Attorney Chris Horner writes in with this bombshell which shows how “evangelism” has replaced factual analysis at the EPA, which is helped along by a compliant mass media. See the attached document obtained via FOIA.
His take on it includes:
* Obtained from the ongoing “Richard Windsor” FOIA, precisely as FOIA intended this allows the American public to see what bureaucrats and, in this case, ideological activists in government say among themselves and their pressure group allies, helping us keep a proper perspective about what these same activists tell the public.
* What this memo shows is the recognition that EPA needed to move its global warming campaign away from the failed global model of discredited Big Green pressure groups and their icons, that it has proved “consistently — an unpersuasive argument to make.” In it we see the birth of the breathtakingly disingenuous “shift from making this about the polar caps [to] about our neighbor with respiratory illness…”.
It also shows the conviction that if they yell “clean air” and “children” enough they, the media and the green groups will get their way.
Notable points consistent with what critics of this evangelism have been saying include:
– the analogy to religion and faith-based pursuit of the “mission” — “a monumental effort driven by a positive motivation” — to reach the “unchurched”, which framing they recognized “will undoubtedly raise some eyebrows internally”.
– the same is true of the candor with which the memo acknowledges Obama’s EPA would wrap [fill in the blank] agenda item in poll-tested rhetoric, to “use various hooks” — “children” naturally among their headline list, as in “highlighting the children’s health dimension to all of our major initiatives” — to try and “create a causal link” between the incoming appointees’ “mission” and the actual concerns of those impacted by the missionaries.<
[See “shift from making this about the polar caps [to] about our neighbor with respiratory illness…”] Sure enough, with the rollout of Obama’s GHG rules in June we saw the remarkable pivot after which the “global warming” agenda was suddenly, somehow in fact about “clean air” and children struggling to breathe; the American Lung Association stood in for the old faithful alarmist groups which have squandered most of their credibility in recent years, to host the president’s announcement. Observers may have scratched their heads about that; this provides the genesis.
Elsewhere the memo acknowledges the campaign, revealed further in many other “Richard Windsor” emails, of trying to rebrand a global warming movement that is so obviously a child of affluent whites to an issue of race and “EJ” or “social justice”.
Possibly most refreshing is the acknowledgement of EPA’s symbiotic relationship with a “cadre of reporters” who EPA expects to demand an agenda — according to EPA, just like pressure groups — to which demands EPA will respond.
March 09 EPA Strategy Memo to LPJ (PDF obtained via FOIA)