From the UNIVERSITY OF WASHINGTON
What makes influential science? Telling a good story
In a study published Dec. 15 in the journal PLOS ONE, researchers from the University of Washington looked at the abstracts from more than 700 scientific papers about climate change to find out what makes a paper influential in its field. But instead of focusing on content, they looked at writing style, which is normally more the province of humanities professors rather than scientists.
Their idea was that papers written in a more narrative style — those that tell a story — might be more influential than those with a drier, more expository style. Psychology and literary theory have long held that if you want someone to remember something, you should communicate it in the form of a story. The UW researchers — led by Annie Hillier, a recent graduate from the UW’s School of Marine and Environmental Affairs, and professors Ryan Kelly and Terrie Klinger — wondered whether this theory would hold up in the realm of peer-reviewed scientific literature.
Remarkably, it did. The most highly cited papers tended to include elements like sensory language, a greater degree of language indicating cause-and-effect and a direct appeal to the reader for a particular follow-up action.
“The results were especially surprising given that we often think of scientific influence as being driven by science itself, rather than the form in which it is presented,” Hillier said.
Perhaps even more surprising, the researchers noted, was the finding that the highest-rated journals tended to feature articles that had more narrative content.
“We don’t know if the really top journals pick the most readable articles, and that’s why those articles are more influential, or if the more narrative papers would be influential no matter what journal they are in,” Kelly said.
The researchers used a crowdsourcing website to evaluate the narrative content of the journal articles. Online contributors were asked a series of questions about each abstract to measure whether papers had a narrative style, including elements like language that appeals to one’s senses and emotions.
The researchers hope this work might lead to advances in scientific communication, improving the odds that science might lead the way to better decisions in the policy realm.
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Another huge waste of taxpayer money.
The earth will never be flat, no matter how well written their “journal” articles are.
Or how not to communicate science.
Guardian not calling for political removal of “extreme rightwing” content like anything non-PC
https://www.theguardian.com/technology/2016/dec/16/google-autocomplete-rightwing-bias-algorithm-political-propaganda
Hey fellas when google statistics show completion suggestions based on what people have recently searched for and it does not fit you soft-left bourgois sensibilities, what this is telling you is that you are out of touch and that YOU HAVE A POLITICAL BIAS.
Get over it. We don’t need or want your though police filtering everything that google returns to us.
Google suggestions are based on what you searched for recently. I can change the outcome of a search by looking for pro-gay articles and then typing in “is homosexuality” and change the outcome. I get the following suggestions “natural, genetic, a choice” after looking at “is homosexuality natural, something we should celebrate, just an alternative lifestyle”. If more people or yourself searched for anti-gay information, that’s what comes up. If more people searched for pro-gay, that comes up. What Google is actually saying is people are asking questions that lead to right-wing ideas, not left. Plus, they can set up a screenshot and show whatever they want based on their recent searches. In otherwords, the article does not represent the truth in any way.
Good point, I set my google options NOT to take into account what I have previously looked at otherwise it always gives me the same damned thing when I want new info.
I doubt their dumb journos even realise that and the “climate change is a hoax” comes from everyone at their office searching that and writing about it as though it is the only thing Trump ever said on the subject.
“Another huge waste of taxpayer money.”
Probably not very huge, but I didn’t check and I suspect you didn’t either.
They are part of the big scheme, therefore, very huge imo.
Moutainape 5: Another huge waste of taxpayer money:
700 climate papers reviewed. Just how much of our money was wasted to produce all those, not just this one
As an example, the best commercials tell a story while selling their product. But like “where’s the beef”, the story shouldn’t be so entertaining that you forget the product being sold (was it McDonalds, Wendy’s, or Burger King)? Stories connect to people and if you want to connect your science to people so it becomes important to them, use a story. Polar bears on ice flows could be improved upon.
This is true. My father was in the ad biz, and would share his commentary on various spots. While it’s amusing to finish up with the communications equivalent of a “rim shot”, if it blanks out your product it’s just a very expensive stand-up routine, not a marketing tool.
Wendy’s. I didn’t have to look it up. It was an effective commercial.
The job of the commercial is to get people in the door to try the product. It is the quality and the price of the product that keeps them as customers. Clara Peller got people in the door. Wendy’s big burgers (ever tried a triple?) keeps them.
What brings people to the Church of Global Warming? Is it a paper in the Journal of Climate or a story in National Geographic/New Yorker/New York Times/Nova/BBC? It’s the story and the story after that and the story after that and on and on.
“It’s the story and the story after that and the story after that and on and on.”
Isn’t that otherwise known as propaganda?
We are talking about papers regarding climate “science”. So I don’t know how well any conclusion can be extrapolated to actual science.
Good point. Do articles on microbiology get published more if they are a narrative?
“Their idea was that papers written in a more narrative style — those that tell a story — might be more influential than … ”
Well climate science has been influential and most of that is based on telling stories , so I guess they are correct.
No, it’s very much the same in regular science. If you want to communicate your points well in a paper, you write it as a story. Even if that’s just “here’s why we were interested, here’s what we thought of, here’s what we tried, here’s how it turned out”. It still has a narrative flow.
This doesn’t mean cutting out useful info or making stuff up, it just refers to how you structure your presentation.
The claim is that papers written as narrative get cited more often. Does that matter in a specialty where science valued above narrative?
Seconded. A well written paper makes you want to carry on reading, just as one might ‘devour a novel’. Obviously it has to be technically competent and relevant to your discipline, but it does occur.
I rapidly get tired of papers that are too discursive, I read too many to beat about the bush, get to the point.
Just because a paper is an “easy read” is not evidence that there is anything in the paper that is worth citing in other papers.
Dear Windy, I fully agree. The problem is the subject matter and its simplicity or complexity; some things (I imagine) just don’t lend themselves to an action-driven story line. However, for many subjects, it is quite possible to narrate how the topic was found, investigated, and verified; what results were gained, how significant they are, and how they were checked. I think that some writers think that any reader ought to have the background information to be able to read the article and understand it right away. They think it is a waste of effort and space to try to set things up with the surrounding circumstances and the expectations for the research. That view encourages a certain dryness (aridity?) of style and doesn’t actually add to the scientific quality; it further assumes a fact not in evidence. I have no problem with the author supplying context and a certain narrative flow to the article; as a sometime writer myself, I try to lay that groundwork. I think the researchers may be onto something, as long as they don’t politicize it.
Narrative flow is one thing, telling stories another. Storytelling is for lectures, and maybe fore review papers, where you have a bit more space; it is not a good fit for a research paper, which typically imposes pretty tight space constraints.
Good observation.
Mark…exactly…it’s easier to spin a story….than just the facts
…and a well told story can convince you of facts that are not true…or even that there are facts when they are none
Isn’t this exactly why we are not winning this game? Algore came out a few years ago with a very scary story, and we’ve been reading variations on it ever since. We counter with simple and easily understood facts and nobody listens. How many of us faithful WUWTers started out believing the well-told story, and only later realized we were being had, big time? Somebody (Mark Twain?) said, “It is easier to fool someone that to convince him he has been fooled.”
Sounds more like how to write good propaganda rather than writing a good explanation of a scientific principle or finding.
Mark from the Midwest ==> You, sir, have nailed it.
This study is precisely and only about how to turn what should be a journal article about the findings of a study into a not-so-subtle propaganda piece — “sensory language, a greater degree of language indicating cause-and-effect and a direct appeal to the reader for a particular follow-up action.”
The study confirms that the “most influential” Climate Science pieces are influential not because they are good science, but because they are good propaganda.
Andrew Revkin, ex-NY Times journalist, ex-NY Times Environmental Opinion Page columnist, taught courses at Pace that, from examples he highlighted at DotEarth, churned out Science propagandists instead of journalists.
Marketing research, as usual.
Kip, the thought occurs that most ‘climate science’ papers aren’t science in the first place. Model speculations are just computer game reports. Most WG2 type papers start from an unproven AGW model sensitivity that is observationally high by a factor of 2. Much of the ecological impacts stuff is just wrong, a point Jim Steele makes repeatedly, most recently concerning coral bleaching. Dr Crockford makes an equivalent point concerning polar bear ‘science’.
Most of the actual sciency stuff tamps down CAGW alarm, so cannot appeal to warmunist emotions or support actions. Stephen’s aerosol forcing estimate, Zwally’s IceSat Antarctica analysis, Lweis and Curry 2014 on observational ECS being amongst recent examples.
The key to this piece is the term “Influential science”, the word propaganda is a perfect synonym. Thanks for the perspective Mark.
Agreed, Mark.
And this conclusion will be interpreted by alarmists as a failure of “science communication”, rather than as a rampart in human nature which must be overcome by logic, and as a potential failing of the peer-review process and consensus “science” in general. Certainly most will not look in the mirror and find fault in their own naivety and childish excitability. It would be an existential/psychological hurdle too high for most of these hysterical “scientists” to admit to themselves that they are actually charlatans and authors of chicken little folk science tales.
Penelope the Polar Bear
(A scientific children’s story circa 2017)
The winter was late in arriving again and Penelope the polar bear was having a difficult time trying to find food for her starving cubs Pinky and Snowflake. Their little tummies growled so loud that they could barely hear their little seal friends Sammy and Suzy crying because the water was too warm for them to play in.
The sea had not frozen over this year for them to play on because hot water water from the ocean depths had finally, after many years, come to the surface like a Frankenstein to take it’s revenge on it’s creator, a sociopathic and psychopathic species of animals known as Homo sapiens.
(Will write more climate science like this for $$$. Call me.)
lol — thanks for the fun creative writing, I mean science, SC. 🙂
Very nice beginning; however, it’s means it is; the word you want is its (no apostrophe). Example: It’s [It is] so cold out that the bird fluffed out its [belonging to it] feathers. The rule is that possessive pronouns (his, her, its, their, our, my, your) have no punctuation, but contractions do (he’s = he is; she’s = she is or she has; etc.). Here in Virginia yesterday was cold, 21 degrees lower than the long-term average for the day.
Mister. Ware. I often make the TYPO of “it’s” for “its.” SC, like I, no doubt knows the difference. It was mostly likely a slip of the fingers. A scrivener’s error. And Charity would overlook it.
There are also “smart” phones….
It’s for the kid’s John. And these days they don’t know how to spell anyway! 🙂
That is a study that may show how much more con instead of proper challenges towards learning can be introduced in the scientific research and studies……in a quest to persuade the support from the masses, regardless
In other news, water is wet.
Unfortunately, the value of a scientific piece of research should not depend upon whether the researcher’s narrative is whiz bang.
Which is why I wondered how applicable this study of Climate Change papers will be in regards to papers about actual science.
No matter how well you communicate, if there’s no “beef” in your paper, it won’t get cited by others.
Yeah, but you still need to be able to communicate your research well.
Touching. More effective science communication when (1) emotions get stirred up and (2) there is an appeal to follow up action (policy). That isn’t science communication; its policy advocacy. And we already knew that the two most prestigious journals, Nature and Science, long ago abandoned pure science and fell off the CAGW advocacy cliff. McNutt’s Science editorial (while she headed the journal), and her refusal to address written clear evidence of the Marcott hockeystick misconduct are sufficient evidence.
“Polar bears on ice flows could be improved upon.” Okay. 🙂
Polar bears on ice flows.The Arctic sun glinted off the snowmobiles of Griff and Chris as they scowled and cursed their way across the frozen bay. “Stop!” shrieked Chris into her radio. Griff, about 20 feet ahead, did not stop. He was too busy talking to himself to comprehend.“POLAR BEARS ON ICE FLOWS!!” Chris screamed with all her might. Griff stopped. So did Chris, just in time. Griff grabbed his camera and focused on the two bears who had just heaved themselves onto an ice flow about 50 feet from shore. “Don’t get the shoreline in the photo,” Chris grunted, “not very convincing.”
“Do you think I’m STUPID?” Griff snarled.
And that is where we shall leave Griff and Chris. Too much already.
Chapter 2
Chapter 2
“Even if I do get the shoreline, we’ll just Photoshop it out.”, snapped Griff. “Scientific observations are what we’re after.”
Chris paused and thought.
“You know, that’s a really good idea. We could even have one of them hugging a little girl!”, she exclaimed.
“Great idea!”, said Griff, “…but why are the bears coming this way…..?”
You two are spoiler alerts for Susan Crockford’s EATEN. Great sciency novel in the Michael Creighton tradition.
And so, after the helicopter swooped in just in time, Chris and Griff moved to California and ended up renting the chicken house and the tool shed (respectively) at Jerry Brown’s place. They now spend their time writing for room and board. “What-eeeever you want, Mister Brown. We’ll write it.”
Chris December ##, 2016 at X:XXpm
Jerry Brown is the best governor that California has ever had.
**********************
Griff December ##, 2016 at XX:XX pm
Arctic sea ice is something else. It is in this graph, a thing you have never seen, and ice can be old or new and thin or fat and it can increase or decrease if CO2 is around and it is mostly decreasing except in your graphs which are bogus.
R.Istvan — Glad you mentioned Susan Crockford’s book. She deserves all the promotion we can give her for her generous, data based, reports here on WUWT.
I must say, though, that any “spoiler” effect of my comments was unintentional — I have (sorry!) not read her book.
Good writing is somewhat independent of good science. Sometimes, obscure writing is a cover for bad science, deliberately trying to cover a lack of research or logic with jargon.
Good science, like Darwin or Feynman, can be done with accessable writing. The really unfortunate cases are like Marx or Freud, who could do storytelling well enough to survive translation and cover for a really weak theory and deceptive or absent evidence.
The problem with “climate change” and the rest of the green blob propaganda is that they got incumbency on several glittering generalities, like “pollution”, and did storytelling to the point of absurdity. “An Inconvenient Truth” is funny in a perverse way, like “Reefer Madness”, but that did not make it less influential.
Careless and imprecise language is no accident.
It is a conscious attempt to confuse and deceive.
George Orwell
Some a you folks will hear just what I’m say in’
Some a you folks will know just what I mean
All of us folks have got to stick to gether
Other folks will always disagree
Maybe it’s something forced on them at scho ol
Maybe the goverment brought them to their knees
All of us folks have got to stick to gether
Other folks will always disagree
Perilous times have quickly come up on us
Troubled waters a rising in the east
All of us folks have got to stick to gether
Other folks will always disagree
Prophets of doom preach judgement to the ar mies
Weathermen callin’ for scattered misery
All of us folks have got to stick to gether
Other folks will always disagree
Some a you folks will hear just what I’m say in’
Some a you folks will know just what I mean
All of us folks have got to stick to gether
Other folks will always disagree
Well, uh, JohnMc*Knight, I think I hear you sayin.’
Well, uh, JohnMcKnight, I think you will agree.
A-G-dub’s junk no matter how you say it.
Models trumped by data his-to-ry.
(*had to put the “Mc” in there to keep the meter)
#(:))
#devide&concur ; )
We don’t need no education
We don’t need no thought control
No dark sarcasm in the class room
Teacher leave them kids alone
HEY! TEACHER! Leave them kids alone!
All in all it’s just another brick in the wall
All in all you’re just another brick in the wall
Roger Waters
Terry Pratchett was a great science writer.
As was Douglas Adams.
Green MOB not blob
Steve, aside from copying Lord Monckton’s usage, I don’t think they are that organized. The greens are more like a fungal mat than a mafia.
Tom,
I think there’s more than one “they” . . mind/matter, mob/blob . .
The mob is many groups but, all are willing to fight for the cause…just for different reasons.
If you had ever watched “The Blob”, you would understand what we mean.
Their narrative is Chicken Little, not Lord of the Rings.
Eye wright good, dun eye translates as I write well, do I not?
The Sociology departments have taken over our institution of learning, including the traditional sciences. Even by their own admissions that they are ” an overarching unification of all studies of humankind, including history, psychology, and economics”. This is so sad since IMO, the entire endeavor is entirely subjective.
http://www.asanet.org/about-asa/asa-story/what-sociology
Good point, Mr. Davis. And what do you have when you take every dish on the menu, toss it into the same bowl, and “unify” it? A mess.
I hope all is well with you. Good to see you again! 🙂
Think I’m kidding? We have a Social Anthropology major running the E.P.A..
https://www.epa.gov/aboutepa/administrator-gina-mccarthy
No, dear Mr. Davis. I’m sorry I gave you that impression. I thought you were right on, there, with a very realistic assessment of the way things are. And another good cite to the evidence at 11:38.
Your WUWT friend,
Janice
A paper relating to climate change has to be propaganda. The term Climate Change is propaganda,
The misuse of the term Climate Change is propaganda! C. C. are now weasel words.
To be synchronized with the season, I must say “bah humbug”. GK
The idea that story telling communicates better is not new.
I remember a few years ago when it was hard to scan for information because the writer expected me to read a long winded uninteresting story. It was a fad that mercifully passed.
My ULowell physics prof taught us not to trust our sense of scale through mind benders, like:
Tie a string tightly around the earth. Cut the string, add a 50 foot section, and pull the string equidistant from the earth at all points. How far off the ground is the string?
So, when I hear we are introducing X number of atom bombs into the ocean, I know I need to do the math and see what that really means.
Oh yeah, 8 feet. Do the math. C = 2πr
That is SO COOL, RH. My mind could not intuitively fathom it. But, there, on my handy little calculator, there it was. Thanks for sharing. 🙂 I have already had a high opinion of U. Mass — Lowell — now, it’s even higher.
Are you accounting for the tendency of string to stretch when under tension?
yeah, there were some literal folks in the class like MarkW. Prof ended up saying “imagine a perfectly smooth sphere with a circumference of 24 thousand miles, and a perfectly elastic string….” And when I was there, it was plain ol’ ULowell, so that’s how old I am.
Wouldn’t that be a perfectly inelastic string?
Indeed, that is extremely counter-intuitive. But the HP12C never lies.
Some say Susan Crockford tells a good story.
She also has a new post up.
Another developing story.
Bears versus Packers game to be in record cold.
It is time to start watching ice form on the Great Lakes.
One source:
http://iceweb1.cis.ec.gc.ca/Prod/page2.xhtml?CanID=11080&lang=en
Just trying to get an off topic comment in and still be relevant to the story line.
Further, “egg” ice chart symbology is here;
http://www.natice.noaa.gov/products/egg_code.html
I am told by those in the business that “telling a story” has been an imperative (better word?) in the education field for some time, and it is now appearing in various science venues. What is the relationship between journal Impact Factors and ultimate utility and survival? May take a long time to determine, but I suspect the relationship is very loose, if not inverse. I have given good and bad lectures, and maybe the ones getting the attention keep students awake, but it is the light bulb that goes off that is important. Impact Factors may be telling the worst story.
Or is it turned on? Anyway, it is a switch/click.
REALCLIMATE.ORG has their own article on how to communicate science, I call it the Hillary Method:
Defending Climate Science
1 – Take a deep breath & remember other scientists have gone through this before.
(We are always picked on! Just like poor Hillary.)
2 – Call a lawyer if in doubt
(Even better be a lawyer, like Hillary.)
3 – Understand whether state and/and federal open records laws may apply to you
(Like Hillary, they do not apply.)
4 – Separate personal and professional emails
(Like Hillary, say they were about yoga.)
5 – Remember that emails are not always private
(Remember Climategate, also look at Hillary. Do not use the word “trick” for highly
advanced techniques)
6 – Understand record-keeping requirements
(Ignore them like Hillary)
7 – Exercise discretion when talking to a journalist
(Like Hilary, definitely not Trump!)
8 – If you receive harassing messages, do not respond and do not delete
(Only delete stuff that makes you look bad.)
9 – If you receive threatening messages, contact your employer/law enforcement
(Like Hillary it helps a lot if the President is protecting you, good till Jan. 20, 2017.)
10 – For more information on particular legal situations, check out our new Pocket Guide to Handling Political Harassment & Legal Intimidation
(Like Hilary use this guide instead of the constitution!)
Take drugs (like Hillary). Well. She does.
It’s sad.
I think I represent one of a large number of readers that follow web sites like this. Once the articles become scientifically technical I tune out. It might as well be Swahili as far as I am concerned. I like to be entertained as well as informed. My views are AGW became highly influenced by State of Fear by Michael Crichton as many of the warmists have been highly influenced by Al Gores movie. Narrative creates the environment to get people in a mental state to form an opinion. Science and observation provides the proof. Common sense and my own observations over a 60 plus lifetime have led to my conclusions which are no doubt correct , that AGW is a total scam but I probably would not have thought about it at all without the original narrative.
In a similar way I reached the early conclusion that Donald Trump would win the presidency after I watched the Clintons millions documentary concluding that anyone who watched that well narrated movie could not possibly vote for Clinton no matter what they thought of Trump.iIt was the original narrative that piqued my interest and observations that confirmed in my mind that Trump would win.
The big tattle-tale for me was what they wanted to do to save us.
None of it, not the first little piece made any sense.
None of it could matter, could fix anything or could do anything but do harm.
1) Stop using cheap proven energy sources and switch to expensive unreliable energy.
2) Add a tax to energy prices.
3) Have millionaires swap carbon hedge funds until they crash.
I said, “Huh?”
And the temperature does what?
Stewie asks:
+1, Mike.
(and cute visual aid, too)
David S: Yes, indeed, Michael Crichton was amazingly insightful as well as a great writer. State of Fear came to the minds of several on the November 19, 2009 WUWT thread about Climategate:
Ron de Haan: “Today is the day that Michael Crichton’s excellent book State of Fear is moved from the Fiction to the Non-Fiction shelves.”
(http://wattsupwiththat.com/2009/11/19/breaking-news-story-hadley-cru-has-apparently-been-hacked-hundreds-of-files-released/#comment-228347 )
Here is a WUWT thread about Crichton’s 2003 CalTech lecture:
https://wattsupwiththat.com/2010/07/09/aliens-cause-global-warming-a-caltech-lecture-by-michael-crichton/
(summarized in the WUWT 10th Anniversary anthology at 751-56)
It seems that a lot of WUWT readers here are not interested to “sell” their story of a noble cause – namely that “climate change is natural and mostly not influenced by human activities – thereby we are not having needs to combat it through expensive and burdensome efforts” in way that others get a deeper understanding and could be convinced. No need to tell a good story with a good message inside.
For some of them it seems only important to have right, to have a lot of arguments no matter if they are relevant and to call others names like warmunists, tree-huggers and propagandists.
But then they wonder why nobody can be convinced to their point of view.
Humans are designed to listen to good story, so we should use the to tell our good message. Humans are also designed to to react negatively to unpleasant circumstances like name-calling and accusations.
They react to such with an outpouring of adrenaline, making ready for fight or flight. Even remembering to such an embarassing situation, they will react the same. You can’t win a person for your cause in such a way.
Even an administration with a guy like Trump cannot do that. It needs an open discussion in a friendly atmosphere and good means of communication, namely a good story or understandable explanations.
It cuts both ways.
when the story is ‘GIMME YOUR MONEY’, i don’t really care how fashionable the dialog might be.
and my counternarrative need only consist of ‘NO’
Well, okay, but the first principle of communication is to know who you are talking to. That establishes the degree of concurrence of view and acceptance of language. I would suppose that most of the readers of this website are, to speak, members of “the choir.” Certain ways of expression would be meant for one’s fellow travelers.
There are the outsiders, of course. While it isn’t absolutely necessary to re-explain knowledge and terms understood as common on this site, it probably is the better part of accessibility to refrain from essentially useless derogatory references (your point).
I would argue that the first principle of communication is deciding why you are communicating in the first place. Lets’ decide that our reason for communicating is to teach the masses that man’s influence on climate through CO2 is nothing to worry about. The whole purpose of this communication would be to “prove” a negative.
As the mainstream media will tell you, narrating a null-story is boring for the viewers and bad for ratings. The CAGW null-hypothesis is simply not as exciting a story as the myriad catastrophes that await us, and it never will be. We have folk tales hundreds of years old (e.g. Chicken LIttle) whose wisdom is ignored in favour of wild and popular narratives.
Jazzing up the skeptic position with narrative tools would backfire. It’s simply not exciting enough. The one skeptic narrative which makes for an interesting story is the human component, not the science or data. A tale of corruption and idolatry in science and politics does make for an exciting or interesting story, but it reduces the skeptic argument to an ad hominem attack narrative. Even though a negative portrayal of the actors may be justified in this story, it would do nothing to refute the garbage alarmist science.
E.g. public perception of wind farms is generally favourable in Western countries because building them will save us from ourselves, according to the CAGW narrative. The economics of wind energy are inconvenient to the narrative, and because arithmetic is boring (sarc), the economics are completely ignored by most voters. These voters will only realize they’ve been duped after many years of higher costs, and even then, most will not put two and two together until somebody tells them an interesting story in hindsight of how it came to be.
P.S. apologies for preaching to the choir.
Dear Rob,
I wouldn’t want us to be talking past each other. Are you taking for granted that WUWT is primarily a vehicle for “teaching the masses”…or possibly a vehicle for communicating with like-minded persons, with free entry to spectators? I was speaking about the latter premise.
As far as colorful thought-provokers are concerned, one must be inventive and of good humor. Referring to the Tesla automobiles cheerfully as “coal-burners” (which I always do) is a way to disorient the unthinking Green. And then I ask them where we might have any “electricity mines” to provide fuel. (As automobiles, they are apparently of high quality. If Musk ever decides to equip them with hybrid powerplants, he could have a roaring success.)
Those of sufficient seniority can use their age as an argument: “What warming? I haven’t seen any in my xx years. Have you?” (Maybe I’ve seen some UHI. Maybe the winters are a little milder. Oh, woe!)
When people talk about climate change, that is a wonderful juncture to express concern that we are overdue for an ice age…you know, like when New York was buried under a mile of glacier. Nothing that mankind can do to stop it. Point out that the geologic record shows that increasing CO2 was a sign just before it occurred.
But I confess I don’t understand what you want to communicate, especially to this audience.
A lie well told…..
Touché
A narrative can travel around the world before science can get it’s boots on. Grant funded advocacy disguised as science with free airtime from mass media blows the doors off both.
truth doesn’t play dressup- and we like it naked. – all of me likes the naked truth.
Just as an exercise, I typed the following phrase into google search: technical papers on climate change, and I picked out a United Nations technical paper, just to get a sense of the writing style:
https://www.ipcc.ch/pdf/technical-papers/paper-III-en.pdf
Here’s an opening paragraph:
What a nightmare construction that sentence is ! … as far as telling a story and capturing a reader’s interest goes. And yet, the United Nations technical reports are the authority, which I dare say is NOT because of their writing style, but because of the more sensationalized writing styles of journalistic organizations hyping them.
Moral of my exercise? Consensus scientists do to tell a good story themselves, but rather they appeal to their authoritative credentials to attract good story tellers to sell their ideas in more emotional language.
That’s what PR, marketing, and advertising are all about.
… should have read, ..Moral of my exercise? Consensus scientists do not tell a good story themselves, but rather they appeal to their authoritative credentials to attract good story tellers to sell their ideas in more emotional language. …Learn to type !