Sainsbury’s ditches brown eggs in net zero drive

From NOT A LOT OF PEOPLE KNOW THAT

By Paul Homewood

More virtue signalling!

From the Telegraph:

Sainsbury’s is ditching brown eggs and switching to white as it races to hit net zero.

The UK’s second-largest supermarket plans to sell only white-shell eggs in its own-brand cartons after studies found they have a lower carbon footprint than brown alternatives.

Sainsbury’s said the shift towards “lower carbon” eggs would help it hit ambitious targets to reach net zero within its own operations by 2035 and across all of its suppliers by 2050.

White eggs have a 12.7pc smaller carbon footprint than brown alternatives, Sainsbury’s said, because the hens that lay them tend to be smaller and consume less energy-intensive feed. The supermarket said this helps to “indirectly reduce demand on land and water used to grow feed crops, as well as the amount of manure produced”.

Full story here.

As several Telegraph commenters have pointed, if they want to cut emissions, why don’t Sainsbury’s stop importing fruit and veg from abroad?

But my favourite was this:

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60 Comments
June 6, 2026 10:16 pm

Your car will get better gas mileage if you clean the bug splatter off the windshield.

Chuck Higley
Reply to  Steve Case
June 7, 2026 8:03 am

It’s called HVIC, high velocity insect casualty.

DD More
Reply to  Steve Case
June 7, 2026 9:39 pm

Not always,
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Reply to  DD More
June 7, 2026 9:42 pm

So we need dirtying stations for cars?
(They could use the dirty water from cleaning stations.)

June 6, 2026 10:18 pm

Well, that’s me speechless.

Scarecrow Repair
Reply to  Mike
June 6, 2026 10:48 pm

Apparently not.

Leon de Boer
June 6, 2026 10:41 pm

Surely it’s time for a Brown Eggs Matter movement.

SxyxS
Reply to  Leon de Boer
June 7, 2026 2:36 am

Very edggy and probably the most racist thing siince Bobby Caldwell was nominated for best new black artist of the year.

MarkW
Reply to  SxyxS
June 7, 2026 6:59 am

Right up there with proposals for separate licensing boards and exams for minorities.

Reply to  Leon de Boer
June 7, 2026 3:09 am

If now they’re worried about land and water use, then there goes the environmentalists’ “golden egg” of organic farming.

Reply to  Leon de Boer
June 7, 2026 5:48 am

Don’t egg them on

MarkW
Reply to  Redge
June 7, 2026 7:00 am

The yolks on me.

Chuck Higley
Reply to  MarkW
June 7, 2026 8:05 am

It’s an eggistential threat?

Reply to  Redge
June 7, 2026 11:27 am

Don’t be so eggotistical

Neo
Reply to  Leon de Boer
June 7, 2026 6:45 am

Sounds like a cry of “white supremacy” in the making

Rick C
Reply to  Leon de Boer
June 7, 2026 7:46 am

Don’t anybody tell the virtue signalers around here that they have to stop buy those brown eggs that they thick means they’re organic! Our grocery store has a whole egg section devoted to organic eggs and all of them are brown – oh and they cost twice as much as the white ones.

Mary Jones
Reply to  Rick C
June 7, 2026 7:56 am

“Organic” is marketing-speak for “costs at least 40% more.”

June 6, 2026 10:48 pm

In the UK the people exhale ca. 70 million kg of CO2 everyday. To this should be added all the CO2 exhaled by domestic animals. Since the UK has long cold winters, net zero is impossible. What is Mad Ed thinking?

Reply to  Harold Pierce
June 7, 2026 5:49 am

What is Mad Ed thinking?

That’s where you’re going wrong, mate, you assume Ed thinks

Reply to  Redge
June 7, 2026 2:23 pm

Harold left out the comma: “What, is Mad Ed thinking?”

June 6, 2026 11:28 pm

All based on data from 3 farms. Plus it only applies to their own branded eggs and not to the other brands of eggs they sell. Another company added to my ‘Do not buy from’ list. Its a very long list but it works, just ask Arla.

atticman
Reply to  kommando828
June 7, 2026 1:25 am

I bought a pack of six own-brand eggs from Sainsbury’s yesterday. Every one was brown! Yes, really…

Reply to  atticman
June 7, 2026 3:37 am

Eggs were only following UK TV advertising

Idle Eric
June 6, 2026 11:51 pm

Sainsbury’s said, because the hens that lay them tend to be smaller and consume less energy-intensive feed. The supermarket said this helps to “indirectly reduce demand on land and water used to grow feed crops, as well as the amount of manure produced”.

Erm….. So, the logic is that smaller hens eat less food, but they also lay smaller eggs, so Sainsbury’s attempt to reduce their carbon footprint is to sell smaller eggs, ignoring the fact that the consumers’ response will simply be to use more of the smaller eggs.

Yeah………

Reply to  Idle Eric
June 7, 2026 1:40 am

Yes, exactly. That way, they have more opportunity for profit, both from the customer that needs to buy more eggs and the supplier that they can squeeze for bigger discounts when they buy in bulk.

Scarecrow Repair
Reply to  Idle Eric
June 7, 2026 2:10 am

Way way back when I still had a subscription to Nature, they had an article which seemed to be about someone riding Qantas back and forth between Australia and the US, watching how passengers reacted to salt shakers whose tops had been customized with different numbers and sizes of holes. Passengers weren’t dumb; unless the change was small enough, they just shook longer. Some took the top off, I think. At least one used his fork (back in the days when real metal forks were passed out) to gouge out bigger holes, or maybe he thought he could clear clogged holes.

SxyxS
Reply to  Idle Eric
June 7, 2026 2:43 am

It’s nonsense as bigger animals have a slower metabolism as result of a better volume: surface ratio.

But these people also use saving water as argument – in Britain.

Reply to  Idle Eric
June 7, 2026 3:11 am

Or go somewhere else that sells bigger eggs…

Reply to  Idle Eric
June 7, 2026 2:29 pm

“What, was Sainsbury’s thinking?” I think not.

Coeur de Lion
June 7, 2026 12:43 am

It’s carbon dioxide not carbon. Which doesn’t affect the weather. And the global Keeling curve rises inexorably. So Net Zero is both futile and impossible

Chuck Higley
Reply to  Coeur de Lion
June 7, 2026 8:11 am

With glaciers, as long as the globe is above a certain temperature, there will be overall glacial melting. Similarly, as long as the ocean temperature is above a certain temperature, there will be net CO2 outgassing. It’s simple physics.

strativarius
June 7, 2026 1:18 am

Fortunately, Sainsbury’s keeps the riff raff out of Waitrose.

Reply to  strativarius
June 7, 2026 4:24 am

My big problem with Waitrose eggs is they sometimes put ostrich eggs on the emu egg shelf. Infuriating.

waitrose
June 7, 2026 1:31 am

When I was growing up on a farm we had a couple of dozen Rhode Island Red hens. The eggs were a mixture of white and brown.
?????

Reply to  Oldseadog
June 7, 2026 2:07 am

Back in the 1960s my brothers and I had a little business keeping hens. My elder brother was the brains of the operation. We had a variety of breeds. Leghorn, Light Sussex, Rhode Island Red and Marans along with some hybrids. As far as I remember the Leghorns laid white eggs and were most prolific and laid white eggs the Marans laid fewest but the brownest. At weekends we sold eggs at the roadside brown ones sold best and at a premium, so the white ones went to a cooperative (Strathearn Egg Producers), they paid on size and colour was not a factor and we had a little scale to do the sizing by weight.
The lesson was that being an entrepreneur is hard work, being a successful one is much harder. It’s much easier being a self appointed expert.

Reply to  Oldseadog
June 7, 2026 2:35 pm

And chocolate milk comes from brown cows. Maybe some of your hens were slipping out at night for a little extracurricular activity.

Bill Toland
June 7, 2026 1:33 am
strativarius
Reply to  Bill Toland
June 7, 2026 1:47 am

David Sainsbury, Baron Sainsbury of Turville…..

June 7, 2026 1:45 am

I’m more shocked than Kaya. Surely this goes against DEI principles? There should be at least one brown egg in every carton of six. Unless it’s for sale in Birmingham, in which case there should be one white egg for every five brown ones. Who knew Sainsbury’s would get behind white egg supremacy?

June 7, 2026 3:06 am

You know you’ve crossed the Rubicon of sanity when you’re concerned about the carbon footprint of an egg.

Reply to  Phil R
June 7, 2026 4:53 am

Exactly!

Delusional people doing delusional things.

Bob B.
June 7, 2026 3:13 am

I don’t know but whites only sounds pretty racist to me.

Reply to  Bob B.
June 7, 2026 4:13 am

maybe someone will accuse the eggs of racism and crack them all.

Chuck Higley
Reply to  Bob B.
June 7, 2026 8:15 am

Why do we call the egg albumen “egg whites?” Must be our racist instincts. They should be “egg clears.”

Reply to  Chuck Higley
June 7, 2026 2:40 pm

The ‘clears’ become white when they are cooked.

June 7, 2026 3:30 am

Ah.. the beauty of living in a small country town.

Backyard eggs, cheap or for barter. 🙂

June 7, 2026 4:16 am

Having raised chicken myself I can’t stop laughing about this utter nonsense. Might be that the mainly used hybrid chicken lay white eggs. That particular breed needs less feed and of lower quality…cheap crap.ñ in othercwords. Brand that as causing less emissions when the poor animal preys on itself to lay eggs and is just skin and bones after its 2 year lifespan sickens me.

Hybrid= 300+ eggs a year
non hybrid = tops 180-200 eggs a year

Smplified but you get more or less the idea.

Well virtue signalling has hit another zeinth of stupidity…effoff hard, very hard Sainsbury

cwright
June 7, 2026 4:48 am

Of course, the irony is that the very thing that all their food products depend on is the thing that they demonise.
If there were no atmospheric CO2 Sainsbury’s would quickly go out of business. Oh, yes, and most of humanity would starve to death….

Reply to  cwright
June 7, 2026 5:55 am

Most?

June 7, 2026 4:49 am

They should be renamed “Insainsbury”.

As if this effort will make any difference!

This will make the same amount of difference as the UK building windmills. None!!!

Insainsbury and the UK are just uselessly spinning their wheels. Nothing either of them do will make a bit of difference to the Earth’s weather or climate. Nothing.

Mass Delusion is an ugly, counterproductive thing, and they have it in spades in the UK.

Islander
June 7, 2026 5:47 am

Brown eggs are local eggs and local eggs are best. Our hens (Araucana) lay blue eggs,

George Thompson
Reply to  Islander
June 7, 2026 7:16 am

My araucana hens laid green eggs-1st time I saw that I was stopped cold in my tracks…after all, green eggs must have gone over, right? Green eggs and ham became the family daily joke. Life can be grand-and funny both.

Chuck Higley
June 7, 2026 8:00 am

Ah, the fruit and vegetable import misunderstanding. It has been long established that importing such in bulk is more cost effective (thus effectively greener) than locally grown. The infrastructure for locally grown involves, among other things, a fleet of trucks larger than that used with bulk carriers. and more miles on the road as well. Furthermore, locally grown is clearly seasonal and bulk imports allow out-of-season produce availability.

In addition, per the article, any effort to lower the carbon (aka CO2) foot print is stupid as we need more CO2 not less. It is plant food, is greening the planet, and has nothing to do with climate.

conservativeeducator
June 7, 2026 8:32 am

They should switch to quail eggs. The birds eat significantly less food and their yolks are much larger by size than chicken eggs. Last, the quail hens start producing at a younger age and they produce more eggs yearly. 300-320 vs. 250-300.

The quail eggs make really, really cute deviled eggs. A win-win all round.

George Thompson
Reply to  conservativeeducator
June 7, 2026 11:24 am

Been there, done that…nice to know there’s other nutcases like me loose in the world!

jvcstone
June 7, 2026 11:13 am

Currently have 7 hens here on the ranch. 3 lay brown eggs, 2 lay whitish/cream colored eggs, and 2 lay blue/green eggs. Near as I can tell, the hens all eat the same food, poop out the same waste, and when the egg is cracked into the frying pan, you can’t tell what color the shell was.
Seems to me to be a very virtue signalling BS plan

Bob
June 7, 2026 1:44 pm

I don’t know what to say.

June 7, 2026 2:27 pm

What are the producers going to do with the brown eggs that Sainsbury’s will no longer buy? Put them back where they came from?

kwinterkorn
June 7, 2026 5:15 pm

There is considerable evidence that reducing climate alarmism would reduce the amount of manure produced.

Sparta Nova 4
June 8, 2026 8:46 am

Someone is going to end up with egg on his face.