:45 pm
I was outraged at seeing Tottenham Hotspurs Football Club involved in this abomination and wrote to complain
I did likewise, as a life-long fan of Spurs. You can be sure I filled their e-orifice
with complaint.
To apply the phrase Beyond the Pale insults the Irish with respect to this vile sputum.
Holdren the disruption man is happy now, an explosive door B to limit population growth. Hansen has new form of civil disobedience. Certainly Lisa Jackson and Obama need to be kept from the no pressure button (oops.. Obama has the whole button in his hand).
Maybe we should have waited a little longer before the outrage.
“never interrupt the enemy when he is making a mistake”
Can it be taken as a threat? In legal sense, I mean? With prosecution and what follows?
[ We ‘killed’ five people to make No Pressure ] – Franny Armstrong, founder of 10:10
Hmm. I counted at least 7 (seven), not counting that the number of explosions was even bigger. Looks like another nice display of dishonesty.
The whole thing smells really fishy. It is not like a bad joke slips in a momentary mental blackout, oops!. They used 90 people, and probably several weeks for filming. I can’t believe they can be so stupid not to see the devastating effect on Green movement. It is illness.
The 10;10 woman and the future leader of the British Labour Party, Ed Milliband in ‘conversation’ before the Copenhagen fiasco.
Cynical Bastard says:
October 1, 2010 at 5:16 pm
“”Can it be taken as a threat? In legal sense, I mean? With prosecution and what follows?”
I think, on the precautionary principal, these people should be locked up for life.
Everyone is so angry!
It’s a filthy, pornographic propaganda piece. And then, when they discover that it was also completely inept, they use the bully’s excuse: “We were just joking around like… Brits would get it!”
This piece goes beyond comedic psychopathy.
http://tvtropes.org/pmwiki/pmwiki.php/Main/ComedicSociopathy
It’s straight psychopathy.
http://www.ponerology.com/
The exemption of the acting trade from child labor laws has always been peculiar.