Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.
They’ve put an apology up on their website:
It reads:
Sorry.
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team
Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.
Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.
Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.
The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:
Related posts:


Sorry for off topic but as a tip the latest bin laden recording claims something to the effect of “climate change is killing more people than war” guess al gore has a new ally
Maybe Richard Curtis isn’t an AGW-fan?
I’m british, and quite used to our black humour but this is just disgusting. Slightly less funny than pushing your own kids into an oven at Auschitz.
The eco-nazis are showing their true colours.
This just shows they have lost the plot and lost the argument.
What was the name of her film again? “Bloody Stupid”?
This video is/was pornographic! Why do I say this?
Dictionary defines pornography as: ‘obscene writings, drawings, photographs, or the like, esp. those having little or no artistic merit.’
As this video portrayed children, then it was also defined in my view as child pornography. As such it is/was illegal!!!!
WillR says:
October 1, 2010 at 10:48 am
I at first wanted nothing to do with blood and guts.
However, in order to comment, I clicked the necessary button.
After the two dissenting children were sent to their gory death, I could watch no more of this inane, paranoic dreadful drivel.
I now read that the film makers have issued a so-called apology, viz “Unfortunately in this instance we missed the mark. Oh well, we live and learn.”
“Missed the mark”? Oh yes, by a long shot.
And as for the dismissive last sentence; no, you have not learnt a thing. I doubt that you ever will.
—————–
When good old Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team say “Onward and Upward”, I think they very likely mean the below post of mine, which I posted earlier this afternoon on the comment section of the WUWT Post “10:10 exploding skeptical children video “disappears” “:
John
[snip – calling other commenters “denialists” gets your own comment deleted. Read the site Policy. ~dbs, mod.]
Do not fall for all this ‘intended for British’ stuff as some sort of justification. Reaction in Britain too has been almost universally negative (see grauniad and telegraph blogs for confirmation). The US 10:10 rep is truing to pull the wool over your eyes (no surprise there).
Though it is true that we have a more robust humour than is common in North America, this particular piece was very much disliked here as well..
http://www.1010global.org/global/register-your-101010-action-here
Register your bonfires, classic car rallies, and weenie roasts here.
Wouldn’t the easiest way, in the US, to get a general 10% carbon reduction be to stop mixing ethanol with our gasoline at a 10% ratio? I think we would all appreciate the better gas mileage, cheaper gas, and lower prices for various foodstuffs as much as the vague feeling in our gut that may be the good will from the greens for reducing carbon emissions.
One could stop ethanol deliveries for local mixing in 24hrs, have no effect on the vehicle fleet, and start geting your carbon back as soon as everyone has to fill-up again. Just asking – no pressure.
Instead of 10:10 Time, I believe its I D Ten Time, or ID10T
I continue to suspect some amount of Pol Pot or Joe Stalin wannabee fantasizing among the PETA, Greenpeace, 10:10 and kindred folks.
Dan Zeise says:
“All sponsors of the 10:10 Organization such as Eaga, Kyocera, O2, Sony, The Ashden Trust, Esmee Fairbairn, Wates Foundation, The GD Charitable Trust, The Funding Network, The Guardian and National Magazine Company will be equally liable in Court, at least in the US, for damages should any unfortunate issue occur as a result of this video.”
Great observation, Dan! Thes groups need to know what those the sponsor are doing with their funds, and I implore all of you to contact them with your comments.
I was able to contact all in the above list except EA Sports, (Wanted a login, no thanks), and the GD Charitable Trust, which had no “Contact Us” information.
While I have not heard back from anyone other than robot-mail, I expect that my email was not the only one received today pursuant to “No Pressure”.
Let’s hope all sponsors bail on “10:10”! Your opinions could help make that a reality.
I see they’ve blocked even minor edits to the wikipedia page now, apparently links helpfully providing youtube videos they haven’t deleted are not allowed .
(even though they have a link to the deleted one!)
Must be all hands on deck at 10 10 towers today.
The tone-deafness of the media types in this was easily predictable — these are the same people, after all, who thought Ted Kaczynski’s Manifesto was “right on!”.
They even go along with Ted’s excuse for killing people — if these “denialists” are going to cause the death of everyone else in a few years, why don’t they deserve to be killed?
And, as for the “humor” excuse: These are also the same people who see racism and bloody revolution in signs carried at “Tea Party” rallies. Their “humor” only goes one way.
Of course… anybody could have predicted this fiasco.
But predictions are not among these climate people’s specialties, are they? 🙂
What next from Richard Curtis? [snip – over the top ~mod]
My apologies to all for bad html. Hopefully, this will come through better without missing essential text.
WillR says:
October 1, 2010 at 10:48 am
From the link, Franny Armstrong, founder of 10:10 states:[http://www.guardian.co.uk/environment/blog/2010/sep/30/10-10-no-pressure-film]:
There is more than a little parallel with the extermination of the “undesirables” during the Nazi era when virtual “killing” of five people or “amputation” is justified by the imaginary deaths of 300,000. The Jews and other “undesirables” were also falsely accused of great crimes before they were brutalized. This is how it starts: one small outrageous step at a time. At any point, the process can theoretically be stopped by people with morals and backbone, but each such little step is trivialized as “humor” or it isn’t given the importance it deserves (i.e. the public condemnation), because each such step is deliberately small, yet the goalposts get gradually and inexorably moved (or I should say the out-of-bounds lines) until all sorts of evil is firmly within bounds and justified by unimaginable (and false) accusations of harm being done by the intended targets. Dehumanization is essential to the process. The brutalization during the Nazi era could not have been carried out on the scale that it happened without this essential dehumanizing process. There are (thankfully) generally few people vile enough to do something like this when they consider the victims as fellow humans. The rest of us need to be brainwashed first to consider the victims as non-human or having committed great crimes in order to overcome the natural revulsion that normal human beings feel when doing something like this, either virtually as in this case or in reality as during the Nazi era.
This is NOT some small thing that is happening and it is NOT due to a few radicals or people who have lost their moral compasses. It needs to be understood as a vital cog in the process of POLITICAL elimination of all dissent. When people with dissenting viewpoints are admitted as equals, both academically and humanly, the political (in this case global) brainwashing using exaggerated models based on manipulated data of questionable quality cannot continue. The public at large will demand better data and more realistic and supportable evidence, before allowing this process to continue.
So, step 1 is to paint dissenters as unreasonable, hence the use of the label “deniers.” With this film, we see step 2 of the process, which is to dehumanize dissenters or even anyone not willing to join in enthusiastically (witness the end of the short film, where IIRC the actress playing the part of the teacher in the scene where the children get blown up is herself blown up because she thought that lending support for the cause was enough). Step 3 is the passing of regulations mandating everone’s active participation. Step 4 is elevating violations of such regulations to criminal status. Step 5 is increasingly aggressive criminal enforcement of regulations with forcible detention and imprisonment of those that in step one were labeled as “deniers” that didn’t enthusiastically “mend their ways.” There is no end to this process, as it becomes ever more restrictive and punitive. The whole process, once it is set in motion, succumbs to one of the general failings of governments: that is, that there is no good idea that will not be taken to its most costly and punitive extreme.
>>>Many people found the resulting film extremely funny, but unfortunately
>>>some didn’t and we sincerely apologise to anybody we have offended.”
What they mean is that “we found it funny”.
Unfortunately, with the destruction of education in the UK there has also been a reduction in ability, responsibility and professionalism. There are many people out there, especially within the Civil Service, who think that all work and life is just a wheeze. Nothing is taken seriously.
This is how these people were thinking. It is normal for them, and they are probably highly confused that the rest of the population did not see it there way.
I think that “sorry” means that they’re sorry they have to take down a video so many sophisticated and urbane intellectuals found funny and pointed because a few moronic provincial neandertals didn’t get the joke.
Not that they’re sorry they made it or that it was offensive.
I would love to hear what Richard Curtis has to say about justifying the message written into that piece of trash. Mental conditioning, nothing else.
By “onward and upward”.. do they mean they want to explode tall buildings next? these people are crazy.. this is like child porn.. [snip] lunatics!! Filth like this should doom any chance of their religion spreading further then it already has.. now take them down with the power of the law.
I’m sensing a death spiral here.
They came first for the Communists,
and I didn’t speak up because Communists are evil, dirty bastards.
Then they came for the trade unionists,
and I didn’t speak up because trade unionist are stupid, dirty bastards.
Then they came for the remaining Jews,
since most Jews had already been rounded up for being Communists and trade unionists.
Then they came for me
because they were as evil and dirty as the communists after all.
FIXED!