Coke's WWF cash machine

White Coke Cans Fund Polar Bear Myths

Guest post by by Paul Chesser

For years Coca-Cola has given millions of dollars to eco-extreme group World Wildlife Fund, whose alarmism and perpetration of falsehoods are unmatched among its cohorts in climate activism. Now Coke has initiated a new campaign with WWF that features its iconic advertising species in an effort to drive more funding to the international nonprofit group to “protect the polar bears’ Arctic home.”

The promotion will include new packaging for Coke over the holiday season, changing its familiar red cans to white, and featuring an image of a mother polar bear and her cubs on the side. Coke says it will donate $2 million over five years to WWF for “polar bear conservation efforts,” and will also match donations made at iCoke.ca. Last year Coke gave WWF $1.64 million for its various activities globally.

“The planet is changing very quickly, and nowhere more quickly than in the Arctic,” says Gerald Butts, president of WWF-Canada.

“It’s really important that we all understand that they need our help,” he added. “Climate change is changing livelihoods, it’s changing migration patterns for species, and we want to plan ahead. We want a future for the Arctic where the communities of people who live there are vibrant and sustainable, and the iconic species – in particular the polar bear – has a long-term future on the planet.”

Butts speaks so little truth.

Read the rest here:

http://bit.ly/vRVnmK

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October 31, 2011 10:32 am

Smart move by Coke, it’ll boost their sales no end amongst the enlightened young.

October 31, 2011 10:33 am

Not to mention the blatant inaccuracy of polar bears partying it up with penguins, further cementing the glurgy cute-factor image of a top predator funning it up with prey….from the opposite hemisphere. Coke, basically toxic High-fructose corn syrup, ‘flavor’, ‘color’, and phosphoric acid, buying brownie points with the WWF, the paragon of environmental ‘health’…

October 31, 2011 10:34 am

http://oi56.tinypic.com/vfv70g.jpg
Arctic is changing in the same manner as before. Has that crook ever seen lets say GIPS2 core data from Greenland?

Hyperthermania
October 31, 2011 10:34 am

As a diarrhetic, Coke is useful to people who are full of sh*t.

ew_3
October 31, 2011 10:34 am

Another reason to buy Pepsi.

October 31, 2011 10:35 am

…oh, yeah, forgot to mention that the corn syrup comes, in all likelyhood, from genetically-modified corn….high on WWF’s list of nasties.

Clive
October 31, 2011 10:41 am

Bah! Humbug …
Had to stop watching the ad after a few seconds. Gak!
There will be no more Coke products in this home.

Jeremy
October 31, 2011 10:42 am

I have to contradict those coke commercials with something:

HankH
October 31, 2011 10:44 am

What’s also ironic is the white background on the can is supposed to represent snow. You know, that wintery white stuff that was supposed to be a thing of the past but keeps coming sooner and in larger quantity every year since it was placed on the endangered precipitation list.

F. Ross
October 31, 2011 10:45 am

I can live without another Coke.
Generic cola will be fine with me.

ddpalmer
October 31, 2011 10:46 am

I had already sent Coke an email stating there would be no Coke products in my house until the polar bears can are extinct.

Brandon Caswell
October 31, 2011 10:52 am

I will still buy coke. Not because I support this, but because I like coke.
If there is a choice between a white can and A red one….I would buy the red. But lets be honest, the board at coke just sat down and said “how can we buy votes from these tree hugger morons?”. They don’t think they are changing anything. They know it costs millions for add campaigns and a couple million to WWF is just part of an add campaign cost. They will probably spent 50-100 million in advertising this year, so this is nothing but flipping a few coins to the homeless man while the camera is rolling to pretend that you care. Cant be a corporation these days without some form of a “we care about the ______” campaign, just the cost of doing business in our current world.

October 31, 2011 10:53 am

Simple do not buy any Coke product that includes from stores, vending machines, restaurants and taverns. If you want to make your economic/social/political statement listened to hurt the local bottlers in the pocket book.

October 31, 2011 10:55 am

Pepsi rules!

steve salter
October 31, 2011 10:55 am

$2 Million over 5 years? This wouldn’t begin to cover the damage caused by HFCS. They should be contributing $2 Million a week to healthcare research to discover ways to counteract the devastation caused by sugar and especially high fructose corn syrup in our daily soda pop intake.

Douglas DC
October 31, 2011 10:59 am

No more coke, but I haven;t bought any soft drinks for 20 years….
This is as stupid as it gets…
Facts are irrelevant..

October 31, 2011 11:01 am

Wait a minute – they’ll give 2M$ no matter how many cans they sell. It’s boycott-independent.

October 31, 2011 11:03 am

I predict that the results of this ad campaign will be very disappointing to Coke. With the economy the way it is, most people will be making their purchases based on cost and will have little interest in paying more to save a few more polar bears. I don’t think their white cans will last five years and the amount raised from their sales will be far less than their goal.

October 31, 2011 11:03 am

Lawrence says:
“Smart move by Coke, it’ll boost their sales no end amongst the enlightened young brainwashed juvenile moron crowd.” There. Fixed it.☺

Paul Hooks
October 31, 2011 11:05 am

Have they removed the Carbon Dioxide from these cans, or do you purchase them but never open as a primitive form or Carbon Capture ?

Latitude
October 31, 2011 11:06 am

Children will not know what Coke is.
Coke will be a thing of the past…………………

AlexW
October 31, 2011 11:16 am

In my opinion the WWF is one of the more reputable environmental groups. Back in june there was a large capain against them in germany. The WWF was accused of making too much compromise in environmental terms because of its collaboration with large evil corporations.
See http://www.youtube.com/watch?v=wX31mT8j-Gk (German only)

petermue
October 31, 2011 11:20 am

I stopped my donations to WWF 15 years ago, because they don’t do what they should do – care about wildlife.
They turned into politics and lots of other things they don’t have to concern.
And now Coke jumps the bandwagon.
Please, anyone of the readers here:
Show me one photograph, only ONE, of a drowned polar bear.
After all, – alarmists are so quickly to present thousands of graphs and photos, until now I’ve seen not a single one. Even Google has none. But thousands of photos of dead polar bears from hunting!
This whole polar bear story is one large-scale fraud, I tell you.
Only good to flush lots of $$$ into their coffers.
Oh, and no more Coke now. There are many other good and cheaper drinks.

John T
October 31, 2011 11:21 am

Interesting. No mention of exactly what that money is going to be used for other than maintaining their habitat. I even checked the iCoke.ca site. They don’t say what’s actually going to be done with the money. What are they actually going to do that could be considered protecting/maintaining the habitat for polar bears?
The best thing man can do to help the polar bears is just leave them alone. Period.

Dr. Dave
October 31, 2011 11:26 am

Paul Hooks has the right idea. The white Coke cans should also contain no carbonation. I mean…why take half measures?

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