Sainsbury’s ditches brown eggs in net zero drive

From NOT A LOT OF PEOPLE KNOW THAT

By Paul Homewood

More virtue signalling!

From the Telegraph:

Sainsbury’s is ditching brown eggs and switching to white as it races to hit net zero.

The UK’s second-largest supermarket plans to sell only white-shell eggs in its own-brand cartons after studies found they have a lower carbon footprint than brown alternatives.

Sainsbury’s said the shift towards “lower carbon” eggs would help it hit ambitious targets to reach net zero within its own operations by 2035 and across all of its suppliers by 2050.

White eggs have a 12.7pc smaller carbon footprint than brown alternatives, Sainsbury’s said, because the hens that lay them tend to be smaller and consume less energy-intensive feed. The supermarket said this helps to “indirectly reduce demand on land and water used to grow feed crops, as well as the amount of manure produced”.

Full story here.

As several Telegraph commenters have pointed, if they want to cut emissions, why don’t Sainsbury’s stop importing fruit and veg from abroad?

But my favourite was this:

The climate data they don't want you to find — free, to your inbox.
Join readers who get 5–8 new articles daily — no algorithms, no shadow bans.
5 2 votes
Article Rating
Subscribe
Notify of
4 Comments
June 6, 2026 10:16 pm

Your car will get better gas mileage if you clean the bug splatter off the windshield.

June 6, 2026 10:18 pm

Well, that’s me speechless.

Scarecrow Repair
Reply to  Mike
June 6, 2026 10:48 pm

Apparently not.

Leon de Boer
June 6, 2026 10:41 pm

Surely it’s time for a Brown Eggs Matter movement.