This is a blast from the past. Were an ad like this to run today, it would cause eco-heads to explode globally, kind of like the ending of “Mars Attacks“. The company, “Humble” no longer exists in its current form, but its advertising legacy lives on. The Humble-Esso company later became Exxon. Maybe there will be a campaign now to punish them, i.e. #humbleknew
Thanks to reader “B.C.” for the photo.
Added: Published in the 2 February 1962 issue of LIFE magazine, the copy reads:
EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER!
This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies — if converted into heat — could melt it at the rate of 80 tons each second! To meet the nation’s growing needs for energy, Humble has supplied science to nature’s resources to become America’s Leading Energy Company. Working wonders with oil through research, Humble provides energy in many forms — to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the “Happy Motoring” Sign is the World’s First Choice!