The Superbowl "Green Police" commercial

My story today on changing out my incandescent recessed lighting for high efficiency LED units couldn’t have come too soon. I don’t have to worry now.

This video below is one of the most talked about Superbowl commercials today. You have to watch it more than once to catch all the visual gags in it.

Watch the Audi commercial featuring Cheap Trick, the Green Police, and the Audi A3 TDI® clean diesel, Green Car Journals 2010 Green Car of the Year®.

Here’s another variant with a styrofoam sniffing anteater:

There’s a whole series of these which you can see at the “Green Police” channel on YouTube here

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February 7, 2010 9:10 pm

That’s hilarious, but it makes me squirm. How will it be before the EPA has the microscopes out?

February 7, 2010 9:11 pm

… how *long* will it be …

It's always Marcia, Marcia
February 7, 2010 9:11 pm

I thought the Betty White and the Favre commercials were the best.
I didn’t like the green police ad. Seems like there really are nuts who’d love to see green police like that.

Dave F
February 7, 2010 9:13 pm

When I saw it, I kept hoping there would be a satirical skewering around the bend. I thought maybe our nefarious oil overlords had sprung for a spot during the Superbowl.

mr.artday
February 7, 2010 9:13 pm

Green: It’s the color of bovine semi-solid body waste. What? It’s not like it’s inorganic or something!

MikeinAppalachia
February 7, 2010 9:16 pm

Interesting message. I suppose if one is not of the nuanced, NYT-reading, edgey class, they might get the impression that this is a realistic view of the greenies hope and change. Then what kind of car one is permitted would only be a minor consideration. The ad agency must have decided that potential Audi buyers would not see the ad in that manner?

Methow Ken
February 7, 2010 9:18 pm

Strange as it may seem, my favorite few frames in this commercial were:
The anteater. :-]
And; actually: This was indeed a great commercial; from a professional ”grab the viewer and keep their attention” point of view.
OTOH: There are parts of the USA (CA comes to mind) where parts of this commercial are or could be not too far from the truth. Scary; VERY scary. . .

February 7, 2010 9:19 pm

The “Green Weenies” outed.
This is what they really want, isn’t it. More fines, more revenues.

Frederick Michael
February 7, 2010 9:20 pm

I think Audi knew what it was doing with this commercial — the comedy proves it. The commercial may sell a few cars but the hidden agenda is larger.
BRILLIANT!

February 7, 2010 9:21 pm

OK, that is really NOT funny. Too close to the truth to be funny.

Tom B
February 7, 2010 9:24 pm

I did like this one. But I liked the new “Pledge of Allegiance” one better – “And I will be paying interest to China, for the rest of my life.”

KLA
February 7, 2010 9:29 pm

The times, they are a’changing.
If the “green” mindset is now the butt of a funny commercial, at the superbowl, no less, then they are far down on the loosing streak. I could not imagine a commercial like this to air just 3 months ago.

February 7, 2010 9:29 pm

Of course, in an actual Green Police State there would have to be some justification for driving any car anywhere. You’d have to say something like: “My name’s Pachauri and I have to get to the airport in New York because I’m due at cricket practice in Delhi this afternoon.” That seems to work well.

SSam
February 7, 2010 9:29 pm

That cinches it. No Audi for me.

Seagull
February 7, 2010 9:30 pm

I like the environmentally correct police dog.

Bubba Thudd
February 7, 2010 9:35 pm

I don’t get it. It’s supposed to be an advert for cars, but after watching it, I want to buy shotgun shells. What gives? Is there some kind of subliminal message?

Ben
February 7, 2010 9:38 pm

This commercial scared the hell out of me. Coming from a German company it was a little scarier. Where were the armbands and swastikas? “…. excuse me, sir, we need to see your papers …. we seem to have a problem, these are not recycled, please come with me…. to the green re-education camp….”

Peter of Sydney
February 7, 2010 9:39 pm

Such trashy ads only weaken the ant-AGW side and strengthen the push for an Orwellian society. Hitler would be so happy in our future world.

mkurbo
February 7, 2010 9:43 pm

Repost…
Audi just had a “Green Police” commercial in the 4th quarter of the Super Bowl (thanks for posting) It was funny, but I also believe that this talks directly to the core issue that fuels revolt even amongst the anti-AGW wave currently sweeping the globe.
While the commercial makes fun of being “green”, it points to a fundamental reaction of people who are sick and tired of having this eco crap shoved down their throat – the pinnacle of which would have been a global treaty like Copenhagen driven by IPCC.
Bad science – yes it was…
Bad politics – absolutely, and a very corrupt process…
Bad timing (worldwide economic downturn) – possibly the most important silent component…
Bad karma – “the watermelons should not have tried to take over our (normal people) lives with such arrogance because the retribution will be a #$%^&* ! “

CRS, Dr.P.H.
February 7, 2010 9:46 pm

Ya gotta love the treatment of Cheap Trick’s tune “Dream Police”!! I wonder if they re-recorded it fresh, or just edited it?
When the comedians start to weigh in on something, the end is near….we can only hope!!

wayne
February 7, 2010 9:47 pm

While they arrested the guy for the plastic bag they should have asked if he had Astroturfed his lawn yet. If not, got him on two counts!

Warren Z
February 7, 2010 9:49 pm

Note to self never buy an Audi.

CRS, Dr.P.H.
February 7, 2010 9:56 pm

By golly, Cheap Trick re-recorded the tune and made it into “Green Police”!!
Here’s the link to their website: http://www.cheaptrick.com/
There’s a download MP3 available from the Audi Facebook page. Freakin’ hilarious!!

wayne
February 7, 2010 10:04 pm

Peter of Sydney (21:39:59)
I think most people are not so dumb. It was hilarious and a direct slap in every AGW-spewing-extreme-environmentalist’s face! It beamed irony!

Richard Hill
February 7, 2010 10:06 pm

Sorry, but i cannot provide references for the following,
but its worth knowing.
Audi is closely related to Porsche.
The then CEO of Porsche is on record, about 2 yrs ago, as
saying the eco-green push will all be forgotten in a few years.

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