A message to 10:10 -"sorry", just doesn't cut it

Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.

They’ve put an apology up on their website:

It reads:

Sorry.

Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team

Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.

Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.

Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.

The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:

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John from CA
October 1, 2010 1:00 pm

I just read over the comments on youtube and can’t stop laughing.
Several comments said they would immediately increase their carbon foot print by 10% and one declared, though it was noon, he had just turned every light on in his home.
This one was interesting:
designwrite
7 hours ago
More than 40% of the IPCC report was based on non-peer reviewed material — much of it activist propaganda (Greenpeace, WWF, etc). These agenda-driven “scientists” have just recently admitted that their climate models are a crock: they admit the sun has more effect than previously thought, and the oceans have a cooling effect they didn’t consider. None of them have considered the effect of clouds. Real science has no consensus, regardless of what some eco-terrorists say.

Robin
October 1, 2010 1:03 pm

If this clip had continued to run on their website, it would have done immense harm to their credibility.
Self-congratulatory, cold-hearted bullies who fantasize about routinely killing those with whom they disagree, instead of arguing with them.
This clip will keep circulating around the internet, but who will believe it was made by warmists? Most will think it is satire, made by skeptics.
It is fascinating to see the slow collapse of the CAGW movement.
Especially the amazing story of Al Gore merits a Greek tragedy:
How he was born into a political dynasty and was raised to be president.
How he turned what should have been an easy, landslide victory for president into a narrow defeat through his arrogance and incompetence.
How he could not resist soothing his hurt ego with dreams of being the savior of the world by taking a stand on climate science – science being a field of human knowledge where he is spectacularly incapable.
How he is now in hiding – with every major claim he made in his ‘Inconvenient Truth’ proven to be wrong – and witnessing how everything that is left of his reputation is slowly being crushed.
Tragic. Funny? No.

Theo Goodwin
October 1, 2010 1:05 pm

The apology is nonsense. The purpose of he film was to go viral and provide a viral charge for 10:10 and its environmental concerns. The film achieved that. Everyone in the world who is connected to the internet now has “10:10,” the “environment,” and “quintessence of gore” on the brain. The film will become an underground favorite that will live for years. The makers of the film have exploited the fact that items can “go viral” and introduced a new level of degradation into our culture. Inevitably, someone will discover how to make video of sex organs “go viral” and then our starlets, so-called, will be drenched in more degradation than they bear now. A new evil has been loosed on the world. The people responsible for this video should be universally shunned; that is, everyone should turn his or her back to them at all times and places.

Ralph
October 1, 2010 1:07 pm

.
>>>Why has this not been referred to the Director of Public Prosecutions?
Because it needs to be reported before they can act. I will do this, but it needs a concerted effort. You need to fill in this online form and give details.
https://online.met.police.uk:443/report.php
This is classified as a ‘hate crime’. These crimes can include religious beliefs, and since a UK judge has already classified Global Warming as a belief, this is covered by this law.
Fill in the form, and they are duty bound to make an investigation. It often works. This is what these professional complainers and protesters do all the time, and they get all kinds of projects closed down because of their complaints.
Well, it is about time they were closed down.
.

Bill Garote
October 1, 2010 1:13 pm

I just asumed they were taking the piss, as in Monty Python’s “How Not To Be Seen” sketch where they blow people up for no real reason. That is humour – I recognize that. I guess it’s only funny when the Muppets blow people up. I find South Park and Borat are offensive as well, along with Hogan’s Heroes because Nazis aren’t funny either.
(Above is ironic humour, in case you were wondering… and I did find the video amusing too, because it’s too preposterous to be serious.)

Fred
October 1, 2010 1:14 pm

“Oh well, we live and learn.” Are they insane?

huxley
October 1, 2010 1:19 pm

An amazing blunder on the part of 10:10. It will take years for the AGW movement to live this down.
I predict that 10:10 is done as an advocacy group. They know it and that’s what they are really sorry for.
I’m still dumbfounded that no one in that cozy, crazy little world had the sense to stop the “No Pressure” film.

Russ Hatch
October 1, 2010 1:23 pm

After watching that interview, I’m reminded of a cartoon featuring the penguins of Madagascar. In one of the segments all that the Skipper wants to do is travel back in time so he can slap a hippie. Methinks that he would not have to travel too far back in time to achieve his goal.

Cassandra King
October 1, 2010 1:23 pm

I cannot believe the arrogance of this:
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
So, many people found the murder of human beings extremely funny did they and only some did not?
I wonder just who found it funny and whether they are CAGW believers, I can think of nothing funny in the planned murder of dissidents including children and the ugliest part was the smiling believers looking on as though it were a normal occurrence. I know our society has become infected with the virus of sick casual violence but this is perhaps the sickest thing I have seen outside an al qaeda murder video.
This is not about getting a message across with humour, this is about sick hatred and the black depths it can take a soul to.

Frank K.
October 1, 2010 1:30 pm

Make no mistake – while this is a vile attempt at getting attention, it is really all about fund raising and getting their fair share of the climate ca$h …

Ralph
October 1, 2010 1:33 pm

Ok, I have made a report to the police using the online form (above). My crime report number is CR02-00077692.
Perhaps a few others can to the same, to generate a degree of pressure.

Ralph
October 1, 2010 1:38 pm

By the way. You don’t need to live in London to use this police complaint form (above), you only need to have been in London when you looked at the video. That then becomes the place of the crime. And I am sure many of you were in London today.
Cheers,

JDN2
October 1, 2010 1:38 pm

“50+ film professionals and 40+ actors and extras”
I’d be very interested to know just how many of these actually reduce their emissions by 10% a year, not just put their hands up.

TinyCO2
October 1, 2010 1:40 pm

I agree with those who think that people are getting a little worked up over this but I can understand it, it was offensive.
It was aimed at a UK audience (despite the naivety of thinking it would stay there) and we do have a history of very lax rules about violence on TV, even before the 9 o’clock watershed. It is also in keeping with a brand of sick humour that has begun to pervade British comedy. This is not an excuse, just an explanation.
A common call by programme makers is ‘we’re pushing the boundaries’, which is code for ‘good stuff is hard work so we’ve just gone all out to shock instead’. It’s a pity the 10:10 crew hadn’t learnt from Jonathon Ross and Russell Brand that we’ve long since reached the limits of taste and decency and gone too far.
The 10:10 lot tried to use shock tactics to attract adult interest. It succeeded, they’re shocked but they’re not joining the cheering section. They tried to attract youth interest by using violent humour and maybe it will work. However, violent little savages will react one of two ways, they’ll either laugh and go about their extravagant CO2 lifestyles or maybe a very few will see it as a call to act out their sick fantasies. I mean, who could be driven to terrorism by Al Gore’s boring, self-indulgent movie? Yet it happened.
What on Earth were the 10:10 people trying to achieve? At this point, I’m not sure even they can remember.
All that said, it’s time to chill a bit and accept that they’ve done more harm to their cause than they ever could have done to us.

John from CA
October 1, 2010 1:40 pm

couple more comments from youtube:
TheTimeSignature
1 hour ago
This video just shows the illogical thinking behind the stop-climate-change campaign. They actually thought that a video where they murder people who disagree, was a good way to win them over!
There is no evidence for man-made climate change, and even if it did exist, using 10% less energy wouldn’t stop it. The argument of the 10:10 campaign is complete nonsense.
You think carbon dioxide causes climate change? Well, just remember that the people who told you that also made this video!
DrDave953
21 hours ago
@dancedissadent2 “Which part of atmospheric radiative transfer physics is wrong?”
I would say probably the bit that disregards little things like those little understood clouds, convection, humidity as regards the measurement of Earth energy, you know, just minor stuff!
Dave.
DrDave953
19 hours ago
@Benylor Try telling the 2M+ people that die of AIDS in Africa that climate change is a threat,
Or the 1M+ that die of malaria, or the millions that die because they don’t have potable water or electricity or because of despotic regimes and countless other causes.
Tell them that a fictional 300,000 are dying of climate change!
Dave.
rfxtuber
3 hours ago 26
@mysticmegthepeg : Let’s look at the numbers to see what a 10% global reduction in man made CO2 would do.
Man is responsible for 3% of annual atmospheric CO2 emissions. If we reduced man’s 3% contribution by one tenth, that would reduce the total annual global emissions of CO2 by only 0.3%. The effect on the Earth’ radiative balance would be much less than that, less than 0.01%.In other words, a 10% reduction in human emissions would have essentially zero impact on the climate.

Cassandra King
October 1, 2010 1:43 pm

I am sorry but anyone who found that vile ‘comedy’ extremely funny must be suffering from some kind of mental illness where the normal human emotions of empathy and compassion are stunted or missing.

J Felton
October 1, 2010 1:44 pm

It’s the old “cheating spouse” analogy.
They’re not sorry they made the video, they’re sorry they got called on it.

Gerard O'Brien
October 1, 2010 1:45 pm

I was outraged at seeing Tottenham Hotspurs Football Club involved in this abomination and wrote to complain:
Dear Sir,
My young son has just watched the 10:10 Campaign ‘No Pressure’ video that features non-believers in AGW being blown-up. Since it featured his favourite player, Peter Crouch, and was obviously made with the full support and backing of a reputable football club, I saw no reason to prevent him. I was absolutely aghast at the content, while my son was upset, particularly at the casual assassination of school-children at the hands of a teacher.
Are you people insane? What on earth has possessed you to be a party to this vile advert? The theory of AGW is by no means universally accepted, yet you appear to believe that it is acceptable to dehumanise those who don’t agree with your views and eliminate them. Tottenham Hotspur famously has deep ties to the Jewish community, perhaps you have forgotten the lessons of the Holocaust?
I received a creditably swift reply:
Thank you for your email and we fully understand your reaction to this film.
The Club has been a supporter of 10:10 since its inception and the organisation has been instrumental in debating the issues surrounding climate change.
We took part in the film in good faith. We appreciate that this film may offend some and that others will see it as a typical Richard Curtis tongue-in-cheek approach to raising awareness.We shall pass you response to 10:10.
Kind regards,
I replied:
“Thank you for your swift reply to my e-mail, and I appreciate your taking my concerns seriously. It appears that I was not the only one to have found this despicable advertisement beyond the pale – it seems that a spontaneous eruption of revulsion around the world has had the effect of convincing 10:10 to remove this ‘tongue-in-cheek’ advocacy for a Final Solution for ‘Climate Deniers’ from their web-site and make a mealy-mouthed apology.
I find your claim that 10:10 is an ‘organisation which has been instrumental in debating the issues surrounding climate change’ somewhat hard to swallow – in that it must be a rather one-sided debate which decides which side it is on and threatens annihilation to those who don’t offer fervent, whole-hearted support.
Tottenham Hotspur Football Club is generally well-regarded within the footballing world, managing to avoid so many of the distasteful aspects of the game that other clubs so often fall prey to. You would do well to realise that ‘guilt-by-association’ can be as damaging as perpetrating the offence itself. Whoever signed your club up to this mis-guided organisation has made an immense mis-calculation.”
– It was important to me to put my concerns on record. There seems to me to be a general feeling among the high and mighty in the world, the lofty intellectuals and elites, that a pro-AGW stance is an all-round winner, that no one loses in the great self-hate fest that is the its-all-our-fault-we’re-killing-the-planet mindset, so everyone jumps on-board, even a North London football club that should know better…

October 1, 2010 1:45 pm

I’ve just watched the video (I couldn’t do so from work). I’m amazed at the implication of this video and I cannot find this video anything other than a call to murder anyone who doubts AGW. I must have missed the humour completely – or maybe Richard Curtis has finally lost his.
A spectacular own goal from the climate alarmists that should mark the final deceleration of the global warming movement.

Richard Briscoe
October 1, 2010 1:50 pm

The quote “The film was intended for a British audience, and has had a variety of responses, mostly positive, but not from a global perspective.” is clearly meant to suggest that this was something that would amuse the British, but that other nations could not be expected to see the joke.
May I, as a Briton, just say that this film is simply repulsive in every way. Nothing about it is in any way amusing. This quote is just another feeble attempt at self-justification, clearly trying to imply that their critics are few and humourless.
Many have felt in the past that the term ‘eco-fascist’, used to describe the more extreme environmentalists, was over the top. No longer.

Gary DeBois
October 1, 2010 1:52 pm

The video is scary –
JEM says:
October 1, 2010 at 11:44 am
The video is funny. I’m not too put off by the gore (no pun intended.)
But to get to the interpretation they want, you have to get past the more obvious self-parodic interpretation that’d be embraced by anyone not already Of The Faith – the warmist contingent is not QUITE ready to go to the explosive phase, but they’ll happily use any means short of that.
I’m not sure they aren’t ready to go to the explosive phase – that’s what scary. I don’t think this should be taken too lightly.

Stephen Brown
October 1, 2010 1:54 pm
TinyCO2
October 1, 2010 1:59 pm

To put their campaign into perspective, in a country of 62 million they’ve attracted less than 100,000 people in the year they’ve been operating. One of those people calls themself Gergely Wootsch which is presumably the sound of their plans going down the toilet.

Stefan
October 1, 2010 2:00 pm

OK, it is not real murder. But it nicely illustrates how one manufactures consensus; just exclude all those who think differently.
And that can, and does, get practiced.

AnonyMoose
October 1, 2010 2:05 pm

Part of the message has been changed to:

As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.

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