A message to 10:10 -"sorry", just doesn't cut it

Well, it’s official. The 10:10 Carbon reduction team was embarrassed enough by their vile video showing children who disagreed with carbon reduction schemes getting blown up.

They’ve put an apology up on their website:

It reads:

Sorry.

Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.

With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.

As a result of these concerns we’ve taken it off our website.

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.

At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

Onwards and upwards,

Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team

Well, I’m not impressed. The correct way to phrase it is “I’m sorry” or “We are sorry”.

Simply saying “sorry” doesn’t cut it, and removes the person(s) from the apology. It’s an admission of error, but not of guilt. I correct my own children on this point of distinction.

Their vile video continues to go viral, I think they’ll have to do better than this because they’ve released a firestorm upon themselves now. This was to be their premiere day, but its a “Black Friday” for the eco movement now.

The video keeps getting posted to YouTube faster than it can be deleted. They have a game of legal whack-a-mole on their hands on the day that was to be their premiere:

Get notified when a new post is published.
Subscribe today!
0 0 votes
Article Rating
237 Comments
Inline Feedbacks
View all comments
ThomasJ
October 1, 2010 10:53 am

He.. erm.. inrich Him.. erm.. mler and his gang did also say “I am/we are/ sorry”… and that after years of indoctrinating/brainwashing young & adult of ‘the right thinking’… only(?) after their ‘facts’ were proven totally perversed…
“When will they ever learn… when will the eeeever learn…”?
Brgds from Sweden
//TJ

Jeff Mitchell
October 1, 2010 10:54 am

Please notice the odd construction:
“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
The comments everywhere were massively against this video and this construction implies a majority found it funny but a few (enough it seems) were offended to remove the video. It seems these people live in an alternate universe which slightly overlaps with ours.
The video is out of their hands now. While Youtube may delete the video, there are hopefully sites that won’t so people can see the true nature of these people. They were proud of themselves for doing this before they saw the reaction. Patting each other on the back for ‘edginess’. I’m glad they put it up, and will be gladder still to see it posted where everyone can see what these people really fantasize about doing.
Now I’m waiting for the next step which is to see what the commercial sponsors of 10:10 do in response. This thing has gone way out of the maker’s control in a VERY short time.

John in NZ
October 1, 2010 10:55 am

What was their meaning?
The meaning I take from it is they want to kill people who hold a different opinion.
In the classroom, there were only two children out of about 25 who disagreed. In the real world there is much more dissent.

Dave Wendt
October 1, 2010 10:56 am

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
“Many” found it extremely funny, but unfortunately “some” didn’t…. . Really, that’s how you clucks saw these events unfold? A small minority of the unsophisticated knuckle dragging skeptic community didn’t get your humor? It’s hard to imagine even this crowd being that divorced from reality.

Mark Wagner
October 1, 2010 10:56 am

Would those who found the film “extremely funny” have a similar reaction to a film that depicted gays being blown to bloody pulp by religious fundamentalists?
Or Jews being blown up by Germans?
Or abortion doctors being blown up by protesters?
Or 3,000 Americans being blown up by suicide pilots?
et cetera…

Latimer Alder
October 1, 2010 10:57 am

Do the ‘Minnesotans 4 Global Warming’ still exist? They might find productive inspiration in this whole sorry, and yet hilarious, episode.

Djozar
October 1, 2010 10:57 am

The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently.
Friedrich Nietzsche

BrianMcL
October 1, 2010 10:58 am

Maybe they’ll also repay the taxpayers money they’ve wasted on this, just to re-enforce their apparent display of contrition.
For them to continue to attempt to justify pretend blowing up children is reprehensible.
90+ media types thought this was a good idea. That truly is worse than we thought.

October 1, 2010 10:59 am

That original statement has already been modified. It now says, in part, “As a result of these concerns we’ve taken it off our website. We won’t be making any attempt to censor or remove other versions currently in circulation on the internet.”
Comments have, however, been deleted from their Youtube page.
My response to their “sorry if you were offended”, in part:

Imagine how you would feel if, six months ago, skeptics had produced this video as a satire of your movement. I can only imagine the screams of outrage at how unfair such a portrayal would have been.
Imagine if skeptics had produced this video with warmists as the exploding targets. There would have been riots in the streets. I doubt that “We was only joking, dudes. Srsly.” would have cut any ice.
Your apology doesn’t remotely come anywhere near satisfying my outrage, and it is not accepted.

James Sexton
October 1, 2010 11:00 am

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
=========================================================
I’m really wondering about people’s humor. What is funny about advocating violence against people with an independent and skeptical perspectives? Perhaps it was the original setting. As has already been shown, Europeans are more inclined towards youth indoctrination and conformity than us across the pond.
As I alluded to in the other posting, I look forward to sharing the humor over some beer with the people that think this is funny. We can yuck it up with this video and perhaps some other humorist media such as Cartoons from Lustige Blätter. Later, maybe we can go into the real life application of the humor and have a side splitting discussion of one of Stalin’s purges or Pol Pot. I’m already tearing from laughter just thinking of the jovial occasion.

andyS
October 1, 2010 11:00 am

“We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.”
Great stuff Curtis. Should have called it “Four deadings and a professional suicide.”
Peckinpah had a much lighter touch in these matters, I feel.

Benjamin
October 1, 2010 11:00 am

“Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.”
Many found it _extremely_ funny?! Some didn’t?!
There they go again… “My name is Gaia, for we are many”. But even discounting the many responses here on WUWT, the feedback has been, overwhelmingly, outraged, with the occasional “Ha ha! Python! Love it!” comment.
Somehow they always manage to get it backwards!

Andrew W
October 1, 2010 11:01 am

You people seem to have missed this bit: “we sincerely apologise to anybody we have offended.”

Editor
Reply to  Andrew W
October 1, 2010 11:16 am

Andrew W
Er, no. We’re not offended – we’re outraged. They just don’t get it

Latimer Alder
October 1, 2010 11:02 am


‘Any words of regret from their corporate sponsors and partners yet?’
I suspect that they are all still doing their best imitations of headless chickens. And contemplating a busy and unhappy weekend as they see the complete wreckage of their careers in marketing, sponsorship, PR and the like.
Sad innit?? I will be crying all the way to bed (with laughter)

October 1, 2010 11:02 am

You see, we thought it was bloody hysterical to depict our enforcers blowing up anyone who didn’t join in our programme. Apparently, there are some folks who take offence at that. Well, we’re sorry people are offended.
</sarc>

Benjamin
October 1, 2010 11:05 am

dapster says: October 1, 2010 at 10:38 am
From 10:10′s Washington State Office in the US:
“The film was intended for a British audience, and has had a variety of responses, mostly positive, but not from a global perspective. Please know that there was a technical glitch and the film wasn’t intended to be on the global sites, only the British site.”
British audience, eh? Well, then what are they doing in Washington, then?
And COME ON! A technical glitch? They didn’t know that this here internet thing was global? Really?!

October 1, 2010 11:06 am

I can’t believe that that video was used to promote the climate change cause.
Did the actors and celebs know what the end result was going to be? Have any been inverviewed?
I’m speechless after seeing that video. It’s basically saying if you don’t think like us . . . you die (we will kill you)!

October 1, 2010 11:06 am

I think their comment “Oh well, we live and learn.” Sums up the sincerity of their apology fairly well.
It is too bad that they are not learning any science.

Earle Williams
October 1, 2010 11:06 am

It would be fitting to see a bunch of parodies made of this, ala the bunker scene in Downfall.
http://en.wikipedia.org/wiki/Downfall_(film)

UKres
October 1, 2010 11:06 am

makes me proud to be a Brit!

DirkH
October 1, 2010 11:08 am

I love how they say “Onwards And Upwards”. Hasta La Victoria Sempre!

kadaka (KD Knoebel)
October 1, 2010 11:09 am

It’s understandable. A serious case of the giggles while watching the visualization of your (secret?) fantasies of mercilessly slaughtering humorously blowing up ignorant soulless deniers unconvinced skeptics can keep you from objectively assessing the public reaction to such material.
Isn’t it terrible the public has misinterpreted the well-meaning intentions behind this video? Bad Public! Bad!
The outrage is clearly the fault of the overwhelmingly denier controlled skeptical-trending print and TV media due to their deliberately misinforming the public by distorting their reporting of the proven science. And for preferring to concentrate on Lindsay Lohan rather than drowning polar bear cubs.

Henry chance
October 1, 2010 11:13 am

We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.

They didn’t spare the praise. Looks like they are proud of their work.

Jimash
October 1, 2010 11:17 am

“Please know that there was a technical glitch and the film wasn’t intended to be on the global sites, only the British site. ”
BS. Condescending ad hoc BS. Disband 1010 . Pull all corporate sponsorship.
Do not support child abuse.

Stu
October 1, 2010 11:19 am

I remember not too long ago when Anthony was called out on his ‘When Warmistas Attack’ headline. I kind of agreed that it was in poor taste. After seeing this video, I no longer think that it is. Not that I imagine AGW people are inherently violent, but for any AGWer who still thinks this is ‘extremely funny’, then they obviously simply don’t care about being connected with inhumane violence. If they don’t care, then why should I?
When Warmistas Attack, indeed.

Editor
Reply to  Stu
October 1, 2010 11:27 am

Stu
Thanks – you had one sentence in an earlier comment that for my money said all that needed to be said. See here